; Deutsche Bank AG - IT Sales Opportunities - 2008
Documents
Resources
Learning Center
Upload
Plans & pricing Sign in
Sign Out
Your Federal Quarterly Tax Payments are due April 15th Get Help Now >>

Deutsche Bank AG - IT Sales Opportunities - 2008

VIEWS: 23 PAGES: 35

Deutsche Bank AG is a global investment bank. It offers a range of investment, financial and related products and services to private individuals, corporate entities and institutional clients worldwide. It has three divisions. Corporate and Investment Bank comprises Corporate Banking and Securities (CB&S) and Global Transaction Banking (GTB) that serves large and medium-sized corporations, financial institutions, public sector and multinational organizations. Private Clients and Asset Management (PCAM) comprises Asset and Wealth Management and Private and Business Clients and serves retail and small corporate, as well as wealthy clients and provides asset management services to retail and institutional clients. Corporate Investments manages the majority of Deutsche Bank’s alternative assets portfolio and other debt and equity positions. Industry trends and drivers have a direct or indirect affect on IT spending of all companies operating within an industry. For example – increased threat perception and incidence of fraud would result in increase in demand for security software and hardware. Thus, we can conclude that industry spending on any particular IT product or service is an important indicator of the criticality of that product or service for the industry. Based on the IT spend information available in ‘TechNavio’, we have computed a ‘criticality score’ for various IT products and services, for Deutsche Bank. Various company level developments and events are important indicators of selling opportunities and drive the sales of IT products and services. For example – an acquisition by Deutsche Bank might result in opportunities for IT migration and integration services. By tracking these sales drivers (using ‘TechNavio’), we have arrived at a demand score for each product and service. Through an in-depth analysis of industry trends and drivers and company level developments and events, we have made the ‘IT Selling Opportunities Map’ for hardware, softw

More Info
  • pg 1
									Deutsche Bank AG
 IT Sales Opportunities - 2008
                                                                      De uts ch e Ba nk AG - 2 0 0 8




                                   Table of Contents
1. Company Overvi ew ........................................................................ 4
  1.1 Bu sin ess Overview .................................................................... 4
  1.2 K ey Figu res ............................................................................. 4
  1.3 Corp orat e Headqu art ers ............................................................. 4
2. IT Sp ending and Depl oymen ts ......................................................... 5
3. IT Sal es Op p ortuni ties ................................................................... 6
  3.1 IT Sales Opp ortuni ti es - Software................................................. 7
  3.2 IT Sales Opp ortuni ti es - Hardware ................................................ 9
  3.3 IT Sales Opp ortuni ti es - Services ................................................ 11
4. Sal es Dri vers .............................................................................. 13
  4.1 Being Envi ron men tal F riendly ..................................................... 13
  4.2 Bran ch R en ewal ...................................................................... 13
  4.3 Bu sin ess Continuit y.................................................................. 14
  4.4 Bu sin ess Risk Management ........................................................ 14
  4.5 Data Secu ri t y stand ard s ............................................................ 14
  4.6 Elect ronic & Algorith mi c Trade Execu tion ...................................... 15
  4.7 Establ ishing & Ret ai ning Cu stomer Tru st ....................................... 15
  4.8 Faci li ties Expan sion .................................................................. 16
  4.9 In creasing Employee Productivity ................................................ 16
  4.10 Merg ers & Acqui si tion s ............................................................ 17
  4.11 Partn ership s & All iances .......................................................... 17
  4.12 Prod u ct Mi x Exp an si on ............................................................ 18
5. Con clu sion ................................................................................. 19
App endix A: K ey IT S pen ding Deci sion Makers ....................................... 20
  German y ..................................................................................... 20
  In dia.......................................................................................... 20
  Sin gap ore ................................................................................... 21
  Spain ......................................................................................... 21
  UK ............................................................................................. 21
  USA ........................................................................................... 22
App endix B: Defi nition s .................................................................... 24
  B.1 Soft ware ............................................................................... 24
  B.2 Hard ware ............................................................................... 26
  B.3 Servi ces ................................................................................ 27
App endix C: Meth odol ogy .................................................................. 29
  C.1 Eval u ati ng Cri tical ity Score ........................................................ 29
  C.2 Eval u ati ng Demand Score .......................................................... 32
Oth er Rep ort s in This S eri es .............................................................. 34




                                                                                                        2
                                                                                De uts ch e Ba nk AG - 2 0 0 8




                                           List of Exhibits
Exhibit 2.1: IT Deployment Details ...............................................................................5
Exhibit 3.1: Software Sales Opportunities Map ...............................................................7
Exhibit 3.2: Opportunities and Related Sales Drivers for Software ....................................8
Exhibit 3.3: Hardware Sales Opportunities Map ..............................................................9
Exhibit 3.4: Opportunities and Related Sales Drivers for Hardware ................................. 10
Exhibit 3.5: IT Services Sales Opportunities Map.......................................................... 11
Exhibit 3.6: Opportunities and Related Sales Drivers for IT Services ............................... 12
Exhibit 4.1: Key Facility Expansion Plans ..................................................................... 16
Exhibit C1: Calculations for Estimating Criticality Score ................................................. 29
Exhibit C2: Criticality Scores for Various Software Applications ...................................... 30
Exhibit C3: Criticality Scores for Various Hardware Products .......................................... 30
Exhibit C4: Criticality Scores for Various IT Services ..................................................... 31
Exhibit C5: Calculations for Estimating Demand Score .................................................. 32




                                                                                                                      3
                                                                  De uts ch e Ba nk AG - 2 0 0 8




1. Company Overview

1.1 Business Overview
Deutsche Bank AG is a global investment bank. It offers a range of investment, financial
and related products and services to private individuals, corporate entities and institutional
clients worldwide. It has three divisions. Corporate and Investment Bank comprises
Corporate Banking and Securities (CB&S) and Global Transaction Banking (GTB) that serves
large and medium-sized corporations, financial institutions, public sector and multinational
organizations. Private Clients and Asset Management (PCAM) comprises Asset and Wealth
Management and Private and B
								
To top
;