BMW AG - IT Sales Opportunities - 2008 by InfinitiResearch

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									     BMW AG
IT Sales Opportunities - 2008
                                                                                   BMW AG - 2 0 0 8




                                   Table of Contents
1. Company Overvi ew ........................................................................ 4
  1.1 Bu sin ess Overview .................................................................... 4
  1.2 K ey Figu res ............................................................................. 4
  1.3 Corp orat e Headqu art ers ............................................................. 4
2. IT Sp ending and Depl oymen ts ......................................................... 5
3. IT Sal es Op p ortuni ties ................................................................... 6
  3.2 IT Sales Opp ortuni ti es - Hardware ................................................ 9
  3.3 IT Sales Opp ortuni ti es - Services ................................................ 11
4. Sal es Dri vers .............................................................................. 13
  4.1 Being Envi ron men tal F riendly ..................................................... 13
  4.2 Cap aci ty Exp an sion .................................................................. 13
  4.3 Cost Cu tting & Op eration al Effici en cy ........................................... 14
  4.4 Cu rren cy & F orex Man ag emen t ................................................... 14
  4.5 Empl oyee Prod uctivit y & Compen sation Management ....................... 15
  4.6 Globall y In t eg rat ed Su pply Ch ain ................................................ 15
  4.7 Imp rovi ng Cu st om er S ervice ...................................................... 15
  4.8 In trod uci ng New Produ ct s .......................................................... 16
  4.9 Maintai ni ng Qu ali t y St andards .................................................... 16
  4.10 Merg ers & Acqui si tion s ............................................................ 17
  4.11 Onli n e Sal es & Marketing ......................................................... 17
  4.12 Sal es Force Exp an si on ............................................................. 17
5. Con clu sion ................................................................................. 19
App endix A: K ey IT Deci si on Makers .................................................... 20
  German y ..................................................................................... 20
  United Stat es ............................................................................... 21
App endix B: Defi nition s .................................................................... 22
  B.1 Soft ware ............................................................................... 22
  B.2 Hard ware ............................................................................... 24
  B.3 Servi ces ................................................................................ 25
App endix C: Meth odol ogy .................................................................. 27
  C.1 Eval u ati ng Cri tical ity Score ........................................................ 27
  C.2 Eval u ati ng Demand Score .......................................................... 30
Oth er Rep ort s in This S eri es .............................................................. 31




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                                           List of Exhibits
Exhibit 2.1: IT Deployment Details ...............................................................................5
Exhibit 3.1: Software Sales Opportunities Map ...............................................................7
Exhibit 3.2: Opportunities and Related Sales Drivers for Software ....................................8
Exhibit 3.3: Hardware Sales Opportunities Map ..............................................................9
Exhibit 3.4: Opportunities and Related Sales Drivers for Hardware ................................. 10
Exhibit 3.5: IT Services Sales Opportunities Map.......................................................... 11
Exhibit 3.6: Opportunities and Related Sales Drivers for IT Services ............................... 12
Exhibit 4.1: Key Capacity Expansion Plans................................................................... 13
Exhibit C1: Calculations for Estimating Criticality Score ................................................. 27
Exhibit C2: Criticality Scores for Software ................................................................... 28
Exhibit C3: Criticality Scores for Hardware .................................................................. 28
Exhibit C4: Criticality Scores for IT Services ................................................................ 29
Exhibit C5: Calculations for Estimating Demand Score .................................................. 30




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                                                                             BMW AG - 2 0 0 8




1. Company Overview

1.1 Business Overview
Bayerische Motoren Werke (BMW) AG is a multi-brand automobile manufacturer that
focuses on the premium segments of the worldwide automobile and motorcycle markets. It
has three brands: BMW, MINI and Rolls-Royce. The company's BMW automobile range
includes the 1 Series, a sports hatchback; the 3 Series, including sedan, touring, coupe and
convertible models; the 5 Series, available in sedan and touring models; the 6 Series,
available as a coupe or convertible; the 7 Series large sedan; the Z4 roadster and coupe;
the sports utility vehicles, X3, X5 and X6 and M models, such as M3, M5 and M6. A number
of motorcycle models are also available under the BMW brand. The company offers ten
models of MINI. The Rolls-Royce brand offers three luxury cars, Phantom, Drophead Coupe
and Coupe.

BMW is based in Munich, Germany and has manufacturing, assembly, service a
								
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