Golden State Gay Rodeo Association
Greater Los Angeles Chapter
2008 Sponsorship Proposal
Alternate Lifestyles Sports Marketing
LA RODEO – JUNE 20-22, 2008
LA RODEO – JUNE 20-22, 2008
a 501(c)3 non-profit organization
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GSGRA - GLAC
2008 Sponsorship Plan
Best Opportunity for Increased Market exposure into the Alternate
ABOUT GSGRA – GLAC AND LA RODEO
GSGRA – GLAC stands for Golden State Gay Rodeo Association – Greater Los Angeles
Chapter. GLAC is one of four California chapters of the Golden State Gay Rodeo
Association (GSGRA) and was established in 1984. GSGRA is part of the International
Gay Rodeo Association (IGRA), which is comprised of 30 associations representing over
twenty-nine states and the provinces Canadian with memberships numbering in the
thousands. These associations produce at least 20 sanctioned rodeos each year,
including International Finals. GLAC has over 125 members and GSGRA has over 300
members making GSGRA one of the largest associations within the IGRA.
GSGRA – GLAC has produced twenty-two LA Rodeos since 1985. LA Rodeo – 2008 will
be held at the Rancho Potrero Equestrian Center on June 20-22, 2008. Our rodeos
include traditional events in rough stock, speed, and roping categories as well as camp
events, entertainment, dancing, vendors, and other activities. Due to the increasing
popularity of rodeo in the west and the U. S. as a whole, the LA Rodeo is the most popular
rodeo on the circuit. LA Rodeo has over 100 competitors and is traditionally the number
one attended rodeo with attendance close to four-thousand.
What We Do:
GSGRA – GLAC is an all-volunteer, non-profit organization interested in promoting the
western lifestyle and producing gay rodeos for the purpose of satisfying our community
commitment to raise charitable funds from our activities. Over the years GSGRA – GLAC
has raised and distributed funds for organization that care for and seek cures for those
with HIV disease, as well as other health and social issues with our society as a whole. A
list of supported charitable organizations is attached.
GSGRA – GLAC has a Solid Track Record!
GSGRA – GLAC is a mature, well-run non-profit organization, which has been active in
Los Angeles and the surrounding areas Alternative Lifestyle community for twenty-two
years. Our organization is well respected as a non-political group, which enjoys excellent
working relationships with a wide range of organizations and businesses in our
community. GSGRA – GLAC is well known for the high quality and professionalism of the
events we produce.
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LA RODEO - 2008
The Premier Sports Event for the Alternative Lifestyle Market:
LA Rodeo is one of the largest sporting events in the Los Angeles area catering to the Alternate
Lifestyles community. This annual event has grown from a small-town style weekend rodeo to a
major all week event featuring many types of entertainment options spread over several venues
throughout the city. The relationship we have with our community makes this event a perfect
choice for your marketing dollars.
THE EVENTS LEADING UP TO THE RODEO
GLAC Events Schedule:
1. Valley Pride – October
2. Phoenix Rodeo – January
3. IGRA University – February
4. Mr. Los Angeles Leather Contest – Rodeo Promo Tie-in - March
5. Cowboys and Cowhide Line Dance Party - April
6. Palm Springs Rodeo - May
7. Long Beach Pride – May
8. LA Rodeo Promo Rawhide – May
9. LA Rodeo Promo West Hollywood Bar Crawl - May
10. LA Pride – June
11. LA Rodeo Promo Long Beach - June
12. Kick off Party at Oil Can Harry’s – Thursday June 19, 2008
13. LA Rodeo – June 20 – 22, 2008 – Rancho Potrero Equestrian Center and the
Warner Center Marriott
14. 2008 Rodeo Wrap –up – July
15. Volunteer Party – July
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MORE ABOUT LA RODEO
An LA Rodeo is much more than a simple spectators’ sporting event. It is a cultural
festival where the attendees enjoy entertainment, dancing, dining, and vendor sales, as
well as educational and artistic experiences.
Not only is the LA Rodeo the largest attended rodeo on the IGRA circuit, it was voted
the Best rodeo in LA by the Los Angeles Magazine in August of 2003.
Of course, the rodeo is the main show. GSGRA – GLAC operates its rodeo under the
code of fellowship and good sportsmanship developed in concert with their member
associations of the IGRA. This code provides standardized rules and guidelines for the
conduct of our rodeos, with special attention to humane treatment of our animal
athletes. Although gay rodeo is considered an amateur sport, the rules are very similar
to traditional rodeo; in fact, IGRA rules have been adopted by the big traditional
professional rodeo organizations. IGRA officials monitor every aspect of the event and
sanction a rodeo, only after determining that all rules have been followed properly.
Throughout the year, IGRA circuit rodeo athletes from around the United States and
Canada compete in various IGRA member associations rodeos, hoping to win enough
points to finish in the top 20 in their event(s). The top 20 go on to compete in the IGRA
Finals Rodeo. The location of Finals Rodeo is determined by which association makes
the winning bid at the IGRA annual convention two years prior.
Men or women may perform all events in Gay Rodeo. The equipment used in each
event is specified in the IGRA rodeo rulebook as to size or length and materials that
can be used. The length of runs and length in feet between barriers and specified in the
IGRA sanctioned rodeos are intended as amateur events. Even though competitors
may win monies, ribbons, buckles, and other prizes, the rules for the events are
intended to provide a safe environment for competitors of an amateur ability and to
protect animals involved in the competition as well.
In addition to the activities at the rodeo grounds, GSGRA – GLAC utilizes a host hotel
for weekend and produces very well attended public entertainment events in the
evenings at this venue. In addition to a big show, featuring entertainers from all over
town and indeed all over the country, one of the highlights of the rodeo are the public
dances held on Friday and Saturday night.
More than a simple spectators’ sporting event – It’s a cultural festival
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IGRA SANCTIONED RODEO EVENTS
Rough Stock Events:
Bareback Bronc Riding
Calf Roping on Foot
Break Away Roping
These are traditional rodeo events, usually performed by seasoned rodeo competitors
Wild Drag Race
The Camp Events have been designed to allow novice competitors and opportunity to
compete along with the more seasoned rodeo competitors. These events are unique to
gay rodeo and the crowds are immensely entertained by watching them. There is usually
large number of competitors in these events and men and women may compete against
each other. The prize purses for the camp events are usually relatively large for the
Historically, the LA Rodeo has been one of the biggest gay events in Los Angeles.
During our last rodeo, we have an attendance of over 3,000 people during our two day
In 2006, 92 contestants gave over 4,000 individual rodeo performances for two rodeo-
packed days of entertainment for our attendees.
GSGRA – GLAC enjoys the support of many community organizations and local
businesses such as Christopher Street West Pride, Long Beach Pride, Los Angeles
Center, The Life Group LA, LA Leather, Hamburger Mary’s, Oil Can Harry’s, the Palm
Springs Bears, the Warner Center Marriott, the LAPD, the Rancho Potrero Equestrian
Center, Rawhide, Mickey’s and others.
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GAY RODEO MARKETING DEMOGRAPHICS
This survey was conducted at 22 IGRA rodeos, including
International Finals. Respondents include rodeo
officials, contestants and rodeo fans
78% of our members are gay men primarily between the ages of 25-54.
28.9% of our members earn over $75,000 a year.
IGRA members are active adults with 75% of the members working out on a regular
62% of IGRA members are in a committed relationship.
51% of our members have a gay pride identifying mark on their vehicle.
63% of IGRA members plan to go on a trip in the next six months.
16.3% plan to invest in a mutual fund
15.2% plan to buy a computer
11.8% plan to buy stock
35% of our members attend live country concerts.
17.2% of IGRA members go to movies two or more times a month.
IGRA members’ favorite type of television programming is comedy.
Next to rodeo activities, IGRA members also enjoy to read and go on-line.
38.5% of IGRA members drive a truck.
Over 35% of IGRA, members say the term ―queer‖ rarely bothers them.
8 out of 10 IGRA members are monogamous in their current committed relationship.
79.3% of IGRA members consider themselves spiritual.
47% of IGRA members say that their sexuality has affected their views on religion.
The average rodeo attendee is gay or bisexual, but we have seen a marked increase in
heterosexual attendance and couples with children at the rodeo in recent years.
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LA RODEO – 2008 MARKETING PLAN SUMMARY:
Media Advertising & Editorial Coverage
1. Phoenix, AZ, Rodeo – Full page – January, 2008
2. Palm Springs Rodeo - Full page – May, 2008
3. Frontiers – LA, top gay magazine – with circulation over 45, 000 monthly in
southern California, Nevada, and Arizona will do stories on the LA Rodeo in June.
4. Lesbian News Magazine – number one women’s gay magazine.
5. Local broadcast news media provide coverage annually.
6. Banner ads on major Alternative Lifestyle websites (Outsports.com,
Direct Mail & Email Broadcasting:
1. Rodeo Association and Contestant Direct Mail piece – 1500 mailed; Aimed at
increasing the contestant counts and ensuring a large turnout among contestants
and the members of the other associations.
2. Email broadcast series beginning now utilizing the databases of various supporting
organizations and businesses – over 25,000 good email addresses for individuals
who have indicated an interest in attending gay events.
Other Marketing Initiatives:
1. Exciting, fully featured website at www.larodeo.com. Our rodeo website is linked
to by many local and national organizations and businesses and enjoys over
222,000 visits a year.
2. Prominent calendar listings with various Los Angeles, surrounding areas and gay
event promotional sites such as In-LA Magazine, Fronteries Magazine, Out
Magazine, LN Magazine, The Blade Magazine, lapride.org, laglc.org, and
3. Partnerships with other community organizations such as LA Leather Coalition to
increase Rodeo awareness among non-traditional audiences.
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BENEFICIARIES OF GSGRA – GLAC DONATIONS
Since our first event in 1985, the Greater Los Angeles Chapter has raised thousands of dollars
for local charities, AIDS service, and community groups.
The Whitman-Brooks Foundation
Gay and Lesbian Sports Alliance of Greater Los Angeles
Great American Yankee Freedom Band of Los Angeles
Pomona San Gabriel Valley Gay & Lesbian Coalition
Aid for Aids
UH HUH Women’s Softball
Project Angel Food
Inland Valley Lesbian & Gay Pride
One in Long Beach
Gay Freedom Band
South Coast Chorale
California Aids Ride 2
The Minority AIDS Project
Taking the Reins
Gilda Radner Ovarian Cancer detection Program at Cedar-Sinai
Gay and Adolescent Social Services and AIDS Service Center of Los Angeles
Service Members Legal Defense Network
Los Angeles Police Memorial Foundation
The Center – Long Beach
AIDS Service Center of LA
Gay Freedom Band
Life Group LA
TOTAL CONTRIBUTION IS OVER $62,000.00
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LA RODEO 2008 BENEFICIARY – THE LIFE GROUP L.A.
The Life Group L.A. is a coalition of people dedicated to the education, empowerment
and emotional support of persons both infected and affected by HIV/AIDS so that they
may make informed choices and decisions regarding their healthcare and personal well
being. Founded in 2005, The Life Group L.A. provides free of charge, much needed
information and emotional support through medical forums, emotional support groups
and the POZ Life Weekend Seminar. All services are offered in a non-judgmental and
safe environment with compassion and understanding.
Safety, respect and confidentiality are the cornerstones of their philosophy. They
accomplish this by providing trained support group facilitators for our emotional support
groups and our POZ Life Weekend Seminar. These facilitators have been trained in
the art of active listening and conduct themselves with empathy and compassion. In a
time when the HIV epidemic has entered its third decade and new HIV infections
continue to occur on a daily basis, now more than ever The Life Group L.A. continues
the struggle against HIV/AIDS.
The Life Group L.A. was honored with having won an award in 2007 for "Outstanding
Community Organization" by the Board of Governors of the Weho Awards, and also for
its event Saddle Up L.A., which won the 2006 Weho Award for ―Outstanding
Executive Director Sunnie Rose Berger was named Woman of the Month-January 2008
by POZ.com, and was honored by LA Pride 2007/Christopher Street West as Woman
of the Year for all her selfless efforts in organizing and operating this charity
organization and all of its community events.
Some of The Life Group L.A.’s recent past and future community events include:
December 2007— The Life Group L.A. held its second annual year-end Holiday Donor
Drive and Awards Ceremony: Angels in L.A. honoring a host of outstanding
community members who contributed significantly to helping persons infected and
affected by HIV/AIDS and to enroll new supporters into the collective to raise much
needed funds to support the important work they do.
March 8-9, 2008 – The POZ Life Weekend Seminar was held in Palm Springs,
California and was a well-attended success. It included many healing and
transformational workshops for those living with HIV/AIDS and their families. Topics
included: Drug Treatment Options, Insurance and Public Benefits, HIV and Nutrition,
and much more.
June 14, 2008 – The award winning, third annual Saddle Up L.A., an AIDS Benefit
Horseback Trail Ride and Country BBQ will be held in the beautiful and majestic Griffith
Park Mountains of Los Angeles, California. This event combines a celebration of
recreation combined with a way to honor those who are no longer with us and those of
us who live on whether infected or affected by HIV. In the past two years, this event
has been attended by almost 200 people and raised over $50,000 to provide services
to those who are infected or affected by HIV/AIDS.
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