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EMEA Telecom CRM Market 2008-2011

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In telecom industry, Customer Relationship Management (CRM) software manages and automates business. It includes sales automation, marketing automation, contact center, customer service, and analytic applications. With economic slowdown, there is an increasing CRM demand to retain existing customers and improve customer experience among the telecom companies. Relationship management and account management identify new business prospects thus providing new business opportunities. Further, price calculation and deal preparation for sales negotiations are some of the tools provided by CRM. Price analytics provide optimum pricing for a product to win over new customers while also retaining the existing customers. The report forecasts the market size of CRM applications in the telecom sector in the EMEA region over the period 2008-2011. The report also discusses about the CRM spending in the telecom sector in EMEA. In addition, the report also provides the market size of CRM applications in the telecom sector among all the countries in EMEA region. Further, the report also elaborates the functionalities of CRM applications in the telecom sector and identifies the market trends for CRM applications in EMEA. This report can help IT vendors identify their target geographies and verticals. Further, the sales drivers can be used to penetrate the identified vertical or increase the current share of the customer's wallet. TechNavio Insights is a set of reports based on TechNavio – a market intelligence platform for the IT industry. It builds on the intelligence available within TechNavio, and leverages on the custom research experience of the 'Technology Navigators'. TechNavio is built on years of experience of Infiniti Research in deep dive custom research and consulting for over 30 Fortune 500 companies and numerous large and mid-sized companies.

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									EMEA Telecom CRM Market
    Technology Report – 2008-2011
                                                                                                  Ser v er Har d w ar e - 2 0 0 8
                                                                                EMEA Telecom CRM Market – 2008-2011




                                          Table of Contents
1. Market Si ze & Forecast ................................................................................... 4
2. Telecom CRM Sp en din g b y Geography ......................................................... 5
   2.1 Telecom CRM Sp en din g b y Western E urope ............................................. 5
   2.2 Telecom CRM Sp en din g b y Central and E astern E urope .......................... 6
   2.3 Telecom CRM Sp en din g b y Middle East and Africa .................................. 7
3. EME A – Market Si ze b y Count ry ...................................................................... 8
4. CRM for Telecom Verti cal .............................................................................. 9
   4.1 Sales Force Aut omati on ............................................................................ 9
   4.2 Cust omer Servi ce/Cont act Center ........................................................... 9
   4.3 Marketing M anagement /Campaign Management ................................... 9
5. Market Trends ............................................................................................... 11
Other Rep orts in thi s Seri es ............................................................................... 12




                                                                                                                      2
                                                                                     EMEA Telecom CRM Market – 2008-2011



                                               List of Exhibits

E xhibit 1.1: EM E A Tel ecom CRM Market Size and Forecast 2008 -2011
(in $ million ) ....................................................................................................... 3
E xhibit 2.1: West ern Euro p e Tel ecom CRM Spending Market Size and Forecast
2008- 2011 (i n $ milli on ) ....................................................................................... 4
E xhibit 2.2: Cent ral an d Eastern E urope Telecom CRM Spending Market Size and
Forecast 2008- 2011 (i n $ mill i on ) ........................................................................ 5
E xhibit 2.3: Mi ddle E ast an d Afri ca Telecom CRM Spending Market Siz e and
Forecast 2008- 2011 (i n $ mill i on ) ........................................................................ 6
E xhibit 3.1 Tel ecom CRM in EME A M arket Size by Country (2008) ....................... 7




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                                                             EMEA Telecom CRM Market – 2008-2011




1. Market Size & Forecast
In telecom industry, Customer Relationship Management (CRM) software manages and
automates business. It includes sales automation, marketing automation, contact center,
customer service, and analytic applications. The CRM applications market in telecom sector
in the EMEA region was 416.9 million in 2008 and is estimated to reach $512.1 million by
2011 at 7.1 percent CAGR.

Exhibit 1.1: EMEA Telecom CRM Market Size and Forecast 2008-2011 (in $ million)




                                                                    Source: TechNavio Analysis

CRM provides an insight into the sales cycle, project schedule, performance metrics,
purchasing criteria, and client expectations. The telecom companies are looking forward to
retain their customers by adopting customer oriented approach. There is an increased
demand for hosted/SaaS CRM as comp
								
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