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Business Plan
419 12th Street NE
Washington, DC 20002
(703) 402-7714
Vesume@uBoast.com
Table of Contents
TABLE OF CONTENTS 2 Benefits to Candidates 13
EXECUTIVE SUMMARY 3 Benefits to Employers 13
COMPANY SUMMARY 5 MARKETING 14
Purpose 5 Marketing Strategy 14
Management & Staff 5 Target Market 14
Business Model 5 Phased Marketing Plan 15
Financial Highlights 6 Marketing Flowchart 15
Financial Needs & Use of Funds 5 Best Practices 15
BUSINESS MODEL 8 MANAGEMENT & STAFFING 16
Mission 8 Managing Partners 16
Organization 8 Current Staff 17
Model 8 Personnel Plan 17
SITE OPERATIONS 9 FINANCIAL INFORMATION 18
Candidates 9 Summary Financials 18
Employers 9 Profit & Loss Forecast 19
Recruiting Agencies 9 Balance Sheet 19
THE MARKET 10 Cash Flow 19
Industry Description/Trends 10 Exit Strategy 18
SWOT Analysis 10
Discriminatory Doubts 12
Page 2 - uBoast.com Business Plan
Executive Overview
CEO: Ehsan Pahlevani dollars. Users can control their privacy settings to be
419 12th Street NE, Washington DC 20002 1.) viewable by everyone, 2.) viewable by established
(703) 402-7714 contacts only, or 3.) password protected. Users can
Vesume@uBoast.com broadcast their professional page by copying their
www.uBoast.com personal link and sending it out to contacts, or they
can purchase and distribute “uBiz Cards,” which are
Business Description CDs that come in the size and shape of a business
uBoast.com is a video-enhanced professional card and that include all of the information that is on
online networking website that gives its users a their uBoast professional page. uBiz Cards currently
unique opportunity to stand out from the crowd. Job cost one dollar each, although that price will go down
candidate users can create a virtual resume page, over time. Other targeted users including recruiters,
onto which they can upload their resume information and company hiring managers, can browse job
in a streamlined format in order to make the biggest
impact possible on potential employers. Users can candidate users’ virtual resumes, and search for
also upload other files to this virtual resume, such as a potential employees to interview based on relevant
Microsoft Word document resume, or files that would criteria. Users can also network with each other via
be appropriate to show off as a portfolio (designs, text, real-time chat, video messaging, or real-time
certificates, photos, drawings, etc.) Once users video conferencing with uBoast. uBoast also has a
have uploaded all appropriate information to their job board on which open positions are posted from
professional page, they are encouraged to create a throughout the web. In other words, all the listings
video resume. A video resume is a brief (one minute from Monster, Career Builders, and so on, can be
or so) video-autobiography of sorts, with which one found at once on uBoast.com, in addition to the
can convey information that cannot be conveyed listings posted directly to uBoast.
with words. A person’s maturity, drive, passion for
what they do, articulation and ability to work well Mission
with a team are some of the characteristics that can uBoast’s mission is to revolutionize the world of
easily be portrayed by use of a video resume (and employment networking and employee recruiting.
not necessarily with a paper resume). For all intents We will do this by providing our clients with the most
and purposes, by the time a hiring manager has cutting edge, innovative and unique technology in
seen one’s high-quality video resume, the candidate order to help job seekers find great new jobs, and
has essentially had his or her first interview. Users to assist companies to easily and quickly find good
can upload their own video resumes if they wish (by quality employees. Our system will be available to the
using a webcam or other equipment if they have it), largest possible markets because we will provide our
or uBoast can help. uBoast has a staff of professional services for free, or as inexpensively as possible.
videographers who will coach users, film them at
any of our many partners’ locations, edit the video
recording, and upload it to uBoast.com to create a
video resume of exceptional quality for a fee of fifty
Page 3 - uBoast.com Business Plan
Management Financial Projections
CEO: Shy Pahlevani
CFO: Chris Benjamin Revenue
CTO: Aaron Graham 2009: $ 3.1 Million
EVP of BD: Ray Sandwick 2010: $ 16.5 Million
2011: $ 30.7 Million
Staffing 2012: $ 46.8 Million
Number of Employees: Currently nine; expanding to 2013: $ 63.7 Million
100+ by 2010.
Net Income
Investment Sought 2009: $ 2.2 Million
Series B: $750,000 2010: $ 15.0 Million
Use of Funds: Cap Ex, Technology Infrastructure, 2011: $ 28.2 Million
Business Development and Marketing 2012: $ 43.4 Million
2013: $ 59.5 Million
Current Investors
10% Angel Investor for $125,000 Ending Cash Balance
2009: $ 3.2 Million
Markets 2010: $ 18.1 Million
New graduates, current job holders, recruiting/ 2011: $ 46.3 Million
employment agencies, and employers) 2012: $ 89.7 Million
Market Size: new job candidates only = 17 Million 2013: $149.2 Million
college graduates annually plus all people who are
interested in looking for employment change.
Distribution Channels
Through uBoast’s website, college career centers,
recruiting agency offices and corporate HR
departments.
Competition
VisualCV.com and LinkedIN.com
Page 4 - uBoast.com Business Plan
Company Summary
Purpose professional pages. The video profile created for
The purpose of this business plan is to provide the job seekers by uBoast will be cost-effective, useful,
information necessary for investors and/or lenders to professional, and compelling. uBoast’s video
evaluate the company. enhanced job networking site will allow job applicants
and employers to streamline the entire recruiting and
The plan will also serve as a guide for the company’s job seeking processes, specifically through candidate
management by providing a set of goals and networking and candidate broadcasting of their virtual
performance measures. resumes, and also by recruiters and hiring managers
ability to conduct real-time video interviewing.
Management & Staff
uBoast has assembled a strong management Finance Highlights
team with startup experience, education and most See Next Page
important, a passion for creating a successful venture.
Needs and Uses of Funds
• Chief Executive Officer: Shy Pahlevani uBoast is seeking an investment of $750,000 in order
• Chief Financial Officer: Chris Benjamin to support the first full year of operations. 2008
• Chief Technology Officer: Aaron Graham allowed for the creation of the site, the building of a
• EVP of Business Development: Ray Sandwick highly skilled and aggressive team, and establishing
a solid base of universities to start work with. A first
Also, uBoast has a dedicated staff, with expansion round investment of $125,000 as well as the CEO
plans into 2009. investment of $30,000, along with the sweat equity of
approximately 10 people has set the stage for rapid
• Director Marketing and Sales: James Sandwick growth.
• VP of Technology: Julia Robinson
• Area Representatives Investment cash will primarily be used to fund
• Technology Team fast growing staffing, marketing, and technology
• Videographer Team enhancement needs. uBoast does not anticipate
needing any further financing rounds based on current
Business Model intermediate and long-term revenue projections.
uBoast.com is a video enhanced professional job
networking site. uBoast is the place for job seekers
to create, and broadcast their virtual resumes
and to build long lasting relationships. It is also a
place for recruiters and hiring managers to utilize a
streamlined recruiting process through its intuitive
multiple channels of communication. We are also
a service that will film, edit, and host video profiles
for applicants, so as to enhance their own online
Page 5 - uBoast.com Business Plan
Financial Highlights
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Page 7 - uBoast.com Business Plan
Business Model
Organization
aggregated from thousands of career websites and
uBoast was established in 2008, and is currently in the
an advanced job search algorithm.
process of forming an LLC. uBoast is located at:
• Recruiting Tools: to aide in perfect candidate and
employer matches.
419 12th Street NE, Washington DC 20002
(703) 402-7714 • Video Resume: For employers, video resumes
Vesume@uBoast.com • www.uBoast.com provide a deeper insight into job candidates than
they otherwise would get. A Video Resume done
Cutting-Edge Services properly can be the perfect complement to the
• Professional Networking Website: Utilize multiple traditional paper resume. Video resumes are a
mediums of communication: online chat, messaging, great way to market and brand individuals seeking
email, video profiles, mobile, and real-time video positions within competitive environments. View
interviewing. samples at www.uBoast.com.
• Virtual Resume Hosting: Candidates can create • uBiz Card: These cards will be provided with every
an online version of their resume (their own mini video resume production: The uBiz card is a CD in
website) hosting all their professional assets that the size and shape of a business card, the contents
they want to share such as portfolio documents, of which include the cardholder’s resume, video
Google links, test scores, recommendations etc. profile, and other portfolio doc/professional assets.
The uBiz card is highly useful for person-to-person
• Job Board for openings throughout the US: Utilize
networking.
the smartest job search engine on the web with a
database of 5 million jobs which pulls job listings
Page 8 - uBoast.com Business Plan
Site Operations
The site, uBoast.com, is a video centric job applicant/ The page will consist of the company’s video profile,
employer professional networking destination (more text/video job postings, and screening tools to
advanced than LinkedIn.com). optimize the recruiting process.
Below is a list of the 3 primary user types of uBoast, User Path:
their objectives, and how they will experience the site. • Register to develop company page
• Post job openings
Candidates • Search all public profile pages to find qualified
Objective: To host all professional assets on one candidates.
screen, to be found by employers, and to apply for • Manage pools of job candidates
jobs.
• Screen candidates by reviewing relevant virtual
resumes
A job candidate’s professional page would include:
• Real-time video interviewing and messaging
traditional resume, video profile, video interviews,
• Make the hire!
test scores, portfolio documents, Google Links, their
connections, and recommendations.
Recruiting Agencies
Objective: To create perfect job applicant to employer
Candidate User Path:
matches.
• Register to develop their page.
• Upload professional assets.
Allow them to make use of all the features in order to
• Add connections to their online business card
screen and match candidates to employers with the
rolodex.
look and feel of their own agency.
• Create video profile.
• Update/Edit page User Path:
• Apply to job openings • Register to create recruiting agency company page.
• Go through uBoast screening process requested by • Get their job candidates to create professional
recruiter or employer pages with their own company’s look (recruiting
o Video interviewing agency logo banner) and feel (screening tools).
o Placement quizzes • Utilize screening and client management tools.
• Get Hired! • Match candidates and employers with greater ease,
accuracy, and frequency.
Employers
Objective: To conduct exhaustive and comprehensive
candidate searches with the ultimate goal of hiring the
best possible employees.
Page 9 - uBoast.com Business Plan
The Market
Industry and Trends Our website offers a combination of information and
The Internet is one of the fastest growing advertising services unavailable anywhere else. Market share will
channels today with on-line usage up more than be easy to capture if resources and information are
114% in the US since 2000” (S&P Advertising Industry brought together to create an intuitive, authoritative
Survey, 2006). Online advertising was a $5.0 billion site.
industry in 2003, and will grow to $8 billion by 2008.
Furthermore, continued growth is expected through Components of Value: As an internet-based company,
the next decade (Business Resource Center [BRC], a large portion of what we provide is free. A user
2006, p.1). Online sales will increase 21% annually will be able to create their professional online image,
to reach $104 billion by 2008 (BRC 2006, p. 1). 86% search for jobs, and be placed by recruiters. To
of internet traffickers utilize search engines. Internet minimize that cost, banner ads will be limited to two
revenues from keyword searches have risen from on the main page and only Ad Words will appear in the
$3.9 billion in 2004 to $6.6 billion in 2006 (S&P encyclopedia and forum. Ad Words are less intrusive
Internet Industry Survey, 2006). “International Data than flashing pictures and, since they are based on
Corp. (IDC), an information technology research and what the user is looking for, can actually provide value
consulting firm, forecasts that the US market for Web with relevant links. Recruiters will also pay a monthly
hosting services worth $5.5 billion in 2003 and $6.1 subscription fee for the ability to manage candidates
billion in 2004 - will continue to grow at a healthy pace and match them with employers.
to $11.4 billion by 2009” (S&P Internet).
SWOT Analysis
Networking websites have experienced an exponential Strengths
boom over the past few years. More and more • With the downward spiral in our economy and a
industries are moving toward the trend in which rising national unemployment rate it has become
the online realm becomes a direct destination to imperative for job candidates to stand out because
connect one-on-one with people in specific industries/ employers are becoming much more selective
niches. We have seen this with MySpace, Facebook, during the hiring process.
LinkedIn, and now we intend to extend the market with • With the rise in video-hosting sites like You Tube
uBoast.com. When you allow people to increase their and broadband Internet usage, video resumés are
ability to connect with a couple of clicks then you will becoming very popular.
attract higher masses of people to your site in order to • For highly sought-after jobs, video resumes will
take care of business in less time. It has become very help candidates distinguish themselves from other
apparent in the recruiting industry that candidates and conventional type job seekers.
employers need to do more to stand-out while there is • There are many job seeking candidates who have
also a great desire to streamline candidate search and outstanding communication skills and vibrant
job seeking processes. personalities, which are traits that are impossible
to convey within the confines of a paper resume
(actions speak louder than words). A well done
Page 10 - uBoast.com Business Plan
video can bolster ones candidacy for employment. greater).
This is especially true of professions and trades • A text resume allows for specific pieces of
that require employees to have significant contact information to be parsed out and compared across
with the general public and/or for those who would candidates. When information is delivered verbally,
be a part of a working team. recruiters need to glean out the details themselves.
• Adoption of video resumes will be rapid due to its (uBoast will provide the candidate’s resume on the
many advantages, strengthening technology, and same page as all their other professional assets).
cost benefits to employers and applicants Opportunities
• People who have recruiting experience will • The forces driving employment videos are the
immediately realize the benefits and improved same ones spurring the online video community’s
productivity that will derive from uBoast technology. explosive growth overall.
• Employers will seek video resumes for a more • Video resumes are taking off, spurred by the
complete screening tool that will help eliminate a lot combination of widespread broadband Internet
of unnecessary first round interviews. usage, higher-quality video technology and
increased enthusiasm for online video sharing.
Weaknesses • Like any new concept, it takes some time to evolve,
• Candidates wanting to differentiate themselves by but many will jump on board much quicker than
showing some creativity in their presentations may others.
find this quite a challenge since creativity isn’t an • Young job seekers - who may be long on
easily acquired skill. People are not comfortable in enthusiasm but short on experience - can
front of a camera and this will cause individuals to use video resumes to get an edge up on the
doubt video resume adoption. (uBoast will advise competition. There are 17 million college students
and coach applicants to become more comfortable seeking internships, summer jobs and permanent
in creating a high-quality video.) employment every year.
• From past experience there has developed a • A majority of candidates lack interview skills and
stigma attached to the idea of video resumes from will need and seek advice and professional input
which is attributable to unprofessional, low quality on how to present themselves to prospective
video resumes that were created by amateurs. employers. Also note that a greater percentage
Furthermore, most employers have not been eager of the population is not proficient in video editing
to watch hours of amateur video. (uBoast will techniques.
create short, useful, professional, high quality video • The Site Vault says 17% of 310 employers surveyed
resumes for candidates). last month had watched video résumés. 89% said
• In the past, distribution was weak and candidates they’d watch them if offered.
had to mail a CD-ROM to a recruiter or had to • There are 80 million baby boomers in the US today,
transmit it over the internet with slow dial-up 25% of whom are ‘execs’ and tens of thousands
connections (uBoast will host private links to of them looking for jobs on a daily basis. This is a
applicant’s videos that will allow for high speed target market for a more complete product. uBoast
streaming). incorporates all of the features that make up all
• A video resume is more costly than creating a paper of the “other” due diligence items that employers
resume (the cost savings of avoiding unnecessary wish their recruiters would conduct upfront in the
trips to employers that will not hire you will be much screening process.
Page 11 - uBoast.com Business Plan
• There is an enormous cost savings for recruiters, video resumes regarding the potential for lawsuits).
and hiring managers, when you have candidates
interview from their home. Furthermore, when one Discrimination is discrimination regardless of when it
is able to evaluate candidates against each other happens in the hiring process – i.e. when an employer
quickly and easily, the value can be tremendous to does a telephone interview, in-person interview or
adopters. after seeing a short video clip – trying to eradicate a
• Venture capitalists invested more than $600 problem by reducing the access to information is not
million in video start-ups in 2006, 50% more going to make people behave more responsibly.
than in 2005 (says the Money Tree report by
PricewaterhouseCoopers and other researchers) One could argue that the phone accelerates
• HireVue (Salt Lake City venture) is negotiating with discrimination, but could we ban the use of the
venture capitalist for about $3 million currently. phone in the recruitment process? It is a ridiculous
suggestion. A responsible, professional client will
• Video resumes are the next logical phase in global
make every effort to achieve diversity within the
recruitment.
workforce. (uBoast will follow EEO and OFCCP
guidelines and will also allow employers to block off
Threats
the visual of the video profile and simply play the
• We are new to an industry with a number of
audio version, if the candidate/employer is concerned
dominant players such as careerbuilder.com,
about discrimination).
monster.com, and dcjobs.com. (uBoast will not
compete with these companies as we will only be
If a recruiter or employer will be prejudiced about
in the business of developing the video resume
a person on a video, then they will be prejudiced
for applicants and allowing users to leverage the
about that candidate when they show up in person.
uBoast professional page in order to use those
Withholding information will not eradicate the problem
companies for further distribution).
of discrimination and racism. A racist employer is
• There are some emerging competitors locating not one that anybody wants to work for; no applicant
across the country that are in the business of would want to waste time going to interview at that
hosting video resumes (uBoast will target the particular company.
metropolitan area and stick to the specialization of
video creation).
Video resumes should be thought of just like any other
• With the increased use of video cameras and step in the recruitment process and should not be in
editing software there will be more applicants conflict with the arguments of racism. Whether it be an
creating Video Resumes on their own (This is a initial telephone conversation with the candidate or a
great movement for uBoast because it will open face-to-face interview, all employers must abide by the
more people up to the idea of the video resume). Human Rights and Equal Opportunity Act. Ultimately,
if an employer uses video resumes in the right way,
Discriminatory Doubts while abiding by anti-discrimination laws, they are at
Some employers are wary about anything that no risk and will enjoy the benefits of a faster, more
exposes information related to race, gender, or elegant and productive recruiting process.
disability that would affect the hiring decision. (uBoast
will have a disclaimer that applicants will sign that
will alleviate any worry employers may have watching
Page 12 - uBoast.com Business Plan
Benefits to Candidates Benefits to Employers
Video Resumes show that you are innovative and If an employer is doing a lot of college hiring or is
will help prove certain skills such as leadership, looking for entry-level applicants, the video resume
creativity and presentation abilities. It will also allow may be a good way to differentiate candidates from
you to show off your confidence level, enthusiasm, one another and also a way to get more qualified
mannerisms, articulation skills and communication people to apply. With a video resume the candidate
abilities. shows their verbal skills and creativity without the
need for the corporate employer to bring them in for
The video résumé enables each individual to an interview.
represent themselves “as they are” and if done
properly it will differentiate them from every other It is a wasteful thing for a hiring manager when, after
person in the world, even if their résumé looks exactly bringing in a person who has a fantastic resume, ends
the same as the next person’s. up interviewing a candidate who causes them to fall
asleep during the interview. Then they get stuck for
A video resume will help a candidate that wants thirty minutes trying to wrap-it up without seeming
to demonstrate a specific skill, which cannot rude. One is forced to spend a significant amount of
be described well in text, such as exceptional time to disqualify someone who one knows should
communication skills, to the prospective employer. be disqualified in seconds. Imagine how productive
it would be, having a resume and knowing the
Job seekers will be able to land more relevant candidate’s personality, before calling them in for an
interviews because they are able to show all of their interview?
strengths, not just the ones they can only write down
on paper. Video resumes can streamline the entire recruitment
process. Employers can
One can take complete control of their job search save time overall, by reviewing video before asking
by distributing their video resume link to as many potential finalists to travel for interviews. The time it
employers as they wish, while saving time by not may take to view ten videos is minimal in contrast to
going on fruitless interviews. the time it may take to conduct ten first interviews.
Fewer wasted interviews means that you do not waste The idea of having the whole first impression and
time, money, effort, and emotional anxiety meeting resume at the touch of a button will definitely improve
employers who would have rejected you. The last productivity and reduce the unneeded interviews
thing one wants to do is waste time with a company of applicants that were never going to get the job
that only thought you looked good on paper. anyway. It will allow employers to review and access
video resumes from anywhere in the world, from a
Companies spend thousands of dollars trying to hotel room, to an airport, to a hot tub.
market their products and themselves to the public.
Why shouldn’t job seekers take advantage of the best Video profiles allow an employer to get a true sense
platform available so as to market their special skills of a candidate’s presence, thinking style, and true
and talents? interests for the next step in their career. One of
the biggest difficulties in recruiting is developing
a true understanding of the level of a candidate’s
Page 13 - uBoast.com Business Plan
professionalism, which can be judged within seconds abilities. Video interviews save U.S. employers
through a video resume. money on travel costs, especially in the tech industry,
where job candidates often live overseas.
The video resume is a cost effective screening tool Video resumes can help employers establish a more
that will allow employers to eliminate first round complete overall impression of the applicant without
interviews by being able to view an applicant’s energy, ever having to leave their computer.
mannerisms, confidence level, and communication
Marketing
Marketing Strategy Working Professionals
Our initial marketing strategy is aimed towards After targeting college students we will move toward
recruiting college students as clients for video resume the marketing of video resumes to all people in the
purchases, due to their typically rapid adoption professional world especially those professions
of new technologies. uBoast features are easily that are influenced by appearances, such as
understandable to virtually all college students at this communications, marketing and entertaining. Video
point in the computer age. In the short term, recruiting resumes are now successfully being used in more
customers from the college ranks will contribute to conventional fields such as information technology.
rapid growth and provide a reliable revenue stream. Many IT professionals are beginning to adopt video
As uBoast grows, we will eventually begin a tactical resumes as a way to showcase both their soft skills
campaign to drive employers and recruiters to our site. (like communication abilities) and technical acumen
(such as graphic design, animation, and programming
Target Market projects).
There are four specific target markets that we will
reach out to. Recruiting Agencies
We will target recruiters to entice them to sign-up their
Students candidates and utilize all our resources for managing
The youthful market of 17 million college students their clientele. Recruiters are always looking for ways
seeking internships, summer jobs and permanent to place their candidates, and paying for a video
employment every year. resume service is an inexpensive way to expose their
candidate base to potential employers.
To reach students we will also market video resumes
to their parents as the best gift that they could give Employers
their child after aiding them through their college We will urge employers to better showcase their
career. company in a new and powerful way as well as
provide them with the capability to attract higher
quality candidates with video job postings. By
Page 14 - uBoast.com Business Plan
targeting employers we will be able to better sell their • Distribute press kit to newspapers, radio, magazines,
available positions to the public and also to educate and television.
them in concept of video resumes. • Strategic partnerships.
Phased Marketing Plan Marketing Flowchart
General Objective: To make uBoast.com known to the
entire DC, Maryland, and Virginia area encompassing
students, employers, and recruiting companies.
“How to “give away” the product and make a million
bucks off of it?”
(allow users to create professional pages for FREE)
Phase 1 Objective: Create a BASE for uBoast to
distribute its services.
Step 1: Hire area satellites to increase market share in
their respective locations. (area reps should be HR/
smad/business majors).
Step 2: Develop partnerships with College Career
Centers. Target: Universities in DC, Maryland, Virginia Video Resume Best Practices
Step 3: Develop Strategic Partnerships with Recruiting • Understand the prospective employer and concisely
Agencies explain your skills and accomplishments as they
relate to the position.
Phase 2 Objective: Drive college students and • Be compelling and hook the employers’ attention
professionals (end users) to uBoast.com. Market right out of the gate. (Employers make critical
candidates to utilize the professional page and judgments in a matter of seconds).
ultimately schedule to create a uBoast video • One minute time goal to keep it concise and to the
resume. point. (Employers do not have time to go through an
Initial Methods of Marketing: inbox of 100 video resumes.)
• Search Engine Advertising: Google Ad words:
• Avoid ums and ahs and any pauses in your
Purchasing Google Ad Words will make our site
speaking.
appear on the searches more often as a sponsored
• Sell yourself: Dress in business attire and sell your
link. According to Google, its users prefer these
best qualities while make it known that you want that
sites over others because they pertain to relevant
job.
information that the user is actually searching for.
• Tell why you would be successful working in a team
• Widget to invite friends from all other social
(or for that company) and explain what motivates
networking sites.
you.
• Referral Programs for users to invite others to join.
• Facebook/LinkedIN/Myspace Banner Advertising
Other tips to successful video profiles:
• Chalking, flyers, banner placement in high traffic
• Have to be “compelling right out of the gate,”
locations.
because “interviewers make judgments very quickly.”
• Attack online forums and blogs.
Page 15 - uBoast.com Business Plan
But you want to be memorable for the right reasons. • Be concise and to the point because you do not
• The content of a video profile should be defined want to go over one minute.
by the type of role the person is seeking, i.e. a • Focus on results. Explain how you are the best
personal assistant looking for a job will create a candidate for the position and relate your skills to
very different profile than that of web developer. the job.
If you want to be a salesman then pitch a sale. A • Include your answers to two commonly-asked
candidate applying for a job at a political lobbying interview questions that employers would be
firm once created a political ad, featuring himself. interested to know in an interview.
Management and Staffing
service the local university market. Shy’s final venture
Managing Partners while still attending university was a student catered
cleaning company called CollegeMama. The cleaning
Shy Pahlevani service was very profitable in providing services to
Chief Executive Officer bickering roommate dorm rooms, and specializing in
A graduate of James Madison University, Shy after-party clean-up at highly eventful university off-
Pahlevani developed an entrepreneurial spirit campus housing. His innovative ideas, hard work ethic,
through his family. His mother owned a concrete and charismatic qualities have engaged him in, what he
manufacturing plant while his father operated a believes to be his final venture, attracting very talented
construction company specializing in the development individuals to lead to the global success of uBoast.com.
of high-end homes. Shy’s business sense was
proven worthy through-out his college career where Chris Benjamin
he started a variety of ventures that he was able to Chief Financial Officer
sell upon graduation, all by the age of 22. His first Chris Benjamin joins uBoast as a graduate of
venture (also a website) became the most widely the University of WA with an MBA focused on
visited entertainment/social networking site at James entrepreneurship, following 12 years of experience
Madison University, and then it then branched out, as a CFO and a BA in Accounting from University
becoming an advertising agency catering to local of the Fraser Valley in B.C., Canada. Chris is an
area businesses that targeted college students. His established CFO, having worked for several public &
website ‘JMaddy.com’ held major events, sold a wide private companies. With a desire to work with more
variety of different types of merchandise, developed entrepreneurial ventures, Chris left the corporate world
powerful marketing methods, and donated proceeds and began working exclusively with startup companies
to many worthwhile charities including the Red Cross in 2006. The focus of his work has been on developing
and the Tsunami relief victims of 2006. Early on, the startup ventures, using his experience to guide the
site also incorporated many of the features that were financial & accounting aspects of new ventures, and act
similar to the early Facebook and YouTube but, in as CFO for truly outstanding ventures such as uBoast.
the end, stayed in its niche, which was designed to
Page 16 - uBoast.com Business Plan
Aaron Graham perfect addition to the uBoast team. Among many
Chief Technology Officer other responsibilities, Ray will focus on;
A graduate of James Madison University in finance, • Creating partnerships and integrating systems that
Aaron combines a strong software skill-set with an will be beneficial to uBoast.com
entrepreneurial spirit and right-brained creativity. • Creating strategic partnerships with universities,
Aaron’s first venture, Gear 6 Web Productions, has recruiting agencies, employers, online job search
earned a reputation for mating high-level software agents, ooVoo.com, SimplyHired.com, and
development with stunning web-2.0 aesthetics. While Business Week.
rendering quality work has been vital for Aaron’s
continued success, his most exceptional strength lays Current Staff
in his ability to communicate and develop rapport with James Sandwick
his clients and teammates. Beyond Gear 6, Aaron has Director of Marketing and Sales
served in technology leadership roles for a handful of • Implement marketing methods through all mediums
startups, including a Raleigh-based recruiting firm and
• Assemble area representatives at all locations.
a Harrisonburg-based luxury car dealership. In early
• Implement guerilla/viral marketing tactics though
2008, Aaron developed and launched JMUNation.
marketing teams
org, a free networking website for the James Madison
• Develop market share among students and parents.
University community. Most importantly, even given
his successes, talents and abilities, Aaron remains
Adam Clawson and Robert Reviea
a humble team-player, committed to the success of
Area Representatives
uBoast.com.
• Franchise owners of key locations and universities
Ray Sandwick • Responsible for increasing uBoast market share
EVP of Business Development
Ray spent the seventies and eighties working in his Julia Robinson
native Silicon Valley in the central coastal area of VP of Technology
California with companies like National Semiconductor • Manage technology team and maintain integrations.
and Monolithic Memories and overseas in Europe and
the Middle East with firms such as Cape Industries Patrick Fitzgerald and Conrad Weaver
and Morceau International as a senior operations Video Editors
manager. After relocating to the Washington DC area
in the early nineties, Ray was drawn toward business Collin O’Brien and Dara Kharabi
development activities and very successfully fulfilled Web Developers
the role of senior Sales and Marketing executive
for several technology firms. He also founded a Various Others
highly successful technical training institution, (Delta Videographer Team
Microsystems) in 1995. After selling Delta in 2000,
Ray semi-retired for a couple of years, but has Personnel Plan
recently been recruited to head up the Business uBoast plans to have approximately 100 employees
Development effort at uBoast. His experience related by the end of 2009. Growth will occur in the business
to the building of start-up ventures, and his hard development team, the videographer team, and
nosed approach to the control of costs makes him a technical team. Into 2010, uBoast will continue to
Page 17 - uBoast.com Business Plan
hire as additional universities become active clients. expected. At the current time, uBoast is building a
Further growth in all areas including videographers, flexible model designed to allow staffing to expand
technical, business development, administrative, based on growth of the company and areas of need.
as well as marketing and additional support staff is
Exit Strategy
After uBoast.com proves the business model and possible candidates are large online job search agents
has a strong profitable position by the end of year such as Monster.com, dcJobs.com, JobFox.com,
two, we will seek a possible merger/acquisition CareerBuilder.com, Craigslist.com or YahooJobs.com.
with another entity within the same industry. Some
Financial Information
Page 18 - uBoast.com Business Plan
Page 19 - uBoast.com Business Plan
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