Location Based Services (LBS) Market in China 2008-2012

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					                           LBS Market in China 2008-2012




  b




Location Based Services (LBS) Market in
           China 2008-2012




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                                                                             LBS Market in China 2008-2012




                                     Table of Contents

1. Introdu cti on ............................................................................. 3
2. LBS in China Market Size & Forecast .............................................. 4
3. China LBS Market Tren ds ............................................................. 5
4. China LBS Market Growth Drivers .................................................. 6
5. China LBS Market Challen ges ........................................................ 7
6. China LBS Vendors ..................................................................... 8
  6.1 China Mobil e......................................................................... 8
  6.2 China Unicom ....................................................................... 9
Oth er Rep orts in this Seri es ........................................................... 10




                                       List of Exhibits


Exhibit 2.1: LBS in China Market Siz e an d Forecast 2008 -2012 (In $
mil lion ) ....................................................................................... 4




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                                                                      LBS Market in China 2008-2012




1. Introduction
Location-Based- Services (LBS) provide location-specific services to users, through GPS or
wireless network. LBS provides services such as navigation and mapping of points of
interests; weather information; location-based advertising; social networking; tracking field
force, etc. These applications leverage the user's physical location to provide the desired
information to the user.


Recently, there has been a significant increase in the use of LBS worldwide. This can be
mainly attributed to the increasing need for instant services, widespread availability of
highly sophisticated portable devices (particularly smart phones), and host of new location-
aware applications.
Among the services provided by LBS, navigational is leading the market, followed by social
networking (friend finder), traffic management, etc.


The LBS Market in China is still in a nascent stage, and is considered to have a huge
potential. The growing number of mobile phone subscribers, rising demand for navigational
services, decreasing price of GPS devices & GPS enabled smart phones, support from
Chinese government, and available 3G infrastructure are expected to drive the market.


Currently, there are nearly 700 million mobile subscribers in China. The subscribers’ base is
forecast to grow at double digit rates in the coming years. Along with the growth of mobile
subscribers, the sales of GPS enabled smart phones are also on the rise. In addition, the
cost of GPS handsets has been decreasing considerably. The market for navigational devices
and GPS enabled phones saw a growth of more than 100 percent in 2008.


The Chinese government is actively promoting the GIS/GPS/LBS industry. It has set up a
host of relevant policies and measures for the development of digital mapping industry. The
support from government is acting as a catalyst for the growth of the industry.


Recently, the Chinese government has issued 3G licenses to the three leading mobile
operators in China. The availability of high speed transmission capable 3G networks will
facilitate these mobile operators to launch more data services, including location-based
services.


Considering all these factors, the LBS market in China is forecast to grow more than 60
percent in the next four years.


This report will highlight the scope of LBS in China along with forecast, trends, drivers and
challenges of the market.




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                                                                        LBS Market in China 2008-2012




2. LBS in China Market Size & Forecast
According to TechNavio, the market for LBS in China is forecast to reach $138.6 million by
2012 from $18.0 million in 2008, growing at a CAGR of 66.6 percent over the forecast
period (Exhibit 2.1).



Exhibit 2.1: LBS in China Market Size and Forecast 2008-2012 (In $ million)



 160
                                                                                138.6
 140

 120

 100

   80                                                          73.7

   60
                                              42.4
   40                         26.6
             18.0
   20

    0
             2008            2009             2010             2011             2012




                                                                        Source: TechNavio Analysis




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                                                                      LBS Market in China 2008-2012




3. China LBS Market Trends

Following are the key trends in the LBS market:

				
DOCUMENT INFO
Description: Location-Based- Services (LBS) provide location-specific services to users, through GPS or wireless network. LBS provide services such as navigation and mapping of points of interests; weather information; location-based advertising; social networking; tracking field force, etc. These applications leverage the user's physical location to provide the desired information to the user. Recently, there has been a significant increase in the use of LBS worldwide. This can be mainly attributed to the increasing need for instant services, widespread availability of highly sophisticated portable devices (particularly smart phones), and host of new location- aware applications. Among the services provided by LBS, navigational is leading the market, followed by social networking (friend finder), traffic management, etc. The LBS Market in China is still in a nascent stage, and is considered to have a huge potential. The growing number of mobile phone subscribers, rising demand for navigational services, decreasing price of GPS devices & GPS enabled smart phones, support from Chinese government, and available 3G infrastructure are expected to drive the market. Location-based Advertising is gaining momentum as a new advertising medium, in China. In this medium, advertisers use the location of mobile phone user to send targeted advertising. It provides more targeted and efficient marketing tools for the advertisers, providing an additional revenue source for the LBS vendors. The report by TechNavio Insights forecasts the size of the Location Based Services (LBS) market in China over the period 2008-2012. Further, it discusses the key market trends, drivers and challenges of the Chinese LBS market, and profiles some of the key vendors of this market.
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PARTNER Infiniti Research
Infiniti Research provides actionable market intelligence, strategic intelligence, competitive intelligence and customer intelligence to leading companies worldwide. We have extensive access to market information and established contacts with decision makers in the corporate world that we bring to all our projects. Our clients range from rapidly growing start-up's to blue-chip Fortune 500 companies. Our research services cover 50+ countries and we deliver 200+ market research projects every year. TechNavio is the market intelligence platform of Infiniti Research and is built on a foundation of fact-based information and insights drawn from the leaders, doers and influencers of the corporate world.