Mobile Touchscreen Technology Market 2007-2012

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					Mobile Touchscreen Technology Market
             2007-2012
                                                                    Ap pli ca ti on D es i gn / De v el op m ent T o ols - 2 0 0 8




                                            Table of Contents
1. Int roducti on ................................................................................................... 4
   1.1 Scop e of th e report ................................................................................... 4
2. Market si ze ..................................................................................................... 5
3. Market An al ysis b y Tech n ol ogy ...................................................................... 6
4. Compari son of Touch screen Technologies ..................................................... 8
5. Other Infl uen cin g Tech n ol ogies ................................................................... 10
6. Growth Dri vers & Inh ibit ors ........................................................................... 11
   6.1 Growth Dri vers ......................................................................................... 11
   6.2 Inhibit ors ................................................................................................. 12
7. Fut ure Tren ds ................................................................................................ 13




                                                                                                                          2
                                                List of Exhibits

E xhibit 2.1: Unit Sh ipment and Revenue Forecast s for M obile Touchscreen
Technologies, 2007 - 2012 ($ M i lli ons) ................................................................... 5
E xhibit 3.1: Pen etration of Touch screen t echnologies int o M obile Handsets market
2007- 2012 ........................................................................................................... 7
E xhibit 4.1: Comp ari son of Touchscreen t echnologies ....................................... 9
E xhibit 5.1: Li st of few suppl iers for Capacitive Touchscreen t echnology devices
......................................................................................................................... 10
                                                   Mobile Touchscreen Technology Market
                                                              2007-2012




    1. Introduction
Though Touchscreen technology has been in existence since the 1980’s, it has come in to
prominence only after the launch of the iconic Apple iPhone. Touchscreen technology has
also seen rapid growth in other segments like PCs, kiosks etc. much before the launch of
the iPhone or the LG Prada. The current market for touchscreens is primarily driven by
mobile handsets, portable gaming consoles, Personal Digital Assistants (PDAs) and Portable
Navigation Devices (PNDs). However mobile phones are the ones which are garnering a
huge share of consumer interest with respect to touchscreens and TechNavio estimates that
around 38-40% of all mobile phones shipped will have Touchscreen technology by 2012.


     1.1 Scope of the report
              This study is limited to Global Mobile Touchscreen market. It includes a
                 detailed study of the market size and the key players. The market size
                 and forecasts are evaluated on the basis of number of shipment units
                 every year.

              The report analyses the market by technology, to identify and estimate
                 the growth in various types of Touchscreen technology.

              Comparison of the most used/ top three technologies under certain
                 parameters are also included in the report. This gives a clear picture on
                 the pros and cons of each technology.

              The report also identifies few of the suppliers, future touch screen
                 technologies and trends in the mobile touchscreen market.
                                                    Mobile Touchscreen Technology Market
                                                                2007-2012




     2. Market size
The Touchscreen technology market will have a major influence on the Mobile Handsets
Industry in the near future. According to TechNavio, the shipment revenue from leading
Mobile Touchscreen technologies is estimated to be around $4.4 billion by 2012, up from
$3.1 billion in 2008.
The following exhibit 2.1 depicts the shipment revenue of Mobile touchscreen technologies
from 2007 to 2012:

Exhibit 2.1: Unit Shipment and Revenue Forecasts for Mobile Touchscreen Technologies,
2007-2012 ($ Millions)




                                                                Source: TechNavio Analysis, 2008

The penetration of Touchscreen technology in mobile phones is estimated to be less than
5% for the year 2008, and is expected to grow upto 41% by 2012 (Source: TechNavio
estimates). At present, majority of the mobile handset manufacturers’ (Nokia, Sony
Ericsson, LG, Samsung, Motorola, HTC etc.) portfolio consists of touchscreen handsets. The
acceptance of touchscreen devices is different at different geographical regions, which is an
important factor for the success of handset vendors. The Asia/Pacific market alone,
co
				
DOCUMENT INFO
Description: The touchscreen technology market will have a major influence on the mobile handsets industry in the near future. Though touchscreen technology has been in existence since the 1980’s, it has come in to prominence only after the launch of the iconic Apple iPhone. Touchscreen technology has also seen rapid growth in other segments like PCs, kiosks etc. much before the launch of the iPhone or the LG Prada. The current market for touchscreens is primarily driven by mobile handsets, portable gaming consoles, Personal Digital Assistants (PDAs) and Portable Navigation Devices (PNDs). The report forecasts the market size of global mobile touchscreen technology market over the period 2007-2012. It includes a detailed study of the market size and key players. The report analyzes the market by technology where in, it highlights the types of touchscreen technologies that are used for manufacturing mass touchscreen mobile phones. The report also discusses the penetration of touchscreen technologies into the mobile handsets market. The report helps in identifying and estimating growth in various types of touchscreen technologies. Comparisons of the most used/top three technologies under certain parameters are also included in the report giving a clear picture on the pros and cons of each technology. The report also highlights some of the other influencing technologies, which are a part of commercialized touch screen technologies. In addition, the report also explains the growth drivers and inhibitors of mobile touchscreen technology market and identifies some of the suppliers, future touchscreen technologies and trends in the mobile touchscreen market. This report helps IT vendors in gaining an overall understanding of the mobile touchscreen technology market. It enables them to understand the market potential of the mobile touch screen technology market, thus helping them identify opportunities in the market place.
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