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Carnival Cruise Lines and
Holland America Line
Suggested Marketing Assistance for ACE Members
Contents
• Packaging & Pricing
• Print Marketing
• E-Marketing
Differentiation is the
key to your success
moving forward into
2009
Packaging & Pricing
• Choose product from the Carnival and Holland America Line portfolios
that you know you can work with and sell successfully
– Caribbean
– Europe
– Exotics
– Alaska
• Choose itineraries and destinations to suit your client base
• Package up our cruise only product where possible to give you a unique
offering in your area
Packaging & Pricing
Carnival Cruise Lines Cruise Only fares
Embark & Inside Outside Balcony 3rd/4th
Destination Ship Depart UK Duration Itinerary NDA Fare Code
Disembark From From From From
CRUISE ONLY
Europe Dream 21 September 2009 12 MEDITERRANEAN Rome £1,149 £1,499 £1,729 £899 £376 PCD
Europe Dream 15 October 2009 12 MEDITERRANEAN Rome £849 £1,199 £1,429 £629 £296 PCD
Caribbean Triumph 01 February 2009 7 EASTERN CARIBBEAN Miami £379 £449 £549 £289 £232 WAVE
Caribbean Valor 22 February 2009 7 EASTERN CARIBBEAN Miami £419 £499 £599 £339 £236 WAVE
Valparaiso to San
Worldwide Splendor 03 March 2009 18 ANDES, PERU AND MEXICAN RIVIERA £839 £1,099 £1,339 £569 £390 PCD
Francisco
Take our brilliant cruise only fares to the Caribbean for Carnival and package with flights and
hotels for a unique offering – equating to only £55 a day full board!
These sheets are sent out on a weekly basis so you have access to the most up-to-
date offers
Packaging & Pricing
Holland America Line Cruise Only fares
Inside Outside Balcony 3rd/4th
Destination Ship Sail Date Duration Itinerary Embark & Disembark Suite From NDA
From From From Pax
CRUISE ONLY
Europe Eurodam 06 July 2009 4 Europe - Short Break Dover to Dover £399 £469 £619 £849 £109 £120
Europe Rotterdam 31 May 2009 12 Northern Europe Rotterdam to Copenhagen £749 £829 - £1,499 £589 £416
20 Feb, 20 Mar,
Caribbean Maasdam 14 Southern Caribbean Barbados to Barbados £599 £649 - £1,099 £569 £303
3 Apr, 17 Apr 2009
Worldwide Volendam 16 February 2009 14 New Zealand & Australia Auckland to Sydney £679 £919 - £2,259 £179 £309
Valparaiso (for Santiago) to
Worldwide Amsterdam 01 March 2009 16 South American Explorer £729 £819 - £1,899 £339 £334
Rio de Janeiro
We offer fantastic cruise only rates to our exotic long-haul destinations, therefore helping you to
create a unique offering for your clients who want something a little different. This price equates
to under £50 a day full board.
Examples of packages include stays in Sydney, or flights with Stopovers in the
Middle/ Far East.
Print Marketing
Carnival Cruise Lines and Holland America Line can
offer the following print materials to help you with
your marketing efforts:
• Postcards
• Customisable PDF’s
• Advertising Templates
• Desktop Publishing Guidelines
Postcards – Holland America Line
Generic and destination-led postcards for you to adapt and
insert your own database information on to, ready to mail
out to your clients
Postcards – Carnival Cruise Lines
• Generic and destination-led postcards
• 4x6 or 6x9 size
• Totally blank on the reverse for your own
offers
Customisable PDF’s –
Holland America Line
Destination-led PDF’s that you can customise and
send out to your client databases, or host as
information on your websites, as a download.
Advertising Templates –
Holland America Line
Pre-sized Newspaper advert mono templates, per destination, or generic, made for you to
insert your own offer pricing and call to actions, and then place with your local media
Advertising Templates –
Carnival Cruise Lines
Pre-sized Newspaper advert mono or colour templates, per product or generic, made for
you to insert your own offer pricing and call to actions into, and then place with your local
media
Desktop Publishing Guidelines –
Holland America Line
Holland America Line provides set-format, professional design, layout and
copy for promotional e-mails and mailings to increase group business at
no cost to you.
The desktop publishing service makes it easier and more efficient for you
to produce promotional materials.
You can send the promotional e-mail to your best group prospects. You
can also use the flyers for direct mail to your clients, to pass out at cruise
nights, or hand them out at consumer shows.
Our goal is to make the job of selling Holland America Line cruises and
cruisetours even easier and more profitable for you!
Desktop Publishing Guidelines –
Holland America Line
How do I get started?
Decide what product you would like to promote. E-mail a request for a template, shell or
advert to Isabel Holmes, isabelh@carnival.com. Remember to include the following:
– Agency call to action: create your own message of up to 150 characters including
spaces. We suggest you include the following elements: book now, agency name,
contact information, e.g., Book now for the best stateroom selection. Call ABC
Travel on 00000-000-000.
– Pricing: provide rates based on the package you have put together, or our FIT
rates.
– Add your own logo: send your logo to us via e-mail in either JPEG or TIFF formats. If
you do not send a logo, your company name will be inserted.
How do I decide what format to use?
See following slides for versions of blank letterheads and shells available for ordering. Also
shown are desktop publishing formats we offer for these materials as well as a format for
the promotional e-mail.
Desktop Publishing Guidelines –
Holland America Line
How will the artwork be sent?
The artwork for letterheads and shells can be supplied in two ways:
– PDF: sent to you or your printer via e-mail, or
– Hard copy shells for you to print onto.
How will the promotional e-mail be sent?
Your e-mail will be created in HTML and sent to the e-mail address on your order
form. You forward this e-mail to your clients.
Desktop Publishing Guidelines –
Holland America Line
What do I do with the Letterhead or shell artwork?
Your printer can imprint the artwork onto Holland America letterheads or shells, or, if
appropriate, you can photocopy the art onto the shells or letterheads. Remember:
always double check your artwork to make sure it is what you ordered and that all
information is accurate. You are responsible for all content.
How do I proof/ approve artwork?
– Promotional letterhead, shell and e-mail proofs will be sent electronically.
We ask that you advise us of any changes or give your approval within two
business days. All changes must be in writing.
– Final artwork will be sent to you or your printer.
Desktop Publishing Guidelines –
Holland America Line
How do I obtain blank letterheads or shells?
We can order letterheads and shells for you. Simply indicate this on your order
request. Or you can all Sales & Marketing on 0845 351 0547 and ask to speak to Isabel
Holmes
Where do I send the order request and logo?
E-mail your order request and 300 dpi or higher black and white high-res .jpg, .tif or
.eps logo to: isabelh@carnival.com
How long does the process take?
Your proof will be delivered 5 – 10 working days from the time we receive your order.
Desktop Publishing Guidelines –
Holland America Line
Examples
Desktop Publishing Guidelines –
Holland America Line
Indicates where your own
personal details would sit
– for product and contact
information
E-Marketing
Carnival Cruise Lines and Holland America Line can
offer e-mail templates for you to send out to your lists,
both bespoke, plus generic.
Generic e-mails are available on a weekly basis – all
that needs to be changed are the contact details to
your own. Bespoke e-mails can be discussed with our
marketing department.
E-Mail Templates –
Holland America Line
E-Mail Templates –
Carnival Cruise Lines
Your
contact
details
here
WE ARE HERE TO HELP YOU!
Contact us:
Wendy Lahmich – Head of Sales & Marketing (wendyl@carnival.com)
Erin Walsh – Marketing & Sales Manager (erinw@carnival.com)
Lindsay Nunn – Trade Sales Manager (lnunn@carnival.com)
Tracy Clenshaw – Business Development Manager, North (tracycl@carnival.com)
Isabel Holmes – Marketing & Sales Executive (isabelh@carnival.com)
Darren Driver – Sales & Training Exec, South (darrend@carnival.com)
Yvonne Proudfoot, Sales & Training Exec, North (yvonnep@carnival.com)
Call the office on 0845 351 0546/0547
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