BAOSHAN IRON & STELL CO., LTD.
IT Sales Opportunities - 2008
MA IT S al - 2
Ba os ha n Ir on & St e el Co . L td . – N AG es 0 0 8
Opp or tu nit ies - 2 0 0 8
Table of Contents
1. Compan y Overvi ew ............................................................................................ 4
1.1 Busin ess Overvi ew .......................................................................................... 4
1.2 Key Figures ..................................................................................................... 4
1.3 Corp orate Headquart ers ................................................................................ 4
2. I T Spendin g an d Depl oyment s ............................................................................. 5
3. I T Sales Opp ort uniti es .......................................................................................... 6
3.1 I T Sal es Op p ort uniti es - Software .................................................................... 7
3.2 I T Sal es Op p ort uniti es - H ardware .................................................................. 9
3.3 I T Sal es Op p ort uniti es - Services ................................................................... 11
4. Sales Drivers ...................................................................................................... 13
4.1 Being E nvironmental Friendly ....................................................................... 13
4.2 Busin ess Portfol i o M anagement .................................................................... 13
4.3 Capacit y E xp an sion ..................................................................................... 13
4.4 Collab orati on & Partn ersh ip ......................................................................... 14
4.5 Geograp hical Exp an si on .............................................................................. 15
4.6 Mergers & Acq ui sit i on s ................................................................................. 16
4.7 Onlin e Sal es & Marketin g ............................................................................. 16
5. Conclusi on ........................................................................................................ 17
Appendix A: Key I T Sp en din g Decision M akers ...................................................... 18
China ................................................................................................................. 18
Appendix B : Defi niti on s ......................................................................................... 19
B.1 Software ....................................................................................................... 19
B.2 Hardware ..................................................................................................... 21
B.3 Servi ces ........................................................................................................ 22
Appe ndix C: M eth odol ogy .................................................................................... 24
C.1 E val uatin g Criticalit y Score ......................................................................... 24
C.2 E val uatin g Deman d Score ........................................................................... 27
Other Rep orts in Thi s Seri es ................................................................................... 28
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De ns o C or p or a ti on - 2 0 0 8
List of Exhibits
E xhibit 2.1: IT Depl oyment Detail s ........................................................................... 5
E xhibit 3.1: Software Sales Opp ort unities M ap ........................................................ 7
E xhibit 3.2: Op p ort uniti es and Relat ed Sales Drivers for Software ........................... 8
E xhibit 3.3: Hardware Sal es Opp ortunities M ap ....................................................... 9
E xhibit 3.4: Op p ort uniti es and Relat ed Sales Drivers for Hardware ....................... 10
E xhibit 3.5: IT Servi ces Sal es Opp ortunities M ap .................................................... 11
E xhibit 3.6: Op p ort uniti es and Relat ed Sales Drivers for IT Services ....................... 12
E xhibit 4.1: Key Cap acit y E xp an sion Plans ............................................................ 14
E xhibit 4.2: Key Geograp hical Expansion Plans ..................................................... 15
E xhibit C1: Calculati on s for E stimating Criticalit y Score ........................................ 24
E xhibit C2: Criticalit y Scores for Various Software Applications ............................ 25
E xhibit C3: Criticalit y Scores for Vari ous Hardware Products ................................. 25
E xhibit C4: Criticalit y Scores for Various IT Services ............................................... 26
E xhibit C5: Calculati on s for E stimating Deman d Score ......................................... 27
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Ba os ha n Ir on & St e el Co . L td . – IT S al es
Opp or tu nit ies - 2 0 0 8
1. Company Overview
1.1 Business Overview
Baoshan Iron & Steel Co., Ltd. is mainly engaged in the production of high-tech and high
value-added premium steels. The Company's major products fall into three categories:
carbon steel, stainless steel and specially-alloyed steel. The carbon steel products include
hot rolled steel plate products such as hot rolled steel sheets/coils and wide heavy steel
plates, among others; cold rolled steel plate products such as general cold rolled steel
flakes, pot galvanizing, electro galvanizing, electro tinplate and others; steel tube products
including seamless steel tubes and high frequency welded (HFW) pipes; steel wire products
such as steel cords, high-quality spring steels and others; as well as steel billet products.
The stainless steel products include hot rolled and cold rolled stainless steel products. The
Company’s products are used in industries such as manufacturing, home electric appliance,
petrochemical, machinery manufacture, tra