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APAC Telecom CRM Market 2008-2011

VIEWS: 53 PAGES: 11

In telecom industry, Customer Relationship Management (CRM) applications manage and automate business. These applications include sales automation, marketing automation, contact center, customer service, and analytic applications. The telecom sector in the APAC region is looking forward to add community based interactive functionalities and framing the architecture for new collaborative features in CRM to enhance customer experience. The focus is on understanding the collaborative needs and to incorporate it in CRM applications. The On-demand model provides low cost of implementation, speed of implementation, and freedom from worries of IT infrastructure. There is increase in the adoption of On-demand model from the mid-sized business segment. The report forecasts the market size of CRM applications in the Telecom sector in APAC region over the period 2008-2011. The report also discusses about the CRM spending in the Telecom sector in APAC. In addition, the report also provides the market size of CRM applications in the telecom sector among all the countries in APAC region. Further, the report also elaborates the functionalities of CRM applications in the Telecom Sector and identifies the market trends for the CRM applications market in APAC.

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									APAC Telecom CRM Market
    Technology Report – 2008-2011
                                                                                              CRM Market w 2008-2011
                                                                                 APAC TelecomSer v er Har d – ar e - 2 0 0 8




                                           Table of Contents
1. Market Si ze & Forecast ................................................................................... 4
2. CRM Sp en din g b y Telecom i n AP AC ............................................................... 5
3. AP AC – CRM Market Si ze b y Count ry ............................................................. 6
4. CRM for Telecom Verti cal .............................................................................. 7
   4.1 Marketing Aut omati on .............................................................................. 7
   4.2 Cust omer Servi ce/Cont act Center ........................................................... 7
   4.3 Sales Force Aut omati on ............................................................................ 8
5. Market Trends ................................................................................................. 9
Other Rep orts in thi s Seri es ............................................................................... 10




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                                                                                    APAC Telecom CRM Market – 2008-2011



                                               List of Exhibits

E xhibit 1.1: AP AC Tel ecom CRM M arket Size and Forecast 2008 - 2011
(in $ million ) ....................................................................................................... 3
E xhibit 2.1: AP AC (ex cl uding Japan) Telecom CRM M arket Size and Forecast
2008- 2011 (i n $ milli on ) ....................................................................................... 4
E xhibit 3.1: AP AC Tel ecom CRM M arket Size by Co untry (2008) ......................... 5




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                                                             APAC Telecom CRM Market – 2008-2011




1. Market Size & Forecast
In telecom industry, Customer Relationship Management (CRM) applications manage and
automate business. These applications include sales automation, marketing automation,
contact center, customer service, and analytic applications. The CRM applications market in
telecom sector in APAC region was $103.5 million in 2008 and is estimated to reach $136.2
million by 2011 at 9.6 percent CAGR.

Exhibit 1.1: APAC Telecom CRM Market Size and Forecast 2008-2011 (in $ million)




                                                                     Source: TechNavio Analysis

CRM provides an insight into the sales cycle, project schedule, performance metrics,
purchasing criteria, and client expectations. There is increase in the CRM investment by
telecom companies in the emerging APAC market to increase focus on customer retention
and add value in their services and offerings.




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                                                            APAC Telecom CRM Market – 2008-2011




2. CRM Spending by Telecom in APAC
In 2008, CRM spending by APAC (excluding Japan) was $46.8 million and is estimated to
reach $57.5 million in 2011 at 7.1 percent CAGR.

Exhibit 2.1: APAC (excluding Japan) Telecom CRM Market Size and Forecast 2008-2011 (in $
million)
   70


   60                                                                   57.5
                                                    53.7
                                 50.1
   50         46.8


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