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Leading Automobile Companies in Europe - IT Sales Opportunities - 2008

VIEWS: 16 PAGES: 90

This is a bundle of the following company profiles and is available at a discount of 50% over the total price of individual reports: • Volkswagen AG • Daimler AG • BMW AG • Renault SA • Fiat S.p.A. Industry trends and drivers have a direct or indirect affect on IT spending of all companies operating within an industry. For example – increased threat perception and incidence of fraud would result in increase in demand for security software and hardware. Thus, we can conclude that industry spending on any particular IT product or service is an important indicator of the criticality of that product or service for the industry. Based on the IT spend information available in ‘TechNavio’, we have computed a ‘criticality score’ for various IT products and services, for Volkswagen, Daimler, BMW, Renault and Fiat. Various company level developments and events are important indicators of selling opportunities and drive the sales of IT products and services. For example – an acquisition by Volkswagen, Daimler, BMW, Renault and Fiat might result in opportunities for IT migration and integration services. By tracking these sales drivers (using ‘TechNavio’), we have arrived at a demand score for each product and service. Through an in-depth analysis of industry trends and drivers and company level developments and events, we have made the ‘IT Selling Opportunities Map’ for hardware, software and IT services for Volkswagen, Daimler, BMW, Renault and Fiat. These maps have been divided into four zones representing Level I, Level II and Level III opportunity areas. Level I opportunity areas have the highest scores and hence, there is a high probability that Volkswagen, Daimler, BMW, Renault and Fiat will buy these products and services. Level II opportunity areas have lower scores and hence, lower probability to sell to Volkswagen, Daimler, BMW, Renault and Fiat. Level III opportunities have the lowest scores and hence, unlikely to sell to Volkswagen, Daimler, BMW, Rena

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									Automobile Industry in Europe and Leading Companies
               IT Sales Opportunities - 2008
                                                          Au to m obi le Ind us tr i e s in Eur op e and L ead ing
                                                                 Co mpa ni es – IT S al es Op por tun iti es



                                            Table of Contents
Automobile Industry in Europe
1. I T Spendin g an d Forecast .................................................................................... 9
2. Criticalit y Score ................................................................................................. 10
   2.1 Evaluating Criticalit y Score .......................................................................... 10
3. I T Sales Drivers ................................................................................................... 13
   3.1 Being E nvironme nt friendl y ........................................................................... 13
   3.2 Capacit y E xp an sion ..................................................................................... 13
   3.3 Collab orati on & Partn ersh ips ....................................................................... 13
   3.4 Cust omer Servi ce ......................................................................................... 14
   3.5 Geograp hical and Faciliti es Expansion ........................................................ 14
   3.6 Glob al , Integrated Suppl y Chain ................................................................. 14
   3.7 Mergers & Acq ui siti on s ................................................................................. 15
   3.8 Offsh orin g & Out sourci ng ............................................................................. 15
   3.9 Product Mix Expan si on ................................................................................. 15
   3.10 Standardi zati on , M odularization and Product Plat forms ............................ 16
4. Key Cust omers ................................................................................................... 17
   4.1 V olkswagen AG ............................................................................................ 17
      4.1.1 B usi ness Overview .................................................................................. 17
      4.1.2 Key Fi gures ............................................................................................. 17
      4.1.3 Corp orate Headq uart ers ........................................................................ 17
      4.1.4 I T Sp en din g ............................................................................................ 18
   4.2 Daimler AG .................................................................................................. 18
      4.2.1 B usi ness Overview .................................................................................. 18
      4.2.2 Key Fi gures ............................................................................................. 18
      4.2.3 Corp orate Headq uart ers ........................................................................ 18
      4.2.4 I T Sp en din g ............................................................................................ 19
   4.3 Bayeri sch e M ot oren Werke AG (BM W) ......................................................... 19
      4.3.1 B usi ness Overview .................................................................................. 19
      4.3.2 Key Fi gures ............................................................................................. 19
      4.3.3 Corp orate Headq uart ers ........................................................................ 19
      4.3.4 I T Sp en din g ............................................................................................ 20
   4.4 Renault SA .................................................................................................... 20
      4.4.1 B usi ness Overview .................................................................................. 20
      4.4.2 Key Fi gures ............................................................................................. 20
      4.4.3 Corp orate Headq uart ers ........................................................................ 20


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                                                          Au to m obi le Ind us tr i e s in Eur op e and L ead ing
                                                                  Co mpa ni es – IT S al es Op por tun iti es



      4.4.4 I T Sp en din g ............................................................................................ 20
   4.5 Fiat Sp A ........................................................................................................ 21
      4.5.1 B usi ness Overview .................................................................................. 21
      4.5.2 Key Fi gures ............................................................................................. 21
      4.5.3 Corp orate Headq uart ers ........................................................................ 21
      4.5.4 I T Sp en din g ............................................................................................ 21


Volkswagen AG
1. Compan y Overvi ew .......................................................................................... 23
   1.1 Busin ess Overvi ew ........................................................................................ 23
   1.2 Key Figures ................................................................................................... 23
   1.3 Corp orate Headquart ers .............................................................................. 23
2. I T Spendin g & Deployment s ............................................................................... 24
3. I T Sales Opp ort uniti es ........................................................................................ 25
   3.1 I T Sal es Op p ort uniti es - Software .................................................................. 26
   3.2 I T Sal es Op p ort uniti es - Hardware ................................................................ 28
   3.3 I T Sal es Op p ort uniti es - Services ................................................................... 30
4. Sales Drivers ...................................................................................................... 32
   4.1 Busin ess Risk M anagement ........................................................................... 32
   4.2 Collab orati on & Partn ersh ip ...........................
								
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