A Memorandum of Understanding Is Document Which Describes an Agreement Between Two Parties by gij15297

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									  Accelerating your Success™




  PartneRing
  Memorandum of Understanding




Avnet Technology Solutions
5 The Sterling Centre, Eastern Road
Bracknell, Berkshire. RG12 2PW
T +44 (0)1344 355785
F +44 (0)1344 662141

Version: RCNSI-180108a
                                      SERVICES
                                                                   Avnet Technology Solutions – 091130 - Partner-Ring MOU




Document Information




 Document Name:                       PartneRing: MOU

 Business Director:                   Mickey Bharat

 Document Manager:                    Alison Bowen

 Contact Details

                                      Avnet Technology Solutions, Clarity House, 103 Dalton Avenue, Birchwood Park,
 Contact Address:
                                      Warrington, WA3 6YB.

 Telephone Number:                    07711 302760

 Fax Number:                          08700 667223

 Email Address:                       alison.bowen@avnet.com

 Change Control
                                                         th
 Date:                                Wednesday 26 August 2009

 Document Version:                    1.5

 Document Status:                     Issued for print

 Document History

 Document Version                     Date            Initials   Description




Avnet Technology Solutions
5 The Sterling Centre, Eastern Road
Bracknell, Berkshire. RG12 2PW
T +44 (0)1344 355785
F +44 (0)1344 662141

Version: RCNSI-180108a                                                                        www.ts.avnet.com/uk/
                                                                                         Avnet Technology Solutions – 091130 - Partner-Ring MOU




Table of Contents

Document Information .................................................................................................................................................. 2
Table of Contents ......................................................................................................................................................... 3
Memorandum of Understanding ................................................................................................................................... 4
Purpose of MOU ........................................................................................................................................................... 4
Scope of MOU .............................................................................................................................................................. 4
         Avnet Technology Solutions ............................................................................................................................ 4
         Partner A and Partner B .................................................................................................................................. 4
         All Parties......................................................................................................................................................... 4
Benefits of MOU ........................................................................................................................................................... 5
Financial Arrangements of MOU .................................................................................................................................. 5
Measurement of MOU .................................................................................................................................................. 5
Constraints of MOU ...................................................................................................................................................... 5
Effective Date and Period of MOU ............................................................................................................................... 5
Termination of MOU ..................................................................................................................................................... 5
Signatures to MOU ....................................................................................................................................................... 6
Programme Resources ................................................................................................................................................ 7
       Avnet .................................................................................................................................................................. 7
       Partner A and B .................................................................................................................................................. 7
Action Items .................................................................................................................................................................. 8
Appendices ................................................................................................................................................................... 9
Appendix 1 – PartneRing Planning Document ............................................................................................................. 9
Appendix 2 – Value Proposition Description .............................................................................................................. 11
Appendix 3 – Why Work With Partner A .................................................................................................................... 12
Appendix 4 – Why Work With Partner B .................................................................................................................... 13
Appendix 5 – Profiles ................................................................................................................................................. 14
       Vendor A Profile ............................................................................................................................................... 14
       Vendor B Profile ............................................................................................................................................... 14
       Avnet Profile ..................................................................................................................................................... 14




Avnet Technology Solutions
5 The Sterling Centre, Eastern Road
Bracknell, Berkshire. RG12 2PW
T +44 (0)1344 355785
F +44 (0)1344 662141

Version: RCNSI-180108a                                                                                                                 www.ts.avnet.com/uk/
                                                                Avnet Technology Solutions – 091130 - Partner-Ring MOU




Memorandum of Understanding

This Memorandum of Understanding (MOU) is hereby made and entered into by and between Partner A, Partner B
and Avnet Technology Solutions (Avnet).


Purpose of MOU

An Avnet PartneRing is a collective of independent organisations; brought together so that when unified, can deliver
solutions on value propositions that bring to bear the specific knowledge and skill-sets of participating partners as
well as the vendor relationships and transacting capabilities of Avnet.

This document sets out the framework by which all participating partners agree to operate under for the purposes of
the Avnet PartneRing. It describes a multilateral agreement between the parties named above; where each will work
in synergy with the others to the mutual benefit of all.

A PartneRing can be brought about in a number of ways e.g. Partners may recognise opportunities outside of their
core competencies and ask Avnet to introduce them to other Vendor’s resellers to properly explore and develop the
proposition; thus creating a PartneRing. Alternatively, Avnet (or others) may come up with a proposition that
combines the products from more than one Vendor; in this instance, Avnet will approach appropriate partners and
ask them to form a PartneRing




Scope of MOU

            Avnet Technology Solutions

            As the PartneRing facilitator, Avnet will manage the introduction (where appropriate) of the interested parties
            and will co-ordinate the framework under which all parties will work.

            Where necessary, Avnet will assist identifying value propositions that require the products of more than one
            vendor; Avnet will put together, in a virtual partnership, organisations with core competencies around each
            vendor’s products. These organisations will then work together, leveraging their relevant knowledge and
            skills to fully satisfy and deliver the solutions to end-users.


            Partner A and Partner B

            The participating partners will take the identified value propositions and demand generation activity into their
            own pre-existing and potential customer base. Any resultant works will benefit the partners in direct
            relationship to their core competencies. All relevant licence, services, product provision and annuity revenue
            will be transacted (through Avnet) in line with the respective partners role and responsibilities in the Avnet
            PartneRing.


            All Parties

            All participating parties will collaborate in the creation of reference material and case studies which will be
            utilised to promote both the individual PartneRing and the Avnet PartneRing Programme.


Avnet Technology Solutions
5 The Sterling Centre, Eastern Road
Bracknell, Berkshire. RG12 2PW
T +44 (0)1344 355785
F +44 (0)1344 662141

Version: RCNSI-180108a                                                                          www.ts.avnet.com/uk/
                                                            Avnet Technology Solutions – 091130 - Partner-Ring MOU




Benefits of MOU

It is intended that all participating parties to the MOU should benefit in many ways. Primarily this will be from
increased revenues through wider routes to market, greater visibility to end-users and vendors as well as the
development of stronger value propositions.

Financial Arrangements of MOU

Each party will manage their own activities and utilise their own resources, including (but not limited to): funds,
people and materials in pursuing the combined objectives of the PartneRing. Funding may become available from
other sources through the lifecycle of the PartneRing and this will be co-ordinated by Avnet for the benefit of the
PartneRing.

Any relevant product provision, licence transactions or annuity revenues ensuing from PartneRing activity must be
executed through the relevant business areas within Avnet.

Measurement of MOU

The success of the PartneRing will be assessed by measuring the transactional history of the participating partners
in the two years prior to the MOU. The resultant data will be compared against the transactions made during the
period of the MOU. This will show the value of both the specific licence and hardware revenue activity of the
PartneRing, as well as any incremental licence and hardware revenue activity transacted through Avnet. An increase
of either or both of these activities will be held to demonstrate the success of the PartneRing.


Constraints of MOU

Whilst this MOU is in effect, all information shared between the named parties should be treated as sensitive;
especially where the information concerns customers and prospects, as well as revenue, margin and any other
financial arrangements. This information should not be disclosed to any parties outside of the MOU.


Effective Date and Period of MOU

This MOU takes effect once all parties have signed the document and shall remain in effect for a minimum of 6
months, at which point all parties will take part in a review. Subject to the outcome of the review, the MOU will either
continue or be terminated at this date.


Termination of MOU

This MOU may be terminated by any of the signing parties with a 30 day written notice to the other parties. This
MOU is not intended to be a legally enforceable document or agreement but more a guideline or mutual
understanding of the joint objectives and intentions of the signing parties to work together for the greater benefit of
all.




Avnet Technology Solutions
5 The Sterling Centre, Eastern Road
Bracknell, Berkshire. RG12 2PW
T +44 (0)1344 355785
F +44 (0)1344 662141

Version: RCNSI-180108a                                                                      www.ts.avnet.com/uk/
                                                    Avnet Technology Solutions – 091130 - Partner-Ring MOU




Signatures to MOU

 Signatures
 Partner A                            Avnet Technology Solutions       Partner B




 ___________________________          ___________________________      ___________________________
 Signatory Name                       Signatory Name                   Signatory Name




 ___________________________          ___________________________      ___________________________
 Signatory Role                       Signatory Role                   Signatory Role




 ___________________________          ___________________________      ___________________________
 Date                                 Date                             Date




Avnet Technology Solutions
5 The Sterling Centre, Eastern Road
Bracknell, Berkshire. RG12 2PW
T +44 (0)1344 355785
F +44 (0)1344 662141

Version: RCNSI-180108a                                                         www.ts.avnet.com/uk/
                                                            Avnet Technology Solutions – 091130 - Partner-Ring MOU




Programme Resources

            Avnet

                        Programme Owner: Alison Bowen
                        Internal Account Managers (IAM):
                             o Vendor A/Partner A:
                             o Vendor B/Partner B:
                        Partner Account Managers (PAM):
                             o Vendor A/Partner B:
                             o Vendor A/Partner B:
                        Marketing:

            Partner A and B


                   Partner A:




                   Partner B:




Avnet Technology Solutions
5 The Sterling Centre, Eastern Road
Bracknell, Berkshire. RG12 2PW
T +44 (0)1344 355785
F +44 (0)1344 662141

Version: RCNSI-180108a                                                                 www.ts.avnet.com/uk/
                                      Avnet Technology Solutions – 091130 - Partner-Ring MOU




Action Items


   Action                             Resources                Date        Owner




Avnet Technology Solutions
5 The Sterling Centre, Eastern Road
Bracknell, Berkshire. RG12 2PW
T +44 (0)1344 355785
F +44 (0)1344 662141

Version: RCNSI-180108a                                           www.ts.avnet.com/uk/
                                                         Avnet Technology Solutions – 091130 - Partner-Ring MOU




Appendices

Appendix 1 – PartneRing Planning Document


  Key Areas of Identification/Actions   Details and Timelines

  PartneRing Proposition:

  Proposition Sponsor:
  PartneRing Manager:

  PartneRing Start Date:

  PartneRing Review Date:

  Proposition Objectives:

  Key Messages:

  Call to Action:

  Calling Resource:
  Support Resource:
  Target Audience:
  Installed Information:

  Data Requirements:

  Campaign Format:

  Collateral/Creative Requirements:
  Programme Schedule and
  Milestones/Next Steps:
                                               Year                 Partner A                 Partner B

  Measurement Data:



                                              Budget                Vendor A                  Vendor B

  Budget and Source of Funding:
  Detailed Breakdown of Costs
  (Include any external agency costs,
  postage costs, fulfilment costs):




Avnet Technology Solutions
5 The Sterling Centre, Eastern Road
Bracknell, Berkshire. RG12 2PW
T +44 (0)1344 355785
F +44 (0)1344 662141

Version: RCNSI-180108a                                                              www.ts.avnet.com/uk/
                                      Avnet Technology Solutions – 091130 - Partner-Ring MOU




  Notes/Comments:




Avnet Technology Solutions
5 The Sterling Centre, Eastern Road
Bracknell, Berkshire. RG12 2PW
T +44 (0)1344 355785
F +44 (0)1344 662141

Version: RCNSI-180108a                                           www.ts.avnet.com/uk/
                                             Avnet Technology Solutions – 091130 - Partner-Ring MOU




Appendix 2 – Value Proposition Description




Avnet Technology Solutions
5 The Sterling Centre, Eastern Road
Bracknell, Berkshire. RG12 2PW
T +44 (0)1344 355785
F +44 (0)1344 662141

Version: RCNSI-180108a                                                  www.ts.avnet.com/uk/
                                       Avnet Technology Solutions – 091130 - Partner-Ring MOU




Appendix 3 – Why Work With Partner A




Avnet Technology Solutions
5 The Sterling Centre, Eastern Road
Bracknell, Berkshire. RG12 2PW
T +44 (0)1344 355785
F +44 (0)1344 662141

Version: RCNSI-180108a                                            www.ts.avnet.com/uk/
                                       Avnet Technology Solutions – 091130 - Partner-Ring MOU




Appendix 4 – Why Work With Partner B




Avnet Technology Solutions
5 The Sterling Centre, Eastern Road
Bracknell, Berkshire. RG12 2PW
T +44 (0)1344 355785
F +44 (0)1344 662141

Version: RCNSI-180108a                                            www.ts.avnet.com/uk/
                                                             Avnet Technology Solutions – 091130 - Partner-Ring MOU




Appendix 5 – Profiles




            Vendor A Profile




            Vendor B Profile




            Avnet Profile

            Avnet Technology Solutions - worldwide is a value-added distributor of enterprise-computing products,
            software and services with locations in more than 34 countries. As a global technology sales and marketing
            organisation, Avnet Technology Solutions has sales divisions focused on specific market segments and a
            strategy enabling an exceptional level of attention to the needs of its customers and suppliers.

            As a leading distributor of computing technologies and services, Avnet Technology Solutions connects its
            partners to more customers and more solutions. Our comprehensive suite of services and established
            partnerships with leading technology providers, ensures that you have the right combination of resources to
            capture new revenue generating opportunities.

            Our customers include:
                Independent Software Vendors (ISVs)
                Original Equipment Manufacturers (OEMs)
                System Builders
                System Integrators
                Value-Added Resellers

            Avnet Technology Solutions is an operating group of Avnet, Inc. (NYSE:AVT) representing US$ 7 billion
            in annual revenue for fiscal year 2009.

            Avnet, Inc. (NYSE:AVT) is one of the world's largest distributors of electronic components, computer
            products, technology services and solutions in the world with more than 300 locations serving over 70
            countries. The company markets, distributes and optimises the supply-chain and provides design-chain
            services for the products of the world's leading electronic component suppliers, enterprise computer
            manufacturers and embedded subsystem providers.

            Avnet has a wide range of capabilities including; maximising inventory efficiency, managing logistics,
            assembling products and providing engineering design assistance for its 100,000 customers,
            accelerating their growth through cost-effective, value-added services and solutions.

            For the fiscal year ended June 27th, 2009, Avnet generated revenue of $16.23 billion. For more
            information, visit www.avnet.com


Avnet Technology Solutions
5 The Sterling Centre, Eastern Road
Bracknell, Berkshire. RG12 2PW
T +44 (0)1344 355785
F +44 (0)1344 662141

Version: RCNSI-180108a                                                                      www.ts.avnet.com/uk/

								
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