Aarp Retirement Calculator

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					Money



        1
AARP.org Money Channel Redesign
   Go-to Resource for Financial Content




                    Expanded Financial Content

                    + Most comprehensive source of financial
                      content for 50+ life stage

                    + Money main channel plus 10+ new sub
                      channels

                    + Work main channel plus estimated
                      10+ new sub channels




                                                               2
AARP.org Money Channel
Unique Financial Tools + Content



                 + Premium content from AARP Financial
                   Ambassador Jonathan D. Pond

                 + How-to Guides

                 + Calculators
                   - Life insurance
                   - Retirement
                   - Nest Egg
                   - IRA
                   - 401K
                   - Savings
                   - Tax
                   - Mortgage Tax

                                                         3
                                                          AARP.org Money Channel
                                                            Appeals to Active Online Investors


                                                                                       AARP Index
                                                      Currently Own
                                                       Annuities                             154
                                                       CDs                                   142
                                                       U.S. Securities*                      126
                                                       Mutual Funds                          116
                                                       Stocks                                109

                                                      Shopped online in last 6 months for:
                                                       Life Insurance                        228
                                                       Money Market                          187
                                                       Mutual Funds                          179
                                                       Stocks                                142



                                                                                                    4
SOURCE: Nielsen @Plan Winter 2009-2010
* U.S. Savings Bonds, U.S. Treasury Bonds and Bills
                                                 AARP.org Money Channel
                                         Connects with Investors Ready for a Change




                                           Plan to change investment firms in the
                                                       next 6 months:



                                                 187 Index
                                                      AARP.org Visitors




                                                                                      5
SOURCE: Nielsen @Plan Winter 2009-2010
                                           AARP.org Money Channel
                                                    Reaches an Exclusive Audience



                                   AARP.org Visitors* That Do NOT Visit…

                                                                    Age 35-64   Age 45-64
                                   CNN Money                          99%         99%
                                   USNews.com                         98%         97%
                                   SmartMoney.com                     97%         96%
                                   Time.com                           96%         95%
                                   Kiplinger.com                      92%         89%
                                   Forbes.com                         91%         88%
                                   Newsweek.com                       85%         79%


                                   * With Portfolios of $100,000+




                                                                                            6
SOURCE: comScore – December 2009
AARP.org
Targeted Financial Advertising Opportunities

  + Content Sponsorships

  + Community Programs (e.g. Savings Challenge)

  + Targeting options
    - Contextual
    - Demographic (income, age, gender)
    - Behavioral (financial cluster)

  + Money eNewsletter

    - Monthly; 27,000 impressions
    - Recipients are opt-in members

    - Inventory sold on # of opens to guarantee
      impressions
Show Stoppers
Guaranteed to Increase Visibility


+ Home page overlay units

+ Channel/area roadblocks with custom
  ad executions

+ Customizable tools and games
  with advertiser branding

+ Advertiser branded
  microsites and webvertorials




                                        AARP Media Sales│   8
Health - DTC



               9
AARP.org Health Channel Redesign
    Go-to Resource for 50+ Health Needs



                     Expanded Health Content

                     + Most comprehensive source of
                       health information for 50+ life stages

                     + Health main channel plus estimated
                       14 new sub channels

                     + AARP Health Ambassador
                       Dr. John Whyte

                     + AARP Fitness Ambassador
                       Martina Navratilova




                                                                10
Health Content Targeting
Leading Content Partners + Tools




              Key Partners



              Tools
              + More than 30 in-depth Health
                Condition Guides
              + Health Encyclopedia
              + Drug Database and Interaction
                Checker
              + Pill Identifier
              + Longevity Content and Calculator
              + Multi-media health content



                                              AARP Media Sales│   11
                                                                       AARP.org Health Channel
                                                             Appeals to Health Conscious Consumers


                                                                                                         Index
                                                                       Online Shopping                 AARP 50+
                                                                       Heavy Spender
                                                                        Drugs/Remedies                 209   143

                                                                       Health insurance                217   102



                                                                       AARP.org visitors are more likely to research
                                                                       specific drugs than the general 50+ market

                                                                       + 72% for Arthritis drugs
                                                                       + 64% for Heart Disease drugs
                                                                       + 58% for Back/Joint Pain drugs
                                                                       + 42% for Asthma drugs


SOURCE Nielsen @Plan Winter 2009/2010; ComScore Plan Metrix Dec. ‘09                                                   12
                                    AARP.org
Targeted DTC Advertising Opportunities


  + Content Sponsorships

  + Targeting options
    - Contextual
    - Demographic (income, age, gender)
    - Behavioral (health cluster)

  + Health eNewsletter

    - Monthly; 33,000 impressions
    - Recipients are opt-in members
    - Inventory sold on # of opens to
      guarantee impressions
Show Stoppers
Guaranteed to Increase Visibility


+ Home page overlay units

+ Channel/area roadblocks with
  custom ad executions

+ Customizable tools and games
  with advertiser branding

+ Advertiser branded microsites
  and webvertorials




                                    AARP Media Sales│   14
Health - OTC



               15
AARP.org Health Channel Redesign
Go-to Resource for 50+ Health & Fitness Needs



                      Expanded Health + Fitness Content

                      + Most comprehensive source of
                        health information for 50+ life stages

                      + Health main channel plus estimated
                        12 new sub channels

                      + AARP Fitness Ambassador
                        Martina Navratilova

                      + AARP Health Ambassador
                        Dr. John Whyte

                      + Fat2Fit community group led by
                        Carole Carson


                                                                 16
Health Content Targeting
Leading Content Partners + Tools



             Key Partners




             Tools
             +   Longevity Content and Calculator
             +   Body Mass Index Calculator
             +   Health News
             +   Nutrition and Fitness Programs
             +   In Depth Health Condition Guides
             +   Health Encyclopedia
             +   Fitness community groups



                                                    17
                                                                  AARP.org Health Channel
                                                              Appeals to Health Conscious Consumers




                                                                                               Index
                                                                  Online Shopping            AARP    50+
                                                                  Vitamins + nutritional
                                                                   supplements               181       111

                                                                  Non prescription drugs     170       102

                                                                  Fitness + diet products    137        91




                                                                  AARP.org visitors are 90% more likely
                                                                  to access health & fitness e-newsletters*



SOURCE Nielsen @Plan Fall 2009; *compared to online average                                                   18
                                    AARP.org
Targeted OTC Advertising Opportunities


+ Content Sponsorships

+ Community Programs (e.g. Fat2Fit)

+ Targeting options
  - Contextual
  - Demographic (income, age, gender)
  - Behavorial (health cluster)

+ Health eNewsletter

  - Monthly; 33,000 impressions
  - Recipients are opt-in members

  - Inventory sold on # of opens to
    guarantee impressions
Show Stoppers
Guaranteed to Increase Visibility


+ Home page overlay units

+ Channel/area roadblocks with
  custom ad executions

+ Customizable tools and games
  with advertiser branding

+ Advertiser branded microsites
  and webvertorials




                                    AARP Media Sales│   20
Travel



         21
AARP.org Travel Channel Redesign
    Go-to Resource for Travel Planning




                   Expanded Travel Content

                   + Travel moves to main channel
                   + Over 6 new Travel sub channels added
                     - Cruises        - Destinations
                     - Trips          - Experts
                     - Tours          - Guides
                   + Video pre-roll added




                                                            22
AARP.org Travel Channel
Unique Travel Tools + Resources




          + Exclusive Travel Content
            - Content provided by Peter Greenberg,
              AARP Travel Ambassador

          + Frommers Destination Guides
            - Over 300 guides

          + AARP Travel Booking Center
           - Powered by Expedia




                                                     23
                                                                            AARP.org
                                                 Connects with Travel Enthusiasts


                                                                               Index
                                        Activity                             AARP   50+

                                        Subscribes to Travel Newsletters     226    116

                                        Purchased vacation package online    151       95

                                        Purchased car rental online          142    101

                                        Purchased airline tickets online     133    101

                                        Took a Cruise in last 2 years        142    101

                                        Visited Europe in last 2 years       168    125




                                                                                            24
SOURCE Nielsen @Plan Winter 2009/2010
AARP.org
Targeted Travel Advertising Opportunities

   + Content Sponsorships

   + Targeting options
     - Contextual
     - Demographic (income, age, gender)
     - Behavorial (travel cluster)

   + Travel eNewsletter

     - 2x monthly; 40,000 impressions
     - Recipients are opt-in members

     - Inventory sold on # of opens to
       guarantee impressions
           Show Stoppers
Guaranteed to Increase Visibility



 + Home page overlay units

 + Channel/area roadblocks with
   custom ad executions

 + Customizable tools and games
   with advertiser branding

 + Advertiser branded microsites
   and webvertorials




                      AARP Media Sales│   26
Food



       27
 AARP.org Food Channel Redesign
Go-to Resource for Meal Planning and Preparation




                      Expanded Food Content

                      + Food moves to main channel to
                        provide easier access to content
                      + Over 8 new Food sub channels added
                        - Recipes        - Gourmet food
                        - Cooking        - Diet & nutrition
                        - Entertaining   - Wines & beverages




                                                               28
AARP.org Food Channel
Unique Food Tools + Resources



           + Extensive Recipe Database
             - Recipes projected to increase to over 5,000
             - Searchable by dietary classification as well
               as nutritional content (e.g. low sugar)

           + More nutrition content

           + Custom menu planning (e.g. build menu
             around dietary restrictions)

           + Growing number of cooking enthusiast
             community groups




                                                              29
                                                                           AARP.org
                                                    Connects with Food Enthusiasts


                                                                               Index
                                        Purchased online                    AARP     50+
                                        Gourmet food/gift baskets             196    110
                                        Groceries                             158    79
                                        Beer, wine + liquor                   159    72


                                        Enjoy gourmet cooking                 146    107
                                        Heavy spending for gourmet food       135    111
                                        Provide frequent advice on restaurants 135   83




                                                                                           30
SOURCE Nielsen @Plan Winter 2009/2010
                                   AARP.org
Targeted Food Advertising Opportunities



+ Content Sponsorships (e.g. Recipe
  database sponsorship)

+ Community Programs (e.g. Fat2Fit)

+ Targeting options
  - Contextual
  - Demographic (income, age, gender)
  - Behavioral (cooking cluster)

+ Webletter
Show Stoppers
Guaranteed to Increase Visibility


+ Home page overlay units

+ Channel/area roadblocks with
  custom ad executions

+ Customizable tools and games
  with advertiser branding

+ Advertiser branded microsites
  and webvertorials




                                    AARP Media Sales│   32

				
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