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					                                     By Kids, For Kids
                                        Poster Contest Rules


THIS CONTEST IS INTENDED FOR RESIDENTS OF CANADA ONLY AND IS GOVERNED BY CANADIAN LAW

1.	 General	and	Entry	Information	–	

   a.	 Purchase	Requirements: No purchase necessary.

   b.	 Who	is	Running	the	Contest: This contest is offered by the Canadian Centre for Child
       Protection Inc. (the “Canadian Centre”), a registered charity that provides programs, services
       and information to the Canadian public on the issue of child safety.

   c.	 Who	Can	Register	to	Participate: To participate in the contest, a teacher of a classroom that
       includes grade 6 students must register at the Be Smart, Strong and Safe web page accessible
       at: www.kidsintheknow.ca/app/en/sss_home (the “Web Page”). The Web Page is operated solely
       by the Canadian Centre. Important Caveat: We recognize that some classes may include multiple
       grades. For the purpose of this content, the class must include grade 6 students, and may also
       include students in grade 5, grade 7 or grade 8, but may not include students below grade 5.

   d.	 Registration	Process: At the time of registration, the teacher will need to provide their name,
       the name of the school they teach at, the complete mailing address of the school, their contact
       phone number and their e-mail address. The teacher must also identify the number of students
       in the class, and represent that their class includes students in grade 6, and that they intend
       so submit an entry in the contest on behalf of their class (the “Registered Teacher”). Upon
       registration, the Registered Teacher will receive a link from which they can download materials
       which include: a free class set of the Be Strong, Smart and Safe activity booklets for their students;
       lesson plans; an instructional sheet outlining how to engage their class in the contest.

   e.	 What	an	Entry	is	and	How	to	Submit: The Registered Teacher will then need to implement
       lessons 1 to 4 of the Smart Strong and Safe activity booklets with their class, and work with their
       class to create the entry. An “entry” shall consist of a poster no larger than 11’ by 17’ unfolded,
       that has been submitted by the Registered Teacher on behalf of their class (the “Poster”), that is
       accompanied by: (a) a certification by the Registered Teacher that the Poster was created wholly
       by students in the class taught by the Registered Teacher and that such class includes grade 6
       students; and (b) a release and waiver signed by both the Registered Teacher and the principal of
       the school that allows for: the electronic publication of the Poster during Phase 2 of the selection
       process described in section 3 (if applicable); the association of the name of the school with
       the Poster; the public display of the Poster as set forth in section 2; and the reproduction and
       distribution of the Poster as described in section 2, should such Poster be selected as a winning
       Poster and/or the first-place Poster (the “Consent”). The Poster and the Consent are collectively
       referred to herein as the Entry.

   f.	 Commencement	Date	and	Closing	Date: The contest commences on Wednesday, November
       10, 2010 and closes with Entries received by March 18, 2011 at 4:00 PM CST.

   g.	 Limited	Entry: Limit one Entry per teacher, per class.




                                                                                                    page 1 of 6
                                                                    By Kids, For Kids Poster Contest Rules

2.	 Benefits	of	Participation: There is no prize for winning the contest. The following outlines the
    benefits that a winning Entry can receive:

   a.	 Winning	Entries	– Once the process in section 3 is completed and the winning Posters selected,
       the winning Posters will be publicly identified on the Web Page, such identification to occur once
       all Registered Teachers who submitted winning Posters have been notified as set out in section
       3(c) and in any event by April 14, 2011 at 10:00 AM CST. The original version of each Poster
       selected as a winning Poster in accordance with section 3 below will then be unveiled at a press
       conference to be held in the spring of 2011 (date and location to be announced, but will be prior
       to June 30, 2011) with the name of the school that created each Winning Poster displayed on or
       near the poster and potentially identified verbally at the press conference unveiling. A photo or
       other electronic version of the Poster may also be posted on the Web Page identified in section
       1 above for an unlimited period of time prior to the unveiling as contemplated by section 3, and
       after the unveiling at the discretion of the Canadian Centre.

   b.	 First	Place	Entry. In addition to the above, the Poster selected as the first-place Poster in
       accordance with section 3 below will be reproduced by the Canadian Centre and distributed
       to nearly 11,000 Canadian schools in the Fall of 2011 (date of distribution to be determined,
       but will occur prior to December 31, 2011), and may also be identified as the winning Poster
       and posted on the Web Page identified in section 1 above for an unlimited period of time. The
       name of the school that created the first-place Poster will be clearly identified on the Poster so
       distributed, and on the foregoing Web Page.

   The above benefits have no monetary value, must be accepted as awarded without substitution,
   cannot be transferred, and cannot be converted to cash.


3.	 Selection	of	Winners	– Up to 10 Posters will be selected as the final winning Posters, from among all
    eligible Entries received, with one Poster to be selected from such winning Posters as the first-place
    Poster. The process to select a winning Poster is as follows:

   a.	 Phase	1	–	Scoring:

       i.	 Selection	Committee. A selection committee comprised of a minimum of three and a
           maximum of five employees of the Canadian Centre shall be established. The selection
           committee shall meet during the week of March 21 to March 25, 2011 to view all Posters
           submitted and to select the Posters to be submitted for online voting in Phase 2 (described
           in 3(b) below). For greater certainty, a Poster will only be considered by the selection
           committee if it was submitted by a Registered Teacher and accompanied by the signed
           Consent referred to in section 1 above.

       ii.	 Evaluation	Process. Each Poster will be evaluated on the basis of 6 criteria, namely
            graphics – clarity; graphics – relevance; text – relevance; content; attractiveness; title.
            The maximum score that can be achieved for each criterion is 4. Members will refer to the
            document attached to these rules as Schedule A to assign a score to each poster for each
            criterion. The scores so assigned will then be added together to arrive at a final score for
            each Poster as assigned by each member. The results of the tabulated scores will then be
            combined and averaged to arrive at a final score for the Poster from the selection committee.
            The selection committee will review the scores and select at least 2 and up to 10 posters
            to proceed to Phase 2 of the selection process (online voting).




                                                                                                   page 2 of 6
                                                                   By Kids, For Kids Poster Contest Rules

   iii.	 Completion. The selection of Posters to submit to Phase 2 shall be completed by March 25,
         2011 at 4:00 PM CST. Following the selection, an email message will be sent to the email
         address of the Registered Teacher who submitted the related Consent for such Poster to let
         them know that their Poster will proceed to Phase 2 of the selection process. If notification
         by email is unsuccessful, telephone contact will be attempted.

b.	 Phase	2	–	Online	Voting:

   i.	 Online	Voting, On or before Tuesday March 29, 2011 at 4:00 PM CST, the Posters selected in
       Phase 1 shall be posted at the Web Page identified in section 1. Visitors to the Web Page can
       cast a vote for their favourite poster any time from Tuesday, March 29, 2011 at 4:00 PM CST
       and Tuesday, April 5, 2011 at 4:00 PM CST. Only one vote per computer per browser
       session will be accepted.

   ii.	 Cancellation	of	Online	Voting. If for any reason the online voting portion of this Contest
        is not capable of being executed as planned, or if there is an infection by a computer virus
        or bug, unauthorized intervention, fraud or technical failures, or if any other cause beyond
        the control of the Canadian Centre corrupt or affect the administration, security, fairness,
        integrity, or proper conduct of this voting, the Canadian Centre reserves the right, in their
        sole discretion, to either: A. not include any vote or votes received during the time period
        impacted by one or more of the above reasons in the final tabulation, and/or B. cancel the
        online voting portion of the contest. If the online voting portion of the contest is cancelled,
        the determinations made through the process set forth in 3(a) above shall form 100% of the
        final score for the purpose of section 3(c).

   iii.	 Vote	Disqualification. Furthermore, the Canadian Centre may terminate or suspend online
         voting at any point and declare the online vote results based on the votes up to that point, if
         it appears that the voting online process has been distorted by hacking or other interference
         that the results would not reflect actual valid online votes should online voting continue. If
         there are technical difficulties with online voting, the Canadian Centre reserves the right to
         review the votes for accuracy and take any appropriate action, including, without limitation,
         voiding the online votes cast during the time period in which such technical difficulties occurred.

   iv.	 Completion. The results of online voting will be tabulated by internal technical personnel
        for the Canadian Centre, and the results provided to the selection committee referred
        to in (a) above.

c.	 Phase	3:

   i.	 Determination	of	Final	Results. Once the scores from the process described in 3(a) and 3(b)
       have been tabulated, and in any event on or before Thursday, April 7, 2011 at 10:00 AM, the
       selection committee will meet to tabulate the final score of each Poster submitted for online
       voting and determine the number and ranking of winning Posters and select the first-place
       Poster. 80 per cent of the total score to be assigned to a Poster shall be the total of the
       scores arrived at in (a) above, and online voting results will form the remaining
       20 percent of the total score.

   ii.	 Selection	of	Winners. The Poster that received the highest overall score shall be the
        first-place winner, and the selection committee shall determine which entry(ies) shall be the
        second-place winners, which entry(ies) shall be the third-place winners, and which entry(ies)
        shall be the runner-up entries based on the associated overall scores.



                                                                                                   page 3 of 6
                                                                      By Kids, For Kids Poster Contest Rules

       iii.	 Completion. The final winning Posters shall be confirmed by the selection committee
             Thursday, April 7, 2011 at 10:00 A.M. CST and promptly thereafter, an attempt will be made
             to contact each Registered Teacher that submitted a winning Poster by telephone or email
             at the number or email address provided at the time of registration (or as updated with the
             Entry where applicable). If the Canadian Centre is unable to reach a Registered Teacher in
             that manner by April 14, 2011 at 10:00 AM CST, the Registered Teacher she will forfeit the
             Entry and either another eligible Entry will be selected for consideration or the number of
             final winning Posters will be reduced by one.

4.	 Contest	Closing	Date	and	Time	– The contest closing date is March 18, 2011 at 4:00 PM CST.

5.	 Contest	Eligibility	– The Registered Teacher must be 18 years of age or older and be the primary
    teacher for a class comprised in whole or in part of students in grade 6 at a public or private school
    in Canada. Employees of the Canadian Centre, employees of Child Find (Ontario) Incorporated;
    the persons with whom they reside; and any employee of their respective agents, representatives,
    promotional agencies and assignees are not eligible to participate in this contest. In addition, for
    Entries received from a Registered Teacher within the Province of Quebec, a mandatary
    of an Employee of the Canadian Centre or Child Find (Ontario) Incorporated or the
    persons with whom they reside, is also not eligible to participate in this contest.

6.	 Chances	of	Winning	– The chances of winning will depend on the total number of eligible Entries
    received before the contest closing date in accordance with these rules, the total number of Posters
    selected for online voting through the process described in section 3, and the scores assigned
    to eligible Posters through the process described in section 3.

7.	 Release	and	Waiver	– Prior to a Poster being declared a winning Poster, the Registered Teacher
    and the principal of the school at which the Registered Teacher teaches must have completed,
    signed, and returned a declaration, release and waiver of liability in the form provided by the
    Canadian Centre within the time specified by C3P, and must have abided by the contest rules.
    Failure to return the duly completed declaration, release and waiver form, if required, within the
    time stipulated or failure to abide by these rules will result in disqualification of the Entry submitted
    by the Registered Teacher and either another eligible Entry will be selected for consideration
    as a winning Entry using the same process set forth in section 3 or the number of winning
    Entries will be reduced by one.

8.	 Decisions	Final	– By submitting an Entry, the Registered Teacher agrees to be bound by these
    contest rules and agrees that all decisions made by the Canadian Centre with respect to all aspects
    of this contest are final and not subject to challenge. These rules may be amended at any time by
    the Canadian Centre without notice. The Canadian Centre expressly reserves the right to take any
    steps it deems necessary in its absolute discretion, including the limiting of Entries and of online
    voting, and the exclusion of Registered Teachers, in order to ensure that the contest is conducted
    in a fair way for all Registered Teachers and for the Canadian Centre.

9.	 No	Liability	–	The Canadian Centre for Child Protection Inc. and its employees, agents,
    representatives, promotional agencies and assignees shall not be responsible in any way for loss
    or damage arising from the use of or, bear any liability whatsoever in any way attributable to: the
    process required to register for the contest; the entry process; the selection of winning entries or the
    recognition of the winning entries as described in section 3; the recognition received as a result of
    participation in this contest as described in section 2; or the Entry by a Registered Teacher herein.
    Without limiting the generality of the foregoing, the Canadian Centre assumes no responsibility or
    liability for any risk or dangers associated with the public display of the winning Posters; the posting
    of winning Posters on the Web Page referred to in section 1; the reproduction and distribution of


                                                                                                      page 4 of 6
                                                                     By Kids, For Kids Poster Contest Rules

   the first place Poster as described in section 3; any errors in any promotional or marketing materials;
   any error, omission, interruption, defect or delay in any transmission or communication; or with any
   liability associated with or arising from online or electronic entries; and expressly disclaims liability
   from loss or damage to a Registered Teacher, or any other person’s, computer system or other
   hardware resulting from participating in the contest or in the online voting process and for any
   problems or technical malfunctions of any telephone network or lines, computer online systems
   or servers, computer software problems or traffic congestion on the internet or at any website.

   E
10.	 ntries	belong	to	C3P	– All entries become the property of the Canadian Centre and
   will not be returned.

   L
11.	 ost	Entries	– The Canadian Centre is not responsible for any lost, misdirected, illegible,
   incomplete or delayed entries.

   C
12.	 onsent	to	Use	and	Personal	Information	– By registering for the contest, the Registered Teacher
   consents to the collection and use of their name in connection with administration of the contest.
   By submitting an Entry, the Registered Teacher consents to the use and publication of their name
   in connection with the contest, the use and publication of the name of the school at which they
   teach, and the use and publication of the Poster submitted for the purpose of online voting, all
   without payment or compensation other than the chance for the Poster submitted to be selected
   as a winning Poster. It is not expected that any personal information will be obtained during the
   online voting process but should such information be obtained it will be used only for the purpose
   of tabulating the votes and/or ensuring a fair voting process and for no other purpose. The personal
   information obtained from the Entry will not be used or disclosed by the Canadian Centre for any
   purpose other than general contest administration and the purpose set forth herein.

   A
13.	 pplicable	Laws	– This contest is being conducted only in Canada and is subject to all applicable,
   federal, provincial and municipal laws and regulations. All times specified in these rules refer to
   Central Standard Time, i.e. CST.

   C
14.	 ancellations,	Suspensions	or	Modifications	– The Canadian Centre may, in its discretion, cancel,
   suspend or modify this contest, without liability to anyone whatsoever. If for any reason the online
   portion of this contest is not capable of being completed as planned, including but not limited to
   computer lines, bugs, tampering, technical failures or other causes beyond its control, the Canadian
   Centre reserves the right to cancel, suspend or modify the online portion of the contest.

   E
15.	 rrors	and	Omissions	Excepted	– The Canadian Centre is not responsible for any errors whatsoever
   in the Contest Rules or promotion of the Contest, including without limitation any printing,
   distribution or production errors and may, in its discretion, withdraw this contest if it is found to
   contain any such error, without liability to anyone whatsoever.

   R
16.	 esidents	of	Quebec	– The following clause applies only to Entries received from a Registered
   Teacher within the Province of Quebec: Any litigation respecting the conduct of the organization
   of a publicity contest may be submitted to the Regie des alcools, des course et des jeux for a ruling.
   Any litigation respecting the awarding of a prize may be submitted to the board only for the
   purpose of helping the parties reach a settlement.




                                                                                                    page 5 of 6
                                             SCHEDULE A




                                     By Kids, For Kids
                                           Poster Contest
                             4                      3                     2                     1

Graphics	−          Graphics are clear     Most graphics are     Some graphics         Many graphics are
Clarity             and content is         somewhat clear        are clear and         not clear or are too
                    easily viewed and      and identified from   the content can       small
                    identified from        2 metres away         be viewed and
                    2 metres away                                identified from
                                                                 1 metre away

Graphics	−	         All graphics relate    All graphics relate   Some graphics         Graphics do not
Relevance           to the topic and       to the topic and      relate to the topic   relate to the topic
                    make it easier to      most make it easier
                    understand the         to understand the
                    message                message

Text	–	             All text used on the   Almost all text       Some text on the      Text is too small
Relevance           poster is relevant     (words) on the        poster is relevant    to view and is not
(additional words   can be read from       poster is relevant    and can be read       relevant
used on poster)     at least 1 metre       and can be read       from at least
                    away                   from at least         1 metre away
                                           1 metre away

Content             The message is         The message is        The message is        The message
                    very clear and         clear and creative    somewhat clear        is unclear
                    creative

Attractiveness      The poster is          The poster is         The poster            The poster is messy
                    exceptionally          attractive in         is somewhat           with a very poor
                    attractive in          terms of design,      attractive            design
                    terms of design,       colour, layout, and
                    colour, layout, and    neatness
                    neatness

Title               Title can be read      Title can be read     Title can be read     The title is too
                    from 2 metres          from 2 metres         from 1 metre away     small and/or does
                    away, is very          away and describes    and describes         not describe the
                    creative and           content of poster     content of poster     content of poster
                    describes content
                    of poster well




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