Denso Corporation - IT Sales Opportunities by InfinitiResearch

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Denso Corporation, headquartered in Kariya, Aichi prefecture, Japan, is a global manufacturer and supplier of automotive parts. Operations are carried out through the following divisions: Automotive and New Business. The Automobile division manufactures and sells products in six categories: thermal systems, which include manufacturing heating and cooling devices; powertrain control systems, which include diesel and gasoline engine-related products; electronic systems, which include engine control computer and semiconductor sensors; electrical systems, which include starters, inverters and alternators; information and safety systems, which include automobile body equipment and information technology systems (ITSs), and motors, which include windscreen wiper systems and power steering motors. The New Business division manufactures and sells industrial equipment, such as automatic recognition systems, factory automation equipment, as well as cooling and air-conditioning-related products, in addition to daily life-related equipment.
Industry trends and drivers have a direct or indirect affect on IT spending of all companies operating within an industry. For example – increase in sourcing from low cost countries might influence Denso to relook at their supply chains, resulting in selling opportunities for SCM solutions, collaboration tools etc. Thus, we can conclude that industry spending on any particular IT product or service is an important indicator of the criticality of that product or service for the industry. Based on the IT spend information available in ‘TechNavio’, we have computed a ‘criticality score’ for various IT products and services, for Denso.
Various company level developments and events are important indicators of selling opportunities and drive the sales of IT products and services. For example – an acquisition by Denso might result in opportunities for IT migration and integration services. By tracking these sales drivers (using ‘TechNavio’), we h

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									DENSO CORPORATION
   IT Sales Opportunities - 2008
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                                             Table of Contents

1. Compan y Overvi ew ............................................................................................ 4
   1.1 Busin ess Overvi ew .......................................................................................... 4
   1.2 Key Figures ..................................................................................................... 4
   1.3 Corp orate Headquart ers ................................................................................ 4
2. I T Spendin g an d Depl oyment s ............................................................................. 5
3. I T Sales Opp ort uniti es .......................................................................................... 6
   3.1 I T Sal es Op p ort uniti es - Software .................................................................... 7
   3.2 I T Sal es Op p ort uniti es - Hardware .................................................................. 9
   3.3 I T Sal es Op p ort uniti es - Services ................................................................... 11
4. Sales Drivers ...................................................................................................... 13
   4.1 Being E nvironmental Friendly ....................................................................... 13
   4.2 Busin ess Portfol i o M anagement .................................................................... 13
   4.3 Busin ess Risk M anagement ........................................................................... 13
   4.4 Capacit y E xp an sion ..................................................................................... 14
   4.5 Collab orati on & Partn ersh ip ......................................................................... 15
   4.6 Enterp ri se Securi ty ........................................................................................ 15
   4.7 Expan din g Research & Development Activities ........................................... 15
   4.8 Geograp hical Exp an si on .............................................................................. 16
   4.9 Introducin g New Products ............................................................................ 17
   4.10 I T Infrast ruct ure In t egrati on & Rationalization ............................................ 17
5. Conclusi on ........................................................................................................ 18
Appendix A: Key I T Sp en din g Decision M akers ...................................................... 19
   Brazil .................................................................................................................. 19
   Japan ................................................................................................................ 19
   US A .................................................................................................................... 19
Appendix B : Defi niti on s ......................................................................................... 21
   B.1 Software ....................................................................................................... 21
   B.2 Hardware ..................................................................................................... 23
   B.3 Servi ces ........................................................................................................ 24
Appendix C: M eth odol ogy .................................................................................... 26
   C.1 E val uatin g Criticalit y Score ......................................................................... 26
   C.2 E val uatin g Deman d Score ........................................................................... 29
Other Rep orts in Thi s Seri es ................................................................................... 30




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                                           List of Exhibits
E xhibit 2.1: IT Depl oyment Detail s ........................................................................... 5
E xhibit 3.1: Software Sales Opp ort unities M ap ........................................................ 7
E xhibit 3.2: Op p ort uniti es and Relat ed Sales Drivers for Software ........................... 7
E xhibit 3.3: Hardware Sal es Opp ortunities M ap ....................................................... 9
E xhibit 3.4: Op p ort uniti es and Relat ed Sales Drivers for Hardware ....................... 10
E xhibit 3.5: IT Servi ces Sal es Opp ortunities M ap .................................................... 11
E xhibit 3.6: Op p ort uni ti es and Relat ed Sales Drivers for IT Services ....................... 12
E xhibit 4.1: Key Cap acit y E xp an sion Plans ............................................................ 14
E xhibit 4.2: Key Geograp hical Exp ansion Plans ..................................................... 16
E xhibit C1: Calculati on s for E stimating Criticalit y Score ........................................ 26
E xhibit C2: Criticalit y Scores for Various Software Applications ............................ 27
E xhibit C3: Criticalit y Scores for Various Hardware Products ................................. 27
E xhibit C4: Criticalit y Scores for Various IT S ervices............................................... 28
E xhibit C5: Calculati on s for E stimating Demand Score ......................................... 29




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1. Company Overview

1.1 Business Overview
Denso Corporation, headquartered         in   Kariya, Aichi     prefecture,     Japan, is a       global
manufacturer and supplier of automotive parts. Operations are carried out through the
following divisions: Automotive and New Business. The Automobile division manufactures
and sells products in six categories: thermal systems, which include manufacturing heating
and cooling devices; powertrain control systems, which include diesel and gasoline engine-
related   products;   electronic   systems,   which   inc
								
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