Canon - IT Sales Opportunties - 2008 by InfinitiResearch

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									    Canon Inc.
IT Sales Opportunities - 2008
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                                             Table of Contents

1. Compan y Overvi ew ............................................................................................ 4
   1.1 Busin ess Overvi ew .......................................................................................... 4
   1.2 Key Figures ..................................................................................................... 4
   1.3 Corp orate Headquart ers ................................................................................ 4
2. I T Spendin g an d Depl oyment s ............................................................................. 5
3. I T Sales Opp ort uniti es .......................................................................................... 6
   3.1 I T Sal es Op p ort uniti es - Software .................................................................... 7
   3.2 I T Sal es Op p ort uniti es - Hardware .................................................................. 9
   3.3 I T Sal es Op p ort uniti es - Services ................................................................... 11
4. Sales Drivers ...................................................................................................... 13
   4.1 Being E nvironmental Friendly ....................................................................... 13
   4.2 Collab orati on & P artn ersh ip ......................................................................... 13
   4.3 Cost Cuttin g & Op erati on al Efficiency ......................................................... 14
   4.4 Empl oyee Producti vit y & Compensation Management ................................ 14
   4.5 Expan din g Research & Development Activities ........................................... 15
   4.6 Openin g New Facil ity ................................................................................... 16
   4.7 Introducin g New Products ............................................................................ 16
   4.8 Man ufact urin g Process Improvement s ......................................................... 17
   4.9 Mergers & Acq ui siti on s ................................................................................. 18
   4.10 Understanding Cust omer Needs ................................................................. 18
   4.11 Undert akin g New Sal es & M arketing Initiative ............................................ 18
5. Conclusi on ........................................................................................................ 20
Appendix A: Key I T Sp en din g Decision M akers ...................................................... 21
   Brazil .................................................................................................................. 21
   Japan ................................................................................................................ 21
   Netherlan ds ....................................................................................................... 22
   United Stat es of America ................................................................................... 22
Appendix B : Defi niti on s ......................................................................................... 23
   B.1 Software ....................................................................................................... 23
   B.2 Hardware ..................................................................................................... 25
   B.3 Servi ces ........................................................................................................ 26
Appendix C: M eth odol ogy .................................................................................... 28
   C.1 E val uatin g Criticalit y Sc ore ......................................................................... 28
   C.2 E val uatin g Deman d Score ........................................................................... 31



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Other Rep orts in Thi s Seri es ................................................................................... 32



                                            List of Exhibits
E xhibit 2.1: IT Depl oymen t Detail s ........................................................................... 5
E xhibit 3.1: Software Sales Opp ort unities M ap ........................................................ 7
E xhibit 3.2: Op p ort uniti es and Relat ed Sales Drivers for Software ........................... 8
E xhibit 3.3: Hardware Sal es Opp ortunities M ap ....................................................... 9
E xhibit 3.4: Op p ort uniti es and Relat ed Sales Drivers for Hardware ....................... 10
E xhibit 3.5: IT Servi ces Sal es Opp ortunities M ap .................................................... 11
E xhibit 3.6: Op p ort uniti es and Relat ed Sales Drivers for IT Services ....................... 12
E xhibit 4.1: Key Geograp hical Expansion Plans ..................................................... 16
E xhibit C1: Calculati on s for E stimating Criticalit y Score ........................................ 28
E xhibit C2: Criticalit y Scores for Various Software Applications ............................ 29
E xhibit C3: Criticalit y Scores for Various Hardware Products ................................. 29
E xhibit C4: Criticalit y Scores for Various IT Services ............................................... 30
E xhibit C5: Calculati on s for E stimating Demand Score ......................................... 31




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1. Company Overview

1.1 Business Overview
Canon Inc. (Canon) is a manufacturer
								
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