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									  Template                                                                                                               Tips &
                                            Format                                   Sample
  Name & #                                                                                                             Comments
New Media Small space display ads—Cont.



                         1. Advertisement
     Mini #1
                             Heading                                Go Green.
                                                                     The Bike Shop introduces 18 new ways
                                                                    to go green in central Ohio and save $$$.
                                      2. Signature and Copy
                                                                        Seminar starts 9 am, April 20, 20XX.


                                         3. Call to Action          www.bikeshop.com


                                      2. Headline                   Discover Bicycling
     Mini #2
                                               3. Web URL                              Wheels4You.
                                                                                       com
                                                4. Phone                               614-555-5555

                                                 1


     Mini #3
                         2. Business/Org. Name                              Central Ohio
                                        3. Web URL                       Birdwatching Club
                                            Address
                                                                     www.centralohiobirdwatchingclub.org



                                                           3. Web
                                                           URL
     Mini #4




                               2. Headline                          Green Landscaping Services


                         3. Tagline                                  Central Ohio’s Humane Wildlife Control Solution

                                          1. Bus/Org                                 Columbus
     Mini #5
                                          Name                                       Animal Control
                                            Address                     555 N. High Street • Columbus Ohio
                                             Phone                                 614.555.5555
                                            Web URL                     www.columbusanimalcontrol.com

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                                                                                                                                       Tips &
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                                                                                                                                     Comments
Number

Directory Profiles—demonstrated on 5” W x 2” H format

                             1. Graphic                                                      4. Text
                                                            2. Logo




                                                                                              5. Highlighted text

                                                           3. Bullet points
                                                                                             6. Name, address, phone,
                                                                                             web address




 Profile #1                                                                                 No matter what your dog ’ s needs,
                                                                                            our trained staff can help. Long-term
                                                                                            boarding, behavioral problem train-
                                                                                            ing, and fun activities while you ’ re
                                                                                            away.


                                                                                            Gift Certificates Available

                                                           •     Boarding                    555 An ystreet Road
                                                           •     Training                   Columbus, Ohio 43215
                                                           •     Socialization                  614-555-5555
                                                           •     Fun for your Pet
                                                                                             www.dogdaycare.com



                        1. Headline                        4. Text

                        2. Graphic




                        3. Detail                          5. Name, address, phone, web address



 Profile #2

                         Professional Day Care for         For You…
                                 Your Dog                  Dog Day Care offers peace of mind to you when you entrust
                                                           your dog to us. Our certified professional staff offers a wide
                                                           range of boarding and training services.

                                                           For Your Dog…
                                                           Playtime with other dogs, help with separation anxiety, dog
                                                           runs and agility courses for a fun day away from home.

                                                               555 Anystreet Road • Columbus, Ohio 43215
                                                                              614-555-5555
                              Dog Day Care
                                                                         www.dogdaycare.com
                         Certified, Professional Staff


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                                                                                                                                       Tips &
 Name &                               Format                                                        Sample
                                                                                                                                     Comments
Number

Profiles—demonstrated on 5” W x 2” H format

                        1. Headline

                         2. Graphic
                                                                 4. Text




                        3. Name, address, phone,
                        web site



 Profile #3
                                                               Peace of Mind for You and Your Dog
                                                                  Boarding & Facilities            Behavioral Training
                                                                  • Heated kennels                 • Separation Anxiety
                                                                  • Large private &                • Barking
                                                                       group runs—indoor &         • Destructive Behavior
                                                                       outdoor
                                                                                                   • Basic Commands
                                                                  •    Agility courses
                                                                                                   • Aggressive Behavior
                             Dog Day Care                         •    Certified staff
                           555 Anystreet Road                                                      • Socialization with
                           Columbus, OH 43222                     •    Extended morning &                  other dogs, people
                              614-555-5555                             evening hours
                          www.dogdaycare.com

                         1. Name                       4. Text                                                   6. Logo

                         2. Graphic




                                                                                                                 7. Address,
                          3. Detail                    5. Testimonial                                            phone, web


 Profile #4

                         Dog Day Care                      Dog Day Care Boarding Services
                                                           include heated kennels, large private and
                                                           group indoor & outdoor runs; agility courses,
                                                           and extended morning and evening hours.

                                                           Dog Day Care Training Services include
                                                           teaching your dog basic commands; solving
                                                           behavioral problems such as aggression and
                                                           separation anxiety; and socialization to people
                                                           & other animals.
                                                                                                                555 Anystreet Road
                                                                                                                 Columbus, Ohio
                                                           We love Dog Day Care. The staff is great, and              43215
                                                                                                                   614-555-5555
                           Boarding • Training             my dog can’t wait to go there in the morning,       www.dogdaycare.com
                             Socialization                 and their training really works. NK

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                                                                                                                               Tips &
 Name &                               Format                                                   Sample
                                                                                                                             Comments
Number

Directory Profiles—demonstrated on 5” W x 2” H format
                        1. Logo                        4. Text




                         2. Detail


                                                             5. Name & Address


                         3. Web address



 Profile #5
                                                           OUR MISSION:
                                                           Dog Day Care is committed to you and your dog, offering
                                                           quality services, facilities, and training classes to transform
                                                           your pet experience.

                                                           Our certified staff and trainers ensure all services are
                          Peace of Mind for
                          Your and Your Pet                professionally provided with sensitivity to every pet and
                                                           family friend of Dog Day Care.
                           Boarding • Training
                              Socialization                                      Dog Day Care
                                                                     555 Anystreet Road • Columbus, OH 43215
                           Visit our website:                             (next to GreenCity Park on Rt. 4)
                        www.dogdaycare.com                                        614-555-5555


Photobug — always 1/8 page Horizontal 5”W x 3 1/4” H




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  Template
                                                                                                                                       Tips &
   Name &                                     Format                                               Sample
                                                                                                                                     Comments
  Number


Photobugs — 1/8 page Horizontal (5” W x 3 1/4” H)

                                                                                                                                 Photobugs are a
                                                                                                                                 great way to
                                                                                                                                 promote:




                                L
                                                                                                                                 •   seasonal
                                        orem ipsum dolor sit amet,
                                                                                                                                     services,
                                        con secteteur adipsicing elit,
                                        sed diam nonnumy nibh
                                                                                                                                 •   seasonal sales,
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                                                                                                                                 •   events such as
                                velit esse consequat.
                                                                                                                                     shows,
                                Lorem ipsum dolor sit amet, con
                                                                                                                                     seminars, &
                                secteteur adipsicing elit, sed diam
                                                                                                                                     national
                                nonnumy nibh diam nonnumy nibh
                                                                                                                                     commemorative
                                Lorem ipsum dolor sit amet, con
                                                                                                                                     weeks (National
                                secteteur adipsicing elit, sed diam
                                                                                                                                     Pet Week,
                                nonnumy nibh diam nonnumy nibh
                                                                                                                                     National Bike to
                                2. Copy
                                                                                                                                     Work Week,
                                                                                                                                     etc.)

                                                                                                                                 •   Or as an eye-
                                                                               3. Signature—your logo, name, phone, web & Call       catching ad for
                                                                                                  to Action
                                                                                                                                     your products
                                                                                                                                     and services.




   Photobug-
     Right

                         Love animals and nature but
                         don’t want them in your house?
                         We can help with proven humane
                         solutions to your wildlife problems.
                            •       Humane exclusion and relocation

                            •       Seasonal counseling for solutions least
                                    disruptive to wildlife

                            •       Canadian Geese, squirrels, chimney
                                    swifts, bats, coyotes, deer, groundhogs,
                                    moles, and more...
                            15 years of experience in central Ohio
                                                                                     Central Ohio Humane Animal Control
                                                                                        445 Oak St., Hilliard, OH 43212
                                                                                                (614) 777-7777

                                                                                        www.humaneanimalcontrol.com




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  Template
                                                                                                                            Tips &
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                                                                                                                          Comments
  Number


Photobugs — 1/8 page Horizontal (5” W x 3 1/4” H)




                                                                                 L
                                                                                         orem ipsum dolor sit amet,
                                                                                         con secteteur adipsicing elit,
                                                                                         sed diam nonnumy nibh
                                                                                 euisnod tempor inci dunt ut eum
                                                                                 irure dolor in henderit in vulputate
                                                                                 velit esse consequat.
                                                                                 Lorem ipsum dolor sit amet, con
                                                                                 secteteur adipsicing elit, sed diam
                                                                                 nonnumy nibh diam nonnumy nibh
                                                                                 Lorem ipsum dolor sit amet, con
                                                                                 secteteur adipsicing elit, sed diam
                                                                                 nonnumy nibh diam nonnumy nibh
                                                                                 2. Copy




                             3. Signature—your logo, name, phone, web & Call
                                                to Action




   Photobug-
      Left
                                                                               Have you always
                                                                               wanted to ride on the
                                                                               beach?

                                                                               Make it happen with a
                                                                               Travel Adventures vacation.

                                                                               Full pet-friendly travel and eco-
                                                                               tour packages available.

                                                                               All you have to do is pack.



                                         Travel Adventures
                                1440 Bethel Road, Columbus, OH 43235
                                            (614) 451-3789

                                   www.traveladventures.com




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  Template                                                                                                                               Tips &
                                              Format                                             Sample
  Name & #                                                                                                                             Comments
Infomercials

                                                                                                                                    The news-style
                                                                                                                                    approach provides
                           1. Headline                                         New EarthKind™ Roses                                 information about
                                                                               make organic landscaping                             new products, new
                                                                                                                                    research results, or
                                                                               a snap                                               an announcement.


                           L
                                   orem ipsum        Subhead



                                                                                L
                                   dolor sit          diam nonnumy nibh                                                             Infomercials are
                                   amet, con         euisnod tempor inci                orem ipsum        Drought-                  great vehicles for
                           secteteur adipsicing      dunt ut eum irure                  dolor sit         resistant                 credibility marketing,
                           elit, sed.                dolor in henderit in               amet, con          diam nonnumy nibh        a term used by Larry
                                                     vulputate velit esse       secteteur adipsicing      euisnod tempor inci       Chambers, credibility
                                                                                elit, sed.                dunt ut eum irure
                           Subhead                   consequat.                                                                     marketing expert. In
                                                                 Lorem                                                   dolor in   today’s society, he
                            diam
                           nonnumy                               ipsum          Low-                                     henderit   says anyone who
   News-Style              nibh                                  dolor sit      Maintence                                in
                                                                                                                                    appears in the media
   Infomercial                                                   amet, con       diam non-                               vulpu-
                           euisnod                                                                                                  as a source is
                                                                 secteteur      numy nibh                                tate
                           tempor                                                                                                   viewed as an expert.
                                                                 adip-          euisnod tem-                             velit
                           inci dunt
                                                                 sicing         por inci dunt                            esse
                           ut eum                                                                                                   When what is you
                                                                 elit, sed      ut eum irure                             conse-
                           irure                                                                                                    know is published in
                                                                 diam           dolor in                                 quat.
                           dolor in                                                                                                 print so that “(1) it’s
                                                                 nonnumy        henderit in                              Lorem
                           henderit                                                                                                 not self-serving and
                                                                                vulputate velit esse      ipsum dolor sit amet,
                           in vulputate velit esse                                                                                  (2) it actually solves
                           consequat.              Subhead                      consequat.                con secteteur adip-
                                                    diam nonnumy nibh           Lorem ipsum dolor         sicing elit, sed diam     problems for your
                           Lorem ipsum dolor
                                                   euisnod tempor.              sit amet, con sec-        nonnumy                   customers and
                           sit amet, con sec-
                                                                                teteur adipsicing elit,   3. Copy                   clients,” 4 your are
                           teteur adipsicing elit, 3. Copy
                           sed diam nonnumy                                     sed diam                                            positioning yourself
                           nibh                    4. Signature—your            nonnumy                                             as an expert.
                                                     logo, name, phone,         nibh
                                                     web & Call to Action                                                           By following a
                                                                                                                                    credibility marketing
                                                                                                                                    strategy of publishing
                                                                                                                                    useful information,
                                                                                                                                    Chambers says you
                                                                                                                                    can (1) become
                           1. How-To Headline                                  How to attract more                                  recognized as an

                                                                               birds to your backyard                               expert, (2) reinforce
                                                                                                                                    relationships with
                                                                                                                                    existing customers


                           L                                                   L
                                   orem ipsum        vulputate velit esse              orem ipsum      dunt ut eum irure            and clients, (3) build
                                   dolor sit         consequat.                        dolor sit       dolor in henderit in         a self-perpetuating
                                   amet, con         Lorem ipsum dolor                 amet, con       vulputate velit esse         media publicity
                           secteteur adipsicing      sit amet, con sec-        secteteur adipsicing    consequat.                   program, and (4)
                                                     teteur adipsicing elit,   elit, sed.              Lorem ipsum dolor            control your own
                           elit, sed.
                                                     sed diam nonnumy                                  sit amet, con sec-           publicity.
                           1. Subhead                                          1. Focus on Feed teteur adipsicing elit,
                            diam nonnumy nibh        3. Subhead                 Diam nonnumy nibh sed diam nonnumy                  4. Credibility
                           euisnod tempor inci        diam nonnumy nibh                   euisnod                                   Marketing—Build
                                                     euisnod tempor diam                  tempor       3. Add some                  your business by
     How-To                            dunt ut
  Infomercials                         eum irure     nonnumy nibh euis-                   inci dunt ut native species               becoming a
                                       dolor in      nod tempor inci dunt                 eum irure     Diam
                                                                                                                                    recognized expert
                                       henderit      ut eum irure dolor in                dolor in     nonnumy
                                                                                                                                    (without investing a
                           in vulputate velit esse   henderit in vulputate     $14.95/bag  henderit \ nibh                          lot of time or money),
                           consequat.                velit esse                            conse-      euisnod
                                                                                                       tempor                       Larry Chambers,
                                                     conse-                    quat.
                                                                                                       diam                         2002.
                           2. Subhead                quat.
                            diam nonnumy nibh        3.                        2. Add a water          nonnumy
                                                                               feature                 nibh euisnod tempor
                           euisnod tempor inci       Copy                       diam nonnumy nibh inci dunt ut eum irure
                                                                               euisnod tempor inci     dolor in henderit in
                                                                                                       vulputate velit esse
                                                                                                       consequat.
                           dunt ut eum irure         4. Signature—your         $39.95
                           dolor in henderit in      logo, name, phone,
                                                     web & Call o Action




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  Template                                                                                                                                          Tips &
                                             Format                                                            Sample
  Name & #                                                                                                                                        Comments
Infomercials


                           1. How-To Headline                                           How to attract more
                                                                                        birds to your backyard




                                                                                               $14.95/bag                                $39.9


     Product
     Call-out
   Infomercial                                                                                          Full line of native species starting
                                                                                                                   at $9.95/shrub



                           L                                                              L
                                   orem ipsum       dunt ut eum irure                             orem ipsum             dunt ut eum irure
                                   dolor sit        dolor in henderit in                          dolor sit              dolor in henderit \
                                   amet, con        vulputate velit esse                          amet, con              consequat dunt ut
                           secteteur adipsicing     consequat.                            secteteur adipsicing           eum irure dolor in
                           elit, sed.               3. Copy                               elit, sed.                     henderit \ consequat.
                                                                                                                         3. Copy
                           1. Subhead                                                     Subhead
                            diam nonnumy nibh      4. Signature—your                       Diam nonnumy nibh
                           euisnod tempor inci     logo, name, phone,                     euisnod tempor inci
                                                   web & Call o Action




                          1. How-To Headline



                          L
                                 orem ipsum dolor sit amet, 2. Subhead                                      3. Subhead
                                 con secteteur adipsicing    Diam nonnumy nibh euisnod                       Diam nonnumy nibh
                                 elit, sed.                 tempor inci dunt ut eum irure dolor             euisnod tempor inci
                                                                 in henderit in vulputate velit esse        dunt ut eum irure dolor
                          1. Subhead                             consequat.                                 in henderit in vulputate velit esse
    Vertical               Diam nonnumy nibh euisnod             Lorem ipsum dolor sit amet, con            consequat.
   Numbered               tempor inci dunt ut eum irure dolor    secteteur adipsicing elit, sed diam        Lorem ipsum dolor sit amet, con
  Informercial            in henderit in vulputate velit esse    nonnumy.                                   secteteur adipsicing elit, sed diam
                          consequat.                                                                        nonnumy.
                                                                 Diam nonnumy nibh euisnod tem-
                                     Diam nonnumy nibh           por inci dunt ut eum irure dolor in        Diam nonnumy nibh euisnod tem-
                                     euisnod tempor inci dunt    henderit in vulputate velit esse           por inci dunt ut eum irure dolor in
                                     ut eum irure dolor in       consequat.                                 henderit in vulputate velit esse
                          henderit in vulputate velit esse       Lorem ipsum dolor sit amet, con            consequat.
                          consequat. Diam nonnumy nibh           secteteur adip-                            3. Copy
                          euisnod tempor inci dunt ut eum        sicing elit, sed
                          irure dolor in henderit in vulputate   diam nonnumy.                                             4. Signature—your
                          velit esse consequat                                                                             logo, name, phone,
                                                                                                                           web & Call to Action




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  Template                                                                                                             Tips &
                                            Format                                    Sample
  Name & #                                                                                                           Comments
Infomercials




     Vertical
   Question &
     Answer
   Infomercial




                           1. Headline                                     Compost
                                                                           bin tips and
                                                                           pointers
                                     Lorem ipsum dolor sit amet, con           Lorem ipsum dolor sit amet, con
                                     secteteur adipsicing elit.                secteteur adipsicing elit.


                                     Diam nonnumy nibh euisnod tem-            Diam nonnumy nibh euisnod tem-
                                     por inci dunt ut eum irure dolor in       por inci dunt ut eum irure dolor in
     Vertical                        henderit in vulputate velit esquat.       henderit in vulputate velit esquat.
    Checklist
   Infomercial                       Lorem ipsum dolor sit amet, con           Lorem ipsum dolor sit amet, con
                                     secteteur adipsicing elitsed.             secteteur adipsicing elitsed.

                                     Diam nonnumy nibh euisnod tem-            Diam nonnumy nibh euisnod tem-
                                     por inci dunt ut eum irure dolor in       por inci dunt ut eum irure dolor in
                                     henderit in vulputate velit esse          henderit in vulputate velit esse
                                     consequat.                                consequat.
                                     2. Copy
                                                                               Lorem ipsum dolor sit amet, con
                                                                               secteteur adipsicing elitsed.
                                                                               2. Copy
                                                    3. Signature—your
                                                    logo, name, phone,
                                                    web & Call to Action




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 Template                                                                                     Tips &
                                            Format              Sample
 Name & #                                                                                   Comments

Full-page Newsletter Format Sample (10.25” W x 13.75”H) (Reduced to 75% for illustration)

                                                                                       Newsletter market-
                                                                                       ing is similar to
                                                                                       credibility marketing
                                                                                       in that it helps to
                                                                                       establish your busi-
                                                                                       ness or organiza-
                                                                                       tion as an expert.

                                                                                       Newsletter also has
                                                                                       additional benefits.
                                                                                       According to news-
                                                                                       letter expert Elaine
                                                                                       Floyd, “in general,
                                                                                       newsletters are a
                                                                                       good way to:

                                                                                       •   bring in new sup-
                                                                                           porters;
                                                                                       •   keep in touch with
                                                                                           existing custom-
                                                                                           ers;
                                                                                       •   sell more to exist-
                                                                                           ing customers;
                                                                                       •   add value to your
                                                                                           services;
                                                                                       •   reinforce your
                                                                                           specialty;
                                                                                       •   establish exper-
                                                                                           tise and credibil-
                                                                                           ity;
                                                                                       •   spur word-of-
                                                                                           mouth referrals;
                                                                                       •   inform and edu-
                                                                                           cate;
                                                                                       •   save selling time;
                                                                                       •   attract volunteers
                                                                                           and members;
                                                                                       •   bring back lost
                                                                                           customers;
                                                                                       •   win support;
                                                                                       •   boost donations;
                                                                                       •   publicize your
                                                                                           organization to
                                                                                           the media;
                                                                                       •   network with
                                                                                           industry allies and
                                                                                           vendors;
                                                                                       •   unify a
                                                                                           “community” of
                                                                                           readers.”5

                                                                                       5. Marketing with
                                                                                       Newsletters—How to
                                                                                       boost sales, add mem-
                                                                                       bers & raise funds with
                                                                                       a printed, faxed or
                                                                                       Web-site newsletter.,
                                                                                       Elaine Floyd, 1997.




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  Template                                                                                                                      Tips &
                                            Format                                         Sample
  Name & #                                                                                                                    Comments
Half -page Horizontal Newsletter Format Sample (10.25” W x 6.75”H)
(Reduced 30% to 7” W x 4.25” H for sample)




Marketing Tip:
According to Molly A. Luffy, MBA, Marketing Consultant, consumers are getting tired of e-newsletters crowding their e-mail boxes and print
newsletters are coming back to some extent.6

6. “Marketing and Mindset Workshop,” conducted by Molly A. Luffy, MBA, for Upper Arlington Adult Enrichment Series, January, 2009.

With Animal Tracks, you can have an e-newsletter on Animal Tracks Online and publish your print newsletter or part of it in the print Animal
Tracks with a 20,000+ distribution to your targeted market at a fraction of the cost of printing and mailing/distributing your own.




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  Template                                                                                                 Tips &
                                            Format                                             Sample
  Name & #                                                                                               Comments
1/4 -page Newsletter Format Sample (5” W x 6.75”H) (Illustrated here at 100%)




                                                      Small Animal Club & Rescue
                                                             www.smallanimalclub.org
                        The Small Animal Club & Rescue provides information and entertainment op-
                        portunities for central Ohio’s small animal guardians. We currently have about
                        500 members and always welcome new members.

                        We have a full-service web site at www.smallanimalclub.org. Below is a di-
                        rectory of some of the information you will find there.

                        •    Adoptable Small Animals
                             Pictures and descriptions of rescued small animals needing homes can be
                             viewed online at www.smallanimalclub.org/adoptions.

                        •    Meeting & Events Calendar
                             www.smallanimalclub.org/calendar

                        •    The Small Reader Newsletter—Current & Past Issues
                             www.smallanimalclub.org/smallreader

                        •    Care & Feeding Information
                             www.smallanimalclub.org/care

                        •    Membership Information
                             www.smallanimalclub.org/grooming

                        •    Directory of House Rabbit Retailers, & Services
                             www.smallanimalclub.org/directory



                                                           Small Animal Club & Rescue
                                                            P.O. Box 22, Columbus, OH 43221
                                                               Telephone: (614) 268-2222
                                                                   Fax: (614) 268-2223
                                                             Email: info@smallanimalclub.org
                                                            www.smallanimalclub.org




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  Template                                                                                                          Tips &
                                            Format                                     Sample
  Name & #                                                                                                        Comments
1/4 -page Feature Format Sample (5” W x 6.75”H) (Illustrated here at 100%)




                        Flea and Tick Season is coming—
                        Protect your pet!

                        By Dr. Pat Reed
                        Elmwood Veterinary Hospital
                        www.elmwoodveterinary.com

                        Spring time is wonderful but it also marks the beginning of flea and tick season. Fleas
                        and ticks can make your pet miserable and can pose a number of serious health risks.
                        Fortunately, much of the discomfort and risks can be prevented with effective and
                        early intervention.

                        According to the American Veterinary Medicine Association, the best flea control is
                        early prevention, before the flea season starts. Adult fleas can jump on your pet and
                        drop eggs on your pet and in your house. “The adult fleas on your pet can actually
                        cause serious medical problems -- like flea allergy dermatitis or tapeworms, and in
                        some extreme cases, anemia. Flea-related diseases account for more than 50 percent of
                        dermatologic cases presented to veterinarians and more then 35 percent of the total
                        small animal veterinary effort.”

                        There are many excellent flea and tick preventative products on the market now and
                        our staff can discuss the different options available to you and your pet for the right
                        match so both you and your pet can enjoy the spring and summer.


                                              See our Animal Tracks Bucks Coupon on Page 10 for
                                        10% off any of our flea and tick product or services
                                                 at Elmwood Veterinary Hospital


                         Elmwood Veterinary Hospital
                                  12 Elmwood Drive
                                 Columbus, OH 43220

                             Telephone: (614) 777-1111
                                Fax: (614) 777-1112

                                      Email:
                             info@elmwoodveterinary.com

                         Web: www.elmwoodveterinary.com




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                                Format                                                          Sample
Animal Tracks Bucks Coupon Templates


   Coupon Template #1                                  Coupon                     THE WILD BIRD                    Coupon
                    2. Business/org.                                              STORE
    1. Logo
                    Name                         5.   Offer                                                     15% OFF
                                                                        1123 Backwoods Drive,
                                                 6. Product or
                                                                        Columbus, OH 43200        Premium
    3. Address, phone #,                         service the offer
                                                 applies to             www.thewildbirdstore.com Brand Wild
    web address if applicable
                                                 7. Expiration Date,    wild bird seed feeders   Bird Seed
    4. Description                               limitations on offer    binoculars          field guides       Expires 8-1-20—




   Coupon Template #2                                  Coupon
   1. Business/Org. Name
                                                                        THE WILD BIRD STORE                        FREE
                                                 6.   Offer                                       10 LB. BAG OF
                                                                        “Meeting your every wildbird need—
   2. Description of bus/org                     7. Product or          from seed and more.”        PREMIUM
                                                 service the offer                                    SEED
   3. Web address                                applies to
                                                                         www.thewildbirdstore.com
   4. Phone #                                                                                                   Offer valid only on
                                                 8. Expiration Date,             (614) 111-2222                  first order from
   5. Address                                    limitations on offer   1123 Backwoods Dr., Col., OH 43200         online store




   Coupon Template #3                                  Coupon                  THE WILD BIRD STORE
                                                                                                                $10 OFF
   1. Business/Org. Name or                      5.   Offer              • Online catalog
                                                                                                                   Bird
   logo                                          6. Product or           • Scheduled bird watching tours
                                                 service the offer       • In-store inventory of feeds, feed-    Watching
    2. Description of bus/org                    applies to                ers, houses, books, CD’s & DVD’s       Tour
   3. Phone                                                                       (614) 111-2222
                                                 7. Expiration Date,                                            Offer good for one
   4. Web address                                limitations on offer      www.thewildbirdstore.com                  tour only




                                                                              THE WILD BIRD STORE                   Coupon
   Coupon Template #4                                  Coupon
   1. Business/           2. Business/           6.   Offer             1123 Backwoods Dr., Col., OH 43200       5% OFF
   Org. Logo              Org. name                                                                             Top Flight
                                                 7. Product or                   (614) 111-2222
   3. Address & phone number                     service the offer
                                                                           www.thewildbirdstore.com             Brand Bird
                                                 applies to
   4. Web address                                                       • Online catalog
                                                                                                                 Houses
                                                 8. Expiration Date,    • Scheduled bird watching tours          Expires 8-1-20—
   5. Description                                limitations on offer




                                                                                                Animal Tracks




                                                                                                 $ Bucks $


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  Template                                                                                                                  Tips &
                                            Format                                                  Sample
  Name & #                                                                                                                Comments


                          Main Heading
  Catalog #1—
     Large                Secondary Heading
                          Describe the product.




                                                                                                                         5”W x 4”H




                                                                                                      00% Off

                          Price: $00.00                                Green Earth Compost
                                                                       3745 Green Avenue, Worthington, OH 43228
                                                                       614-555-1212
                                                                       www.greenearthcompost.com




  Catalog #2—                                                 Name of Product
     Small                                                    Describe the product here with a brief description of      5”W x 2” H
                                                              features.




                                                              Price:          Green Earth Compost
                                                              $00.00          3745 Green Avenue, Worthington, OH 43228
                                                                              614-555-1212
                                                                              www.greenearthcompost.com




                                                           Name of Product
  Catalog #3—                                              Describe the product here with a brief                        2.25”W x 2”H
      Text                                                 description of features.



                                                           Price: $00.00
                                                           Green Earth Compost
                                                           3745 Green Avenue,
                                                           Worthington, OH 43228
                                                           614-555-1212
                                                           www.greenearthcompost.com




C:/…/Templates/2010_Templates/AdTemplates_2010_part2.pub                                                                                15

								
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