Why Websites Without Any SEO Fail To Achieve Rankings
A firm or a person can employ a well trained web designer and create a
website that is a great to watch. Once created and the data uploaded the
website can be hosted for your online clients to see. But how many
webmaster know that their website is in competition with billions of
webpages online? To make google index your website is not a small task
either. Even it needs certain amount of SEO
SEO can be defined into two categories On-page SEO and Off-page SEO.
On-page SEO is nothing but analyzing the on-page content of a website.
This includes meta tags, H1 tags and Alt tags. While inserting images to
the webpage one should make sure to enter the Alt tag too, because when
the search engine visits your webpage it will not be able to see any
images. They will only see the words entered in the Alt tags. If the on-
page optimization of a website is done properly then it¡¯s equal to half
the job done.
After completing the on-page seo, one can start working off-page
optimization. Off-page optimization is nothing but building links from
authority websites that will increase a website¡¯s page rank and the SERP
position. The methods to build links are as follows.
Directory Submission ¨C In this method the website is submitted to
directories that are well recognized by the search engines. The advantage
of this method is it brings visitors to the website as well as increases
the search engine ranking.
Article Submission ¨C In this method an article with rich content is
written and submitted to article directories. Once accepted by article
directories it brings flood of visitors and also increases the SERP
position of the selected keyword.
Reciprocal link building ¨C In this method one will send an e-mail to
similar websites for swapping links. This methods has lost its weightage
with search engine but still has some importance.
Bookmarking ¨C In this method the webmaster can bookmark each webpage¡¯s
of the website in bookmarking directories. This brings targeted traffic
to the website and also increases links.
Only when all this method is done in a cordial way forms a proper SEO for
a website. A well optimized website will achieve rankings and in turn