Also known as Blu-ray Blu-ray Disc (abbreviated as BD) using a shorter wavelength (405nm) blue laser to read and write data, and hence the name. The traditional red laser DVD needs skinhead (wavelength 650nm) to read or write data, generally speaking the shorter the wavelength of the laser, can be recorded per unit area or read more information. Therefore, the Blu-ray disc greatly increased storage capacity for optical storage products, Blu-ray development provides an opportunity to jump.
Blu-ray Disc News News and Views from the Blu-ray Disc Association Contents in this issue 07 January 2008 • Warner Bros. announces exclusive support for Blu-ray Disc CES Special – Day 1 • Industry responds to Warner Blu-ray Disc exclusivity pledge • World’s first – Panasonic’s new super slim Blu-ray Disc drive • Save the date – Blu-ray Disc training forum This year’s Consumer Electronics Show (CES) in Las Vegas could not have Warner Bros. started with bigger show-stopping news. In a move that could bring to an end the damaging format war over next-generation DVDs, Time Warner Inc.’s Warner announces Bros. Entertainment has announced that it plans to release High Definition movies exclusive exclusively in the Blu-ray Disc format. support for Blu- Warner Bros., Hollywood’s biggest seller of DVDs, representing about 18 to 20 per ray Disc cent of sales in the United States, was one of the few studios that backed both formats. All sides of the format war had agreed that it was confusing to consumers and a stumbling block for a potential multibillion-dollar industry. Total DVD units fell by 4.5 per cent in 2007, the first major year- “The window of opportunity for over-year decline since High Definition DVD could be the disc format was missed if format confusion debuted in 1997, continues to linger. We believe according to Adams that exclusively distributing in Media Research. Blu-ray will further the potential Sales fell by 4.8 per for mass market success and cent to $15.7 billion. ultimately benefit retailers, producers, and most “The window of importantly, consumers.” opportunity for High Barry Meyer Definition DVD could be missed if format confusion continues to linger. We believe Barry Meyer that exclusively distributing in Blu-ray will further the potential for mass market Chairman and Chief Executive success and ultimately benefit retailers, producers, and most importantly, Warner Bros. consumers,” commented Warner Bros. Chairman and Chief Executive, Barry Meyer. Victor Matsuda, Chairman of the Blu-ray Disc Association Global Promotions “Week on week, month on Committee believes that the news bodes well for the whole entertainment industry. month throughout 2007 Blu- “Week on week, month on month throughout 2007 Blu-ray Disc has been proving ray Disc has been proving in in the retail chain that it is the High Definition format of choice worldwide. the retail chain that it is the Hopefully, this news will help dispel confusion and uncertainty amongst consumers High Definition format of and allow them to buy Blu-ray Disc with certainty that their investment is future- choice worldwide. Hopefully, proofed. What a fantastic way to kick off CES,” Matsuda stated. this news will help dispel In response to the news from Warner Bros., the North American HD DVD confusion and uncertainty Promotional Group abruptly canceled a planned two-hour extravaganza Sunday amongst consumers and night in Las Vegas on the eve of the Consumer Electronics Show, at which it was allow them to buy Blu-ray to preview upcoming releases and show off the latest advances in special features. Disc with certainty that their investment is future-proofed. As reported in The Hollywood Reporter, on Friday evening Ken Graffeo, the What a fantastic way to kick Universal Studios Home Entertainment executive vp who serves as co-president of off CES.” the North American HD DVD Promotional Group confirmed rumors that the event had been canceled. Victor Matsuda Chairman "Based on the timing of the Warner Home Video announcement today, we have Blu-ray Disc Association decided to postpone our CES 2008 press conference," a statement from the group Global Promotions said. "... We are currently discussing the potential impact of this announcement Committee with the other HD DVD partner companies and evaluating next steps. We believe the consumer continues to benefit from HD DVD's commitment to quality and affordability -- a bar that is critical for the mainstream success of any format. We’ll continue to keep you updated on new developments around HD DVD." The decision by Warner Bros. to drop HD DVD in favour of Blu-ray Disc for High Industry responds Definition movies has set the electronics industry abuzz. Announced on the eve of the Consumer Electronics Show, the move put a single question in the minds of to Warner Blu-ray thousands of industry-insiders heading to the show in Las Vegas: Could the High Disc exclusivity Definition format wars be over? pledge Warner's decision will give Blu-ray Disc an advantage in terms of content. With the move, five of the big seven Hollywood studios now back Blu-ray Disc with only two, Paramount and Universal, backing HD DVD. The Warner announcement certainly put the HD DVD Promotion Group's CES plans in disarray. Within hours of the announcement, the group cancelled its scheduled Sunday-evening news conference and subsequent media interviews at CES. "They're definitely regrouping and considering their options at the moment, this could be extremely important," said Tom Coughlin, a storage analyst at Coughlin Associates. "This could be the beginning of a major pivotal turning point in the high-def format war, which if we could define the format which is going to win would be extremely important for the industry because this would free up consumers to start making decisions on the purchase of their systems." Better sales would help consumer electronics manufacturers increase production "I think the war is over. HD and that would in turn lead to lower prices, said Coughlin. Those lower prices DVD has lost. It really is would then lead to better sales and that would help the entire industry, he said. game-over for Toshiba and the other vendors. Warner touched on the format battle's impact on the consumer electronics industry in a statement announcing its move. I think Sony's brilliant move and one of the few they have "A two-format landscape has led to consumer confusion and indifference toward made in this effort is putting High Definition, which has kept the technology from reaching mass adoption and Blu-ray into PS3" becoming the important revenue stream that it can be for the industry," said Kevin Tsujihara, president of Warner's Home Entertainment group in a statement. Robin Harris Analyst Toshiba said it was "quite surprised" by the announcement from Warner "despite Data Mobility Group. the fact that there are various contracts in place between our companies concerning the support of HD DVD." "We will assess the potential impact of this announcement with the other HD DVD partner companies and evaluate potential next steps. We remain firm in our belief that HD DVD is the format best suited to the wants and needs of the consumer," Toshiba said in a statement. For some, the Warner decision marks the end of the format battle. "I think the war is over. HD DVD has lost. It really is game-over for Toshiba and the other vendors," said Robin Harris, an analyst with Data Mobility Group. "The basic issue is not technology. It's about distribution, it's about marketing, it's about content and Blu- ray has been winning the content war for sometime. I don't know why [Toshiba] keeps pouring money into it, it's time to stop." Harris credited Sony's inclusion of Blu-ray Disc in the PLAYSTATION 3 with being one of the instrumental moves in winning the fight for Blu-ray Disc. "I think Sony's brilliant move and one of the few they have made in this effort is putting Blu-ray into PS3," he said. Ironically the company has been often criticized by analysts and the media for the inclusion of Blu-ray Disc in the device as that contributed to a high price that put many consumers off buying the high-def games console. World’s first – Panasonic Communications Co. has started shipping samples of the world's thinnest (9.5 mm height) internal Blu-ray Disc (BD) drives to personal computer Panasonic’s new manufacturers. super slim Blu- Since Panasonic introduced the industry’s first 12.7 mm high internal DVD Super ray Disc drive Multi Drive in 2003, it has continued to pioneer optical disc drive technology by making the drive’s profile even thinner, to 9.5 mm and then to 7.0 mm. The company has achieved these breakthroughs by producing key devices in-house and is leading the industry in providing the benefits of Blu-ray discs. Now available to PC manufacturers, the new sample 9.5 mm high BD drives, were accomplished by combining Panasonic’s own technologies such as the low-profile, 2-lens actuator and spherical aberration compensation mechanism and an optimized optical design for CD, DVD and Blu-ray disc laser. Due to the increasing need for data volume on personal computers and the gaining popularity of high definition digital images, the demand for Blu-ray discs and BD drives is rapidly rising. Panasonic believes the world’s thinnest BD drive ideally meets these consumer trends as it also provides a high added value for notebook PCs that are also becoming thinner and lighter. Panasonic continues to bring out innovative disc drives through steady improvements in their performance and features. Even with its 9.5 mm high thin profile, the new BD drive features double speed reading and writing for both write-once BD-R and rewritable BD-RE discs. This feature was facilitated through perfecting technologies such as improved light usage efficiency, high-speed recording waveform and broader bandwidth of the light-receiving element. The product is also capable of reading and writing on BD-R DL (dual layer/50GB) and BD-RE DL discs and will be compatible with future organic pigment-type BDs. The new drive is also compatible with three types of optical discs (BD, DVD, CD). It supports reading and writing on four types of BD media (BD-R, BD-RE, BD-R DL, BD-RE DL) and reading of BD-ROMs. In addition, it is capable of reading and writing on seven types of CD/DVD media (DVD-RAM, DVD-R, +R, DVD-RW, +RW, CD-R, CD-RW) and reading of DVD- ROMs and CD-ROMs. Thus, the new drive provides a DVD Super Multi Drive function plus Blu-ray Disc support. Further, it is capable of 8x writing on DVD- R/+Rs, making the handling of DVDs fast and easy. Samples will be exhibited at CES. Save the date – Mark your calendar for a Blu-ray Disc Training Forum on January 21-25, 2008 in Blu-ray Disc Barcelona, Spain. Sun Microsystems and Sony Pictures are hosting a week-long Training Forum targeting timely and relevant topics to the world of programming Training Forum and authoring tools. Highlights include Blu-ray Java Programming, Ensequence and Sonic Scenarist training sessions. Blu-ray Disc Training Forum Date: January 21-25, 2008 Location: Sun Microsystems Inc, Avda Diagonal 640, Sixth Floor Office 6-B Barcelona Spain 08017 Hotel Accommodation: Hilton Barcelona, Avda Diagonal 589, 08014 Barcelona, Spain Tel: +34 934 957 777. The special room rate at the Hilton Barcelona for this event is 196 Euros. A custom reservations link for this room block will be available in early January. Agenda: • Monday and Tuesday, January 21 - 22 - Blu-ray Java Programming, Beginner and Intermediate • Wednesday, January 23 - Visual authoring of BD-J with Ensequence's on-Q Create Suite • Thursday, January 24 - Postproduction and Authoring with Sony's Blu-print • Friday, January 25 - Postproduction and Authoring with Sonic Scenarist If you have any questions, email email@example.com We are here The Blu-ray Disc Association supports the production of this electronic newsletter. For more information on the association visit the website – www.blu-raydisc.com to help To find out more about any of the topics reported here please email firstname.lastname@example.org Images included within this newsletter have been minimised for ease of emailing. If you require hi-res versions for reproduction within magazines please contact email@example.com To receive copies of Blu-ray Disc News free of charge, please email firstname.lastname@example.org stating your wish to subscribe. Likewise, if your colleagues want to receive the newsletter all we need is their email address.
Pages to are hidden for
"Blu-ray Disc News - Get as PDF"Please download to view full document