Professor: Sergio A. Berumen, Ph.D.
Office phone: 34-91-548-1330
1. Roberto Hernández Sampieri, Metodología de la Investigación, 8ª ed.,
McGraw Hill, Madrid, 2006.
2. Ranjit Kumar, Research methodology, 2nd ed., Thousands Oaks, London,
3. John W. Creswell, Research Design: Qualitative, Quantitative, and
Mixed Methods Approaches, Sage, 2008.
4. Additional materials.
The aim of the course is to give the student insight in the process of
research and the methodology skills the student may encounter between
formulating a research problem and writing a scientific paper. By the end of this
course the student will be able to:
• Formulate research questions and hypotheses.
• Make an informed choice between a numbers of study designs.
• Review pros and cons of several data collection methods.
• Each student works on his own project by means of assignments.
By the end of this course the student will have developed (an
approach) research proposal or a paper proposal, depending on
their entrance level.
Main topics in the course: i) research as a way of thinking; ii) research as
a process; iii) formulating research questions; iv) from concept to variable; v)
choosing a research design; vi) types of data collection instruments; vii)
sampling; and viii), ethical issues in data collection
• Page of the course and e-mail: Most course materials will be posted on
the web site of the course. Each student must check regularly during the
semester for lectures, homework assignments, and other course
• Attendance and Participation: Each student must attend class regularly,
be in class on time and be attentive in class all the time. Participation in
class is also encouraged; this means that the student should ask
questions, participate in discussions, and carry out and present the
required research work as directed by the Professor.
• Team Project: There will be a paper (between 7.000 – 9.000 words)
project to be completed by each team of 2 students. Each team will
apply theories and models learned in this class to analyze a real
business case. Each team has to propose the theme to be analyzed.
• Exams: There will be one exam at the end of the course.
Attendance and Participation 10%
Paper Presentation 20%
General class policy:
Violations of the principle of academic integrity include, but are not
• Intentionally using or attempting to use unauthorized materials,
information, notes, study aids or other devices in any academic exercise.
• Intentional and unauthorized alteration or invention of any information
or citation in an academic exercise. Falsification is a matter of altering
information, while fabrication is a matter of inventing or counterfeiting
information for use in an academic exercise. The submission of
substantial portions of the same academic work (including oral reports),
for credit more than once without authorization.
• Intentionally or knowingly presenting the work of another as one's own
(i.e., without proper acknowledgment of the source). The sole exception
to the requirement of acknowledging sources is when the ideas,
information, etc. are common knowledge.
• Intentionally or knowingly destroying, stealing, or making inaccessible
library or other academic resources material.
• Intentionally or knowingly helping, or attempting to help another to
commit an act of academic dishonesty.
• Discourteous or disruptive behavior will not be tolerated. Such behavior
includes chatting with others during the lecture or the discussion,
The following schedule is tentative and subject to changes as the semester goes
Class Subject Duties for Class
1 Introduction to the course
2 Research : a way of thinking Integrate groups
3 The research process : a quick glance Identify three preferred subjects &
Definition of the hypotheses
4 Reviewing the theoretical manuals Bibliography Search
5 Formulating a research problem Bibliography Definition
6 Identifying the variables State of the art (in writing)
7 Constructing the hypotheses Confirmation of the hypotheses and
definition of the variables
8 The research design Structure of the research protocol
9 Selecting a study design Presentation and argumentation of
the research protocol
10 Selecting a method of data collection Election of the qualitative and
11 Collecting data using attitudinal scales Information processing in
qualitative and quantitave methods
12 Establishing the validity and reliability of a State of the art correction
13 Writing a research proposal Development of the empirical
14 Considering ethical issues in data collection Development of the empirical
15 Processing data Development of the empirical
16 Displaying data Validation of the research
17 Writing a research report Presentation in class of the research
18 Research methodology and practice Presentation in class of the research