MARKETING PROPOSAL 2008
In 2008, we will be running a full schedule in the Super Truck Series at Irwindale
Speedway. Find out what motorsports marketing can do for your company; come
join our team for the 2008 season!
We are searching for the right advertising partners who wish to make a substantial
impact in the Western United States in the Super Truck Series, part of the Whelen
NASCAR Weekly Series.
Consider partnering with our team and making your company even more
successful! Be part of our winning team! We won’t let you down! Bring your
family, friends, clients out to enjoy the fun and excitement cheering your driver
Todd Cameron (626) 622-2500
NASCAR FAN BASE AND DEMOGRAPHICS
A number of current NASCAR Nextel Cup Series drivers developed their skills in the NASCAR
Dodge Weekly Series: Kurt Busch, Elliot Sadler, Dale Earnhardt Jr., Dale Jarrett, Sterling Marlin,
Jeremy Mayfield, Bobby Labonte, Ward Burton and Jeff Burton are just a few.
NASCAR currently sanctions about 2,200 racing events each year. Eighty-eight percent of those
races are NASCAR Dodge Weekly Series events. At least 4,000,000 people will attend NASCAR
Dodge Weekly Racing Series events this season.
The NASCAR Fan base is younger, more affluent than the U.S. population, and is spread coast-to-
coast. 58% of NASCAR fans are between the ages of 18-44. 42% of NASCAR fans earn $50,000 +
Fans can easily identify with the drivers. In the U.S., there is no activity more universal than driving
an automobile. Auto racing is “live” for approximately 10 months per year offering fans and
sponsors many opportunities.
Fan loyalty to NASCAR sponsors has increased significantly. Fans are now three times as likely to
try and purchase NASCAR sponsor’s products and services. Furthermore, fans are 94% more likely
to have positive feelings about NASCAR sponsors. Money spent on NASCAR related merchandise
has also increased.
51% of the weekly fans feel a part of the NASCAR family compared to 22% of other fans. 50% of
the weekly fans indicate they sometimes go to NASCAR races with their family and approximately
30% always attend with their family. Nine out of ten weekly fans feel drivers are very positive role
models for children and that NASCAR is a sport that women can feel at comfortable following.
Weekly fans purchase over $1200 of NASCAR related products each year, nearly 2-1/2 times the
purchases of other fans. This is because these fans and their families have made an emotional
connection with the sport, the brand, the series and the drivers. This translates into meaningful
purchasing behaviors for sponsors.
NASCAR is a top premier sport in the United States, the #2 rated regular season televised sport,
with 75 million fans. The NASCAR fan base is rapidly growing, follows the sport more, and is more
brand loyal than ever before. A NASCAR association / sponsorship has never been more valuable.
HAVE YOU EVER WANTED TO TRY MOTORSPORTS MARKETING?
We think that everyone has at some point. Here’s your chance to do just that. Take your
tax-deductible contribution and turn it into additional interest in your company, and you will
have the time of your life doing so! NASCAR is the fastest growing sport in the world and
shows no signs of slowing in that trend, unlike other sports that rely on television
commercials for advertising.
NASCAR IS THE ADVERTISING
The race cars / race trucks are what the fans are watching and that’s where your ad will
appear. No other sport has such a consistent level of product placement. NASCAR fans
make it a point to purchase the products sponsoring racecars. Over the past few years,
NASCAR has been the fastest growing sport in America and each week, millions of fans
either watch or attend a NASCAR race.
Just watch a NASCAR race and look at all the different companies that sponsor the race
teams. They all want to be a part of the fastest growing audience ever.
We are searching for the right Advertising Partners who wish to make a substantial impact
in the Western United States in the Super Truck Series, part of the Whelen NASCAR
Weekly Series. Our advertising program includes packages that can be tailored to meet
your budgetary needs. Come join our team and see how you and your company can benefit
from that participation.
Consider partnering with our team, making your company even more successful! Be part of
our winning team! We won’t let you down!
We would love to speak with you about your requirements for the 2007 racing season.
We understand that everyone at your company is looking for a positive experience with the
sponsorship of a race team. Our goal is to make sure your company has that positive
experience. We can help meet your advertising ideals affordably, generate a loyal patron to
your business and maintain a continued reputation of excellence!
Our marketing team is looking forward to meeting with your company representatives to
discuss any questions or concerns that they might have about this marketing opportunity.
The proposed rates below cover sponsorship opportunities available for the entire 2008 Super Truck
Season. Your company will receive exposure as we race at Irwindale Speedway.
PRIMARY SPONSORSHIP $10,000 – Race Truck designed with your company logo on hood and sides of
the truck. Sponsor name, logo placed on enclosed CAMERON RACING hauler. Driver’s suit, and pit crew
shirts with company logo. Sponsor promotion during pre-race autograph session and post-race open to the
TRUCK AND DRIVER AVAILABLE FOR YOUR EVENTS (on non-race dates)
ASSOCIATE SPONSORSHIP $2,500 – Race Truck designed with your company logo on rear quarter panels
or bumper / tailgate area of the truck. Sponsor name, logo and placed on enclosed CAMERON RACING
hauler. Team T-Shirts with company name.
TRUCK AND DRIVER AVAILABLE FOR YOUR EVENTS (on non-race dates)
SKIRT SPONSORSHIP $1,000 – Race Truck designed with your company logo on skirts, lower panels or
deck lid of the truck. Sponsor name, logo placed on enclosed CAMERON RACING hauler.
1 RACE SPONSORSHIP $100 – Race Truck designed with your company logo on skirts, lower panel or deck
lid of the truck.
PRODUCT SPONSORSHIP – Race Truck designed with your company logo on skirts or lower panel of the
MONTHLY SPONSORSHIP INSTALLMENTS – All levels of sponsorship can be paid in monthly installments
if that is of benefit to your company
We can adjust amounts on any sponsorship level and are willing to discuss any and all levels of involvement
2008 RACE SCHEDULE
(all events at Irwindale Speedway)
16 Saturday Night main events
2008 Schedule TBD