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Harris Interactive
Harris Interactive
Harris Interactive
Growth of Online Polling
In 1997 the Internet was relatively new to the non-technical public. Harris Black Interpublic (NASDAQ - HPOL) Type national Ltd began exploring its use in the fall of that year[4]. In December 1999 it went 1956 Founded public and rebranded itself as Harris InterHeadquarters Rochester, New York active, a name that hinted at the increasing role of interactive surveys on the internet. Market Research (Brand & Industry In 2000, Harris Interactive raised quesStrategy / Loyalty / Marketing Communications)[1] tions about the fairness of the mail abuse system after it was blacklisted by Mail Abuse $211.8 million from continuing Revenue operations, FYE June 30, 2007[2] Prevention System (MAPS). On July 31, 2000 it filed a law suit against AOL, HotMail, MSN, 1,300 full time (approximately)[3] Employees Qwest, and several other ISPs for blocking its http://www.harrisinteractive.com/ poll participants from participating in the Website survey.[5]. The suit was dropped later in September after private negotiations Harris Interactive (NASDAQ: HPOL) is an between the parties.[6] American market research company that specializes in public opinion research using both Acquisitions Phase telephone and online surveys on online panels. The company is the product of a 1996 Between 2001 and 2007, Harris Interactive merger between the Gordon S. Black Comgrew by making a series of strategic acquisipany and Louis Harris & Associates. tions, among them: Harris Interactive has produced the Har• the custom research division of ris Poll surveys of public opinion since 1963, Yankelovich Partners Inc, a prominent and is a member of the National Council of market research firm in the last half of the Public Polls (NCPP), the Council of American 20th century, acquired in February, Survey Research Organizations (CASRO), the 2001.[7] Council for Marketing and Opinion Research • Wirthlin Worldwide, well known for its (CMOR), and the European Society for Opinpolitical campaign surveys and award ion & Marketing Research (ESOMAR). It crewinning market research, acquired in ates many polls specially for the Channel 4 tv September, 2004.[8] show 8 out of 10 Cats. • MediaTransfer AG Netresearch &
History
Harris Interactive was founded by Dr. Gordon S. Black in 1975, then a professor of political science at the University of Rochester in New York. The company was originally named the Gordon S. Black Corporation. In 1996 it acquired Louis Harris & Associates, founded in 1956, from the Gannett Corporation. In 1997 the merged company renamed itself Harris Black International Ltd.[4].
Consulting, a private European online research firm based in Hamburg, Germany which provides access into the $2.2 billion German market research market - the fourth largest in the world., acquired April, 2007.[9] • Decima Research, a full-service Canadian research firm; the combination creates one of the largest and the strongest research companies in Canada, acquired in August, 2007.[10] • MarketShare, a private Asian research firm with co-located headquarters in Hong Kong and Singapore, providing access to the rapidly growing US $3.3 billion Asia
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Pacific market, acquired in August, 2007.[11]
Harris Interactive
yahoo listing only considers the online survey industry.
The Harris Poll
The Harris Poll was created in 1963 by Louis Harris & Associates. When the company merged with Harris Interactive in 1996, the poll became the property of Harris Interactive. Company Members claim that Harris Poll has over 6 million panel-members worldwide. In 1997 Harris Interactive began developing an on-line version of the poll. It has also developed several internet based specialist polls, among them: • Harris Interactive College Football Poll • First Harris Poll for the new season will be released on Sunday, September 27, 2009
References
[1] [2] [3] [4]
Competitors
Harris Interactives has competitors in many sectors of the market research industry[12]. Within the interactive survey market its competitors are : • Synovate Up to date information about competitors may be obtained at these sites: • Yahoo Finance - provides key financial figures relative to competitors and industry as a whole. As of 2003-03-27, the
Harris Interactive Inc - HPOL - About Us Harris Interactive Inc - HPOL - About Us Harris Interactive Inc - HPOL - About Us ^ Harris Interactive| About Us| Our Herritage. Last accessed 2007-03-25. [5] "Harris Interactive Files Suit Against AOL, Microsoft, Qwest, and other ISPs Over Restraint of Trade" [6] Odell, Patricia. "Harris Interactive Drops Lawsuit Against MAPS, ISPs" in Direct, Sept 13, 2000. [7] [http://query.nytimes.com/gst/ fullpage.html?res=9B05E2D91430F936A25751C0A9 Zippern, Andrew. "Technology briefing: Research; Harris Buys Yankelovich Unit"] in The New York Times, February 15, 2001. [8] Harriis Interactive Inc - HPOL Unscheduled Material Events. Last accessed 2004-03-26. [9] Harris Interactive Inc - HPOL - News. Last accessed 2007-01-22. [10] Harris Interactive Inc - HPOL - News. Last accessed 2007-01-22. [11] Harris Interactive Inc - HPOL - News. Last accessed 2007-01-22. [12] Harris Interactive: Information from Answers.com
Retrieved from "http://en.wikipedia.org/wiki/Harris_Interactive" Categories: Companies listed on NASDAQ, Business services companies of the United States, Companies based in Rochester, New York, Marketing research companies, Public opinion research companies This page was last modified on 22 April 2009, at 05:41 (UTC). All text is available under the terms of the GNU Free Documentation License. (See Copyrights for details.) Wikipedia® is a registered trademark of the Wikimedia Foundation, Inc., a U.S. registered 501(c)(3) taxdeductible nonprofit charity. Privacy policy About Wikipedia Disclaimers
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