Global Customer Relationship Management (CRM) Marketing Automation Software Market 2008-2012

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					                      Global CRM Marketing Automation Software Market
                                                           2008-2012
                                                           2008-2012




Global Customer Relationship Management
 Marketing Automation Software Market
              2008-2012




                                                               1
                                                           Global CRM Marketing Automation Software Market
                                                                                                2008-2012
                                                                                                2008-2012




                                    Table of Contents

1. Introdu cti on ............................................................................. 3
2. CRM Marketing Au tomat i on Market Siz e & Forecast ............................ 4
3. Geographic Segmen tation ............................................................ 5
  3.1 CRM Marketing Automation Software Market in Americas ................ 6
  3.2 CRM Marketing Automation Software Market in EMEA ..................... 7
  3.3 CRM Marketing Automation Software Market in APAC ..................... 8
4. Market Trends of CRM Marketing Automati on .................................... 9
5. Sal es Drivers of CRM Marketing Au tomation ................................... 10
6. Market Ch allen ges for CRM Marketing Automati on ........................... 11
7. CRM Marketing Au tomati on Software Market Ven dors ...................... 12
  7.1 Alterian pl c ........................................................................ 12
  7.2 CDC Software ..................................................................... 13
  7.3 Mi crosoft Corporation ........................................................... 14
  7.4 Oracl e C orporation ............................................................... 15
  7.5 Salesforce.com In c. ............................................................. 16
  7.6 SAP AG ............................................................................. 17
  7.7 SAS .................................................................................. 18
  7.8 Teradata Corporation ............................................................ 19
  7.9 Uni ca Corporati on ................................................................ 20
  Oth er Vendors .......................................................................... 21
Oth er Reports in this Seri es ........................................................... 22




                                      List of Exhibits

Exhibit 2.1: CRM Marketing Au tomati on Market Siz e and Forecast 2008 -
2012 (In $ million ) ........................................................................ 4
Exhibit 3.1: CRM Marketing Automation Software Market Segmentation by
Geograph y -2008 .......................................................................... 5
Exhibit 3.2: Ameri cas’ CRM Marketing Au tomati on Software Market Siz e
2008- 2012 (in $ million s) ................................................................ 6
Exhibit 3.3: EMEA CRM Marketing Au tomati on Software Mark et Size 2008 -
2012 (in $ million s) ....................................................................... 7
Exhibit 3.4: APAC CRM Marketing Automati on Software Market Siz e 2008 -
2012 (in $ million s) ....................................................................... 8




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                                                      Global CRM Marketing Automation Software Market
                                                                                           2008-2012
                                                                                           2008-2012




1. Introduction
Customer Relationship Management (CRM) Marketing Automation software automates
marketing processes; including campaign execution, lead qualification distribution, brand
management, trade show management, collateral management, and web advertising. The
software is involved in activities such as planning marketing campaigns; executing email
campaigns; tracking marketing expenditure; generating leads; managing marketing
contacts, brands & collaterals; and measuring market performance.


CRM software addresses the needs of marketing, sales & distribution, and customer service
& support divisions within an organization. The software shares data (among users) about
prospects, customers, partners, competitors, and employees. The purpose of CRM software
is to manage the customers through the entire life-cycle; i.e. from prospect and qualified
opportunity to order. CRM applications include sales automation, marketing automation,
contact center, customer service, and analytic applications.


CRM Marketing Automation software provides self service to customers; automates a wide
range of individual & collaborative activities; and performs media testing & analysis. It can
also manage electronic catalog, collateral distribution, marketing resources, personalization,
primary research & surveying. Further, the software also tracks reactivation & web activity
for designing up-sell or cross-sell programs.


The report forecasts the market size of the worldwide CRM Marketing Automation software
over the period 2008-2012. Further, the report discusses about the segmentation of the
total CRM Marketing Automation software market into various geographic regions. It also
identifies the major market trends, drivers, and challenges existing for the CRM Marketing
Automation software.




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                                                    Glob
				
DOCUMENT INFO
Description: Customer Relationship Management (CRM) Marketing Automation software automates marketing processes; including campaign execution, lead qualification distribution, brand management, trade show management, collateral management, and web advertising. The software is involved in activities such as planning marketing campaigns; executing e-mail campaigns; tracking marketing expenditure; generating leads; managing marketing contacts, brands & collaterals; and measuring the market performance. CRM software addresses the needs of marketing, sales & distribution, and customer service & support divisions within an organization. The software shares data (among users) about prospects, customers, partners, competitors, and employees. The purpose of CRM software is to manage the customers through the entire life-cycle; i.e. from prospect and qualified opportunity to order. CRM applications include sales automation, marketing automation, contact center, customer service, and analytic applications. CRM Marketing Automation software provides self service to customers; automates a wide range of individual & collaborative activities; and performs media testing & analysis. It can also manage electronic catalog, collateral distribution, marketing resources, personalization, primary research & surveying. Further, the software also tracks reactivation & web activity for designing up-sell or cross-sell programs. The report forecasts the market size of the worldwide CRM Marketing Automation software over the period 2008-2012. Further, the report discusses about the segmentation of the total CRM Marketing Automation software market into various geographic regions. It also identifies the major market trends, drivers, and challenges existing for the CRM Marketing Automation software and profiles some of the key vendors of this market.
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