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www.cagrocers.com 15
Top California Retailers
Attend 2005 Western Food
Industry Exposition
More than 1,000 grocery retailers and
suppliers from throughout California and
Nevada converged on Mandalay Bay Re-
sort and Casino in Las Vegas on October
23-25 for the 2005 Western Food Indus-
try Exposition, sponsored by the Califor- (left to right) John Harb, Tammy Brusseau, Sue Klug, Charla
nia Grocers Association. Giles and Janet Kamys, Albertsons, Inc.
The 106th edition of this annual fall (left to right) Tim Flores, Don Alvarado, Smart & Final
event again featured face-to-face
prescheduled meetings – more than 700
total – between retailers and suppliers
in less than two days.
“It’s an incredible challenge to sched-
ule so many meetings in such a short
period of time, but the demand is there,”
said CGA President Peter Larkin. “Partici-
pants say it’s the No. 1 reason they at-
tend our show.” (left to right) Chuck Pilliter and Matt Sloan, Trader Joe’s,
The concept is straight forward. Expo Albertsons’ Pete Van Helden.
listen to a presentation from Blue Level Sponsor Sara Lee
exhibitors and sponsors are provided a Coffee & Tea.
“This year’s WFIE was a very positive experience for Safeway,”
said Larree Renda, Executive Vice President, Retail Operations,
Safeway Inc. “We had very productive face-to-face meetings with
various vendors and found the format effective and meetings
extremely beneficial.”
Larree Renda
Executive Vice President, Retail Operations
Safeway Inc. Laree Renda (center) and Matt Gutermuth (right), Safeway Inc.
meet with Blue Level Sponsors Bimbo Bakeries USA.
RETAILERS PARTICIPATING IN MEETINGS AT THE 2005 WESTERN FOOD INDUSTRY EXPO
Albertsons Gelson’s Markets Payless Foods Stater Bros. Markets
Bestway Supermarket Holiday-Sav Mor Foods Pro & Sons, Inc. Stump’s Markets
Big Saver Foods Jamul Marketplace PW Supermarkets Inc. Super A Foods
Bristol Farms Jax Markets Raley’s Superior Super
Cardenas Markets Jons Marketplace Ralphs Grocery Co. Warehouse
Costco Wholesale K.V. Mart Rio Ranch Markets Times Supermarkets
Daniel’s Markets Mar-Val Stores Safeway Inc. Trader Joe’s
El Tapatio Market Mollie Stone’s Markets Save Mart Supermarkets Tresierras Supermarkets
Food 4 Less Mothers’ Nutritional Centers Scolari’s Food & Drug Whole Foods Market
Food 4 Less (Stockton)/ Northgate Gonzalez Markets Smart & Final
Food Maxx Nutricion Fundamental, Inc. Spencer’s Fresh Markets
16 CALIFORNIA GROCER
“The WFIE is an extremely efficient way for us to conduct face-to-face
meetings with more than a dozen important customers. Utilizing the
Business Conference Suites, we were able to showcase our huge portfolio
of brands and provide these customers with an advance peak at our
upcoming marketing and product innovation plans. The timing of the
conference provides a great opportunity to align on our activities for the
remainder of the year and begin planning for 2006.”
William Robinson
Senior Vice President, General Manager
The Pepsi Bottling Group’s
Pacific Northwest Business Unit
(left to right) Jesus Gonzalez and Clouszell King,
Northgate Gonzalez Markets.
(center left to right) David Bennett and Mike Stone, Mollie (left to right) Mike Silveira, Save Mart; Frank Capps, Johnny
(left to right) Brian Plein, Debbi and George Frahm, Stater Bros. Leung, FoodMaxx, meet with Blue Level Sponsor Kellogg
Markets; Glenn Steele, Coca-Cola Bottling Co. of Southern Calif. Stone’s Markets.
representatives.
(right to left) Jyoti Solanki, Uka Solanki, Big Saver Foods in a
Retailer Review Session. More than 700 face-to-face meetings
(left to right) Al Aleman, Denny Despars, Herb Smith, E & J Gallo (left to right) CGA Incoming C hair Jay McCormack,
were scheduled at this year’s Expo.
Winery and Kevin Davis, Bristol Farms. Rio Ranch Markets, and Stan Bryant, Tumaro’s
Gourmet Tortillas & Snacks.
number of pre-scheduled meetings based on
their level of involvement. More than two
dozen meeting rooms were constructed on the
trade show floor for these 20-minute sessions.
More than 40 retail supermarket chains
and independent grocers participated in this
year’s business meetings.
The General Sessions featured a panel dis-
cussion on “Capturing The California Con-
sumer” – moderated by Bill Bishop, Willard (left to right) Bill Anderson, Raley’s; Bob Stiles, Gelson’s
(Far right to left) Chuck Ackerman and Bob Cashen,
Bishop Consulting and Kevin Davis of Bristol Markets; and Richie Morgan, Holiday/Sav-Mor Foods enjoy
Ralphs Grocery Co., listen to a presentation by Blue Level
Farms; and baseball ironman Cal Ripken, Jr. Sponsor Coca-Cola Bottling Company of Southern the Opening Party festivities at the famous Rumjungle,
Networking events included an Opening California. located in the Mandalay Bay Resort and Casino.
Party at Mandalay Bay’s Rumjungle, a recep-
tion at the House of Blues and The Illuminator
golf tournament, Industry Breakfast and
Lunch.
www.cagrocers.com 17
(left to right) Dave Dunne, Kashi Co., meets with Steve Brown (left to right) Dave Miller, Albertsons; Rick Walker, The
(left to right) Hal Brown, Kraft Foods Global; Jerry Minute Maid Business Unit of Coca-Cola Enterprises; John
and Craig Crosland of Whole Foods Market.
Monk, Kraft Foods Global; Kevin Davis, Bristol Farms; Harb, Albertsons; Dave Grosse, The Performance Group;
and Bob Lim, Kraft Foods Global. Ed Billings The Tropical Preserving Company
THANK YOU 2006 WFIE SPONSORS!
Blue Level
Alta Dena Dairy
Bimbo Bakeries USA
C&S Wholesale Grocers
Calif. Shopping Cart Retrieval Corp.
Coca-Cola Bottling Co. of So. Calif.
Coca-Cola Enterprises-Minute Maid
CROSSMARK Sales Agency
Jelly Belly Candy Co.
Kellogg Company
(left to right) Bill Bishop, Willard Bishop Consulting; Karen Caplan, Kraft Foods Global Inc.
Frieda’s Inc.; Cristie Frazier-Coleman, Bashas’ Markets, Inc.; Jeff The Illumiinators provided breakfast and lunch to more
Nestle Purina PetCare/Nestle USA
O’Neal, Novato Foods, Inc.; Mark Hannay, Ruiz Foods; Kevin Davis, than 1,000 attendees.
Pepsi Bottling Group
Bristol Farms. Procter & Gamble
Sara Lee Food & Beverage
Unified Western Grocers
White Level
Anheuser-Busch, Inc.
California Grown
CGA Educational Foundation
Classic Wines of California
Diageo
InBev USA
The Jel Sert Company
Peggy and Gene Yee, Dick’s Markets, attend their (left to right) Jon Alden and Andrew Joffer, Jelly Belly Candy Co.; Red Level
50th consecutive convention. John Eagan, Costco Wholesale. Altria Corporate Services
Del Monte Foods
General Mills
Grocery Headquarters
MARK YOUR CALENDAR Hershey Foods Corp.
Malt-O-Meal Company
The 2006 Western Food Industry Exposition is Oct. 22-24, 2006 at the The New York Times
Mandalay Bay Resort and Casino. For information on exhibiting, NuCal Foods
SanDisk Corporation
sponsoring or attending, contact CGA at 916.448.3545, or go online at
Supermarket News
www.cagrocers.com.
18 CALIFORNIA GROCER
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