Satya Paul Genesis Colors

Document Sample
Satya Paul Genesis Colors Powered By Docstoc
					                                                                                                      Press Release

                  Satya Paul consults Franchise India in Pan India expansion

New Delhi, 20th November, 2010: Premier design label Satya Paul was established in 1985 and has an
international presence acclaimed for ingenuity in design and a vivid color palette. As part of Genesis
Colors since 2001, the brand has grown from strength to strength and is now present across 31 locations
in India and selects high street boutiques abroad. With the aid of Franchise India’s marketing and
recruitment strategy, Satya Paul is successfully planning to expand its presence all across India.

The brand's evolution from the first Indian designer sari label to a global brand for international couture
is rested upon the intrinsic value, of proactive response to the entire universe it operates in and not just
the fashion fraternity. Franchise India, which is Asia’s largest, integrated Franchise and Retail Solutions
Company that specializes in providing innovative solutions to its global clientele is advising Satya Paul
on the expansion and roll out plan across India.

Genesis Colors (P) Ltd. is the holding company for fashion brands like Satya Paul which aims to endow
with the extensive sari market, the range focuses on excellent design sensibilities and affordability, Tie
Rack London inclusive of ties, cufflinks, shirts, watches, belts, wallets, silk scarves, sunglasses, portfolio
bags for men and Bwitch offering youthful, enduring, fashionable lingerie brand for the contemporary
Indian woman to name a few.

Speaking on its expansion Mr. Rajiv Grover, Vice-President of Satya Paul said, “We are pleased to
announce our expansion plan through our franchise and retail model across the India and are optimistic
to associate with Franchise India and to utilize their expertise in expansion of our stores”.

Ms Sonya Chowdhry, Director of Franchise India states “We are proud to be associated with Satya Paul
and are looking forward to facilitate them with the pan-India expansion, providing market support and
helping with the recruitment of franchisee”. The franchising industry in India is expected to grow at an
annual rate of 30 percent, and to drive the country’s current $330 retail sector even higher.
About Satya Paul
Established in 1985, Satya Paul is now known globally for its excellence in design. The look is a strong
interplay of patterns and color that the New York Times has hailed as works of Kinetic Art. The label has
achieved what is possibly the highest accomplishment that the style is identifiable on the street. Having
re-invented the traditional sari as a modern classic, the Satya Paul product line also comprises of fusion
and western clothing including scarves, bags, men’s accessories and fabrics and an entire range of classic
bridal wear. Satya Paul is available through over 29 exclusive Satya Paul boutiques and at fine stores

About Franchise India
Franchise India is Asia’s largest integrated franchise solution company since 1999, with an absolute
authority on Franchising, Licensing, Retailing, Real estate and Marketing. The company has consulted
several major brands over these years like HCL, MGF, Quality Walls, Tata, Gitanjali, HSBC, Levis, JK Tyres,
Lakme, D’damas, Adidas, Euro Kidz, The Apollo Clinic, Chhabra 555, Kidzee, Motilal Oswal, Rosebys,
Next, Welhome and more, through media, advisory and exhibitions. With its strategically formed
divisions, Franchise India has created its own niche as the pioneers of franchise industry and a small
business authority.

For media enquiries please contact:
Ruchika Malhotra, PR & Corporate Communications Manager

Shared By: