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Program Outcomes Assessment
Program Small Business Management Certificate
Department Business & Industry These outcome indicators were developed (and the alumni survey
College/School KPC executed) when this certificate program shared assessment plans
Academic Years 2006/2007 and reports with the AAS in Small Business Administration. The
Program Contact Ray Zagorski transition to a stand-alone certificate still needs work, especially in
Assessment Coordinator Debbie Sonberg the area of defining assessment tools for "required" courses in the
certificate program.
Current Prior Years+
TABLE 1B: Program Outcomes Assessment Results
Outcomes Indicators
Year (combined with SBA program)
2002/2003 (not conducted)
Student Outcome Surveys
assessment plan for SBA
under a different format -
Service Learning Projects
2001/2002* (conducted
2004/2005 Developing
new General Business
no direct comparison)
still writing integrated
Weighted Average
Instructor Impression
This report has not been
2003/2004
Program
Employer Survey
Alumni Survey
Business Plan
formally reviewed by faculty and
Grade Data
Survey
is subject to revision in the fall
Grade B+ C+ B B
explain basic accounting reports, cash flow
1 Value 3.30 2.50 2.90 3.12
and budgets
Weight 0.50 0.50
http://www.kpc.alaska.edu/pdf/Outcomes%20Lists%20AY06%20_2_.pdf
Grade B+ B B B+
demonstrate basic supervisory skills and
2 Value 3.30 3.00 3.15 3.30
identify important human behavioral traits
Weight 0.50 0.50
Grade B+ C+ A A A- B+
describe fundamental marketing functions and
strategy, basic selling principles, and
3 Value 3.30 2.50 4.00 4.00 3.63 3.54
necessary interpersonal skills for customer
relations
Weight 0.50 0.50 1.00 1.00
Program Outcomes
Grade B+ D+ C+ B
list and explain economic terms and concepts
from a macro and micro perspective (ECONS
4 Value 3.30 1.50 2.40 3.00
courses are recommended electives, but not
required)
Weight 0.50 0.50
Grade B A A A- B-
use computers for word processing and
5 spreadsheets for data analysis (covered in Value 3.15 4.00 4.00 3.83 2.70
electives -- not required courses)
Weight 0.50 1.00 1.00
Grade B+ B A A A- B+
6 communicate ideas in a variety of modes Value 3.30 3.00 4.00 4.00 3.72 3.30
Weight 0.50 0.50 1.00 1.00
Grade A- B- A A A- B+
identify the impact of business from ethical,
7 Value 3.70 2.85 4.00 4.00 3.76 3.24
legal, and social responsibility points of view.
Weight 0.50 0.50 1.00 1.00
B+ B
Blank and shaded = Tool does not measure this published outcome or tool not used this cycle. 3.34 3.08
Weights: 0.5 = Tool gives anecdotal indication of published outcome.
1 = Tool is a good measure of the published outcome
+ Grade fluctuations do not reflect trends -- only a status at a particular time
Submitted 6-14-07 dc3c56b2-9a24-4be1-96ff-818b7b8b0cfb.xls Outc Results
Program Outcomes Assessment Discussion
Program Small Business Management Certificate
Department Business & Industry
College/School KPC
Academic Years 2006/2007
Program Contact Ray Zagorski
Assessment Coordinator Debbie Sonberg
TABLE 2B
ANALYSIS OF OUTCOME ASSESSMENT RESULTS
Outcome Result Explanation of the Results (also see course comments & recommendations)
2004-2005 Comment "KPC is considering shifting from a Small Business Administration AAS degree to a General Business AAS
degree. If KPC chooses to make that change (and if approved) some of the observations and/or recommendations may not
apply. However, courses were carefully reviewed by two full-time faculty and one adjunct."
2006-2007 comments: This is the first year for the certificate program to have its own assessment plan and its own report. Prior
to this academic year, the AAS SBA and the SBM Certificate program shared an assessment plan and report. The AAS SBA
program was officially replaced by the AA General Business program. The Small Business Management Certificate was retained
and outcomes were revised to be more specific and measurable. SBM has its own plan and report now -- not combined with SBA
nor General Business. The special business projects, such as business plans, marketing research, and marketing presentations
Preamble to outcomes: NA are reported under the General Business degree. Those students have not signed up for the SBM certificate; however, students
often realize that they have finished or are close to finishing the certificate program, and apply for acceptance and graduation at
the same time. They go for this "step" of recognition while continuing to work toward a General Business or BBA degree.
These students are hard to track as certificate students, so the focus of these special projects is just listed under the General
Business Degree Assessment Report.
The transition to a stand-alone certificate still needs work, especially in the area of defining assessment tools for required
courses for the certificate program. The best tools in the business program are in courses such as Fundamentals of Marketing
and Introduction to Business, neither of which are required courses in the certificate program. Tools need to be developed
specifically for BA 166 Small Business Management and 231 Fundamentals of Supervision. Tools for other courses may be able
to be applied here, but that smooth transfer in the program changes has not occurred.
Prior year comment: Students don't recognize the importance of basic math and basic algebra to the success of learning and
applying accounting principles and concepts. Emphasis at the beginning of class and pre-enrollment advising may help increase
explain basic accounting reports, successful completion and quality of work for those who do enroll in accounting courses.
1 B
cash flow and budgets
Current year comments: Average class GPAs over the past two years had ranged from 2.2 to 4.0. Lower scores may be due to
groups of students who struggle with basic math concepts.
demonstrate basic supervisory skills This course has typically been taught every other year. Considerations should be given to offering it every year, since it is a
2 and identify important human B requirement for a one-year certificate. Again, it is difficult to separate business degree-seeking students from those who may
behavioral traits receive a certificate (see discussion above and below) making it difficult to evaluate this outcome for just certificate students.
describe fundamental marketing
functions and strategy, basic selling
3 principles, and necessary A- Students enjoy group/team decision making, but getting everyone "tuned" in is a challenge that must start early in the course.
interpersonal skills for customer
relations
list and explain economic terms and
concepts from a macro and micro Past comment: Place more emphasis on traditional command & market economic systems.
4 perspective (ECONS courses are C+
recommended electives, but not Current comments: ECON as an elective to the SBM certificate program was not evaluation this assessment cycle.
required)
Past comment: Focus more on problem solving and case problems in excel and access (perhaps change textbook)
Current comments: KPC has chosen to coordinate the CIS A110 class with/through Kathleen Voge, CBPP. This included
textbook changes and a greater focus on problem-solving using excel & access. This has been a great change and a benefit to
KPC's CIS A110 delivery.
use computers for word processing
and spreadsheets for data analysis
5 A- The "B" result is from the business students exit/alumni survey only.
(covered in electives -- not required
courses)
Over the past two years, only one SBM student took Keyboarding B (CIOS A101B) (received an "A") and one student took
Computer Concepts in Business (CIS A110) (received a "D" due to academic dishonesty). Any other business students who
took CIOS or CIS courses were enrolled in business degree programs, not certificate programs. As stated in the preamble,
students often sign up for the SBM certificate when they realize they are close to a "step" of recognition while toward a degree.
This makes it particularly difficult to evaluate "certificate" students.
Continue the many group/team projects throughout the program (mostly in BA electives -- see General Business Assessment
communicate ideas in a variety of
6 A- Report). When students have the opportunity to prepare documents for real life, such as a real business plan or a marketing tool
modes
for a nonprofit organization, enthusiasm is high, and along with that, the quality of work performed and submitted.
identify the impact of business from Service Learning and Business Plan projects provide a lot of retrospective thought on the impacts of business activities on the
7 ethical, legal, and social responsibility A- community. Social responsibility may be at the forefront, followed by ethical and legal, but all of these concepts enter in to these
points of view. projects. Students have a greater understanding of real impact, not just theoretical impact.
Submitted 6-14-07 dc3c56b2-9a24-4be1-96ff-818b7b8b0cfb.xls Outc Analysis
Program Improvement Recommendations Based on Assessment
Program Small Business Management Certificate
Department Business & Industry
College/School KPC
Academic Year 2006/2007
Assessment Coordinator Ray Zagorski
Assessment Coordinator Debbie Sonberg
TABLE 3
PROGRAM IMPROVEMENT RECOMMENDATIONS BASED ON ASSESSMENT
Rec. No. Recommendation Outcome(s) Rationale for the Recommendation Resource Implications Action Taken In AY 06 or 07
Faculty Ray Zagorski has already identified a semester-
We have a solid assessment tool for BA 161 (the Business Plan) and Faculty will evaluate assignments and assessment processes to
Develop assessment tools specifically for BA 231 Fundamentals of long journaling activity to include in next year's
1 Supervision.
2, 6, & 7 for the marketing elective that most students choose, but not for BA include activities from Fundamentals of Supervision in next year's
assessment cycle. An assignment sheet and evaluation
231 Fundamentals of Supervision program assessment cycle.
sheet will be added to the assessment plan.
Over the past four semesters, this course was offered twice. Being a
requirement for a one-year program, we looked into why this every
I believe another adjunct has taken this course as a
other semester schedule occurred. A great adjunct who taught this
2 Review the frequency of offering of BA 231. 2, 6, & 7
course for several years moved out of the area. One semester there
Qualified, available adjunct to teach this course on a regular basis. regular assignment. We will review this issue again during
the next assessment cycle.
was no instructor to fill in. This past semester, no one was available
to teach the course.
Not all CCGs list KPC's programs as requiring certain courses for
particular programs. Adding the fact that these courses are required Assessment coordinator will advise faculty secretary to
3 Compare CCGs to KPC catalog and brochure data for this program. ALL
b KPC would prevent CBPP from inadvertently deleting a course
none… faculty secretary is already revising CCGs for details.
watch for these details.
required by KPC.
Course title in most KPC document is incorrect and misleading. The
title currently reads "Introduction to Computers & Accounting" and
Assessment coordinator double-check these details with
should read "Introduction to Computerized Accounting." CIOS A110
Correct title and prerequisite list in all KPC documents for ACCT program contact person and division chair regarding these
4 A222.
1 is listed as a prerequisite. That course number has been changed to faculty secretary should be able to communicate these changes.
discrepancies and proper course of action to take to make
CIOS A113 (Intro to Operating Systems: Windows). Students rely on
these changes.
titles, descriptions, and prerequisites to make appropriate course
choices. Information should be accurate.
Recognize service learning projects in courses and consider adding Service learning provides authentic experiences and assessment of
service learning projects to other business-related courses (written for and for students as well as providing a service for the community. SL
Continued faculty time in developing and incorporating SL within Coordinate with SL resources at KPC to further develop
5 prior combined program -- consider whether any of the previous chosen later is likely to become an accreditation requirement. Be proactive for its
specific courses. SL concepts into courses -- ongoing project…
projects designed for business classes will fit in this certificate immediate learning benefits as well as for future distinction. BA 161
program. and 353 have both incorporated SL projects.
Ray Zagorski has offered to spearhead the "outcomes"
To ensure that required course meet the outcomes, or outcomes are Program BA instructors time to re-evaluate certificate course
6 Reconsider outcomes and courses that relate to those outcomes. ALL?
changed to reflect core course. requirements and offering schedule
cause. Assessment coordinator has emailed additional
information to him for his consideration.
*may incorporate into program review discussion due in AY06
Submitted 6-14-07 dc3c56b2-9a24-4be1-96ff-818b7b8b0cfb.xls Program Recommendations
Program Improvement Recommendations Based on Assessment
Program Small Business Management Certificate
Department Business & Industry
College/School KPC These recommendations were made when the certificate program and the AAS in Small Business Administration share an
Academic Year 2006/2007
assessment plan and report. Some of the prior recommendations will not apply directly to the certificate program, but are included
Assessment Coordinator Ray Zagorski
Assessment Coordinator Debbie Sonberg here for general continuity.
TABLE 3
PROGRAM IMPROVEMENT RECOMMENDATIONS BASED ON ASSESSMENT
Rec. No. Recommendation Outcome(s) Rationale for the Recommendation Resource Implications Action Taken in AY05 Action Taken In AY 06 or 07
Assessment process will continue with a narrower
Assessment process is too massive to evaluate all courses every
1 Continue the assessment cycle and evaluation process in AY06, but focus on one or two range due to the sheer massiveness of attempting to
ALL semester, and all program outcomes every year. Focus on one or Faculty and assessment coordinator time
outcomes or courses per semester or assessment cycle. assess all courses with all tools and all program
two program outcomes each cycle.
outcomes every cycle.
Assessment coordinator will discuss with faculty the
to be at the This was done during the last Program Review.
Direct or authentic assessments show actual student learning concepts of direct assessments that are already being
beginning of Outcomes are now clearly stated; however, the
2 Select direct or authentic assessments for one or two program outcomes or emphasis areas to better than impression surveys and grade data. Accreditors conducted in courses that could better reflect student
the AY 06 Faculty and assessment coordinator time assessment coordinator recommends continuing to
incorporate into assessment plan, review, and report process. consider direct or authentic assessments to be real evidence learning of program outcomes. Faculty will choose one
assessment look at outcomes that do not have specific course
rather than information program data gathering. or two outcomes and appropriate direct assessments to
cycle requirements.
be written into the AY06 assessment plan.
Several CCGs were reviewed both on the KPC
Course requirements are primarily set by UAA Anchorage
3 SBA faculty coordination at Kenai River Campus and Kachemak Continual process. See "course comments- campuses and the Goose Lake campus. Both
Continue to review program and CCGs for possible need for updating ALL campus, with little voice from extended campuses. Review CCGs
Bay Campus recommendations" for list of possible CCG changes campuses have updated several courses. A few more
for appropriateness to KPC community and educational needs.
are slated for review and update in the fall of 2007.
This tool should be conducted approximately every three years.
4 Conduct the second graduate survey for this program (first gathered in 2002) ALL AY05 was the target year -- the survey was created, but not Student services department will assist with this mailing Mailed summer of 05 for 06 data collection
mailed until the summer of 05. Data will be reported in AY06.
5 KPC is committed to meeting community needs, both personal
Continue to recognize the community need for business and accounting courses ALL none Continue open access to KPC courses
and industry
Service learning provides authentic experiences and assessment
of and for students as well as providing a service for the Service Learning was incorporated into several CIOS
6 Recognize service learning projects in courses and consider adding service learning projects to Faculty time in developing and incorporating SL into specific Coordinate with SL resources at KPC to further develop
chosen later community. SL is likely to become an accreditation requirement. courses and one business course over multiple
other business-related courses courses. SL concepts into courses -- ongoing project…
Be proactive for its immediate learning benefits as well as for semesters.
future distinction.
With the population of KPC's traditional students increasing, a SBA faculty, dept chair, and admin time to discuss the
7 Continue discussion and consideration of adopting a general business transfer degree similar to Ongoing discussion within the departments at KPC
ALL greater need is arising for transferability of the Small Business possibilities and ramifications of adding (or switching to) a new Done switched.
the one at the Kodiak campus* campuses
Administration degree while still meeting individual local needs. business program.
Clearly separate certificate outcomes from degree outcomes. If a new general business program Will be incorporated into discussions regarding SBA went away. General Business took its place. Now
8 ALL? Required by Academic Affairs Faculty and assessment coordinator time the SBM certificate has its own assessment plan and
is adopted, the SBM certificate needs to be redefined.* development of new program
report.
Also see course-specific comments and
recommendations in this report
*may incorporate into program review discussion due in AY06
Submitted 6-14-07 dc3c56b2-9a24-4be1-96ff-818b7b8b0cfb.xls Old AY05 Program Recs
Program Outcomes Assessment Discussion
Program Small Business Management Certificate
Department Business & Industry
College/School KPC
Academic Year 2006/2007
Assessment Coordinator Ray Zagorski
recommended recommended recommended many
*(or 201) *(or 202 or 202) elective elective elective BA & CIOS
ACCT A101 ACCT A102 ACCT A202 ACCT A222 BA A166 BA A231 ECON A201 ECON A202 CIS A110 Electives Average
Student Impression Survey
Instructor Impression Survey
Grade Data 3.1 3.5 3.5 3.7 3.35 3.8 3.5 3.5 none
not scored
#DIV/0! #DIV/0!
explain basic accounting reports,
cash flow and budgets #DIV/0! #DIV/0!
3.1 3.5 3.5 3.7 3.35 3.43 B+
demonstrate basic supervisory skills #DIV/0! #DIV/0!
and identify important human #DIV/0! #DIV/0!
behavioral traits 3.35 3.8 3.58 B+
describe fundamental marketing #DIV/0!
functions and strategy, basic selling #DIV/0!
principles, and necessary #DIV/0! #DIV/0!
interpersonal skills for customer 3.35 3.35 B+
list and explain economic terms and NG #N/A
concepts from a macro and micro NG #N/A
perspective (ECONS courses are 3.5 3.5 3.50 B+
use computers for word processing #DIV/0! #DIV/0!
and spreadsheets for data analysis NG #N/A
(covered in electives -- not required #DIV/0! #DIV/0!
courses)
#DIV/0!
communicate ideas in a variety of #DIV/0!
modes #DIV/0! #DIV/0!
3.35 3.8 3.58 B+
identify the impact of business from #DIV/0! #DIV/0!
ethical, legal, and social #DIV/0! #DIV/0!
responsibility points of view. 3.8 3.80 A-
Submitted 6-14-07 dc3c56b2-9a24-4be1-96ff-818b7b8b0cfb.xls Surveys & Grade Data
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