International Business Presentation - Download as PowerPoint

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Effective communication creates bonds
between people in all social settings,
including the business world.




                                         2
To explain the basic nature of
communication
To identify the challenges of
communicating in a world language
To describe verbal communication
strategies


                                    3
Communication skills are vital for people
doing business globally.




                                            4
                means of transmitting,
communication   receiving, and processing
                information




                                            5
           the medium of communication
language   through words, symbols, numbers,
           characters, or nonverbal cues




                                              6
                sending a message by using
verbal
                words that are either spoken
communication
                or written


                colloquial speech used on the
slang           street or in recreational
                situations


                                                7
international
                papers and documents used to
trade
                legally export or import goods
documentation




                                                 8
    The Importance of
    Communication
       Ways We Communicate

 Speaking      Writing     Gestures


   Facial
              Posture      Clothing
Expressions


              Hair Style




                                      9
    The Importance of
    Communication
                          Personal
                        Relationships


                           Friends
Communication
Holds Things
Together                Organizations



                          Nations



                                        10
         The Importance of Communication

People must be able to reach and understand
each other to overcome differences, get along
with one another, and accomplish goals.




                                                11
         Communicating Across Cultures

The goal in international relations is to
achieve effective communication when
sending and receiving messages across
national borders.




                                            12
       Verbal Communication

One form of          communication
communication is     transmitting, receiving,
verbal               and processing
communication.       information
                     verbal communication
                     sending messages by
                     using words that are
                     either spoken or written


                                                13
Verbal Communication




         Nodding
         “I agree”
       “I disagree”



                       14
               Languages and International
               Business

Businesspeople
must first identify
the language to
use for
communication.




                                             15
      Language and Word Gender

In Romance languages, nouns are
assigned a male or female gender.
Adjectives change to fit the gender of the
noun.




                                             16
  Using Nouns and Verbs

In many languages, the verb goes
first, and the noun follows.
                     Many
    English
                   Languages

  “Do you like      “Like, you,
    cake?”            cake?”




                                   17
        Using Alphabets and Characters

The biggest difference between many
languages is their written forms.




                                         18
19
      Using English

Many companies choose to use the
English language when doing business.
English is the dominant language on the
Internet.




                                          20
     Verbal Communication
     Challenges
The Challenges of Different Environments

    How people
                      Technical terms
      speak


      Time for
                      Social behavior
    translations



                                           21
      How People Speak

If you have trouble understanding
someone, use the phrase: “Please speak
more slowly.”
In Spanish: “Hable por favor más
lentemente”



                                         22
        How People Speak

Slang is a challenge    slang
when communicating in   colloquial speech used
a world language.       on the street or in
                        recreational situations




                                                  23
      Technical Terms

Technical terms for things such as
computer parts can vary from language to
language.
It is important to learn technical terms
when communicating in another language.



                                           24
When in France…
Meeting and Greeting Shake hands with a quick, light
grip. Use last names and titles.
Business Etiquette Give business cards to the
receptionist and everyone. Meetings follow an
established format.
Business Dress Men wear suits and ties. Women
avoid bright, gaudy colors.


                                                       25
         Time for Translation

When waiting for a translator to translate, the
listener should focus on the speaker, not the
translator.




                                                  26
Time for Translation




Relate Have you ever met
someone who spoke only a
different language than
yours? If so, how did you
communicate?


                            27
      Social Behavior and
      Communication

          High-Context Cultures and
            Low-Context Cultures
   High Context                 Low Context
• Language is figurative,   • Words are taken
  or symbolic.                literally.
• Avoiding                  • Being self-effacing or
  embarrassment is            telling jokes can
  important.                  create bonds.




                                                       28
         Other Challenges

Other language issues include:
  Noun-verb agreement
  Singular-plural issues
  Imprecise translations




                                 29
         Other Challenges

When speaking to a non-English speaker:
  Slow down your pace.
  Look for clarification.
  Ask for confirmation.




                                          30
   Verbal Communication
   Strategies
 Verbal Communication Strategies

                     Use names, titles, and
Learn key phrases.
                      ranks appropriately.



Use business cards      Consider other
  appropriately.         differences.




                                              31
Learn Key Phrases




                    32
      Using Names

            Formal Salutations

 Ma’am             Mr./Mrs.         Your Honor



 Mr./Mrs.           Mr./Mrs.          Mrs. or
President          Secretary      Madam in French


                    Ms. or
                Mademoiselle in
                   French




                                                    33
      Using Business Cards

In the United States, it is common to pass
business cards around liberally.
In some Asian countries, high-ranking
business leaders are very cautious about
giving away their business cards.



                                             34
         Other Differences to Consider

Other differences to consider include:
  Time-zone differences
  Currency differences
  The metric system
  Trade documentation

                                         35
         Other Differences to Consider

International trade       international trade
documentation must        documentation
be prepared properly.     papers and
                          documents used to
                          legally export and
                          import goods




                                                36
Using the Right Language A single
country may have several “languages.”
They might include an “official” language
that applies to government documents
and laws, a “business” language for
dealing with foreign companies, and a
“common” language spoken by residents.



                                            37
                  3.1


1. What is the relationship between the sender and the
   receiver in the communication process?

The sender transmits a message to the receiver who
provides feedback to the sender.




                                                         38
                   3.1


2. What are at least three issues associated with verbal
   communication for international business?

Accept any three of the following: how people speak,
technical terms, time for translation, social behavior,
noun-verb agreement, singular-plural problems,
imprecise translations.



                                                           39
                  3.1


3. What are some of the keys to effective
   communication in international business?

Learn key phrases; use names, titles, and ranks
appropriately; use business cards appropriately; and
consider other differences.




                                                       40
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