Learning Center
Plans & pricing Sign in
Sign Out



									From Wikipedia, the free encyclopedia

University of Southern California Annenberg School for Communication

University of Southern California Annenberg School for Communication
Ambassador Annenberg’s mission statement remains the central focus of the Annenberg School: Every human advancement or reversal can be understood through communication. The right to free communication carries with it the responsibility to respect the dignity of others, and this must be recognized as irreversible. Educating students to communicate this message effectively and to be of service to all people is the enduring mission of this school. The School enjoys a large endowment (during Dean Geoffrey Cowan’s leadership (1996-2007), the endowment rose from $7.5 million to $218 million[1]) In 2003, leading internet sociologist Manuel Castells left UC Berkeley to join the USC Annenberg faculty. USC Annenberg has become a center for inquiry and dialogue among scholars and professionals in communication, journalism, public policy, media, and education. Multidisciplinary and international in scope, focused and practical in application, USC Annenberg scholars, both students and faculty, are defining communication and journalism for the 21st century and beyond.

Annenberg Building on the edge of Founder’s Park

Entrance to the Annenberg School for Communication The USC Annenberg School for Communication comprises a School of Communication and a School of Journalism at the University of Southern California (USC). It is led by Dean Ernest J. Wilson III, Ph.D. USC Annenberg was established in 1971 through the support of Ambassador Walter H. Annenberg. The USC Department of Communication Arts and Sciences and the School of Journalism became part of USC Annenberg in 1994. The Annenberg School offers a range of academic and professional degrees. The School of Communication offers a Ph.D. program.

March 1971 • School founded by USC and Ambassador Walter H. Annenberg July 1973 • Frederick Williams becomes first dean January 1974 • First M.A. students begin classes (12 in Communication Management) September 1974 • First Ph.D. students begin classes (11 in Communication Theory & Research) • Groundbreaking for Annenberg School building


From Wikipedia, the free encyclopedia

University of Southern California Annenberg School for Communication

February 1975 • USC Annenberg graduates first students (M.A.) November 1976 • Annenberg School building dedicated January 1978 • USC Annenberg awards first Ph.D. degrees 1980-81 • Richard Byrne serves as interim dean September 1981 • Peter Clarke becomes dean December 1989 • School name changed from “Annenberg School of Communications” to “Annenberg School for Communication” 1992-94 • A. Michael Noll serves as dean for an interim period May 1994 • USC Annenberg expands to include two of USC’s related academic departments: the School of Journalism, which was established as a separate department in 1927, and the Department of Communication Arts and Sciences, which offered courses of study taught at USC since 1895. 1994-96 • Gerald Davison serves as interim dean January 1997 • Geoffrey Cowan becomes dean 1999 • USC Annenberg and the London School of Economics & Political Science establishes a joint M.A. degree program in global communication January 2001 • Annenberg Foundation makes $6 million gift to endow faculty chairs named for Wallis Annenberg 2001 • Michael Parks becomes interim director of the School of Journalism, and was named director a year later. September 2002 • Annenberg Foundation establishes $100 million endowment for school 2005 • First year M.A. in public diplomacy offered 2007 • Ernest J. Wilson III becomes dean 2008 • Geneva Overholser named director of School of Journalism

Present day
Academic Units
School of Communication
The School of Communication provides students with an education grounded in theory with applications across the communication and media spectrum. Rooted in both the social sciences and the liberal arts, the School is committed to the exploration of the social, cultural, rhetorical and organizational processes that make up the human experience. Professors conduct research furthering the public interest in fields such as telecommunication regulation, communication in urban areas, health communication, and tobacco control. Degrees offered: B.A. (communication), M.A. (global communication, communication management, public diplomacy, communication), Ph.D. (communication) Director Larry Gross Larry Gross spent 35 years teaching communication at the University of Pennsylvania before joining USC Annenberg in 2003 as director of the School of Communication. He was the Sol Worth Professor of Communication and deputy dean of the Ivy League university’s Annenberg School for Communication. A specialist in the areas of media and culture, art and communication, visual communication and media portrayals of minorities, Gross helped found the field of gay and lesbian studies.

School of Journalism
Journalism has played an important role at USC for nearly a century. Today, USC Annenberg’s School of Journalism has become one of the most respected schools of journalism in the nation. It benefits from one of the most professional faculties in the U.S. All members of the faculty are skilled writers as well as reporters, with prize-winning expertise in beat reporting, magazine writing, investigative and foreign reporting, editorials, essays and feature reporting. Broadcast faculty include Emmy and Golden Mike Award winners and anchors. Students in broadcast courses work with state of the art equipment that is the envy of journalism schools across the nation. All members of the faculty share their knowledge, expertise, insights, professional advice


From Wikipedia, the free encyclopedia

University of Southern California Annenberg School for Communication
Relations, examines how government, corporate and non-state actors engage foreign audiences to facilitate intercultural dialogue and understanding worldwide. Includes the: • U.S. Canada Fulbright Chair in Public Diplomacy The , which develops the science of integrating the sense of touch into human/ computer interactions, is supported by the Integrated Media Systems Center, a National Science Foundation Engineering Research Center. The is an in-depth examination of the transformations of urban community under the forces of globalization, new communication technologies and population diversity. The is a multidisciplinary research and public policy center exploring implications of the convergence of entertainment, commerce and society. Includes the research projects: • Celebrity, Politics and Public Life • Creativity, Commerce and Culture • Grand Intervention Project • Hollywood, Health and Society • Image of the Journalist in Popular Culture • Lear Center Local News Archive • Telemundo Network Outreach Evaluation The mission of the is to advance the study, practice and value of public relations through research and engagement with professionals in the field.

and contacts with students, and the School’s coursework is comprehensive and compelling. Degrees offered: B.A. (journalism, public relations), M.A. (journalism, specialized journalism, strategic public relations) Director Michael Parks Pulitzer Prize-winning foreign correspondent and editor Michael Parks joined the faculty in Fall 2000, after serving for three years as editor of the Los Angeles Times, during which time the paper garnered four Pulitzer Prizes. He became interim director of the School of Journalism in 2001, and was named director a year later. On April 14, 2008, the USC Annenberg School announced the selection of Geneva Overholser as the next director of the School of Journalism, with a term beginning July 1.[1] Overholser was previously the Curtis B. Hurley Chair in Public Affairs Reporting for the Missouri School of Journalism, and she was editor of The Des Moines Register when the newspaper won a Pulitzer Prize for Public Service in 1991. The award that year recognized the Register’s use of a rape victim’s name in its reporting, a break with convention that led to an industry-wide reexamination of the practice. •



• The generates research on critical international communication issues. • The provides undergraduate scholarships and conducts research on the role of African-Americans in the media. • The , in partnership with the USC Gould School of Law, undertakes and supports rigorous academic research on issues related to communication law and regulation and technology policy. • The sponsors research and organizes courses, programs and symposia for scholars, students and working professionals to prepare the next generation of leaders in a rapidly evolving media environment. • The studies communication technology and mass media and their impact on individuals, communities and nations around the world. Includes the research project: • Surveying the Digital Future • The , operated in partnership with the USC College’s School of International •

Professional education
• Knight Digital Media Center • USC Annenberg/California Endowment Health Journalism Fellowships • USC Annenberg/Getty Arts Journalism Program • Institute for Justice and Journalism • NEA (National Endowment for the Arts) Arts Journalism Institute in Theater and Musical Theater

Awards presented
• Everett M. Rogers Award for Achievement in Entertainment Education • Online Journalism Awards • Selden Ring Award for Investigative Reporting


From Wikipedia, the free encyclopedia

University of Southern California Annenberg School for Communication
installed on more than 200 computers available for student use.

• USC Annenberg Walter Cronkite Award for Excellence in Television Political Journalism

International Journal of Communication Editors: Manuel Castells, Larry Gross Online Journalism Review Editor: Robert Niles (ceased operation on June 16, 2008)

International programs
USC Annenberg offers study-abroad opportunities for undergraduate students in Amsterdam, Auckland, Buenos Aires, Christchurch, Hong Kong, London, Singapore and Sydney. Graduate journalism and public relations students may complete summer internships in Cape Town, Hong Kong and London, and public diplomacy students have the opportunity to complete summer internships abroad. USC Annenberg offers a joint M.A./ MSc graduate degree program in global communication with the London School of Economics & Political Science.

Student activities
Students are active with USC’s student-run newspaper, the Daily Trojan; USC Annenberg’s daily television newscast, Annenberg TV News; its TV newsmagazine Impact; and Annenberg Radio News. USC Annenberg is also home to the nationally ranked, awardwinning Trojan Debate Squad, as well as student chapters of the Radio-Television News Directors Association and Public Relations Society of America. Students also run TriSight, an in-house public relations firm. Annenberg TV News airs Monday through Thursday at 6 PM on Trojan Vision. Students are responsible for reporting local, national and international news, producing the newscast, and getting it live on air. The show is also available on the website.

Faculty members and instructors
• • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • Jonathan Aronson Sandra Ball-Rokeach Sarah Banet-Weiser Daniela Baroffio-Bota François Bar Manuel Castells Peter Clarke Michael Cody Jeffrey Cole Geoffrey Cowan Nick Cull Daniel Durbin Janet Fulk G. Thomas Goodnight Larry Gross Tom Hollihan Andrea Hollingshead Colleen Keough Josh Kun Randy Lake Ben Lee Kwan Min Lee Doe Mayer Margaret McLaughlin Lynn Miller Peter Monge Sheila Murphy A. Michael Noll Stephen O’Leary Patricia Riley Robert Scheer Ken Sereno

USC Annenberg’s career development office provides services exclusively to USC Annenberg students and alumni. Services include daily online job and internship postings; career and job fairs; and a variety of workshop, counseling and interview opportunities. Students and alumni are recruited by top employers, including major newspapers and magazines, local and national broadcast and cable TV stations, public relations and consulting firms, film and music studios, public agencies and non-governmental organizations, and corporations from AT&T to Xerox.

Resources include a fully digital three-camera broadcast studio, a television newsroom, a digital lab equipped with more than 50 Avid nonlinear video editing systems, four computer classrooms and the Experiential Learning Center. Fourteen classrooms feature multimedia display capabilities. Professional media and research software applications are


From Wikipedia, the free encyclopedia
Number applied Number admitted Number entered Average GPA (weighted) Middle 50% SAT Middle 50% ACT Program Communication Ph.D. Communication Management Journalism Public Diplomacy Strategic Public Relations • • • • • • • • • • Christopher Holmes Smith Stacy Smith Rebecca Soni Gordon Stables Jonathan Taplin Douglas Thomas Alison Trope Rebecca Weintraub Dmitri Williams Ernest J. Wilson III

University of Southern California Annenberg School for Communication
1,876 326 157 4.10 1920–2130 27–31 No. Enrolled 92 238 97 36 54 • • • • • • • • • • • Larry Pryor Richard Reeves Joe Saltzman Stacy Scholder Philip Seib Willa Seidenberg Roberto Suro Jerry Swerling Sandy Tolan Jian (Jay) Wang Diane Winston

• • • • • • • • • • • • • • • • • • • • • • • • • Sasha Anawalt Dan Birman Laura Castañeda Bill Celis Serena Cha Dana Chinn Mike Chinoy K.C. Cole Marc Cooper Norman Corwin Geoffrey Cowan Ed Cray Patricia Dean Jennifer Floto Murray Fromson (emeritus) Ed Guthman Félix Gutiérrez Jay Harris Jonathan Kotler A. J. Langguth (emeritus) Judy Muller Bryce Nelson Kenneth Noble Tim Page Michael Parks

Admissions statistics
Total undergraduate enrollment (Fall 2007): 1,321

Freshman class statistics

Total graduate enrollment (Fall 2007): 545

Graduate program statistics

Finances and fundraising
• Annual operating budget, 2007–08: $49 million • Endowment (as of July 1, 2007): $228 million • Undergraduate tuition & fees (with living expenses): $35,810 ($49,598) • USC undergraduates receiving financial aid: 60%


From Wikipedia, the free encyclopedia

University of Southern California Annenberg School for Communication

See also
• Annenberg Center for Communication at USC • Annenberg School for Communication at the University of Pennsylvania

External links
• USC Annenberg School for Communication website • Online Journalism Review website • USC Annenberg TV News website

[1] Geneva Overholser to lead School of JournalismUSC Annenberg news

Retrieved from " University_of_Southern_California_Annenberg_School_for_Communication" Categories: University of Southern California, Journalism schools in the United States This page was last modified on 17 February 2009, at 05:15 (UTC). All text is available under the terms of the GNU Free Documentation License. (See Copyrights for details.) Wikipedia® is a registered trademark of the Wikimedia Foundation, Inc., a U.S. registered 501(c)(3) taxdeductible nonprofit charity. Privacy policy About Wikipedia Disclaimers


To top