Sample Calculation
Abbott Laboratories
IT Sales Opportunities - 2009
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Table of Contents
1. Company Overvi ew ........................................................................ 4
1.1 Bu sin ess Overview ................................................................... 4
1.2 K ey Figu res ............................................................................ 4
1.3 Corporate Headqu arters ............................................................ 4
2. IT Spending and Depl oymen ts ......................................................... 5
3. IT Sal es Opportunities ................................................................... 6
3.1 IT Sales Opportuniti es - Software ............................................... 7
3.2 IT Sales Opportuniti es - Hardware .............................................. 9
3.3 IT Sales Opportuniti es - Services ............................................... 11
4. Sal es Drivers .............................................................................. 13
4.1 Being Envi ron men tal Friendly .................................................... 13
4.2 Bu sin ess Continuity & Risk Man agement ...................................... 13
4.3 Effi cien t O rdering & Communi cation of Laboratory Test Results ........ 14
4.4 Expan sion in Servi ce Offerings .................................................. 14
4.5 Facilities Expan sion & Moderniza tion ........................................... 14
4.6 Online Health Servi ces for Citiz en s ............................................. 15
4.7 Openin g New Facility ............................................................... 15
4.8 Partn erships & Allian ces .......................................................... 15
4.9 Promoti on al Initiatives ............................................................ 16
5. Con clu sion ................................................................................. 17
Appendix A: K ey IT Spen ding Deci sion Makers ....................................... 18
Brazil ....................................................................................... 18
Ru ssia ...................................................................................... 18
United States of Ameri ca ............................................................... 18
Appendix B: Definition s .................................................................... 20
B.1 Software .............................................................................. 20
B.2 Hardware ............................................................................. 22
B.3 Servi ces ............................................................................... 23
Appendix C: Meth odol ogy .................................................................. 25
C.1 Evalu ating Criticality Score ...................................................... 25
C.2 Evalu ating Demand Score ........................................................ 28
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List of Exhibits
Exhibit 2.1: IT Deployment Details ....................................................... 5
Exhibit 3.1: Software Sales Opportunities Map ........................................ 7
Exhibit 3.2: Opportunities and Related Sal es Dri vers for Software ............... 8
Exhibit 3.3: Hardware Sales Opportunities Map ....................................... 9
Exhibit 3.4: Opportunities and Related Sal es Dri vers for Hardware ............. 10
Exhibit 3.5: IT Services Sales Opportuniti es Map .................................... 11
Exhibit 3.6: Opportunities and Related Sal es Dri vers for IT Servi ces ........... 12
Exhibit C1: Calculation s for Estimating Cri ticality Score ........................... 25
Exhibit C2: Criticality Scores for Various Software Application s ................. 26
Exhibit C3: Criticality Scores for Various Hardware Produ cts ..................... 26
Exhibit C4: Criticality Scores for Various IT Servi ces ............................... 27
Exhibit C5: Calculation s for Estimating Deman d Score ............................. 28
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1. Company Overview
1.1 Business Overview
Headquartered in the United States, Abbott Laboratories deals in discovery, development,
manufacture, and sales of healthcare products. The company has four business segments as
Pharmaceutical Products, Nutritional Products, Diagnostic Products, and Vascular Products.
The Pharmaceutical Products segment includes manufacturing, marketing and sales of adult
and pediatric pharmaceuticals. The Diagnostic Products segment is involved in
manufacturing, marketing, and selling of diagnostic systems; and tests to the blood banks,
hospitals, and commercial laboratories. The Nutritional Products segment provides a range
of pediatric and adult nutrition products. The Vascular Products segment is involved in the
manufacturing, marketing, and sales of coronary, endovascular, and vessel closer devices.
1.2 Key Figures
Abbott Laboratories recorded revenues of $25,914.2 million during the fiscal year ended
31st December 2007 up from $22,476.3 million during the fiscal year ended 31st March
2006. In terms of US dollars, this translates to an increase of 15.3 percent.
The net profit was $3,606.3 million in fiscal year 2007 up from $1,716.8 million in fiscal
year 2006, an increase of 110.6 percent in US dollars terms.
The company’s total assets increased to $39,713.9 million in fiscal year 2007 from
$36,178.2 million in fiscal year 2006.
Abbott Laboratories employed 68,697 people in fiscal year 2007, up from 66,663 in fiscal
year 2006.
1.3 Corporate Headquarters
100 Abbott Park Road
Abbott Park, IL 60064
United States
Tel.: 1-847-9376100
Fax: 1-847-9371511
www.abbott.com
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