Ten Way’s To Market Your Company as A CPHB Builder 1. Take advantage of the press release template provided for you in your packet— personalize the release with your company information and send it to your area publications. Don’t forget the trade publications and any professional organizations you belong to—you want everyone to know you’re a Certified Professional Homebuilder. 2. Send a similar press release to your “Sphere of Influence”… your banker, suppliers, trade contractors, co-op agents, your homeowners, etc…this is a great time to ask for referrals. 3. Incorporate the Certified Professional Home Builder logo into everything you can imagine, including the following: ▫advertisements ▫floor plans ▫business cards ▫letterhead and envelopes ▫company mission statement ▫price lists ▫company newsletter ▫renderings ▫corporate biography ▫signage ▫company literature / brochures ▫web site ▫features list 4. Show your pride by displaying your framed Certified Professional Home Builder certificate in a prime location for potential customers to see—sales center or model home (put it on the fireplace mantle of kitchen counter). 5. Take advantage of the Certified Professional Home Builder marketing brochure— make it available in your sales centers and model homes-and make sure it’s included in all of your collateral or media kits. You can also personalize the brochure with your company name or logo. 6. Display the Yard Signs, available from the Housing Institute, Inc., in front of your homes for all potential home buyers to see. You can even have the signs personalized. 7. Use your Certified Professional Home Builder stickers on company vehicles and front windows of your model or sales center. 8. If your employees wear name badges, add the logo to them. 9. If you’re part of a builder team in a development, schedule a meeting with the on-site agents explaining the Certified Professional Home Builder program and how it benefits the home buyer. 10. Word of Mouth—by implementing the above 9 steps, you will stimulate word of mouth advertising. Before long, you will see how long-lasting, repetitive and effective a medium this can be.