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					      Implementing
  Sustainable Tourism
  in the USAID Context
Arusha, Tanzania   February 2006
       MODULE 1:
INTRODUCTION TO TOURISM
Objectives

By the end of the session, participants will be able to:

Describe the workings of the tourist industry
• Identify international trends in tourism
• Know the principles of sustainable tourism
• Identify the opportunities and pitfalls of tourism as a
  development tool
Why Tourism?

• It is global in extent
• It is important to the economy of many
  developing countries
• It can be utilized to help achieve several Agency
  pillar objectives
• It can be used in an economic diversification
  strategy
What is Tourism?
    Tourism comprises the activities of persons traveling to and
    staying in places outside their usual environment for not more
    than one consecutive year for the purpose of leisure, business,
    and other purposes.

What are the different categories of tourism?

•   Leisure
•   Cultural
•   Nature-based
•   Scientific/Educational
•   Business Traveler
•   Service
What is the Contribution of Tourism to the World
Economy?

• In 2004, travel & tourism directly accounted for 1.54
  trillion USD in Gross Domestic Product (GDP) and 74
  million jobs.
• Indirectly, travel & tourism accounted for 4.22 trillion
  USD (10%) of the world’s GDP and 215 million jobs
  (8%) of the world’s employment.

Source- WTTC 2004
  International Tourist Arrival Projections (millions) –
         2010 and 2020
                                                                             Average annual
                        Base Year          Forecasts      Market Share (%)   growth rate (%)
                          1995            2010 2020       1995      2020         1995-2020

  World                     565           1006     1561    100       100            4.1
  Africa                    20             47       77     3.6        5             5.5
  Americas                  110           190      282     19.3      18.1           3.8

  East Asia and
  the Pacific               81            195       397    14.4      25.4           6.5
  Europe                    336           527       717    59.8      45.9           3.1
  Middle East               14            36        69     2.2        4.4           6.7
  South Asia                 4            11        19     0.7        1.2           6.2


Source: WTO (2005) Projections based on reported data.
Tourism and the Developing World Economy

• 80% of the world’s poor live in 12 countries, of which
  11 have a significant and growing tourism industry
• In 2000, tourism was the second highest combined
  source of foreign exchange earnings in 46 of the 49
  Least Developed Countries, and ranks behind only
  petroleum in Angola, Equatorial Guinea and Yemen
• Tourism is a major export for 83% of all developing
  countries, and the primary export for one third of
  them
Source: WTO (2002)
Tourism in Your Country: Exercise 1-1

Based on your research, how important is
tourism in your country?

       0 ——— 1 ——— 2 ——— 3

What types of tourism are important for our
purposes?...
   • Leisure
   • Cultural/historical/archaeological/
     architectural
   • Nature-based
   • Adventure
   • Scientific/educational
   • Family
From Tourism to Sustainable Tourism

• Agenda 21 (Rio de Janeiro, 1992)
• UN Commission on Sustainable Development
  (CSD7, 1999)
• Canary Islands Declaration (2001)
• U.N. Millennium Development Goals (MDG, 2000)
• World Summit on Sustainable Development
  (Rio +10, 2002)
• Declaration on Tourism and MDG (2005)
What is Sustainable Tourism?

 Sustainable tourism development meets the need
of present tourists and host regions while
protecting and enhancing opportunities for the
future. It is envisaged as leading to management of
all resources in such a way that economic, social,
and aesthetic needs can be fulfilled while
maintaining cultural integrity, essential ecological
processes and services, and biological diversity.

Source: World Tourism Organization
Based upon the Millennium development goals,
additional emphasis has been placed on the
economic as well as environmental benefits of
Sustainable Tourism. Sustainable Tourism should:
•   Make optimal use of environmental resources that constitute a key
    element in tourism development, maintaining essential ecological
    processes, and helping to conserve natural heritage and biodiversity.
•   Respect the socio-cultural authenticity of host communities, conserve
    their built and living cultural heritage and traditional values, and
    contribute to inter-cultural understanding and tolerance.
•   Ensure viable, long-term economic operations, providing
    socioeconomic benefits to all stakeholders that are fairly distributed,
    including stable employment and income-earning opportunities and
    social services to host communities, and contributing to poverty
    alleviation.

World Tourism Organization, 2004
Environmentally Sustainable Development and Tourism

What is Ecotourism?

    Responsible travel to natural areas that conserves
    the environment and improves the well being of local
    people.

The International Ecotourism Society
Relationship of Ecotourism to Sustainable Tourism
     Tourism Industry Stakeholders: Exercise 1-2
     What is involved in a tourism experience?

• Mr. and Mrs. Jones from the U.K. want a one-week safari
  experience in Southern Africa.
• What is the sequence of steps that Mr. and Mrs. Jones
  would probably take?
• Who are the players (or service providers) involved with
  each step?
• What is the role of each player?
International Tourism Industry First Order (Direct)
Service Providers
       ORIGIN            TRAVEL             DESTINATION

Travel Agencies        Cruise Lines   Inbound Operators
Outbound Operators     Airlines       Tour Buses
Information Services   Rail           Hotels/Motels/Lodges
                       Bus            Operators of Attractions
                       Boat           Tour Guides
                                      Information Services
                                      Arts & Crafts
                                      Restaurants/Food services
                                      Nightlife/Entertainment
         Tourism Value Chain: Exercise 1-3

   What other suppliers help support these key
   tourism service providers?


ORIGIN            TRAVEL            DESTINATION
                Tourism Support: Exercise 1-4

Who supports tourism in other ways?

    The Community
    The Government
    Public/Private Partner-
     ships
    NGOs and Educational
     Institutions
    Donors
  Tourism as a Development Tool


• 1970s – Infrastructure Development
• 1980s – Departure from Tourism
  (left to private sector)
• 1990s – Emphasis on Environment
• 2000s – Increased emphasis on
  Local Communities and Economic
  Growth
  Benefits of Tourism: Exercise 1-5
What are the potential benefits of tourism
       for a developing country?
            Benefits of Tourism: Exercise 1-5
What are the potential benefits of tourism for a developing
  country?
• Utilizes natural capital advantages to provide an
  internationally competitive industry for developing countries
  that can be more sustainable than extractive industries
• Provides opportunities to diversify a local economy
• Supports the formation of small and micro enterprises
• Is labor intensive and offers jobs with different levels of
  skills
• Provides employment opportunities for women and youths
• Promotes rural development
• Promotes local governance
• Introduces technology and basic infrastructure
                           ·
      Benefits of Tourism: Exercise 1-5, continued…

What are the potential benefits of tourism for a developing
  country?
• Promotes health and general welfare
• Generates revenue for natural resources management and
  protection
• Provides incentive for local people to protect their natural
  environmental assets and maintain their cultural diversity –
  provides value (is important both financially and socially)
• Reduces the severity of conflicts between people and wildlife
• Supports cultural heritage
• Strengthens linkages with the outside world
       Pitfalls of Tourism: Exercise 1-6

    What are the potential pitfalls of tourism?




·
               Pitfalls of Tourism: Exercise 1-6
What are some potential pitfalls of tourism?
•   Encourages cultural alienation and crime
•   Corrupts and displaces societal norms and traditions
•   Encourages prostitution and human trafficking
•   Facilitates the spread of diseases
•   Overburdens infrastructure systems
•   Destroys fragile terrestrial and marine habitats
•   Damages cultural and archeological sites
•   Provides low paid, seasonal employment, poor living
    conditions for workers, and indentured servitude
•   Is sensitive to world economic downturns and other events
•   Habituation
•   Increased cost of living
•   Disproportionate benefits to some and not others
RECAP

•   How the tourism industry works
•   Recent international growth trends
•   Principles of sustainable tourism
•   Benefits and pitfalls of tourism

				
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