Billiard Table Sales - PDF

Document Sample
Billiard Table Sales - PDF Powered By Docstoc
					BILLIARD
RETAILER                                                     INSIDE: SUPER SALESPEOPLE • PR TIPS • BOOSTING STORE TRAFFIC

With the range of product lines
and product categories continuing
to expand at a dizzying pace, and                          FEBRUARY 2008       An Official Business Publication of The Billiard Congress of America      PRICE $7.50

                                                              THE ONLY MAGAZINE EXCLUSIVELY DEVOTED TO RETAILERS OF BILLIARD AND HOME GAMEROOM PRODUCTS
competition squeezing both the
marketplace and margins, billiard
& home recreation retail store
owners can certainly use more
                                                             Deal
education, guidance, tips, hints and                         or No
information.
   With articles ranging from
                                                             Deal?
                                                             WHAT’S IN STORE FOR
business management, customer                                RETAILERS IN 2008
service and finance to advertis-                             PAGE 32
ing, sales and product trends,
Billiard Retailer is
the favored business tool of bil-
liard and home-recreation product
retailers.


                                                                                                                                 Staying Optimistic
CIRCULATION                                                                                                                      INSPIRING STORIES OF
                                                                                                                                 INSPIRING STORIES OF
                                                                                                                                 BILLIARD TABLE SALES
                                                                                                                                 BILLIARD TABLE SA
                                                                                                                                                SALES
    Controlled Circulation                                                                                                       PAGE 44
                                                                                                                                 PAGE 44

    8,000    Total Circulation
                                                             Loss Prevention
    2,450    Retailers                                       ENDING THE FIVE-FINGER DISCOU - PAGE 38
                                                             ENDING TH FIVE-FINGER DISCOU
                                                                    THE      F      DISCOUNT

    2,000    Spa Dealers
                                                        2BR_FEB_COVE.indd 1                                                                              1/30/08 9:04:54 AM


    3,200    Poolrooms
    350      Manufacturers/
             Distributors
                                                   TARGET READER
                                                   Billiard Retailer                A Business-to-Business magazine aimed
2009                                               squarely at retailers of billiard, spa and home-recreation products.
                                                   The editorial focus is purely educational, helping retailers run their
EDITORIAL                                          businesses more effectively, more efficiently and more profitably.
CALENDAR
ISSUE                                  FEATURES                                              PRODUCT                                             WHAT'S
                                                                                             SHOWCASE                                            HOT
January/February                       2009 Retail Outlook                                   BILLIARD TABLES                                     BILLIARD LIGHTING
                                       Home Theaters
March/April                            Internet Retailing Best Practices                     GAME TABLES: FOOSBALL,                              BALL RACKS
                                       BCA Pre-Show Planner Issue                            AIR HOCKEY, PING PONG,
                                                                                             SHUFFLEBOARD, PINBALL
May/June                               BCA Show Issue                                        BILLIARD LIGHTING                                   BILLIARD BALLS
                                       4th Annual Retail Survey
July/August                            5th Annual Store Design Competition                   BARS AND BARSTOOLS                                  BILLIARD TABLES
                                       Lease Negotiations
September/October                      Succession Planning                                   CUES                                                POKER TABLES
                                       Holiday Survival Guide
November/December                      Home Furnishing Trends for 2010                       BILLIARD BALLS                                      CUE RACKS
                                       Customer Service for a New Age
                            2009 BILLIARD RETAILER ADVERTISING RATES
                             1X               3X            6X           12X           24X          36X               BLACK / WHITE                1X             3X              6X           12X          24X              36X
   BL ACK / WHITE                                                                                                      FOUR COLOR
   Page                 $1,360        $1,395           $1,220        $1,160         $1,110        $1,010               Page                     $1,835        $1,760         $1,675         $1,600        $1,530        $1,455
   Spread                 2,580           2,470         2,310          2,200          2,110        1,900               Spread                    3,485         3,350          3,190           3,035        2,935            2,730
   2/3 Page               1,125           1,085         1,020             960           915         850                2/3 Page                  1,605         1,550          1,475           1,400        1,350            1,280
   1/2 Page                 910              860           820            770           735         670                1/2 Page                  1,385         1,325          1,275           1,205        1,165            1,100
   1/3 Page                 710              680           650            615           595         540                1/3 Page                  1,190         1,120          1,080           1,020         995              925
   1/4 Page                 500              480           460            440           410         385                1/4 Page                   955            925              895              850      810              765
   1/6 Page                 380              360           330            295           275         245                1/6 Page                   730            715              690              640      605              575

   T WO COLOR                                                                                                          COVERS
   Page                 $1,575        $1,540           $1,460        $1,400         $1,360        $1,240               COVER 2
                                                                                                                       (INSIDE                  $2,290        $1,555         $1,475         $1,415        $1,375        $1,250
   Spread                 3,000           2,930         2,780          2,660          2,590        2,380               FRONT)
   2/3 Page               1,360           1,310         1,250          1,190          1,145        1,090
                                                                                                                       COVER 3
   1/2 Page               1,155           1,105         1,060             995           960         915                (INSIDE                   2,180         2,080          2,025           1,920        1,860            1,760
                                                                                                                       BACK)
   1/3 Page                 945              915           885            845           825         775
                                                                                                                       COVER 4
   1/4 Page                 720              695           680            655           640         600                (BACK                     2,455         2,355          2,245           2,205        2,155            1,945
                                                                                                                       COVER)


      L U B Y P U B L I S H I N G • 12 2 S . M I C H I G A N AV E . S U I T E 15 0 6 , C H I C A G O I L 6 0 6 0 3 • PR O D U C T I O N @ L U B Y P U B L I S H I N G . C O M


                                                   NETWORK RATES                                                                                                Advertising Representatives
                Billiard Retailer advertisers will receive a 15% discount if they run a like ad                                                                               MIKE PANOZZO
                                   in a concurrent issue of Billiards Digest.
                                                                                                                                                                             P h : 312 - 3 41-1110
                                                             INSERTS                                                                                                       EXT 229
               Contact publisher for quantities, rates and shipping. Mailing for inserts only:
                                                                                                                                                               email: mikep@lubypublishing.com
                                          RR Donnelley • ATTN: Billiard Retailer
                                                       Route 251 & 4099th Road
                                                          Mendota IL 61342                                                                               A             2-PAGE SPREAD                        B       FULL PAGE

                                                        Phone: (815) 539-1284
                                                       CLASSIFIEDS                                                                                                     TRIM SIZE:

                                                                                                                                                                  16”w x 10.75”h                                 TRIM SIZE:
                           Classified ads are 3.375” wide. Cost is determined by height:                                                                                                                        8”w x 10.75”h
                                                                                                                                                                       BLEED SIZE:
                            Black and white: 1-Inch: $160 • 2-inch: $180 • 3-inch: $205                                                                                                                          BLEED SIZE:
                                                                                                                                                                  16.25”w x 11”h
                                  Add $75 for two-color. Add $150 for four-color.                                                                                                                               8.25”w x 11”h

                                              AGENCY DISCOUNT
                    15% to agencies. Net 30 days. No discounts on Classified advertising.                                                                C             1/2-PAGE SPREAD                      D      2/3 VERTICAL

     ISSUE                                             S PA C E D E A D L I N E                          M AT E R I A L D E A D L I N E
                                                                                                                                                                          SIZE:
     JAN./FEB. 2008                                      JANUARY 6, 2009                                       JANUARY 12, 2009                                   15”w x 4.875”h                                    SIZE:

     MAR./APR. 2008                                       MARCH 9, 2009                                           MARCH 13, 2009                                       TRIM SIZE:
                                                                                                                                                                                                                   4.5”w
     MAY/JUNE 2008                                         MAY 14, 2009                                                MAY 18, 2009                                16”w x 5.25”h                                   x 10”h
     JULY/AUG. 2008                                       JULY 13, 2009                                               JULY 17, 2009                                    BLEED SIZE:

     SEPT./OCT. 2008                                   SEPTEMBER 14, 2009                                   SEPTEMBER 18, 2009
     NOV./DEC. 2008                                    NOVEMBER 13, 2009                                     NOVEMBER 18, 2009
                                                                                                                                                         E    1/2 VERTICAL          F      1/2 ISLAND       G    1/2 HORIZONTAL


                                                   rebuild or otherwise make produceable           • Include all fonts — screen fonts,
MECHANICAL POLICIES                                any ad that is not to size, or that does not    printer fonts, and fonts included within                    SIZE:                       SIZE:                    SIZE:
One Matchprint or color proof must                 meet specifications. Ads created or             EPS graphics. Or, create outlines of                       3.25”w                      4.5”w                     7”w
accompany all color material. There will           corrected by Luby Publishing are subject        fonts.
                                                                                                                                                              x 10”h                     x 7.25”h                x 4.875”h
be a charge to create a Matchprint if color        to applicable production charges at the
proofs are not furnished.                          publisher’s current rates:                      • Remove Spot, RGB, Pantone or
                                                                                                   Trumatch colors and convert to the
Publisher assumes no responsibility for            $125 per hour. Two-hour ($250)                  CMYK colorspace.
color if Matchprints are not furnished.            minimum. These charges are                                                                            H    1/3 VERTICAL           I    1/3 SQUARE        J    1/3 HORIZONTAL
                                                   non-commissionable.                             • Submit final layouts at 100% for qual-
A laser printout is required for ads. Faxed                                                        ity control.
printouts for emailed or posted ads are            DIGITAL SPECIFICATIONS
acceptable. Fax to: (312) 341-1469.                                                                • Indicate all special instructions on the                  SIZE:                       SIZE:                    SIZE:
                                                   We accept files from all major Mac and          layouts or within your PO.                                2.125”w                       4.5”w                   7”w
Publisher reserves the right to reject any         PC creative applications, including:                                                                       x 10”h                     x 4.875”h               x 3.25”h
advertisement which is not in keeping              Quark, Adobe Illustrator, Photoshop             • Avoid special characters in file names,
with the publication’s standards.                  and InDesign. We also accept PDFx1-a            e.g., slashes, apostrophes, quotes, ques-
                                                   print-ready PDFs generated from these           tion marks, etc.
In the event of late materials for a               programs.
scheduled ad, publisher reserves the                                                               Please include the advertiser’s                       K   1/4 STANDARD           L    1/4 HORIZONTAL     M      1/6 VERTICAL
right to run the company’s previous ad.            Suggestions to Help Us Meet Deadlines:          name. For large files (10mb or
                                                   • Place files (layout, fonts, images, etc.)
                                                                                                   more), please send on Zip disk
All advertising that bleeds off the page           into a folder and use a file compression
must have a 1/8-inch (.125”) bleed on all          utility such as Stuffit (Mac) or WinZip (PC)    or cd-rom via a trackable service                           SIZE:                       SIZE:                    SIZE:
sides. For specific sizes, see diagrams            to compress the folder.                         (i.e., FedEx, UPS) to:                                     3.25”w                        7”w                   2.125”w
at right. Note: to run a fractional that                                                                                                                     x 4.875”h                   x 2.125”h               x 4.785”h
bleeds off the page, please call for fur-          • Include all support files, i.e., tiff and     LUBY PUBLISHING
ther specifications and sizes.                     EPS graphics, fonts, text files, etc. Photos    122 S. Michigan Ave. Suite 1506
                                                   and art should be built to printer’s quality    Chicago IL 60603
 Publisher reserves the right to re-size,          — 300dpi at 100% of size used.                  (312) 341-1110

				
DOCUMENT INFO
Shared By:
Categories:
Stats:
views:20
posted:11/29/2010
language:English
pages:2
Description: Billiard Table Sales document sample