Mayor Michael A. Nutter Helps Usher in a New Era in Philadelphia’s Hospitality Community at Philadelphia Convention & Visitors Bureau’s Annual Luncheon by EON

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PHILADELPHIA--(EON: Enhanced Online News)--At the Philadelphia Convention & Visitors Bureau (PCVB) Annual Luncheon today at the Philadelphia Marriott Downtown, Mayor Michael A. Nutter helped mark a new page in Philadelphia’s storied history, as the largest gathering of Philadelphia’s hospitality industry assembled for Philadelphia: A World Premiere. For the 1,300 hospitality industry leaders and media it was a chance to celebrate an almost-completed expanding Pennsylvania Convention Center, a style='font-size: 1

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									Mayor Michael A. Nutter Helps Usher in a New
Era in Philadelphia’s Hospitality Community at
Philadelphia Convention & Visitors Bureau’s
Annual Luncheon
Long-time PCVB President Tom Muldoon honored for 25 years of service

November 24, 2010 04:52 PM Eastern Time  

PHILADELPHIA--(EON: Enhanced Online News)--At the Philadelphia Convention & Visitors Bureau (PCVB)
Annual Luncheon today at the Philadelphia Marriott Downtown, Mayor Michael A. Nutter helped mark a new page
in Philadelphia’s storied history, as the largest gathering of Philadelphia’s hospitality industry assembled for
Philadelphia: A World Premiere. For the 1,300 hospitality industry leaders and media it was a chance to celebrate
an almost-completed expanding Pennsylvania Convention Center, opening in March 2011, and its value to the
people who live, work or visit Philadelphia. It was also an opportunity to honor the illustrious career of PCVB
President Tom Muldoon, who is stepping down at the end of December after serving as PCVB president since
1985.

“Philadelphia’s hospitality industry would not be thriving the way it is today without the contributions of Tom
Muldoon,” said Mayor Nutter, who presented Muldoon with the Philadelphia Bowl, the highest honor given for
contributions to the City of Philadelphia. “Tom’s commitment to Philadelphia, its workers, his staff at the PCVB, and
his many friends is to be respected and admired. Philadelphia is a better place because of Tom Muldoon. I also have
the utmost confidence in Tom’s successor Jack Ferguson, who is equally focused on putting the customer first.” 

Muldoon was honored with a video tribute and the surprise announcement, by former PCVB chairmen Bill Giles and
A. Bruce Crawley and current chairman Nick DeBenedictis, of “Muldoon’s Field of Dreams” in Francisville. The
baseball field, located in Fairmount near Muldoon’s home, is being renovated and renamed in Muldoon’s honor and
will serve as a lasting legacy. A die-hard baseball fan, Muldoon was presented with a one-of-a-kind Muldoon’s
Field of Dreams jersey by a child who plays ball on the field.

“It has been an amazing experience over the last 25 years. I have had the opportunity to work with some great
people, including my PCVB family, who are some of the hardest working people I know,” said Muldoon. “It has all
been part of a great partnership with so many people and organizations. I truly cannot picture a better job than this
one. And I know the PCVB, its members and customers are in excellent hands.” 

Also, DeBenedictis reviewed the highlights of 2010 and announced the 2011 PCVB Executive Committee. PCVB
Incoming President & CEO Jack Ferguson also talked about what is expected to be a thrilling 2011 and his vision
for the organization.

“The past year was full of many bright spots for Philadelphia and through the continued support and partnership of
the Philadelphia community the future looks even brighter,” said DeBenedictis. “Working side-by-side with the
Pennsylvania Convention Center Authority, more than $2.5 billion in future expansion bookings have already been
secured. This reflects what we already know, that Philadelphia remains a leading destination and it is only going to
get better.” 

“As I look to the future of Philadelphia and our hospitality community, I have three points of focus -- customer
experience, marketing and technology, and our workforce,” said Ferguson. “We have to take care of the existing
customers we have and find ways of getting new ones, so we can generate additional revenue for Philadelphia. This
can be done by continuing to present a strong message through marketing and technology so we can reach
customers around the world. I feel the most important focus should be on educating our workforce. A smarter
workforce means a better Philadelphia and a better experience for visitors. I look forward to helping move the city
forward. It’s showtime in Philadelphia!” 

Among the highlights of 2010 announced today:

    l   Secured more than $2.5 billion in future Pennsylvania Convention Center bookings.
    l   Expecting to end the year with a 72 percent hotel occupancy rate, which is an increase of four percent over
        2009. Philadelphia continues to buck national trends through the success of meetings, conventions,
        international and domestic tourism and the return of the individual business traveler. This accomplishment is
        enhanced by Philadelphia’s compact hotel package, along with a walkable, affordable and accessible city.
    l   PCVB’s Multicultural Affairs Congress’s Global Fusion Festival was named a Top 100 event for 2010 by the
        American Bus Association (ABA).
    l   Philadelphia maintained its international tourism numbers during a downtrend in international visitation to the
        U.S. and the PCVB continued to develop cost-effective ways of communication with international target
        markets and identifying emerging ones.
    l   The Army-Navy Game presented by USAA (50,000 weekend visitors and economic impact of $35 million)
        and the American Society for Cell Biology convention (estimated 9,000 attendees and economic impact of
        $17.8 million), each to be held in Philadelphia in December, will close the year out with a bang. Philadelphia
        will also host the Army-Navy Game again in 2012, 2013, 2015 and 2017.
    l   Philadelphia is one of 18 U.S. cities working to bring the FIFA World Cup™ back to the U.S. in 2022. 
        Philadelphia has been atop the U.S. Leaderboard in gathering signatures of support and was the first U.S. city
        to eclipse 100,000 signatures. A host country announcement will be made on Dec. 2.
    l   Opening of the National Museum of American Jewish History and the President’s House along Independence
        Mall, further enriching “America’s Most Historic Square Mile,” also SugarHouse Casino and PPL Park,
        home of Philadelphia Union, MLS soccer.

Looking ahead to 2011, highlights include:

    l   The opening of an expanded Pennsylvania Convention Center, which will finish on-budget and on-time in
        March, will grow by 62 percent and allow for major tradeshows or two conventions to be held
        simultaneously. The second entrance on North Broad Street will result in the development of North Broad
        Street and the Convention Center District, featuring the Pennsylvania Academy of Fine Arts (PAFA) and the
        Lenfest Plaza connection to Museum Row on the Parkway.
    l   From March 15-26, Association of periOperative Registered Nurses (A.O.R.N.) will be the first convention
        to use the entire expanded convention center.
    l   The PCVB, in collaboration with the Pennsylvania Convention Center Authority, is taking Philadelphia: The
        Complete Package to the next level, with a World Premiere campaign featured at the Annual Luncheon.
    l   The American Bus Association (ABA) will hold its 2011 Marketplace convention in Philadelphia in January,
        with more than 3,000 attendees expected at the expanding convention center. ABA Marketplace is the largest
        business-to-business show in the group tour industry. On average, host cities can expect to see a 10-to-25
        percent increase in group business in the following years.
    l   Two journalists organizations will hold their annual meetings in Philadelphia: Association of Health Care
        Journalists (AHCJ) will converge at the Sheraton Society Hill in April; National Association of Black
        Journalists (NABJ) will hold their annual convention in August at the expanded Pennsylvania Convention
        Center.
    l   LIGHTFAIR International announced it will move its May 2011 tradeshow to Philadelphia. Originally slated
        for New York City, the world’s largest architectural and commercial lighting tradeshow is expected to draw
        more than 23,000 attendees using more than 12,800 total hotel room nights, with an estimated economic
        impact to the Philadelphia region of $23 million.

Photos from event and visuals of items mentioned available by contacting Liz Sullivan at lizs@pcvb.org.

The Philadelphia Convention & Visitors Bureau (PCVB), www.PhiladelphiaUSA.travel, a private non-profit
membership corporation, is the official Tourism Promotion Agency for the City of Philadelphia, and the primary sales
and marketing agency for the Pennsylvania Convention Center. The PCVB competes with its counterparts
worldwide for conventions and tourism business. The organization has departments dedicated to the multicultural,
sports, and life sciences markets.

Contacts
Philadelphia Convention & Visitors Bureau
Liz Sullivan, 215-636-3412 office
484-213-7436 cell
lizs@pcvb.org

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