Hyundai Motors
IT Sales Opportunities - 2008
H yun dai M ot or s - 2 0 0 8
Table of Contents
1. Company Overvi ew ........................................................................ 4
1.1 Bu sin ess Overview .................................................................... 4
1.2 K ey Figu res ............................................................................. 4
1.3 Corp orat e Headqu art ers ............................................................. 4
2. IT Sp ending and Depl oymen ts ......................................................... 5
3. IT Sal es Op p ortuni ties ................................................................... 6
3.1 IT Sales Opp ortuni ti es - Software................................................. 7
3.2 IT Sales Opp ortuni ti es - Hardware ................................................ 9
3.3 IT Sales Opp ortuni ti es - Services ................................................ 11
4. Sal es Dri vers .............................................................................. 13
4.1 Cap aci ty Exp an sion in Existing Faciliti es ....................................... 13
4.2 Collab orati on & Partn ership ....................................................... 13
4.3 Enterp rise S ecu rit y .................................................................. 14
4.4 Exp andi ng R esearch & Devel opment Activities ................................ 14
4.5 Geog rap hic Exp an si on ............................................................... 14
4.6 Imp rovi ng Cu st om er S ervice ...................................................... 15
4.7 In trod uci ng New Produ ct s .......................................................... 15
4.8 Maintai ni ng Qu ali t y St andards .................................................... 16
4.9 Un d ert aking New Sal es & Marketing Initiative ................................ 16
5. Con clu sion ................................................................................. 17
App endix A: K ey IT Deci si on Makers .................................................... 18
South K orea ................................................................................ 18
United Ki ngd om ............................................................................ 19
United Stat es ............................................................................... 19
App endix B: Defi nition s .................................................................... 20
B.1 Soft ware ............................................................................... 20
B.2 Hard ware ............................................................................... 22
B.3 Servi ces ................................................................................ 23
App endix C: Meth odol ogy .................................................................. 25
C.1 Eval u ati ng Cri tical ity Score ........................................................ 25
C.2 Eval u ati ng Demand Score .......................................................... 28
Oth er Rep ort s in This S eri es .............................................................. 29
2
H yun dai M ot or s - 2 0 0 8
List of Exhibits
Exhibit 2.1: IT Deploym ent Details ....................................................... 5
Exhibit 3.1: Soft ware Sal es Opportunities Map ........................................ 7
Exhibit 3.2: Opp ortunities and Related Sal es Dri vers for Software ............... 8
Exhibit 3.3: Hardware Sales Opportunities Map ....................................... 9
Exhibit 3.4: Opp ortunities and Related Sal es Dri vers for Hardware ............. 10
Exhibit 3.5: IT Services Sales Opportuniti es Map .................................... 11
Exhibit 3.6: Opp ortunities and Related Sal es Dri vers for IT Servi ces ........... 12
Exhibit 4.1: K ey Capaci t y Exp an sion Plans ............................................ 13
Exhibit 4.2: K ey Geog rap hic Expan sion Plan s ......................................... 14
Exhibit C1: Cal culation s for Estimating Cri ticality Score ........................... 25
Exhibit C2: Cri tical ity Scores for Various Software Application s ................. 26
Exhibit C3: Cri tical ity Scores for Various IT Hardware Produ cts ................. 26
Exhibit C4: Cri tical ity Scores for Various IT Servi ces ............................... 27
Exhibit C5: Cal culation s for Estimating Deman d Score ............................. 28
3
H yun dai M ot or s - 2 0 0 8
1. Company Overview
1.1 Business Overview
Hyundai Motor Company is a Korean automobile manufacturer. The company markets the
Atoz Prime, Getz, Accent, Elantra, Hyundai Coupe, Sonata, Grandeur XG and Centennial
passenger cars; the Trajet, Terracan, Tucson, Santa Fe, H-1 and Matrix recreational
vehicles, and commercial vehicles, which include trucks, buses, tractors, and specialty
vehicles, such as refrigerated vans, ready mixed concrete (remicon) mixers and oil tankers.
It operates overseas plants in North America, India and China, and research and
development centers in North America, Japan and Europe.
1.2 Key Figures
The group recorded revenues of $74,186 million during the fiscal year ended 31st December
2007 up from $67,840 million in 2006. This translates to an increase of 9.4 percent.
The net profit was $1,706 million in fiscal year 2007 up from $1,342 million in 2006, an
increase of 27.1 percent.
The company’s total assets witnessed an increase to $89,371 million from $75,367 million.
Hyundai Motors employed 55,629 people in 2007, up from 54,711 in 2006.
1.3 Corporate Headquarters
231 Yangjae-dong
Seocho-gu
Seoul, 137-130
South Korea
Tel: 82-2-3464-1114
Fax: 82-2-3464-8719
www.hyundai-motor.com