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2006 Net Profit Form document sample
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HUENEFELD-PUBWEST SURVEY 2006
Instructions:
Deadline March 31, 2007
Email completed form to: executivedirector@pubwest.org. Please include "Huenefeld Results" in the subject line.
Please list here the name and email address of the individual to receive the survey results. In the interest of anonymity
Send the completed report to:
No. Question Response
1 Classification Data (check one)
Trade
Trade, not-for-profit
Religious trade
Religious not-for-profit
Focused on libraries
Non-Bookstore retail trade
Gl-Hi classroom
Religious curriculum
College adoption
Professional books (direct)
Consumer mail order
2 Title of person completing this survey (check one)
Publisher
Chief Financial Officer
Chief Operating Officer
Business Manager
Accounting Firm Employee
Other (specify):
3 Demographic data
First three digits of postal zip or postal code
Number female employees -
Number male employees -
Number minority (non-white) -
4 Did you partipate in the previous year (2005) survey? (Yes/No)
Did your publishing house have at least $250,000 in net sales?
General Questions
5 Approximately what percentage of 2004 sales came from the customer categories listed below?
a Trade bookstores (chain and indy), related wholesalers and distributors 0.0%
b Online retailers 0.0%
c Public/school libraries, related wholesalers and distributors 0.0%
d Retail outlets other than bookstores 0.0%
e El-high or church school 0.0%
f College classroom 0.0%
g Direct response reader/buyers of professional/vocational books 0.0%
h Direct response reader/buyers of consumer-interest books 0.0%
I Catalogers 0.0%
j Other (Specify): 0.0%
Summed total of 5a - 5j 0.00%
No. Question Response
No. Question Response
6 Total 2006 net sales (after discounts and returns) of all books,
merchandise, and rights combined: $ -
a Total net sales other than books $ -
b Total net sales for audio or E-books $ -
c Total net sales from other publishers' books or merchandise $ -
d Total net sales from your own books and sub-license rights $ -
Summed total of 6a - 6d $ -
7 Total 2005 (previous year) net sales (after discounts and returns) : $ -
8 2006 bottom line operating margin before taxes and interest:
Profit $ -
Loss $ -
9 Percentage 2006 sales returned by customer for credit or refund: 0.0%
Percentage of 2006 returns from customer categories listed below:
Trade bookstores (chain and indy) and related wholesalers and
a distributors 0.0%
b Online retailers 0.0%
c Public/school libraries, related wholesalers and distributors 0.0%
d Retail outlets other than bookstores 0.0%
e El-high or church school 0.0%
f College classroom 0.0%
g Direct response reader/buyers of professional/vocational books 0.0%
h Direct response reader/buyers of consumer-interest books 0.0%
I Catalogers 0.0%
j Other 0.0%
Summed total of 9a - 9j 0.00%
10 Percentage of 2006 sales written off as bad debts: 0.0%
11 Total amount of accounts receivable at the end of 2006: $ -
12 At the end of 2006, what percentage of accounts receivable (from invoice date) were:
a 0-29 days old 0.0%
b 30-59 days old 0.0%
c 60-89 days old 0.0%
d 90-119 days old 0.0%
e 120+ days old 0.0%
Summed total of 12a - 12e 0.0%
13 What was the average overall discount you gave in 2006? 0.0%
14 What was the highest regularly authorized discount you gave in 2006? 0.0%
15 Approximately what percentage of your 2005 net sales revenue did you
spend (including salaries) on each of the following functions? For
publishers that use exclusive distributors, provide best estimate for items E
through H.
a General management 0.0%
b Editorial acquisitions 0.0%
c Royalties and fees 0.0%
d Pre-Press production 0.0%
e Marketing and sales 0.0%
No. Question Response
f Customer service 0.0%
g Warehousing and shipping 0.0%
h Shipping whether rebilled or not 0.0%
I Financial administration 0.0%
j Printing, paper and binding 0.0%
k Facilities and equipment 0.0%
l Depreciation 0.0%
m Before tax operating margin 0.0%
Summed total of 15a - 15m 0.0%
16 Total number of orders processed in 2006: -
17 Percentage 2006 orders (by dollar volume) received:
a By regular mail 0.0%
b By phone 0.0%
c By fax 0.0%
d By EDI 0.0%
e Via exhibit booths 0.0%
f Via Internet 0.0%
g By other means 0.0%
Summed total of 17a - 17g 0.0%
18 What percentage of 2006 sales that were exports of actual books? 0.0%
19a Do you outsource warehouse operations? (Yes/No)
19b If "Yes", what is the expense as a percent of total sales? 0.0%
20a Do you use an exclusive distributor for marketing, sales, customer service,
warehouse and shipping? (Yes/No)
20b If "Yes", what is the expense as a percent of total sales? 0.0%
21 Do you use industry sales representatives? (Yes/No)
If "Yes", what % of your total sales was generated by them? 0.0%
Payroll Questions
22 How many employees were you paying at the end of 2006 (full-time
equivalent: use decimals/fractions if necessary)? -
Approximately how many of these worked in each of the following
functions:
a General management/coordination (publisher's office) -
b Manuscript acquisitions and substantive editing -
c Copy editing and other production work -
d Marketing and sales -
e Technology (Web Development, Administration, IT) -
f Business administration (warehouse and everything except above) -
Summed total of 21a - 21f -
23 Total 2006 expenditure on payroll, bonuses, profit-shares, payroll taxes,
fringe benefits and other personnel compensation costs: $ -
24 What percentage of total payroll expense above was spent on benefits,
including 401(k)? 0.0%
Royalty Questions
No. Question Response
25 Do you normally pay advance to at least half your authors? (Yes/No)
a Average advance paid in 2006: $ -
b Total of pre-paid royalties paid out in 2006: $ -
26 Normally pay royalties to authors? (Yes/No)
If "Yes" are those royalties usually based on: (check one)
a List or
b Net
c On the basis indicated above, average royalty for which you contracted in
2006: 0.0%
d On the basis indicated above, highest royalty for which you contracted in
2006: 0.0%
e How often do you pay royalties? (check one below)
Monthly
Quarterly
Biannually
Annually
Subrights Questions
27 Percentage 2006 sales that was payment for subsidiary rights: 0.0%
28 Which of the following types of subsidiary rights sales did you negotiate in
2006 (check the ones that apply)?
a Subsidiary rights for magazine or newspaper excerpt?
b Trade paperback
c Mass market paperback
d Book club
e Theatrical
f CD-ROM
g On-line access
h Foreign language translation
I Audio book
j E-Book
k Other
29 Capitalized inventory value (printing/manufacturing or finished-goods-
purchase cost only) at end of 2006: $ -
a Did you capitalize inventory? (Yes/No)
30 Total number distinct book titles/editions in print end of 2006: -
31 How many new or revised titles did you publish in 2006?
a Paperback -
b Hardback -
c Audio Book -
d E Book -
32 Inventory written off as lost/damaged/obsolete as percent of sales: 0.0%
33 How many total units (individual books) did you ship to customers in 2006?
a Frontlist (books first published in 2005) -
b Backlist (books first published before 2005) -
No. Question Response
34 What was your average 2006 new title print quantity: -
a Shortest new title press run: -
b Largest new title press run: -
35 Total number of existing title reprints ordered in 2006: -
36 Average print run for reprints in 2006: -
37 Number of copies sold of single best-selling book: -
38 What was the average cover (list) price of new books published in 2006?
a Paperbacks $ -
b Hardbacks $ -
c Audio Books $ -
d E Books $ -
39 What was the average cover (list) price of backlist books (books published before 2006)?
a Paperbacks $ -
b Hardbacks $ -
c Audio Books $ -
d E Books $ -
e Average list price of all books, both new and backlist, paper and cloth: $ -
f Average list price of all audio books, new and backlist $ -
g Average list price of all E Books, new and backlist $ -
Production Questions
40 Total number of finished camera-ready pages (combined page count of all
new titles and revised editions) sent to press in 2006: -
41 Total of all 2006 bills (printers' invoice to you) for paper, printing and binding:
a New titles and delivery to your warehouse? $ -
b Reprinted titles and delivery to your warehouse? $ -
42 Use freelance copyeditors? (Yes/No)
a If "Yes" what was their average hourly rate? $ -
43 Use of freelance graphic designers (Yes/No)
b If "Yes" what was their average hourly rate? $ -
44 Use of any other type of freelance employee (Yes/No)
c If "Yes" what was their average hourly rate? $ -
45 Did you pay for externally created book covers? (Yes/No)
If "Yes" what was the approximate cost per cover (including design, art,
a type, past-up, but not color separations)? $ -
46 What do you normally send to your printers for manufacturing of new books?
a Camera-ready pages 0.0%
b Film 0.0%
c 100% digitized files on disk 0.0%
d Digitized files via e-mail and attachments 0.0%
e Other (Specify): 0.0%
0.0%
No. Question Response
47 Did you use Print on Demand services in 2006? (Yes/No)
a If "Yes" what was the average unit cost? $ -
b What was the average unit run? -
c How many titles, new and backlist, do you have available via POD? -
Salary Survey
For 2006 what was the approximate full-time, full-year equivalent of salary
and bonus/profit-sharing you paid to in-house staff responsible for each of
the publishing roles?
Publisher Salary $ -
Publisher Bonus $ -
Total $ -
Associate Publisher Salary $ -
Associate Publisher Bonus $ -
Total $ -
Business/Finance Manager Salary $ -
Business/Finance Manager Bonus $ -
Total $ -
Accounts Receivable Specialist Salary $ -
Accounts Receivable Specialist bonus $ -
Total $ -
Accounts Payable Clerk Salary $ -
Accounts Payable Clerk Bonus $ -
Total $ -
MIS Administrator Salary $ -
MIS Administrator Bonus $ -
Total $ -
Warehouse Manager Salary $ -
Warehouse Manager Bonus $ -
Total $ -
Warehouse Clerk Salary $ -
Warehouse Clerk Bonus $ -
Total $ -
Rights Manager Salary $ -
Rights Manager Bonus $ -
Total $ -
Office Assistant/Receptionist Salary $ -
Office Assistant/Receptionist Bonus $ -
Total $ -
Editor in Chief Salary $ -
Editor in Chief Bonus $ -
Total $ -
Acquisitions Editor Salary $ -
Acquisitions Editor Bonus $ -
No. Question Response
Total $ -
Managing Editor Salary $ -
Managing Editor Bonus $ -
Total $ -
Copy Editor Salary $ -
Copy Editor Bonus $ -
Total $ -
Editorial Assistant Salary $ -
Editorial Assistant Bonus $ -
Total $ -
Production Manager Salary $ -
Production Manager Bonus $ -
Total $ -
Art Director Salary $ -
Art Director Bonus $ -
Total $ -
Desktop and Layout Specialist Salary $ -
Desktop and Layout Specialist Bonus $ -
Total $ -
Production Assistant Salary $ -
Production Assistant Bonus $ -
Total $ -
Director of Sales and Marketing Salary $ -
Director of Sales and Marketing Bonus $ -
Total $ -
Marketing Manager Salary $ -
Marketing Manager Bonus $ -
Total $ -
Sales Manager Salary $ -
Sales Manager Bonus $ -
Total $ -
Promotion/Publicity Specialist Salary $ -
Promotion/Publicity Specialist Bonus $ -
Total $ -
Web Master Salary $ -
Web Master Bonus $ -
Total $ -
Marketing and Sales Assistant Salary $ -
Marketing and Sales Assistant Bonus $ -
Total $ -
Customer Service Representative Salary $ -
No. Question Response
Customer Service Representative Bonus $ -
Total $ -
Other - describe: $ -
Other Bonus $ -
Total $ -
Thank you for completing the 2006 Huenefeld Survey. Please remember
to return this Excel document to executivedirector@pubwest.org no later
than March 31, 2007.
esults" in the subject line.
ts. In the interest of anonymity, we will strip this information before surveys are sent to the accountant.
Comments
If "No", proceed to
short form tab
isted below?
Should equal 100%
Comments
Comments
Should equal
answer for 6
Should equal 100%
Should equal 100%
Comments
Should equal 100%
Should equal 100%
Should equal
answer to 21
Comments
Comments
Should equal 100%
Comments
Comments
Comments
HUENEFELD-PUBWEST SURVEY 2006
Short form (For Publishers Under $250,000 in Annual Revenue)
No. Question Response Comments
48 Gross revenue (after discount and returns) from all book sources
for 2006: $ -
49 Total returns and credits for 2006: $ -
50 Profit or loss for 2006?
a Profit: $ -
b Loss: $ -
51 How many books do you have in print? -
52 How many new books did you publish in 2006? -
53 Number of units sold (less returns) in 2006: -
54 How many units did you have in inventory as of the end of 2006? -
55 What was the average cover (list) price of your titles?
a Paperbacks $ -
b Hardbacks $ -
c Audio Books $ -
d E Books $ -
56 Normally pay royalties to authors? (Yes/No)
If "Yes" are those royalties usually based on: (check one)
a List or
b Net
c On the basis indicated above, average royalty for which you
contracted in 2006 0.0%
d On the basis indicated above, highest royalty for which you
contracted in 2006 0.0%
57 How many full-time employees do you have including yourself? -
58 What was the publisher paid in 2006? $ -
59 In 2006, what did you spend, as a percentage of gross revenue, on
the following:
a Overhead and administration (rent, office, supplies, phone, salaries,
bookkeeping, warehouse, freight, etc.) 0.0%
b Editorial (advances, royalties, salaries, freelance editing, travel,
etc.) 0.0%
c Production (design, paper, printing, binding, salaries, etc.) 0.0%
d Marketing (catalogs, commissions, conventions, advertising,
salaries, etc.) 0.0%
e Operating profit (or loss) for 2006 0.0%
Summed total of 59a - 59e 0.00% Should equal 100%
Thank you for participating in this survey.
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