SEO Keyword Research and Development BY. samuel SEO Keyword Research and Development • Any Search Engine Marketing (SEM) project begins with keyword research. You can find many on the net keyword research tools out there and some of them are even absolutely free. Search Engines also supply their personal versions of keyword research tools. For instance, Google delivers a absolutely free keyword research tool that's readily available to everyone with a AdWords account. These tools can give wealth of data for instance search volume, seasonal search information and Keyword Effectiveness Index (KEI) for keywords or phrases which you could be researching. If you are not familiar with KEI, it can be a parameter which is applied to ascertain the competitiveness and feasibility of a keyword or a phrase. While most Search Engine Optimization (Search engine optimization) specialists focus lot of power on search volume and KEI, there's yet another factor that should be taken into account prior to making final determination on a keyword or phrase. I call this Keyword Life Cycle Index (KLCI). I desire to spend some time discussing KLCI in this write-up. To seriously understand the relevance of KLCI, you have to comprehend the company cycle of a item or service that you desire to marketplace. A typical consumer goes by means of a purchase choice cycle before a buy selection is created. A straightforward choice cycle involves three distinct phases: Hot Keyword Spy - Item awareness and Interest - Researching item or service and potential alternatives - Purchasing a product or service If you commence researching keywords or phrases for a client, take some time to really fully grasp their company model and how it all comes together with their products and services. This is the most crucial component of a successful a Search Engine Marketing (SEM) method. You have to review every item and service and determine the phase you would like to target. In my past encounter, greatest return on investment (ROI) is achieved if you only target two phases at a time. To clarify this additional, let's add some keywords for the three phases we outlined above assuming our client is really a on the internet electronic retailer specializing in HDTVs. Hot Keyword Spy 1. Awareness or Interest Phase | Keywords - LCD TV, Flat panel TV, What is HDTV? 2. Research Phase | Keywords - LCD vs. Plasma, Ideal LCD TV, 1080p vs 720p 3. Purchasing Phase | Keywords - Finest Deals on LCD, Get SONY LCD TV Hot Keyword Spy Review Obviously you will discover lot much more keywords/phrases out there for every phase but we will keep our discussion limited to these keywords/phrases. As you may see, if you are running a PPC campaign for the client with keywords for example LCD TV, Flat panel TV, you might create traffic but it is much less probably to be quality targeted traffic. PPC is most likely the worst marketing tool to address the very first phase of a obtain cycle mainly because you're unlikely to make a sale. Individuals who are in phase 1 are still attempting to fully grasp the product or service so they not most likely to create a buy at this point. Phase two is exactly where most of the search queries are generated. As soon as persons are conscious of a product or service and have developed some interest, they're most likely to turn to internet to research. These folks are trying to validate their interest and produced a determination about a specific item or service. Some individuals invest lot more time researching prior to generating a selection while other people who have a tendency to be impulsive buyers invest much less time and make fast decisions. So technically you'll be able to divide all visitors in phase two in to two separate categories. Focus your power and efforts on impulsive buyers or individuals who make fast buying decisions although providing sufficient content material for individuals who nonetheless have to do extra research. In summary, concept would be to shorten the time span between phase two and phase three even though not losing sight of phase 3.
Pages to are hidden for
".SEO Keyword Research and Development"Please download to view full document