"Numote deck for OAF"
•Vijay Kailas, CEO and Founder –Research on TV at Harvard GSD, HBS, and MIT Media lab. –Applied Physics Lab, 2003-2007 •Robert Balousek, CTO and Founder –Developer with over 10 years experience –Digg, CNET, TV.com •Pawel Sołyga, Lead Developer –Largest Polish IM network, Google Things are changing • 2/3 of teens reported texting while watching TV • 33% of teens participated in online polls while watching TV Trends point to tremendous market potential • Demand for smart phones and mobile apps are booming • TV is still primary American pastime • Social media generates more leads than Google Numote Social TV Reminders Facebook Event Real-time Notifications Customer Testimonials for Numote I think Numote is really cool. It adds a whole new interface to TV. Like tonight, watching American Idol in Chi-town, I could see who else is watching it and see Facebook status updates comments. It's kind of like but for tv shows you're watching. When I'm bored, and can't find anything on TV like last night, it was nice to see what everyone else was watching. Very cool. I love the animal planet and natgeo shows, especially a new one pitbulls and parolees or locked up abroad, and I'd love to see what my other friends would think of those shows, so great idea. Licensing and Partnerships • Integrating with consumer electronics • Partnering with TV Networks • Integrating with search engines Mobile Advertising Audience Measurement Data • In depth demographics • Engagement data for ads “[Traditional] ratings are just a proxy; it gives you the number of eyeballs. But what advertisers are interested in is the call to action” - Mark Lieberman, CEO of TRA 8 Revenue per user projection Bottom up Average user valued at $55 per year • Cost per action Ads (2.7¢/ user /hour * 5 hours / day * 365 days) • Audience measurement data for advertisers Seeking $500k Port to other mobile platforms 23% New feature development 33% Numote TV Show framework 33% Launch a PR campaign 10% TOTAL $.5M Backups Numote’s Three Pillars of Value • Social – Interact with friends and content • Personal – Knows what you like • Connected – Brings the valuable information locked up in your TV to your mobile phone – Gives you social and personal where its need it: the living room Corporate Development OEM bundling to expand platform reach Expand to TV Attract ad platforms partners Project Drive brand iPad and Milestone iPhone app awareness and app development usage Time 2010 2011 2012 2012 2013 Financial Fund Raising Break-even / Exit ($500k) 1M users through Milestone Sale 100k users ‣$59 MSRP ‣$20 COGS ~$5 annually from ‣$39 Margins (Direct) measurement data ‣$19 Margins (Retail) Potential Manufacturing Partners How Numote can help TV Networks • Evangelize favorite programming – Social media optimizations - use social networks to syndicate programming • Increase and measure user engagement – Cheap way to poll users on how they like products and programming • Increase retention – Creating a community around fans of programming • Investor, Director – David Rose – Technology visionary and serial entrepreneur • Andrei Hagiu – Assistant Professor at Harvard Business School in the Strategy Unit, research on multi- sided platforms. • Bruce Kasrel – Senior-level marketing executive with extensive CE experience. SeaChange, THX, Microsoft, Forrester Research. Directed efforts for several successful product launches. • Rob Holmes – formerly Director of Content Acquisition of VUDU, a video on demand platform. Dedicated Numote mentor. • Marie-Jose Montpetit – a distinguished tech. staff and lead architect at Motorola. Her recent work centered on an new approaches to Social TV. Financial Projections Assumptions: −A conservative CPA and CPC −US and Canadian market only Exit Strategy: Acquisition - by competitor, partner, or complimentary business after reaching target revenue. Confidential TV for the post-TV generation Page 19 Competition Social TV Interact with Focus Robust Interaction all friends Recommendations Numote Yes Top Reality TV Yes Minimal shows Touch Miso No All media No Comments Get Glue No All media + Yes Comments topics Tunerfish No All media No Comments Philo No Live TV No Comments Show Interactivity Polls Social Reminders Tune in Favorites Show Interactivity Competition Numote Platform Social API – Friends view • Facebook connect integration to see what friends are watching, see friends favorite shows, and watch together • Push alerts for new episodes of favorite shows – Social Notifications (Real-time alerts) • Push notification for new episodes of your favorites shows • Push notifications from friends – Invite / Tune in • Send notifications via Twitter and Facebook of show you are watching • Invite friends to watch shows with you – Live Polling platform - live updates about current content • Trivia, polls, gossip, and quotes from user’s favorite episodes • Integration with data feed for automatic creation of Polls • Automatically display information about media on TV such as music (playing in background or live), movies (trailers or interviews), and shows (commercials). – Facebook Interest Syncing • Pull user’s favorite TV shows and movies from their Facebook interests – Like / Dislike • Simple method for users to like (or dislike) a show their friend is watching Numote Live Platform • Invites • See what friends think of a show you like – Simple Like / Dislike – Gossip feed • Trivia/Gossip/Games