Credit Suisse Group - IT Sales Opportunities - 2008 by InfinitiResearch

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Credit Suisse Group (Credit Suisse) is a Switzerland based global financial services company catering to corporate, institutional and government clients, and high net worth individuals worldwide, as well as to retail clients in Switzerland. The company serves its clients through its three divisions: Private Banking, Investment Banking and Asset Management. In Private Banking, the Company offers advice and a range of wealth management solutions, including pension planning, life insurance products, tax planning and wealth and inheritance advice. In Investment Banking, it offers investment banking and securities products and services to corporate, institutional and government clients worldwide. In Asset Management, it provides access to a range of investment classes, ranging from money market, fixed income, equities and balanced products, to alternative investments, such as real estate, hedge funds, private equity and volatility management.

Industry trends and drivers have a direct or indirect affect on IT spending of all companies operating within an industry. For example – increased threat perception and incidence of fraud would result in increase in demand for security software and hardware. Thus, we can conclude that industry spending on any particular IT product or service is an important indicator of the criticality of that product or service for the industry. Based on the IT spend information available in ‘TechNavio’, we have computed a ‘criticality score’ for various IT products and services, for Credit Suisse.

Various company level developments and events are important indicators of selling opportunities and drive the sales of IT products and services. For example – an acquisition by Credit Suisse might result in opportunities for IT migration and integration services. By tracking these sales drivers (using ‘TechNavio’), we have arrived at a demand score for each product and service.
Through an in-depth analysis of industry trends and drivers and com

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									Credit Suisse Group
 IT Sales Opportunities - 2008
                                                                     Cr ed it S uis s e Gr o up - 2 0 0 8




                                   Table of Contents

1. Company Overvi ew ........................................................................ 4
  1.1 Bu sin ess Overview .................................................................... 4
  1.2 K ey Figu res ............................................................................. 4
  1.3 Corp orat e Headqu art ers ............................................................. 4
2. IT Sp ending and Depl oymen ts ......................................................... 5
3. IT Sal es Op p ortuni ties ................................................................... 6
  3.1 IT Sales Opp ortuni ti es - Software................................................. 7
  3.2 IT Sales Opp ortuni ti es - Hardware ................................................ 9
  3.3 IT Sales Opp ortuni ti es - Services ................................................ 11
4. Sal es Dri vers .............................................................................. 13
  4.1 Being Envi ron men tal F riendly ..................................................... 13
  4.2 Bu sin ess Risk Management ........................................................ 13
  4.3 Faci li ties Expan sion .................................................................. 14
  4.4 In creasing Employee Productivity ................................................ 15
  4.5 Merg ers & Acquisi tion s .............................................................. 15
  4.6 Part n ershi ps & Allian ces ............................................................ 16
  4.7 Personali z ed Servi ces t o Cu stomers ............................................. 16
  4.8 Promoti on al Ini tiatives .............................................................. 17
  4.9 Un d erst andi ng Cu st omer Needs .................................................. 17
5. Con clu sion ................................................................................. 18
App endix A: K ey IT S pen ding Deci sion Makers ....................................... 19
  Switz erl and ................................................................................. 19
  USA ........................................................................................... 20
App endix B: Defi nition s .................................................................... 21
  B.1 Soft ware ............................................................................... 21
  B.2 Hard ware ............................................................................... 23
  B.3 Servi ces ................................................................................ 24
App endix C: Meth odol ogy .................................................................. 26
  C.1 Eval u ati ng Cri tical ity Score ........................................................ 26
  C.2 Eval u ati ng Demand Score .......................................................... 29
Oth er Rep ort s in This S eri es .............................................................. 30




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                                   List of Exhibits

Exhibit 2.1: IT Deploym ent Details ....................................................... 5
Exhibit 3.1: Soft ware Sal es Opportunities Map ........................................ 7
Exhibit 3.2: Opp ortunities and Related Sal es Dri vers for Software ............... 8
Exhibit 3.3: Hardware Sales Opportunities Map ....................................... 9
Exhibit 3.4: Opp ortunities and Related Sal es Dri vers for Hardware ............. 10
Exhibit 3.5: IT Services Sales Opportuniti es Map .................................... 11
Exhibit 3.6: Opp ortunities and Related Sal es Dri vers for IT Servi ces ........... 12
Exhibit C1: Cal culation s for Estimating Cri ticality Score ........................... 26
Exhibit C2: Cri tical ity Scores for Various Software Application s ................. 27
Exhibit C3: Cri tical ity Scores for Various Hardware Produ cts ..................... 27
Exhibit C4: Cri tical ity Scores for Various IT Servi ces ............................... 28
Exhibit C5: Cal culation s for Estimating Deman d Score ............................. 29




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1. Company Overview

1.1 Business Overview
Credit Suisse Group (Credit Suisse) is a Switzerland based global financial services company
catering to corporate, institutional and government clients, and high net worth individuals
worldwide, as well as to retail clients in Switzerland. The company serves its clients through
its three divisions: Private Banking, Investment Banking and Asset Management. In Private
Banking, the Company offers advice and a range of wealth management solutions, including
pension planning, life insurance products, tax planning and wealth and inheritance advice.
In Investment Banking, it offers investment banking and securities products and services to
corporate, institutional and government clients worldwide. In Asset Management, it provides
access to a range of investment classes, ranging from money market, fixed income, equities
and balanced products, to alternative investments, such as real estate, hedge funds, private
equity and volatility management.


1.2 Key Figures
The group recorded revenues of $31,034 million (€21,085 million) during the fiscal year
ended 31st December 2007 up from $28,665 million (€21,720 million) in fiscal year 2006.
In terms of US dollars, this translates to an increase of 8.3 percent, which is mainly
attributed to exchange rate fluctuations. In terms of Euro, the was revenue actually
decreased by 2.9 percent.

The net profit was $6,894 million (€4,681 million) in fiscal year 2007 down from $9,294
million (€7,041 million) in fiscal year 2006, decrease of 25.8 percent in US dollars terms. In
terms of Euro, decrease in net prof
								
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