21st Turtle Media Consultants
Sustainable Development Is
And it should be yours.
21st Turtle is...
a 100% specialized,
Who, what, how
We are aiming these words and several images at several entirely different kinds
of groups (industry, business, government, media, etc), each with very different
levels of information on this topic, extremely varied abilities to comes to grips with
any kind of new thinking, and of course entirely different basic interests and drives.
For some of you this may prove puzzling or a bore. But not to all of you.
Some readers may find the whole topic of sustainable development, unfamiliar,
perhaps a bit puzzling, and quite possibly unconvincing. It is after all a very new,
complex and still quite muddy topic. The jury is still out in many ways.
Furthermore, the particular angle which we insist on here -- namely,
sustainability as an opportunity that can and will yield to leading edge technology
and management... when applied with equal doses of wisdom and energy -- is not
one that is particularly well known or documented. For now, therefore, you will be
left largely to your wits and the few miserable clues provided here to guide you. In
the cases that count most here, we are confident that will suffice very nicely.
Presentation & the notebook metaphor
Since we presume to know something about media, and since the following risks
to take at least a half hour of your valuable time, let us share with you a few quick
thoughts on the uses and abuses of this particular tool, PowerPoint et al.
When used as anything beyond simple bullet-point visual help for presentations,
it can begin to be made into a sort of poor man‟s film. For better or worse.
Alternatively, you may think of it as a sort of high-tech comic book:
discontinuous panels in which the reader‟s active mind provides the missing
You may also be aware that the level of virtuosity it offers is fast evolving, so if
used with the right touch it can achieve a creation number of “film-like‟ effects.
The following however is intended to be read by a single person who is
comfortably installed before a computer with a first rate monitor. And who has a
real interest in our topic. Which is why we have chosen the notebook metaphor.
You will hopefully have few problems in getting around within this
presentation, but here nonetheless are some pointers which may be handy
for those with limited PowerPoint exposure.
We have left it up to you to decide the timing of the progression
of the various panels, rather than lock you into some pre-fixed
schedule. Gives you a bit more choice and time to ponder, if you
Clicking your left mouse button will advance you one slide.
A right click will pop up a menu which then offers quite a few
If you find anything that doesn‟t seem to work or make any sense, the
place to go to lodge your complaint or suggestions is right here at:
NOW YOU KNOW.
SO PROCEED AT YOUR OWN RISK!
21st Turtle Media
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1. The business concept in brief
2. Introduction & a few definitions
3. Rethinking sustainability
4. Sustainability at work
5. Your Year 2000 Sustainability Agenda
6. 21st Turtle at work
Along with a few very short Think Breaks
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Henry Ford in his highly original
"My Philosophy of Industry"
published in 1929 wrote that of all
the kinds of work he could imagine
the hardest work of all was
And that's probably why most
people do so little of it.
Concept in Brief
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21st Turtle Media Consultants
1. A flexible international network of creative independent
people and associate groups who stand ready to ...
2. Put their exceptional backgrounds, verve, technical
competence, imaginations & energies to work...
3. On the single important task – that of getting the challenging
message of sustainable development across to...
4. Companies, communities, schools, and governments around
the world -- and of course people who want to know and
need to act in light of that knowledge.
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21st Turtle has one job:
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But lots of tools to do it
2nd Opinions * Awards Programs * Beta Tests * Books * Briefings *
Cartoons * Collaborative supporting research * Competitions * Conferences
* Content providers to the Web * Creative confrontations * Curriculum
counsel * Debates * Demonstrations * Distance presentations * Exhibits
* Fund raising * * Futures Studies * Happenings * Idea mongering *
Illustrative graphics * Interviews * Kit building * Media campaigns *
Museum programs * Music & Sustainability * Panels * Partner Searches
* Photographs * Play projects * Polls * Projects focusing on children *
Public interest representation * Public meetings * Public recognition *
Radio programs * Rapporteurs * Roundtables * Scenarios * School
programs * Seminars * Speakers bureau * Special events * Special
issues of magazines * Speech Writing * Surveys * Sustainability & the
arts * Talent scouts * Team builders * Television specials * Tours *
Videoconferences * Videos * Virtual Conferences * Working The Web *
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We work with & serve:
Businesses seeking to place themselves in this
uncharted, fast-paced new market and production
Public sector institutions in search of new policies and
practices to move them toward sustainability
Leading-edge innovators needing new levels of
support & visibility for their sustainability ideas
Media groups seeking intriguing new content
Four very different sets of needs; requiring
very different approaches and partnerships.
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Not quite like the rest . . .
Deep background & experience in sustainability issues
International coverage and competence
Fully geared to inter-cultural work
Cross-disciplinary by profound, ingrained habit
Accustomed to working across public/private interface
Hands-on project level implementation experience
And you won‟t be bored.
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Our philosophy of work & life
Tackle socially significant assignments
Work hard (when you want to)
Work smart (all the time)
Make a good living
Find strong partners & enjoy great company
Have a good time
Use best technology to get all this done
And try to be sustainable in our own lives.
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All of which adds up to...
A rather unusual work mandate & capability
In a powerful new area of action & business
Which is worth zero if the quality is not there
The success of which hinges on...
- Ability to comprehend the underlying issues and trade-offs
- The integrity & effectiveness of the advisory relationship
- Capability to work closely & efficiently with client
- Capacity to understand, surprise, then shift gears, & still hold
But only for those who are ready for change.
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But are you really ready for change?
Professor Peter Schickele, holder of the Red Guard Chair in
Musicolology at the University of North and South Dakota in America,
and discoverer of the heretofore deservedly forgotten works of P.D.Q.
Bach, found that Bach (1807-1742) had already addressed this matter
directly in his powerful choral cantata, “Knock, Knock”.
In the opening recitative the countertenor soloist plaintively asks:
“How may psychiatrists does it take to change a light bulb?”
To which the chorus beautifully responds: “Just one. But only if
the light bulb really, really wants to change.”
Refrain taken up and repeated gloriously and endlessly by soloist,
choir, and full symphonic orchestra till audience quits hall.
Organization & further information
Individual & team assignments.
Associates network developed through decades of
successful international cooperation & execution
Track record & full international references.
Directed by Eric Britton & Dieter Hagenbach
Open to discussion & the coffee‟s on us.
FOR MORE INFO...
Review WWW site and extensions at http://www.ecoplan.org/21t
Principals‟ Vitae available (contact email@example.com)
Pick up the phone, email or write
Want to visit 21st Turtle in Paris or Basle (see maps at www.ecoplan.org)
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Introduction & a
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Why 21st Turtle Media?
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= the plural of medium
medium: n [L. medium, the middle, neut. of medius, middle]
• A means of expression as determined by the materials or the
creative methods involved.
• An agency by which something is accomplished or
Or…what you absolutely must have
control of to get anything accomplished.
And at 21st Turtle the word is most
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consult, v,t. [L. consultare, freq. of consulere. to deliberate, consider,
1. to ask advice of; to seek the opinion of, as a guide to one's own
2. to seek information or facts from.
3. to consider; to show regard for; to have reference or respect to in
judging or acting.
4. (a) to confer about; (b) to plan for.
This is what we do,
and it‟s teamwork
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= the opposite of profligacy (our definition)
profligate, a, [L. profligatus, pp, of profligare, to rout, to
ruin; pro, forward, and fligare, to drive or dash.]
• lost to principle, virtue, or decency.
• abandoned to vice.
• extremely wasteful.
• recklessly extravagant.
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But, you must
admit, a bit
And a rather
Let‟s see if we can do a bit better.
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Forget whatever it is you have heard about it in the past. We have a
better definition to propose:
Sustainability is the emerging operational framework
for activity organization in the 21st Century.
It applies leading edge technology, operations expertise & flexibility
to achieve its huge performance edge.
It attacks the soft underbelly of today‟s prevalent management
paradigm: resource waste and associated externalities.
One can choose to be earlier or later, but the cost of late entry risks to
Also see our extensive bibliography on this topic
Edition of 15 June 1998, # 31 of 75
Sustainability -- Why bother?
Probably the best way to make money in the long term
in the emerging competitive environment
Early entry can bring multiple advantages
Many interesting things already going on (so some
useful “templates” are emerging)
Imparts a positive (and deserved) public image for
those who can achieve it
In a phrase, a business for its time.
And, of course, it is environmentally and
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Sustainability - Why bother?
A half-dozen eight-year-olds line up to view the My son looks only a bit under my present
moon through the 18 inch telescope. As I watch age. Poised and serious, he offers a vision of
each teeter on the top of the little stepladder and a time when I myself have become a
peer into the eyepiece, something remarkable memory. I am reminded that everything we
happens: by the cold moonlight -- a sort of see in the sky belongs to the past, and that
spotlight, painting an ill-focused portrait of the children in their similarities to us and their
moon on the eye, eye sockets, and a bit of brow differences from us embody our concept of
and cheek -- each child seems transformed into the future. We elders fall away into the past,
an adult. Nina, red hair and freckles, becomes a like leaves from trees in autumn, but the
woman in her 40s, the prime of her considerable young fall from us, too, their shouts of the
athleticism now past but her effervescent spirit glee and apprehension echoing back as they
unsubdued. Nion, a shy and appealing boy, is dive the toward the depths of the future.
suddenly a tall and elegantly commanding adult
who might be director of a foundation.
- Notes from Rocky Hill Observatory Log
Timothy Ferris March 23, 1994
A terrific business maybe, but...
The basic concept from the outset (1987) for many people
had a negative ring (a la Club of Rome, or go put on a sweater)
Those best placed to make the point (i.e.,the scientific
community) have consistently demonstrated poor
communications & people skills
Most sustainability statements and propositions still have
an unrealistic, hand-ringing quality
Requires a radically different mind set and work
organization for all directly involved
An unfamiliar sell (which can also be a real advantage)
Control freaks hate it (and fear it)
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Several quick examples
Our topic is so sprawling and varied that it resists
compression. But here are a handful of quick examples
to get us going. Perhaps more important than the
individual details is the overall story that emerges.
The tire industry gets “sustainable”
Car sharing works - Believe it or not!
The end of kilowatt hours
Even elevators do it.
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Sustainability - Example 1
The Tire Business
Heavy truck tires & aircraft tires now being increasingly provided by
"tire service companies"
Instead of selling physical products (tires or retreads), they sell tire
services: monitoring tire wear & use, replacing tires as required.
Works thus far with vehicle fleets (anyone say “car sharing”)
These tires get better mileage, permit more rational retreading and
repair (thus saving resources), offer cost savings for client.
And puts any tire group that has refused to spot this pattern in an
increasingly difficult competitive situation.
PS. This pattern was clear by 1980
Here is an excellent example of
where you really don‟t want to be
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Sustainability - Example 2
1000 households in a place get together & decide that,
By working with a consortium of local planning authorities,
transport operators, cab firms, car rental agencies,
They can get by with 70 technology-linked shared cars instead
of 700 individually owned vehicles (as before),
In combination with improved public transport, cycle lanes, and
And save $2-5,000 each per year.
THAT is sustainable!
After years of marginal performance,
this template has now been sorted out
& is about to begin to bite.
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Sustainability Examples 3, 4, 5...
Southern California Edison was among the first energy firms to sell
energy services to their clients, and not kilowatts. This meant that they
had to rethink and revise their products and delivery patterns radically.
They have made money doing it, and the pattern has spread fast.
Dow Chemical recently began to “rent” some toxic chemicals to clients
rather than selling them, thus closing the ecological loop, staying clear
of regulators & law suits, & making money in the process.
Some elevator manufacturers now offer "elevator services" (long term
contracts for maintenance & operation) in place of old strategy of just
selling elevators & leaving the service to whoever.
Again, there are dozens of examples, but are
we seeing a pattern yet?
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What does it take to succeed in the
Radically different mental maps
And internal organization
Ability to balance production & today's cash flow with
entirely different products & productive environments that are
sure to follow (& very quickly)
Information & feedback intensive (so best to be very good at it)
Brainpower & creativity are critical
As is an unslakeable thirst for innovation
And a willingness to try.
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A Sustainable Enterprise
Is consistently on the lookout for huge improvements in resource
efficiency at every step along value chain
With parallel, anticipated reductions in pollution & external costs
(which anyway are increasingly going to be penalized)
Targets service delivery (with higher profit margins), instead of
the old physical product (Dawkin‟s “lumbering robot”)
Incessantly works to redefine itself
Works up, down and across the supply & distribution chain
Is an expert battlefield leader, communicator and negotiator
Puts the premium on brainpower (intellectual capital)
Uses that, and leading edge technology and management science,
to achieve its ambitious objectives
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Succeeding in the
Brainpower & innovation in adequate variety & quantities
needed to prosper in this new hot-house environment do not
flow from top down
But you may have it already, without being aware of it.
You may however need to learn to unleash self-organizing
Which means constant, meta-controlled experimentation (i.e.,
removing all fear of (early!) failure)
And far-reaching dialog & communications: in-house, along full
value chain, customers/users, & well beyond
Which is exactly where
21st Turtle come in.
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T The Prodigal Son Thesis
H Have you given any thought to this?
I • The world will never start to become sustainable until you start to
N do so. Yes, that‟s right! YOU!
• Is that true? If so, where does one start?
K • Well, what about this? Maybe someone out there can come up with
a “Personal Sustainability Calorie Counter” which at least you and I
could begin to apply for ourselves.
• We need some sort of handy metric, so that each of us can begin to
B get a better feel of how we are doing, sustainably or otherwise.
Some sort of measure of, say, our Sustainability Quotient (SQ)
R • Maybe our PSCC could start with a base year, for example 1997,
E and help us to tally our score for that year.
• But what sort of things might go into it?
Typical self-administered questions might be:
How many cars in my household? (look in front of my house)
How many kms did I drive last year? (check odometer)
What % of the time am I alone in my car? (quick calculation)
Approximate air mileage logged in last full year?
# hours I spent in an air-conditioned environment?
% I calculate that I am overweight?
Am I careful to check the point of origin of the food I buy?
How many hours per year do I carry out volunteer or unpaid work for others?
How many people did I fire or lay off? Did I give work to?
Credit card debt? What % of my average monthly income?
What about sorting my garbage? (a little, a lot, none at all?)
Etc. (But not a lot more, otherwise we lose too many people. We are, after all, prodigal
daughters and sons, not ready to ascend saints.)
Prodigal Son, 3rd and last
• The objective: Not to be perfect today, nor to get perfect overnight. But to see
if we -- you & I -- can perhaps do a bit better this year.
• Of course it must be easy to do, otherwise we never will get around to it. It
also should be, somehow, interesting and compelling.
• Surely it must not moralize or demean. Most of us are a bit too fragile for that.
• Some may want to compare & compete, others not. That‟s a personal choice.
• If you and I can begin to make a bit of progress ourselves, maybe we then
could share this idea with those closest to us.
• Might it make a difference? Start something that might?
• Might it give some of us -- as thinkers, innovators, decision makers, policy
types, and role models -- a few new ideas as well?
• And, while we‟re at it, why not a SCC for cities, with government figuring out
some ways to reward strong performers, & help & encourage the rest?
Steal this idea!
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So... IF sustainability is the future,
• or even if it only might be the future,
• then it becomes relevant to ask . . .
ready to go?
Your Sustainability Agenda
It‟s soon 2000 & are you doing this ? Level 3
and this? Level 2
and this? and this? Level 1
and this? here
Edition of 15 June 1998, # 47 of 75 and this?
Because if not, you can be sure
The world‟s just gonna pass you by.
Sustainability is our business.
And it should be yours!
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Of course you can always wait.
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Step by step
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In the final analysis sustainability depends on people --
their (our!) habits & their choices in daily life.
Sustainable development is thus, above all and by
necessity, a bottom-up process
Meaning we have to start with people & very specific,
do-able, digestible, ultimately practical things
involving everyday life
And understanding that the goal is not to become
somehow exquisitely sustainable at some distant t
ime, but just a bit more sustainable today
Or waiting for something on the order of “World
Government” to come along, take the lead and tell
us all what we are supposed to do next.
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Step by step...
Thus the bottom line is to understand that to move toward
sustainability we must somehow find ways to come to grips
with fundamental, deep-rooted, cultural change
But culture is of course in many ways the very antithesis of
As it is pervasive… whether in public spaces or in the
factory, office, school or home
Which in a few words defines our challenge -- How to
make this cultural change in a society that seems to be
stolidly resisting it?
The answer: Starting with ourselves, in very small steps,
over time, and in the knowledge that no one thing will do it.
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Step by step by step...
New behavioral templates needed
And new mental maps
And new role models
And new entrepreneurs (in both public & private sectors)
who have got the message
And sustainable things for people to do (without having to
starve or go to the moon to find & do them)
The trick (we think) is to define & work with the leading edge
Which, on a single page, is what
21st Turtle are all about
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Averted vision is the deepest vision
As is often the case when you're a star The brain pretties things up by paving over
gazing, it's getting cold. An ounce of brandy the hole with concoction of portraiture
would be warming, but alcohol is said to borrowed from the immediate surroundings
reduce the eyes night vision capacity, which part of the visual field, so in day-to-day life
in observing galaxies is already severely we don't notice that there's a black cold in the
pressed. One is using not the cones but the center of everything we see. But the trick is
rods, which are more sensitive to low light exposed when peering with one eye through a
but also poorer at discerning detail. telescope at the night sky: dim things
Moreover, the human retina is constructed disappear if you look right at them. Deep
upside-down... so that the optic nerves, for space observers combat this effect by
some evolutionary reason, come up on the employing averted vision, meaning that they
light-gathering side of the retina instead of look slightly away from the objects of their
behind it, then converge and drop back attention. Averted vision is the deepest vision.
toward the brain through a hole near the
center of the retina.
- Notes from Rocky Hill Observatory
Timothy Ferris, Nov. 1997
How a typical project begins
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A Typical Project?
There is none.
Each is unique, sui generis.
However they have, at the core, certain things in
All involve & point up legitimate sustainability issues.
All are cross-disciplinary and cross-cultural.
Require original thinking.
Are team projects, with energetic client participation.
And communications intensive.
The starting place is you and those around you.
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Then we start work at … the end
The next step is to stand back with the client and project team
and review, slowly and critically, the precise bottom-line
objectives of the venture that is about to get underway
This critical process (not always that welcome) often brings
up a fair number of challenges, which may lead to changes to
the anticipated or usual way of going about the whole
This is high energy path and not altogether comfortable
process for certain personality types and organizations
Our commitment however is to success, and not to personal
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How a project is approached &done
Design Move ahead ahead ahead
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1. Why we think it‟s a good idea of make the client work
hard and involve their staff directly in our assignments.
2. Paul Samuelson has made the point this way:
“The best way to convince someone of
something is to hand them a half-finished
theorem, and let them compete the work.”
3. So then, months later when the dust has
settled, our work is done and we walk out
your door, the full benefit of all that was
done and learned stays right where you
need it most.
YOU OWN IT!
Other words for what we do
International scouts, networkers & team
Dedicated users of market forces
Social activists & supporters of innovation
Cultural impresarios (whatever that may be)
Listeners and negotiators
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21st Turtle Media
Television specials Futures studies
Speech Writing Level 2
Radio programs Scenarios
Newspaper pieces/Op-Ed Special events
Surveys & panels
Documentaries & videos Brainstorming Level 1
Content providers to the Web
Presentations 21st Turtle,
Public interest representation Clients &
Public recognition & awards programs Supporting
Happenings Parades Tours Demonstrations
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21st Turtle Media
Some examples (try clicking left mouse button)...
Sustainable Transportation‟s Dirty Secret
End of the challenge
(Computer-supportedRoad to international expert group meeting)
Preparing for the on sustainable
(Illustrated book + lecture tour Nineties transport issues)
Toward Zero Emissions
(Public lecture series plus book plus strategic project shelf for industrial group)
(Virtual scientific conference, with United Nations University)
Children Look at the City
Turning Point 2000
(Drawing program, town hall exhibit & press conference)
The maintain Web site Ranch New Town
(Create & Ahmanson for this public interest program.)
(Strategic & media support over 10 year gestation period for this sustainable
The Impenetrable Hexagon
town project based on high tech communications, non-motorized internal
Cafe supported challenge to expert group at French Ministry of
transport system, low energy housing and local job/housing ratio.)
Environment seeking new ideas for action) the Wheel
Family Mouse Behind
(Independent public review of this innovative televillage/virtual
(Illustrated children‟s book.
learning project in Germany) Commercially published version in English.
Ciudades that incorporates
(A day without carsAccesibles both a demonstration
German version for national distribution in school program) and a vast
The Cities and public debate. Heavily media supported)
active national programBusiness Ministry of Environment, involving
(A research program for the Spanish
(A 4 of annual - City program with ample use of and strategic
Bilbao conferences, Towers
a cycle month brainstormingofexhibits, demonstrations, graphics, film,
audio a national 2nd Opinion mission involving small international,
plan for and guest speakers to provide new activityaand product leads for a
(A one week „pioneer city‟ program.)
multi-disciplinary team to critique a at diversification prospects.)
major automotive manufacturer lookingmajor center city development
proposal and offer more sustainable alternatives.)
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Our clients, sponsors & partners
Innovators advancing new concepts & practices
Public sector agencies, groups & institutions
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Industry. Financial institutions.
Private Sector: Service providers. Small business.
Wide open brainstorming to identify & cross check target
In-house roundtables to map state of sustainable thinking &
Identify leading players & champions for eventual projects, actions
Determine if group “sustainability-quotient” needs more work and
development, and how that might best be done
Review eventual in-house S/D projects or actions -- for further
action and/or possible media treatment
Organize outreach roundtables with suppliers, downstream
partners, local government, labor unions, etc. to brainstorm, discuss
If needed, help to develop a sustainability agenda
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Start-ups. Demonstration projects. Public
Innovators: agencies. Private groups. Not for profits.
Review operations & plans
Provide independent 2nd opinions & counsel
Provide independent technical reviews for sponsors/partners
Analyze potential for increasing market orientation
Set up & help run supporting public/private roundtables
Provide counsel on media and public relations campaigns
International partner searches
Seek out additional funding sources and mechanisms
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National. International. Regional.
Local. Community. Volunteer.
Public Sector: Agencies. Operators. Suppliers
Find & secure cooperation of „champion‟ for the activity
Review international S/D inventory for candidate ideas for their
region, community or service area
Develop initial shortlist of projects and approaches for screening
Shortlist key units, institutions & people to be involved.
Organize internal & public/private roundtables to extend project
Develop detailed work plan (securing all necessary support)
Accompany & counsel project execution (lightly & discreetly)
When completed, organize follow-up, propagate & support
Go to www.the-commons.org/ciudades/bilbao2010/ for one
example of an innovative public partnership project
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Television, film, radio, museums,
Media Groups: publishers, news media, Internet
Brainstorm to target objectives
Identify/review leading S/D projects to come up with...
Short lists of candidate projects/groups for media treatment
Contact sponsors & negotiate overall package
Create positive working relationship with key public groups
Work up sketch scenario(s), review and revise as needed
Cooperate in storyboard development
Technical & media counsel over project duration
Assistance in international marketing and distribution
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All projects are co-generated, scoped, tailored & budgeted
1-5 days in-house work with client required to prepare larger
Initial project plan & objectives summarized in single page
Projects involve continual interaction with client over duration
Timely task execution and support at all stages are vital
All projects contain bail-out contingency.
Client capabilities & personnel used whenever best (thus ensuring
ownership & leaving main product in house)
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The communications vector
21st T projects are communications intensive
Close, direct electronic interface over duration
All partners & associates linked via SOA electronics
Videoconferencing used to connect partners on all major
Private, secure Web sites used for larger projects
Short weekly progress reports by email & videoconference
And please bear in mind that . . .
… with this sort of project one does not just commission the work, pay ones money
& wait passively for the final product to come zipping through the door. This is
intensively interactive work & first class communications are essential.
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Contacting the management team
8/10, rue Joseph Bara, 75006 Paris, France
Tel +33 (01) 53 01 28 96
Voice/Videoconference: + 331.4441.6340
Fax +33 (01) 53 01 28 96 Data + 331.4441.6342
Gaia Media AG
Schuetzenmattstrasse 5, 4003 Basel, Switzerland
Phone + 41 (61) 261 91 19 Fax +41 (61) 261 91 17
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A Real Sustainable Agenda
T Remember that earlier allusion to downsizing… but of resources, not of people?
H 1. Well, if your organization aspires to become sustainable, the first step is to
understand that one does NOT begin by firing people. To the contrary.
I 2. People are IQ? Why would anyone ever want voluntarily to reduce their IQ?
N Isn‟t there something strangely wrong here?
K 3. So, you retarget so that your firm or agency radically redraws its strategies &
resources in order to maintain as a priority (& preferably slowly increase)
the number of people whom it „nurtures & draws on”.
B 4. And if you counter here by saying “but not in our case”, is that really not just
R an admission of your limitations as a manager and leader? In other words,
E you are somehow failing to find the IQ in your group and put it to work.
5. Which probably means too that you have put a lot of things ahead of your
A people (which, by the way, is not sustainable)
K 6. Anybody still there?
So, here‟s a path that 21st Turtle proposes you may do well to reflect on ...
A Real Sustainable Agenda
7. Is it likely that if we do not turn around our decades-long practice of
substituting technology for people, and begin instead to cherish, free and
support our brainpower at all levels, major portions of our organization will
be destined just to wither away?
8. Might it be that, if we find a way to alter radically our thinking & practice &
turn this place (company, agency, town) into a hive of employee-generated
entrepreneurial activity with new lines of business, new products and new
methods constantly spilling forth, we would thereby be guaranteeing our long
term prosperity and existence?
9. Can you imagine? If you can help to make, to begin that transition, what it
would be like to work and be there?
10. And you‟d be a hero.
11. Or would you prefer to move into a gated community, buy a gun and try to
live in a two-speed society?
Steal this idea.
Have you forgotten our name yet?
Edition of 15 June 1998, # 74 of 75