THE CENTRAL LANCASHIRE CITY REGION
Q1. How should the City-Region be defined?
The Central Lancashire City-Region is broadly defined by 12 local authority
areas stretching from the Irish Sea to the Pennines: Blackpool, Wyre, Fylde,
Preston, South Ribble, Chorley, Blackburn with Darwen, Hyndburn, Ribble
Valley, Burnley, Rossendale and Pendle.
The core urban centres of Preston, Blackburn and Blackpool are the key
economic generators of the City Region and provide the platform for growth,
but their economic spheres of influence clearly transcend local authority
Lancaster City, though not included within the area of analysis for the Central
Lancashire City Region, has strong economic linkages with the area, via key
economic assets such as Lancaster University and the Port of Heysham, and
these will continue to be strengthened and maximised. For the purpose of this
analysis, however, West Lancashire, which is located to the south and west of
the City Region, is included within the Merseyside City-Region diagnostic.
The Central Lancashire City-Region is a major hub of North/South and
East/West economic and transport corridors, with strong connections to major
economic generators such as Manchester and Liverpool and key natural
assets such as the Lake District and Yorkshire Dales. The M6/61/55/65
motorways all converge at Preston, which is also well served by the West
Coast Main Line. Blackpool and Blackburn are also well connected and
integrated into these economic and transport corridors through the M55/65
motorways, the Blackpool/Leeds Transpennine rail line and the Clitheroe to
Manchester rail line. In addition, Blackpool also has the region‟s third most
important airport, with daily flights to London and Dublin, with further routes in
development by its new private sector owners.
Nearly 1.2 million people live in the Central Lancashire City Region, which is
currently generating economic activity valued at over £17 billion each year.
The City Region is second only to Manchester, as the region‟s most important
economic generator (in terms of GVA per capita and by total value).
There are over 38,000 businesses within the City Region, but Preston,
Blackburn and Blackpool are clearly the focal points for business growth and
Area Population Jobs Businessess GVA per GVA %
(000’s) 2002 (000’s) Capta Change
2002 2002 2001 (UK%) 1995 -
Preston City 130.0 82.7 4.4 12,534 29.4
South Ribble 104.5 42.2 2.9 (84.78%)
Chorley 101.3 39.9 3.0
Blackpool 141.9 59.8 5.3 10,626 21.3
Fylde 74.0 39.3 2.6 (71.8%)
Wyre 106.8 31.7 3.6
Blackburn 139.5 62.6 4.3 12,103 16.1
Hyndburn 81.8 28.4 2.5 (81.8%)
Ribble Valley 54.8 25.7 2.1
Burnley 89.0 35.9 2.7 12,534 29.4
Pendle 90.2 32.2 2.8 (84,7%)
Rossendale 65.8 21.0 2.1
Central 1.18 501.4 38.2 11,416 27.0
Notes: These are no accurate estimates of GVA at the local authority district level.
NUT3 area data has been used as proxies.
There are clear economic strengths, functionalities and complementarities
within and between the key economic centres of Preston, Blackburn and
Blackpool, and they combine to lift the economic performance of the City
Region as a whole.
For example, Preston is strong in aerospace, retail, leisure, education and
public administration. Blackburn and associated areas in East Lancashire
provide a strong manufacturing base, with supply chain linkages to
aerospace, advanced manufacturing and IT clusters, whilst Blackpool
specialises in leisure and tourism, and is a nationally recognised leisure
Although detailed travel to work data from the 2001 Census is still not
available, the evidence suggests that the City Region forms a relatively self-
contained labour market. However, there is increasing labour market
connectivity between the Blackburn and Preston
areas and the adjoining City Regions of Manchester and Leeds. This inter-
relationship is also intensified in places such as Pendle and Rossendale,
which fall within the economic sphere of Manchester.
Q2. What is the recent growth record (economy and population) of the
city-region and what are its principle economic assets, and
sources of growth?
2.1 Economic Growth
Over the period 1993-2002, the City Region‟s employment base grew by over
18%, thereby creating 77,000 new jobs.
However, in the Preston area, employment grew by over 26% and in the
Blackburn area by almost 23%, whilst Gross Value Added per capita in
Central Lancashire grew faster than in Merseyside, but not as fast as
Manchester over the period 1998 and 2001.
Outside of the key urban centres of Preston, Blackburn and Blackpool, where
economic and employment growth is strongest, the growth of Fylde, the
Ribble Valley and Pendle areas is largely attributed to the success of the
aerospace sector, in general, and the growth of BAe Systems and Rolls
Royce PLC, in particular, who have sites at Warton, Salmesbury and
Of concern, however, is the economic performance of East Lancashire, which
has a large but threatened manufacturing base. If the City Region is to realise
its full economic and social potential then the economic base of East
Lancashire will need to be significantly strengthened and diversified.
Service Sector Employment 1993 2002 Change Percentage
Blackpool 42,700 52,500 +9,800 +23.0%
Fylde 21,400 21,500 +100 +0.5%
Wyre 22,400 24,600 +2,200 +9.8%
Sub Total 86,500 98,600 +12,100 +14.0%
Blackburn 32,300 43,100 +10,800 +33.4%
Hyndburn 15,800 19,400 +3,600 +22.8%
Ribble Valley 10,700 16,000 +5,300 +50.0%
Sub Total 58,800 78,500 +19,700 +33.5%
Burnley 21,300 24,500 +3,200 +15.0%
Pendle 13,600 18,700 +5,100 +37.5%
Rossendale 11,700 12,800 +1,100 +9.4%
Sub Total 46,600 56,000 +9,400 +20.2%
Chorley 19,900 32,900 +13,000 +65.3%
Preston 55,700 68,700 +13,000 +23.3%
South Ribble 19,400 29,700 +10,300 +53.1%
Sub Total 95,000 131,300 +36,300 +38.2%
Central Lancashire City Region 286,900 364,400 +77,500 +27.0%
Data Source: 1993 Census of Employment and 2002 Annual Business Inquiry.
Note: for this purpose the service sector includes: wholesale & retail, hotels &
restaurants, transport & communication, financial intermediation, other business
services, public admin & defence, education, health & social work and other services.
Service sector employment has grown by 27% since 1993, with a 38%
increase in employment in Preston, and almost 34% growth in Blackburn.
Employment growth has occurred mainly in business and professional
services, the creative industries, digital industries and leisure and tourism.
Although the value-added generated by the leisure and tourism sector needs
to be significantly improved in the coming years, and particularly in Blackpool,
the sector‟s economic importance should not be underestimated, as it
employs more people than the City Region‟s aerospace industries.
The manufacturing sector in the City Region still employs some 20% of the
workforce, though 12,000 jobs have been lost over the last decade, due to
closures, relocations, greater outsourcing of functions and the adoption of
leaner, less labour-intensive processes. Nevertheless, the City Region has
strong sectoral concentrations in chemicals, rubber and plastics, electronics
and optical equipment, food and drink, homeware, paper and printing, and
Manufacturing Employment 1993 2002 Change Percentage
Blackpool 6,000 4,900 -1,100 -18.3%
Fylde 12,400 15,800 +3,400 +27.4%
Wyre 4,900 3,400 -1,500 -30.6%
Sub Total 23,300 24,100 +800 +3.4%
Blackburn 18,900 16,700 -2,200 -11.6%
Hyndburn 9,600 7,100 -2,500 -26.0%
Ribble Valley 3,300 8,000 +4,700 +142.4%
Sub Total 31,800 31,800 0 0%
Burnley 13,200 10,100 -3,100 -23.5%
Pendle 12,800 11,600 -1,200 -9.4%
Rossendale 8,200 6,400 -1,800 -22.0%
Sub Total 34,200 28,100 -6,100 -17.8%
Chorley 5,300 3,400 -1,900 -35.8%
Preston 8,900 7,300 -1,600 -18.0%
South Ribble 12,300 8,700 -3,600 -29.3%
Sub Total 26,500 19,400 -7,100 -26.8%
Central Lancashire City Region 115,800 103,400 -12,400 -10.7%
Data Source: 1993 Census of Employment and 2002 Annual Business Inquiry.
In addition to the above sectors there also opportunities to grow the
construction sector, using the planned investment in the City Region‟s key
economic centres and Housing Market Renewal Pathfinder area, and develop
new environmental technologies by building on the existing academic and
advanced manufacturing strengths of Central Lancashire.
The City Region‟s resident population is 1,180,000 and has grown by 1.4%
over the last decade.
Of the key economic centres, only Blackburn increased its resident base
during the last decade, as the population of Preston was static, whilst both
Blackpool and Burnley experienced population decline. However, as the City
Region‟s fastest growing economic centre, Preston‟s population is projected
to grow to 145,000 by 2008. The successful delivery of the Blackpool
Masterplan is also expected to have a major impact on population growth
within the City Region, as 25,000 new jobs could be created.
1991 2002 Change
Blackburn with Darwen 137,400 139,500 +2,100 [+1.5%]
Hyndburn 78,600 81,800 +3,200 [+4.1%]
Ribble Valley 51,800 54,900 +3,100 [+6.0%]
Sub Total 267,800 276,200 +8,400 [+3.1%]
Blackpool 148,600 141,900 -6,700 [-4.5%]
Fylde 71,900 74,000 +2,100 [+2.9%]
Wyre 102,500 106,800 +4,300 [+4.2%]
Sub Total 323,000 322,700 -300 [-0.1%]
Burnley 92,000 89,000 -3,000 [-3.3%]
Pendle 85,500 90,200 +6,700 [+7.8%]
Rossendale 65,800 65,800 0 [0.0%]
Sub Total 243,300 245,000 +1,700 [+0.7%]
Chorley 97,000 101,300 +4,300 [+4.4%]
Preston 130,000 130,000 0 [+0.0%]
South Ribble 102,600 104,500 +1,900 [+1.9%]
Sub Total 329,600 335,800 +6,200 [+1.9%]
Central Lancashire City Region 1,163,700 1,179,700 16,000 [+1.4%]
Source: ONS, Mid-Population Estimates extracted from the Lancashire County Council
website – www.lancashire.gov.uk/environment/lancashireprofile/lancspop6.asp
A potential key strength is the City Region‟s youthful population. For example,
in Blackburn, Burnley and Preston, around a third of the population is aged
under 25. If key economic centres can reverse the levels of out-migration
amongst their young population, as well as attract additional people to live in
the area, then there is a very good prospect of creating a number of dynamic
centres that can perform as economic drivers of Central Lancashire and the
The City Region‟s world class aerospace and defence industries continue to
generate economic benefits of regional and national importance. Globally
competitive companies, including BAe Systems, Rolls Royce, Siemens,
Alstom, Smiths Group, Snecma and Paccar, have high value-added,
knowledge intensive manufacturing facilities within the City Region. It is
estimated that the sector generates an annual turnover of nearly £7 billion,
and employs over 30,000 people in the City Region.
The City Region‟s knowledge-base also continues to grow, with industry and
the region‟s HEIs working in partnership to translate academic excellence into
tangible commercial benefits. For example, the regional Aerospace Innovation
Centre (AIC), which is likely to be located in the City Region, is bringing
together 800 aerospace and advanced manufacturing companies and leading
universities from across the North West, including the University of Central
Lancashire (UCLAN). The AIC will provide access to the new technologies,
process innovations, and leading edge skills, which are required to develop
aerospace products and services.
UCLAN is now the 6th largest university in the UK, with 34,000 students,
largely drawn from within the city region, but with a growing proportion of
students being attracted from without. To this end, it is estimated that the
University will have 50,000 students by 2012. UCLAN is also magnet for retail
and leisure operators and a catalyst for new business development including
high tech growth sectors such as new media and the creative industries.
UCLAN has also developed the Harris Knowledge Park, and it is estimated
that the University has contributed more than £1 billion to the local economy
over the last ten years.
Lancaster University, though not located within the Central Lancashire City
Region, has strong economic linkages with the area. It is consistently rated as
one of the top ten UK universities, with its 6* rated Management School and
the Lancaster Environment Centre, which brings together researchers of
international repute from the University and the National Environment
Research Council's Centre for Ecology and Hydrology. The University also
has a 5* rating in computer science, with Infolab 21, a major new IT research
facility, opening shortly.
Blackpool & Fylde College and Blackburn College are also amongst the
largest further education colleges in the country and deliver significant levels
of higher education provision, in addition to their further education provision.
The Central Lancashire City Region, as highlighted above, is situated at a hub
of the M6/61/65/66/55 motorway networks, which provides excellent access to
the Manchester, Liverpool and Leeds City Regions. Preston is on the West
Coast mainline and is a heavy railway hub for the North of England, and the
Blackburn Transport Interchange represents a major economic asset, which is
currently under-developed and under-utilised, with one of the largest under
cover rail freight terminals in the North. There is also easy access to ports
such as Heysham, and airports such as Blackpool, Manchester and Liverpool.
City Region is also a place of outstanding natural beauty with key
environmental assets that strengthen the attractiveness of the City Region to
residents, investors and visitors alike. Key assets include the Ribble Valley
and Estuary, the Fylde coastline, the Trough of Bowland and West Pennine
Moors, whilst market towns such as Barnoldswick, Clitheroe, Darwen,
Garstang and Padiham continue to prosper. There is also easy access to the
Yorkshire Dales and Lake District.
Preston, the nation‟s newest city, is also developing a critical mass of
economic assets, which will help to realise its potential as the region‟s third
major city. The growth of Preston is being complemented by the radical
regeneration proposals for Blackpool and the restructuring of other important
economic centres, including Blackburn.
For example, Preston Vision is responsible for a comprehensive city centre
investment programme, including the Tithebarn mixed-use development and
Preston Riversway, which aims to maximise the regeneration and commercial
potential of Europe‟s largest inland dock basin. Retail performance is also
strong in Preston, and it is now ranked in the top 5 regionally and top 50
Preston is increasingly being recognised as an important strategic investor
destination. For example, the recent Lyons Review recognised that Preston
had the potential to attract and sustain key Government functions and
Blackpool is seeking to bring forward major casino-based regeneration
proposals, which would build on its current assets such as Blackpool Tower,
the Pleasure Beach complex, Winter Gardens and Promenade and Piers, and
thereby transform its performance and profile as a tourism and leisure
destination of not only national but also international significance.
A £300 million regeneration initiative to expand the commercial and retail
centre of Blackburn, whilst enhancing its educational and cultural facilities, is
now underway. The Blackburn, Whitebirk/East Lancashire Gateway is a
strategic regeneration programme that will help to support the further growth
of advanced manufacturing and knowledge-based activities within the City
The ELEVATE Housing Market Renewal Pathfinder, focused on Blackburn
and East Lancashire, will help to underpin the economic growth of the City
Region by helping the attract and retain economically active residents. In the
first phase, over £100m will be invested to address market failures within the
most deprived neighbourhoods within the Pathfinder area.
These economic assets, underpinned by high quality living environments, and
cultural, recreational and leisure facilities of regional significance, can and will
combine to transform the sustainable growth prospects of Central Lancashire
as a whole.
Q3. What functional specialisms does the City Region exhibit and
what forms of functional complimentarily with the other City Regions
generally and with other locations across the North of England?
Nearly 25% of the nation‟s GVA in aerospace industries is generated in
Central Lancashire. The City-Region has a critical mass of high growth, high
value-added companies that are competing in the international market place,
and there is the potential to create a cluster of global significance.
UCLAN is working with a number FE colleges and businesses across the City
Region. However, it also works in collaboration with universities in the other
northern City Regions. For example, UCLAN is leading on the development
of the Aerospace Innovation Centre, which is integrating the expertise of
Manchester University, whilst working collaborative with Lancaster and
Liverpool Universities to develop a Medical School for Cumbria and
The established and emerging functional specialisms of Central Lancashire
can be summarised as follows:
a growth location for clusters of national importance, including the
aerospace, advanced manufacturing, tourism and homeware clusters,
but also emerging clusters such as environmental technologies;
a major regional transport hub;
a national tourism destination, with Blackpool a key regional and
national tourism brand;
a regional growth node for retail, office and leisure activities; and
a regional centre for higher education and public administration.
There is particular complementarity with the Manchester and
Liverpool/Merseyside City Regions in respect of the aerospace sector and
associated industries and tourism. Taken together, employment in the
aerospace sector in the three City Regions accounts for 25% of the UK total
with Central Lancashire accounting for 63% of that share. The nationally
recognised tourism brand of Blackpool and areas of outstanding natural
beauty complement the growing tourism offer of Liverpool and Manchester.
Q4. What economic performance linkages and flows are there within
the city-region, with other city-regions nationally, and with the
wider Northern region as a whole?
Preston, the nation‟s newest city, is developing a critical mass of economic
assets, which will help to realise its potential as the region‟s third major city.
The growth of Preston is being complemented by the radical regeneration
proposals for Blackpool and the restructuring of other important sub-regional
centres, including Blackburn.
The growth of the Central Lancashire City Region offers the real opportunity
to provide economic balance and stability to the economy of the North West
as a whole.
For example, Central Lancashire provides the opportunity to develop an
economic counterweight that can and will complement the economic
performance of Manchester, in particular.
Central Lancashire could also be a key factor in preventing the loss of
population and jobs outside the North West, but not necessarily to other
locations in the North of England. However, there is the opportunity to grow
the economy, to link the benefits of that growth to local people in sustainable
ways, and to provide housing and social facilities on a human scale.
A unique place competitiveness advantage of Preston, Blackpool and
Blackburn is and will be their development as “micro-cities” – areas with
sufficient critical mass of economic sectors and facilities to offer the benefits
of urban living, but without the major disbenefits of congestion, poor
The Central Lancashire City Region is also strategically positioned to function
as a key connecting corridor between the City Regions of the North West and
Yorkshire & Humber, via the most sustainable routes across the Pennines,
whilst also connecting a string of urban settlements on both the Lancashire
and Yorkshire sides of the Pennines.
Q5. What are the main opportunities and priorities to improve
international competitiveness of the city-region?
The key economic opportunities that will be critical to improving the
international competitiveness of the Central Lancashire City Region have
been identified above, but include the following:
There is a unique opportunity to unlock the full economic potential of
the City Region‟s aerospace cluster, as a cluster of global significance,
and to translate academic excellence into applied economic and
The development of the aerospace cluster will not only provide the
opportunity to harness the knowledge assets of the Central Lancashire
City Region, but will also help to strengthen economic linkages with key
assets in the Liverpool/Merseyside, Manchester and Leeds City
Regions, and, thereby, help to lift the economic performance of the
North of England as a whole.
Preston, the nation‟s newest city, is developing a critical mass of
economic assets, which will help to realise its potential as the region‟s
third major city, and a major economic centre in its own right.
Radical regeneration proposals to develop Blackpool, as a 21st Century
visitor destination, have the potential to deliver economic and
enhanced image benefits of both regional and national significance.
The development of a nationally significant cluster of cultural and
tourism facilities - including the development of the Harris Museum and
Gallery as a potential “V & A of the North”; the expansion of the
National Football Museum to enable the FIFA collection to be
exhibited; and the development of a new regional Library/Knowledge
Centre, which will help to underpin the growth of Central Lancashire‟s
Improved transport linkages into and out of key economic centres will
improve and enhance the performance and function of the City Region.
For example, the opening-up of key motorway junctions will improve
access to key development sites in East Preston. The East Lancashire
Rapid Transit system would provide new high quality public transport
throughout the City Region. The implementation of the Blackpool Light
Rapid Transit System and the expansion of Blackpool Airport would
improve the internal and external connectivity of the City Region.
Improved access to Heysham Port and Preston Docks would help to
maximise the growth potential of these key economic assets. The
extension of the M65 into Yorkshire, and improvements to rail services
between Manchester, Blackburn and the rest of East Lancashire, would
also help to strengthen economic linkages with other major economic
The development of Regional Strategic Sites at Cuerden, and the wider
Lancashire Business Park, ROF Chorley, and Whitebirk, Blackburn, will
create strategic employment location for high technology and
knowledge based industries.
Q6. What are the urban renaissance and regeneration efforts
contributing to the economic performance of the city-region and
the drive for sustainable communities?
Preston Vision is a major strategy for regenerating the city. Its key elements
Tithebarn is Preston‟s largest city centre initiative. The £400m
Grosvenor/City Council mixed-development of the Tithebarn area will
secure major transport enhancements and increase the non-food retail
floorspace in the city centre by approximately 50%. The development
will create a high quality public realm and Sir Terry Farrell is developing
a range of landmark buildings. The scheme is due to commence in
2007. The project is predicted to create 3,000 permanent jobs and
increase city centre non-food retail turnover by approximately £200m.
The development will also act as a catalyst for skills and employment
projects through the recently created Retail Centre for Vocational
Excellence at Preston College, and will help to establish an investor-led
Business Improvement District in 2006.
Preston „RiverWorks‟ is a waterside development and regeneration
scheme linking Riversway dock/marina, the River Ribble and the
Millennium Canal link. The objective is to realise the regeneration
potential of the River, within city centre developments, and to create
new tourism, leisure and commercial opportunities. The project is at
the feasibility stage but, as the largest inland dock basin in Europe, it
has significant regional potential. Complementary waterside
regeneration proposals are also being considered along the Leeds-
Liverpool Canal corridor, which runs east to west through the City-
A £300 million investment programe is being developed to regenerate and
expand Blackburn Town Centre as a major employment location for retail,
business and professional services, education, culture, leisure and tourism.
The proposal builds on approximately £100 million of investment over the last
five years in Blackburn, which has created new retail/leisure developments
such as Moor Retail Park, Nova Scotia Retail Park and Lower Audley Retail
Park; new office developments such as the creation of a Capita Regional
Business Centre; and improved transport movements in and around the town
centre. A key component of the proposal, which will attract significant private
sector investment, is the creation of an innovative public private sector
partnership between Blackburn with Darwen Borough Council, Bovis
Lendlease and the Royal Bank of Scotland.
The proposed Blackpool URC and Casino Resort Regeneration
Masterplan will re-establish Blackpool as a nationally important tourist
destination through resort casinos, convention and conference facilities, an
improved retail offer and environmental improvements, including high quality
public realm and better public transport. The Masterplan will help to develop
a £1.3 billion investment plan over the next 10/15 years.
ELEVATE – the East Lancashire Housing Market Renewal Pathfinder is
bringing forward a 10/15 years investment programme to regenerate housing
markets and create sustainable communities in East Lancashire. The first
phase investment plan has secured over £100 million.
Major investment programmes to improve key services. Lancashire County
Council is developing a £160 million investment programme for schools in
East Lancashire, via the Building Schools for the Future programme. Whilst
a £60 million LIFT programme is developing health facilities in East
The Blackburn, Whitebirk/East Lancashire Gateway is a £42 million
regeneration programme that will create 2,300 new jobs, approximately
59,000m2 of new commercial and industrial accommodation, and a
Knowledge Park as part of the Blackburn, Whitebirk strategic site. The area is
already home to a significant concentration of advanced manufacturing and
knowledge based companies, but has the potential become a centre of
Ribble Estuary and East Lancashire Regional Parks are proposals to
create Regional Parks around the internationally recognised wildlife habitat of
the Ribble Estuary and on the urban fringes of the main urban centres in East
Lancashire. These environmental initiatives, together with established Market
Town initiatives, will help build a positive image of the City Region as a place
to live, work or visit.
Q7. Is there a future vision for the City Region?
A shared future vision and agreed economic strategy for the Central
Lancashire City Region, is currently being developed by key local authority
partners, the Lancashire West Partnership and East Lancashire Partnership.
Q8. How effectively are city regional initiatives co-ordination, and how
effectively is city regional leadership and capacity being
Key partners in the Central Lancashire City Region are responding positively
to the economic challenges and opportunities that they face. Work to harness
and capture the ambitions of local authority partners, and the Lancashire
West Partnership and East Lancashire Partnership, is being progressed via
an emerging Pan-Lancashire Partnership.
Lancashire County Council, Preston, Blackpool and Blackburn Councils were
central to the establishment of the West and East Lancashire Partnerships
and are taking the lead in the development of these Pan-Lancashire
The NWDA‟s sub-regional partnership structures are also enabling partners,
across all sectors, to re-focus their strategies on agreed priorities for action.
The NWDA‟s sub-regional partnership framework is also developing economic
linkages and complementarities within and between the region‟s sub-regions,
but the NWGS also provides a real opportunity to advance this agenda in
Q9. What are the potential initiatives to promote regional growth?
The key initiatives that are capable of promoting regional growth are identified
in the responses to Questions 5 and 6 above.
Q10. What other creative or bold ideas are there for improving city regional
Given the undoubted economic potential of the City Region, and its emerging
partnership arrangements, there is an opportunity to designate Central
Lancashire as a national test bed to develop and promote truly “polycentric”
approaches to city region growth.
Central Lancashire is a major hub of North/South and East/West economic
and transport corridors, with strong connections to major economic generators
such as Manchester, Liverpool and Leeds, and key natural assets such as the
Lake District and Yorkshire Dales.
This approach would need to explore and bring forward new ways of aligning
strategic investment streams, key public services and planning frameworks to
capture and deliver sustainable growth opportunities. Such an approach
would seek to realise the full potential of Central Lancashire‟s key economic
assets such as its city and town centres and key clusters, for example, whilst
also ensuring that public transport networks are able to support the
sustainable growth of the City Region, develop economic linkages with
adjacent City Regions, and help deliver maximum benefit to residents and
The measures piloted and the lessons learned could then be rolled-out in
areas that perform similar roles and functions to those of Central Lancashire.