W3C Position paper - Infosys

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					      Need and Relevance of Mobile Based Information
      Services in Emerging Markets - India
      Gnanapriya C ( , Principal Architect,
      Communications Service Provider Business Unit

      Puneet Gupta ( , Research Area Leader,
      Convergence Lab, SETLabs

Copyright Infosys Technologies Ltd, 2006

ICT Projects in India
Name of the    Purpose                                 Future planes

Akshaya        Making a district E-literate, limited   Delivery of multiple service at
                employment generation.                   Akshaya centers and expand it
                                                         to other districts

Bhoomi         Issue of Land title at 177 Bhoomi       Expand rural kiosk
                 kiosks and through privately owned    network

Drishtee       Creating a network of privately owned   Expand Network
                 kiosks for e access to info,          to cover new kiosk
                 government and service commercial

E-choupal      The prime target is farmer. Farmers     Scale to more users
                 get information about seeds’ price,
N-Logue        Multipurpose Internet kiosks based on   Expand for commercial
                                                                                           Pts                                         palities

                WILL                                   utilization                                           National
                                                                                             Central                 Pensions
                                                                                             Excise                                               Police
Gyandoot       Connecting rural cyber café catering    Extend for global                                           India
                                                                                                                   Portal        EDI       e-Posts
                 the everyday needs of the masses.     Internet
                                                                                          GIS     e-Courts

                                                                                                                    Core            eBiz
                                                                             Land                e-Office          Policies                          Land
                                                                            Records                                                                  Regn
                                                                                    Insurance          e-Procure
                                                                                                                                 Gateway   Banking

Source: Dipankaj G Medhi, Asian Institute of Technology, Thailand              Comrl
                                                                                            MCA21      Passport
                                                                                                 Income Visa Treasuries
                                                                               Taxes               Tax

                                                                                          Employment                                     Civil
                                                                                           Exchanges                                   Supplies

                                                “GDP can grow only if we concentrate on integrating
                                                agriculture, food processing, education, healthcare,

Earlier Recommendations …                       information and communication technology into
                                                - Dr. A P J Abdul Kalam, President of India

 Source: Domestic IT - Broad Based Economic Development ,
 HCL at 7th round table conference of Panchayathi Raj
Better reach out with Mobile Technologies
• Internet usage is more in urban areas where literacy is more, supported by better local
  connectivity infrastructures. But for a wider reach, especially to rural India, there is a demand
  for other technologies that are more accessible and at suitable price points.
• With monthly subscriptions inching towards six million additions per month - 5.9 million of
  them - are new mobile subscriptions, making India’s net addition the highest in the world,
  overtaking that of China – though the penetration levels may be lower. India today offers the
  lowest telecom tariffs as compared to rest of the world with local mobile call rates at less than
  2 US cents a minute.

   The combination of the above two facts makes mobile based information
   access an extremely practical and attractive value proposition for a country
   like India.

• The number of cellular subscribers in the country is expected to treble to 300 million in the
  next three to five years
• Every cell phone can technically be used as a data access device. Wireless Technologies
  that are used for information services are GSM data bearers, GPRS packet data access,
  CDMA, WiFi

  Mobile penetration has been successful from this perspective and has not only
  been used for networking & communication, but has gained a significant place
  in doing business and to stay in touch with latest information.

Mobile Value Proposition
In India, the primary drivers for mobility are accessibility and less
  dependence on the fundamental last mile infrastructure. And
  given the near ubiquity of coverage, mobile access has
  become/is becoming powerful access medium for internet
  access as well

Mobile technologies comes with their inherent advantages not
 available with traditional Internet access,
   –   Location Identification
   –   Higher levels/relevance of presence awareness
   –   Context awareness
   –   Anywhere, Anytime access

… for enterprise
• A new channel to reach out to customers and employees alike
• Another self service channel: As end users start getting used to
  experience a wide range of mobile voice and data services
  using mobilizes, an implicit demand to be able to reach out to
  your business is emerging- Self service via mobile channel can
  be a killer App
• Employee enablement. Providing the right data, applications
  and mobile tools to your field service can substantially enhance
  productivity and effectiveness, factors that have direct impact
  on day to operations and real customer service
• Expanding to far-out and less accessible rural areas where
  having a physical presence may not make sense. Very cost
  effective in virtually extending your enterprises to wherever
  your customers are, also acquisition of new clients

Mobile technologies for data services in various
segments in India
Sl.        Industry      Segment details                 Access / Information         Applicability for Mobile
      N      segment                                       requirement                  Internet
1          Government    executive, legislative and      Enable mobility to e-        Update status, alerts,
                           general government,             Governance (National e-      notification via SMS
                           justice, public                 Governance plan)             based on which users
                         order and safety, public                                       can get into the e-
                           finance, taxation, monetary                                  Governance portal for
                           policy, administration of                                    more details
                           HR, environmental
                         quality, housing, economic
                           programs, national security
                           and international affairs,
                           and all other
                         Central, international and
                           local government.
2          Agriculture   Harvesting, Marketing, pest     Online advice,               Alerts, Advice,
                           control, crop rotation          transactions,                 transactions can be
                                                           information retrieval         handled by SMS based
                                                                                         applications or via thin
                                                                                         client mobile browser
                                                                                         based interfaces
3          Health Care   Hospitals, clinics, doctors,    Data sharing, Expert         SMS based applications
                           nursing, dentists, medical      advice, registration for     for information/alerts
                           and dental laboratories,        public health service,       and transactions based
                         And other health services.        appointment, alerts,         on
                                                           notification               WiFi / GPRS connectivity
                                                                                        at home and hospitals
                                                                                        for real time heavy data
                                                                                        uploads / downloads

Mobile technologies for data services in various
segments in India
Sl.        Industry      Segment details                  Access / Information          Applicability for Mobile
      N      segment                                        requirement                   Internet
4          Financial     Banking, securities, insurance   Mobile Banking, Financial     SMS / WAP based
              Services     (other than health) and           transactions, Micro          applications. Thin client
                           health                            finance, Micro               mobile browser based
                         Insurance (the payer).              Insurance                    interfaces. J2ME based
                                                          Information retrieval           thick client apps for
                                                             (account, loan inquiry,      providing online/offline
                                                             status check), Banking       information access
                                                             transactions, payments,
                                                             requests (DD, Cheque
                                                             book etc)
5          Retail        General retailers, specialty     Interactive communication     SMS / WAP based
             Trade,        retailers, grocery,               / Financial transactions     applications. Thin client
             Trading       restaurants and hotels.           / M-commerce                 mobile browser based
                                                          Online store can leverage       interfaces. J2ME based
                                                             the mobile channel to        thick client apps for
                                                             deliver instant              providing online/offline
                                                             information to users,        information access
                                                             assisting them to make
                                                             informed buying
                                                             decisions, while helping
                                                             the retailers to
                                                             understand and
                                                             evaluate consumers'
                                                          Auctions is another
                                                             attractive application

Mobile technologies for data services in various
segments in India
Sl.        Industry       Segment details                 Access / Information        Applicability for Mobile
      N      segment                                        requirement                 Internet
6          Utilities      Electric, gas, oil, nuclear     Real time Meter reading     SMS based applications
                             power and sanitary              updates                  WiFi / GPRS for heavy
                             services                     Bill payments                 data uploads
                                                          Real time info sharing
7          Communica      Wire line, Wireless, Cable,     Mobile Content Delivery     SMS based applications,
             tions          Television, Radio             News, Alerts, Content         Streaming with GPRS /
                            broadcasting                    (Music, Video clips),       3G / 4G network
                                                            Gaming                      services (XoIP, IPTV
8          Manufacturi    automotive, industrial,         Mobile Field Force , real   SMS based applications as
             ng             electrical and commercial       time updates, low cost      well thick client based
                            equipment,                      supply chain                models for storing
                          medical equipment and             management – info           information for offline
                            supplies, computer and          access                      access. Real time data
                            high-technology,                                            updates with WiFi and
                            electronics, transportation                                 GPRS networks.
                          Equipment and all other
                            discrete manufacturing.
9          Transportati   water, rail and air             Fleet Management (real      SMS based applications
             on             transportation, urban            time updates), M           for updates, m
                            passenger transit, motor         Ticketing, Schedule        ticketing, schedule
                            freight                          updates                    updates, status check
                          Transit, pipelines,
                            warehousing, couriers, and
                            transportation support

Mobile technologies for data services in various
segments in India
Sl.        Industry    Segment details                  Access / Information         Applicability for Mobile
      N      segment                                      requirement                  Internet
10         Services    IT service providers, software   Real time data access,       SMS based applications,
                          publishers, professional,       mobile Content delivery,     Streaming with GPRS /
                          scientific and technical        m-trading, m-bookings        3G / 4G network
                          services, real estate, and                                   services (XoIP, IPTV
                          business and consumer                                        etc)

The mobile Technology Landscape- Appreciating
the options
 Native App      Smart Client Using Mobile
Development      Development App Framework

   Thin Client                                            Nokia-WAP

  Thick Client                                            Erricsson                           Middleware
                                                          Open Wave                              Security
  Smart Client
                                                                                               Messaging        App Server
                                                                             Interne             Device
                                                                                 t             Management
Mobile User
                                                                       SMS         cHTML                         SQL Server
    PDA                                        Access
                                              mechanism               SMTP         xHTML                           Oracle
   Smart          Win CE Pocket IE SQL CE
   Phone                                                              HTTP             HTML                         DB2
                 Symbian      Nokia
  Tablet PC                                                           HTTP/S           XML                         ODBC
                 Palm OS
                 Blackberry                                           SOAP             WML
   Phones                                    GSM   RFiD

Challenges with state of art technologies
Fundamental value proposition of mobile access to information
 and mobile transactions is clear, key associated challenges are

   –   Managing Device Diversity
   –   Context sensitivity
   –   Planning for but “not assuming” any-where, any-time connectivity
   –   Right approach to Security
   –   Minimizing the cost and complexity involved with mobilizing apps
   –   Immature standards in content rendering technologies
   –   Aligning to the right set of technologies for the business needs

Infosys approach to address these challenges ….
Infosys has been looking into these challenges and our effort
  have been aligned towards
• development of technology platforms
• solutions that aim to bring the best value from application of
  mobile technologies in specific areas

Infosys mobility solutions with a strong Indian context

•   Insurance for Rural India
•   Microfinance
•   Application of mobile real time data for dairy professionals

Insurance for Rural India
• Challenge
   – Ability to serve the client base in small towns and in rural areas where it is not
     practical to extend the company’s presence by setting up physical infrastructures.
   – Many of these places are not well served even from an internet connectivity
• Trend
   – Even the remotest of these areas are today being served by mobile networks.
• Solution
   – We have been working on creating technology platforms that enable creation of
     solutions that leverage a low cost mobile device that a local, employed by the
     company as its representative, can use to provide several services which were
     hitherto possible only when a customer were to visit the nearest office in one of
     the towns.
   – The field representative can use her/his mobile phone to access services like
     getting customer information, receiving alerts related to due dates for renewals
     and updation of premium payments received, just to give a few examples.
   – Using a low cost mobile device, the field agent can provide all critical services
     even in areas where setting up of basic internet infrastructure can be a challenge.
   – Advanced synchronization techniques supporting both SMS and wireless data
     technologies offered by GPRS as well as CDMA networks, ensure that the cost
     per transaction can be kept extremely low.


A credit company providing “micro”loans where the loan amounts are very
  small. The cost of transaction per loan sanctioned or payment made should
  be low.
With the microFinance application, data is available with the finance company’s
  agent to monitor his clients’ loans and their payments.
Transactions are offline and data is synchronized with backend server at a later
  time or when connectivity is available.

Application of mobile real time data for dairy professionals
• Using TruSync, Infosys mobile synchronization
  platform, is aimed at enabling field force of a dairy
  organization to enable use of mobile device like
  PDAs to provide nutrition, animal diet and wellness
  services as well as vaccination services to farmers
  who have no other effective mechanism to
  scientifically deal with animal care to increase net
• The solution strength lays in the ability of
  underlying technology platform to deal with the
  complexities of the wireless connectivity
• The technology enables the application to work in
  offline situations when connectivity is not available
  or when the cost of connectivity is high.
• The technology involves opportunistic pre-fetching
  of data and by masking the disconnectedness
  from the end application by fetching the data from
  the local database, masking the actual state of
  connectedness from the end application.
• The solution is also aimed at demonstrating the
  feasibility of such mobile solutions both from
  technology and cost perspectives.

Infosys mobility platforms
•   Infosys m-Connect platform
•   True Sync

Infosys m-Connect platform
• m-Connect is Infosys context aware mobile transactions
  platform that enables extension of any web based application to
  be made available for access from any web enabled mobile
  device in manner that is optimized for each device.
• The platform takes into account factors such as Screen real
  estate, Input, Cost of Connectivity, Heterogeneity, Application
  Deployment, and Available Bandwidth
• The platform is a web server side middleware that detects
  device type and in real time renders a transaction interface
  suited for a mobile device.
• One of the critical aspects of the platform is the way existing
  back end infrastructure is leverages meaning that an existing
  application can be mobile enabled in incredibly short time

True Sync
• TruSync is an Infosys platform for building mobile synchronization
  based mobile solutions.
• By harnessing the power of “Context” TruSync ensures that optimized
  mobility is realized and the solution understands and appropriately
  reacts to evolving environment conditions without end-user disruption
• Essentially Trusysnc offers one time architectural foundation doing
  away with the need of dependency on the individual mobile
  applications to deal with issues such as network connectivity
  aberrations, security and transaction prioritization.
• Key Architectural foundations:
   – Masking the occasional disconnectedness from the application and
     hence the end user
   – Ability to differentiate between application contexts
   – Removing dependence on both the network level security as well as the
     end application security architecture
   – Also manages transaction prioritization


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