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					        Advertising &
         Media Guide
                            2011



Entomological Society of America
   The best way to reach entomology professionals
                                         About ESA
                                         Organization
                                         ESA is divided into six geographical branches, each with its own elected officers:
                                         Eastern, North Central, Pacific, Southeastern, Southwestern, and International. In
                                         addition, members can select a section of scientific interest. The sections help organize
                                         symposia and programs at national and branch meetings. Members can join one or
                                         more Section.
                                         Systematics, Evolution, and Biodiversity: This Section is for people who study insect
                                         anatomy, classification, evolution, and biodiversity.

    What is ESA?                         Integrative Physiological and Molecular Insect Systems: This Section is for people
    Founded over 100 years ago,          who study insects at the cellular or molecular levels, and it includes topics such as
    the Entomological Society of         biochemistry, microbiology, toxicology, endocrinology, cytology, molecular biology,
                                         allelochemicals, pheromones, hormones, metabolism, and others.
    America (ESA) is the largest
    organization in the world            Structural, Veterinary, and Public Health Systems: This Section deals with insect
    dedicated to serving the             interactions with humans and other animals. Topics include medical entomology,
    scientific and professional          urban entomology, veterinary entomology, forensic entomology, epidemiology,
    needs of entomologists and           integrated disease management, human and veterinary parasitology, public health pest
    those in related disciplines.        management, mosquito control, and management of structural pests (e.g., termites,
                                         ants).
    ESA is a not-for-profit scientific
    society governed by it’s             Plant–Insect Ecosystems: ESA’s largest Section deals with insect interactions
    members.                             with plants. Topics include behavioral, ecological, and evolutionary relationships in
                                         natural landscapes, crop protection, as well as integrated pest management (IPM) in
                                         agriculture, horticulture, forests, and lawn and garden.
    Who are ESA members?
    ESA has approximately 6,000          Mailing List Rental
    members in educational               Want to reach entomologists or contact a specific type of entomological specialist
    institutions, health agencies,       in your area? Do you have a marketing message that you need to target to the right
    private industry, and                group of professionals? Renting the ESA mailing list a great way to get your idea
    government. Members                  or message directly to the people you want to see it. The list can be segmented by
    are researchers, teachers,           geographic or scientific interest categories. For more information contact MGILists at
                                         (703) 706-0325 or (703) 549-0697, or by e-mail at: EHawkins@marketinggeneral.com.
    extension service personnel,
                                         ESA Sustaining Associate members receive discounts and/or free rentals of the mailing
    administrators, marketing
                                         list.
    representatives, research
    technicians, consultants,            ESA Advertising Policies
    students, and hobbyists.             • A written or electronic insertion order submitted by an advertiser or agency
                                           constitutes acceptance of all conditions set forth in this rate card.
                                         • Cancellations must be received by ESA by the space reservation deadline.
                                         • The advertiser whose signature appears on the insertion order is solely
                                           responsible for full payment of charges for any ad space or production costs.
    Ad placement:                        • A 15% discount will be granted to recognized advertising agencies if payment is
    ESA Advertising Sales
      Ad Placement:                        received within 30 days of the invoice date. There are no prepayment discounts.
      ESA Alexander General,
    Attn: c/o Marketing Barton Inc.
      Attn: Rebecca Hall                 • Upon publication of an advertisement, one tear sheet and an invoice will be sent to
    National Sales Manager, ESA
                                           the party listed on the insertion order.
      209 Madison St,
    847-698-5069 Suite 300
      Alexandria, VA 22314-1765
    alexander@bartonchicago.com          • Full payment is to be received within 30 days or prepayment may be required
      (866) 821-1221 – phone
     (703) 836-2031 – fax                  for future advertisements. ESA reserves the right to request payment in
    Ad artwork:
     ads@marketinggeneral.com              advance for new and international advertisers.
     www.entsoc.org
    ESA Graphics Department              • If payment is not received in full at the time of the order, an invoice will be
    Elizabeth Caesar
     Artwork:                              generated for the remaining amount, as described in this media kit.
    301-731-4535, x3012
     ESA Graphic Designer
                                         • All copy is subject to review and approval by the ESA Executive Director.
     ecaesar@entsoc.org
    ecaesar@entsoc.org
     (301) 731-4535, x3012 - phone         Advertisers will be notified in writing of any cancellation or rejection.


2                                                                                                        2011 ESA Rate Card
                                       American Entomologist
                                       Print Circulation: 5,700
                                       Online Circulation (PDF): 6,000

                                       Rates per insertion (b&w)
                                           Space                                        1x                         2x                      3x                     4x
                                           Outside back cover* . . . . . $1,190 . . . . . . . . .$1090 . . . . . . . . . $970 . . . . . . . . $920
                                           Inside cover* . . . . . . . . . . . . . . 1,090. . . . . . . . . . . 990 . . . . . . . . . . 870 . . . . . . . . . . 820
                                           Full page . . . . . . . . . . . . . . . . . . 1,000. . . . . . . . . . . 890 . . . . . . . . . . 830 . . . . . . . . . . 760
                                           2/3 page . . . . . . . . . . . . . . . . . . . .810. . . . . . . . . . . 730 . . . . . . . . . . 660 . . . . . . . . . . 600
                                           1/2 page . . . . . . . . . . . . . . . . . . . .630. . . . . . . . . . . 580 . . . . . . . . . . 550 . . . . . . . . . . 490
                                           1/3 page . . . . . . . . . . . . . . . . . . . .470. . . . . . . . . . . 410 . . . . . . . . . . 370 . . . . . . . . . . 340
                                           1/4 page . . . . . . . . . . . . . . . . . . . .360. . . . . . . . . . . 330 . . . . . . . . . . 300 . . . . . . . . . . 280
                                           1/6 page . . . . . . . . . . . . . . . . . . . .270. . . . . . . . . . . 240 . . . . . . . . . . 220 . . . . . . . . . . 210
                                           1/8 page . . . . . . . . . . . . . . . . . . . .210. . . . . . . . . . . 190 . . . . . . . . . . 180 . . . . . . . . . . 170
     American Entomologist                 *Full page only.
     is the most widely read
     publication in the world that     Color is available on all pages. For 4-color process ads, please add $695 to the above
     is dedicated to the science and   rates.
     practice of entomology.
                                       ESA’s Sustaining Associates advertising rates are reduced by up to 25%. Contact the
     American Entomologist             Membership Department (301-731-4535, ext. 3022) to find out more.
     is circulated to the entire       2010 Dates and Deadlines
     ESA membership and to             Issue                              Reservation Date                              Artwork Due                        Mail Date
     subscribing institutions,
     which means each issue of         Spring 2011. . . . . . . . . . . . . . .Jan. 24 . . . . . . . . . . . . . . . . . . Jan. 31 . . . . . . . . . . . . . Mar. 15
     the magazine is read by over      Summer 2011 . . . . . . . . . . . . Apr. 25 . . . . . . . . . . . . . . . . . . . May 2 . . . . . . . . . . . . . .June 15
                                       Fall 2011 . . . . . . . . . . . . . . . . . .July 25 . . . . . . . . . . . . . . . . . . . Aug 1 . . . . . . . . . . . . . Sept. 15
     12,000 people.
                                       Winter 2011. . . . . . . . . . . . . . .Oct. 24 . . . . . . . . . . . . . . . . . . Oct. 31 . . . . . . . . . . . . .Dec. 15
     The colorful magazine includes    Specifications
     articles and information          • Page size is 8.25” x 10.875” (w x h). Full bleed optional, allow .125” additional.
     of general entomological          • Send electronic images as high-resolution PDFs or TIFFs. Please do not send native
     interest, features, research,       program files. For more information, contact the ESA graphics department.
     commentaries, book reviews,       • Changes to furnished ads must be submitted in advance of the deadline and an
     humorous perspectives, and          additional, non-commissionable fee may be attached
     more.
                                                          Full Page                          2/3 Page                           1/2 Page                           1/2 Page
                                                          7.25” (w)                          4.75 (w)                           7.25” (w)                          3.5” (w)
                                                          10” (h)                            10” (h)                            4.75” (h)                          10” (h)
    Ad placement:
    ESA Advertising Sales
      Ad Placement:
      ESA Alexander General,
    Attn: c/o Marketing Barton Inc.                       1/3 Page                           1/4 Page                           1/6 Page                           1/8 Page
      Attn: Rebecca Hall
    National Sales Manager, ESA                           2.25” (w)                          3.5” (w)                           2.25” (w)                          3.5” (w)
      209 Madison St,
    847-698-5069 Suite 300                                10” (h)                            4.75” (h)                          4.75” (h)                          2.38” (h)
      Alexandria, VA 22314-1765
    alexander@bartonchicago.com
      (866) 821-1221 – phone
     (703) 836-2031 – fax
    Ad artwork:
     ads@marketinggeneral.com
     www.entsoc.org
    ESA Graphics Department
    Elizabeth Caesar
     Artwork:
    301-731-4535, x3012
     ESA Graphic Designer
     ecaesar@entsoc.org
    ecaesar@entsoc.org
     (301) 731-4535, x3012 - phone


                                                                                                                                        2011 ESA Rate Card
                                       ESA Annual Meeting Marketing
         Identify...                   About the Annual Meeting Program Book
                                       ESA estimates that more than 2,400 conference attendees will see your
                                       advertisement in the 2011 Annual Meeting Program book. The program book is an
                Clarify...             essential reference tool at the meeting and most attendees refer to their copy dozens
                                       of times prior to, throughout, and after the meeting, creating multiple exposure
        Speak Out!                     opportunities.

                                       Rates
                                       Space                                             Regular                   Exhibitor                          Size
       ENTOMOLOGY 2011                 Inside front or back cover* . . . . . . $1,290 . . . . . . . . . $1,030 . . . . . . . . . . . . 7.25”x10”
          ESA 59TH ANNUAL MEETING
          NOVEMBER 13-16, RENO, NV     Back cover . . . . . . . . . . . . . . . . . . . . . . . 1,400 . . . . . . . . . . . 1,120 . . . . . . . . . . . . 7.25”x10”
                                       Full page . . . . . . . . . . . . . . . . . . . . . . . . . 960 . . . . . . . . . . . . . . 770 . . . . . . . . . . . . 7.25”x10”
                                       Half page . . . . . . . . . . . . . . . . . . . . . . . . . 710 . . . . . . . . . . . . . . 570 . . . . . . 7.25”x 4.75” or 3.5”x10”
    The 2011 ESA Annual Meeting
                                       Quarter page . . . . . . . . . . . . . . . . . . . . . 470 . . . . . . . . . . . . . . 375 . . . . . . . . . . . . 3.5”x 4.75”
    will be held in Reno, Nevada
                                       Eighth page . . . . . . . . . . . . . . . . . . . . . . 340 . . . . . . . . . . . . . . 270 . . . . . . . . . . . .3.5”x 2.375”
    from November 13–16, 2011 at
    the Reno-Sparks Convention         *Full page only
    Center. It is the premiere event
    of the Society. Attendance         2011 Dates and Deadlines
    generally tops 2,400 and           Space reservation . . . . . . . . . . . . . 7/1/11                 Artwork . . . . . . . . . . . . . . . . . . 8/1/11
    includes researchers, pest         The books will be mailed to all pre-registered attendees on or about September 10,
    control operators, academic        2011. All late registrants will receive this book onsite at the Annual Meeting.
    administrators, extension
    entomologists, teachers and        Specifications
    students.                          • Page size is 8.25” x 10.875”, allow additional .25” for bleed.
                                       • Send high-resolution PDF or TIFFs with a proofing copy.
    For booth reservations or          • Changes to furnished ads must be submitted no later than two business days prior
    attendance information, contact      to the artwork deadline. A non-commissionable fee may be required.
    the Meetings Department at
                                                         Full Page                            1/2 Page                             1/2 Page
    exhibits@entsoc.org                                  7.25” (w)                            7.25” (w)                            3.5” (w)
                                                         10” (h)                              4.75” (h)                            10” (h)



                                                         1/4 Page                             1/8 Page
                                                         3.5” (w)                             3.5” (w)
                                                         4.75” (h)                            2.38” (h)




    Ad placement:                      Sponsorship Opportunities
    ESA Advertising Sales
      Ad Placement:                    There are numerous sponsorship opportunities available to our business partners,
      ESA Alexander General,
    Attn: c/o Marketing Barton Inc.    including:
      Attn: Rebecca Hall
    National Sales Manager, ESA        • Tote bags and other give-aways for meeting attendees
      209 Madison St,
    847-698-5069 Suite 300             • Reception and function sponsorship
      Alexandria, VA 22314-1765
    alexander@bartonchicago.com        • T-shirts
      (866) 821-1221 – phone
     (703) 836-2031 – fax
                                       • ESA insect photography calendar
    Ad artwork:
     ads@marketinggeneral.com          To pursue one or more of these options, please contact the ESA Meetings Department
     www.entsoc.org
    ESA Graphics Department            at 608-268-4962
    Elizabeth Caesar
     Artwork:
    301-731-4535, x3012
     ESA Graphic Designer
     ecaesar@entsoc.org
    ecaesar@entsoc.org
     (301) 731-4535, x3012 - phone


                                                                                                                                   2011 ESA Rate Card
                                          2011 Advertising Insertion Order
                     SOCIET Y OF A
                AL                        By my signature below, I authorize the Entomological Society of America to place the




                                 ME
           MOLOGIC
                                          following advertisement(s) in the following publication(s) as indicated. I have read the



                                   RICA
                                          media kit and agree to abide by the policies and procedures as stipulated and agree to
                                          pay all monies due in full.
        NTO



                E
                                          Signature__________________________________________ Date _________________

    Ad Cost Worksheet                     Title ____________________________________________________________________
    You will need to refer to the
    rate sheet for each individual        Publication(s)
    publication to compute your rate.      American Entomologist (AE) 2011
    Recognized agencies receive a 15%        AE Spring  AE Summer  AE Fall             AE Winter
    discount from display ad rates.        2011 Annual Meeting Program
    Rate/ad for 1st pub.: ___________
                                          Ad Frequency
    Addt’l for color: _______________
                                          American Entomologist:     1x           2x                3x           4x
    x # of insertions: ______________
                                          ESA Annual Meeting Program (number of ads):
    Subtotal #1: __________________

    Rate/ad for 2nd pub.: __________      Ad Size
    Addt’l for color: _______________     American Entomologist:        Full          Cover         Color
    x # of insertions: ______________                                   1/2(w)        1/2(h)        2/3          1/3
    Subtotal #2: __________________                                     1/4           1/6           1/8

    Rate/ad for 3rd pub.:___________      Annual Meeting Program:       Full          Cover (back or inside)      Color
    Addt’l for color: _______________                                   1/8           1/4        1/2(w)          1/2(h)
    x # of insertions: ______________
                                          If print ad is in color, please add $695.
    Subtotal #3: __________________

    Add three Subtotals: _________        Contact Name __________________________________________________________
    Agency Discount: _____________        E-mail ________________________________________________________________
    Sus. Assoc. Discount: __________      Business Name _________________________________________________________
    Amount Due: ________________          Address _______________________________________________________________
                                          City__________________________ State/Prov _______________________________
    Amount Remitted: ____________
                                          Postal Code__________________Country ___________________________________
    Balance Owed: ______________
                                          Phone__________________________ Fax___________________________________
                                          Advertising Agency Contact Name _________________________________________
                                          E-mail ________________________________________________________________
    Ad placement:                         Agency Name __________________________________________________________
    ESA Advertising Sales                 Address _______________________________________________________________
    Attn: Alexander Barton                City__________________________ State/Prov _______________________________
    National Sales Manager, ESA           Postal Code__________________Country ___________________________________
    847-698-5069
                                          Phone__________________________ Fax___________________________________
    alexander@bartonchicago.com
                                          Ad Details
    Ad artwork:                           File Name _____________________________________________________________
    ESA Graphics Department               Headline ______________________________________________________________
    Elizabeth Caesar
                                          Special Handling Request ________________________________________________
    301-731-4535, x3012
                                          ______________________________________________________________________
    ecaesar@entsoc.org


5                                                                                                       2011 ESA Rate Card
                                      Scientific Journals
                                      Journal of Economic Entomology
                                      Connect with entomologists specializing in insectidcide
                                      resistance, toxicology, apiculture, biological and microbial                                                         Print
                                      control, household and structural insects, extension,                                                             Circulation:
                                      commodity treatment, forest and horticultural entomology, row                                                         900
                                      crops and forage, stored products, and biostatistics.


                                      Environmental Entomology
                                      Reach entomologists who study the interaction of insects with
                                      the chemical, biological, and physical aspects of their environ-                                                    Print
                                      ments. Articles are divided into categories such as community                                                    Circulation:
                                      and ecosystem ecology, pest management, and biological                                                               700
                                      control.

                                      Rates per insertion (b&w only)
                                      Space                                              1x                  2-3x                4-5x                    6x
                                      Back cover ..................................... $500 ..................425 ................. 365 .................. 310
                                      Full page (6”x8.5”).........................300 ..................255 ................. 215 .................. 185
    Target your market! ESA           1/2 page (6”x4.25”) .......................160 ..................135 ................. 115 .................. 100
    journals offer the opportu-       1/4 page (3.875”x4.25”) ................ 95 .................... 85 ....................65 .....................55
    nity to reach specific, niche
                                      ESA’s Sustaining Associates advertising rates will be reduced by up to 25%. Please
    scientific audiences.             contact the Membership Department (301-731-4535, ext. 3022) to find out about the
                                      other benefits of becoming an ESA Sustaining Associate.
    Specials!
    • Advertise in 2 journals and     Specifications
      take 15% off of each ad.        •   Page size is 7” x 10”, allow additional .125” for bleed.
                                      •   ROP is uncoated book stock
                                      •   Send high-resolution PDF or TIFFs with a proofing copy.
    • Advertise in 3 journals and
                                      •   Changes to furnished ads must be submitted no later than two business days
      take 25% off of each ad.            prior to the artwork deadline. A non-commissionable fee may be required.

    • Advertise in all 4 journals     2011 Dates and Deadlines for Environmental Entomology and
      and take 45% off of each        Journal of Economic Entomology
      ad!                             Issue                                      Reservation                                          Artwork
                                      #1   (February) . . . . . . . . . . . . Dec. 27, 2010 . . . . . . . . . . . . . . . . . Jan. 3, 2011
                                      #2   (April) . . . . . . . . . . . . . . . . Feb. 21, 2011 . . . . . . . . . . . . . . . . .Feb. 28, 2011
                                      #3   (June) . . . . . . . . . . . . . . . . Apr. 25, 2011 . . . . . . . . . . . . . . . . . May 2, 2011
    Ad placement:                     #4   (August) . . . . . . . . . . . . . . Jun. 27, 2011 . . . . . . . . . . . . . . . . . .Jul. 5, 2011
    ESA Advertising Sales
      Ad Placement:                   #5   (October) . . . . . . . . . . . . . Aug. 22, 2011 . . . . . . . . . . . . . . . . Aug. 29, 2011
      ESA Alexander General,
    Attn: c/o Marketing Barton Inc.   #6   (December) . . . . . . . . . . Oct. 24, 2011 . . . . . . . . . . . . . . . . .Oct. 31, 2011
      Attn: Rebecca Hall
    National Sales Manager, ESA
      209 Madison St,
    847-698-5069 Suite 300
      Alexandria, VA 22314-1765
    alexander@bartonchicago.com
      (866) 821-1221 – phone
     (703) 836-2031 – fax
    Ad artwork:
     ads@marketinggeneral.com
     www.entsoc.org
    ESA Graphics Department
    Elizabeth Caesar
     Artwork:
    301-731-4535, x3012
     ESA Graphic Designer
     ecaesar@entsoc.org
    ecaesar@entsoc.org
     (301) 731-4535, x3012 - phone


6                                                                                                                                        2011 ESA Rate Card
                                      Scientific Journals
                                      Journal of Medical Entomology                                                                                      Print
                                      Reach professionals interested in all phases of medical                                                         Circulation:
                                      entomology. This journal covers the systematics and biology                                                         600
                                      of insects, acarines, and other arthropods of public health and
                                      veterinary significance.


                                      Annals of the Entomological Society
                                      of America                                                                                                          Print
                                      Target entomologists whose work focuses on basic research on                                                     Circulation:
                                      insect biology. This journal is ideal for advertising products and                                                   650
                                      services related to systematics, population biology, genetics,
                                      physiology, biochemistry, toxicology, morphology, histology,
                                      ecology, behavior, and arthropods in relation to plant disease.

                                      Rates per insertion (b&w only)
                                      Space                                              1x                  2-3x                4-5x                    6x
                                      Back cover ..................................... $500 ..................425 ................. 365 .................. 310
                                      Full page (6”x8.5”).........................300 ..................255 ................. 215 .................. 185
    Target your market! ESA           1/2 page (6”x4.25”) .......................160 ..................135 ................. 115 .................. 100
    journals offer the opportunity    1/4 page (3.875”x4.25”) ................ 95 .................... 85 ....................65 .....................55
    to reach specific, niche
                                      ESA’s Sustaining Associates advertising rates will be reduced by up to 25%. Please
    scientific audiences.
                                      contact the Membership Department (301-731-4535, ext. 3022) to find out about the
                                      other benefits of becoming an ESA Sustaining Associate.
    Specials!
    • Advertise in 2 journals and     Specifications
    take 15% off of each ad.          •   Page size is 7” x 10”, allow additional .125” for bleed.
                                      •   ROP is gloss coated stock.
    • Advertise in 3 journals and     •   Send high-resolution PDF or TIFFs with a proofing copy.
    take 25% off of each ad.          •   Changes to furnished ads must be submitted no later than two business days
                                          prior to the artwork deadline. A non-commissionable fee may be required.
    • Advertise in all 4 journals
    and take 45% off of each ad!      2011 Dates and Deadlines for Annals of the ESA and
                                      Journal of Medical Entomology
                                      Issue         Reservation                 Artwork
                                      #1   (January) .............................. Nov. 22, 2010 .................................Nov. 29, 2010
                                      #2   (March) ..................................Jan. 24, 2011.................................. Jan. 31, 2011
    Ad placement:                     #3   (May) ..................................... Mar. 28, 2011 .................................. Apr. 4, 2011
    ESA Advertising Sales
      Ad Placement:                   #4   (July) ...................................... May 23, 2011 .................................May 30, 2011
      ESA Alexander General,
    Attn: c/o Marketing Barton Inc.   #5   (September)......................... Jul. 25, 2011 ...................................Aug. 1, 2011
      Attn: Rebecca Hall
    National Sales Manager, ESA       #6   (November)......................... Sep. 26, 2011 .................................. Oct. 3, 2011
      209 Madison St,
    847-698-5069 Suite 300
      Alexandria, VA 22314-1765
    alexander@bartonchicago.com
      (866) 821-1221 – phone
     (703) 836-2031 – fax
    Ad artwork:
     ads@marketinggeneral.com
     www.entsoc.org
    ESA Graphics Department
    Elizabeth Caesar
     Artwork:
    301-731-4535, x3012
     ESA Graphic Designer
     ecaesar@entsoc.org
    ecaesar@entsoc.org
     (301) 731-4535, x3012 - phone


7                                                                                                                                        2011 ESA Rate Card
                                        ESA Journals Advertising Insertion Order
                    SOCIET Y OF A
                 AL                     By my signature below, I authorize the Entomological Society of America to




                               ME
            MOLOGIC
                                        place the following advertisement(s) in the ESA journals, as indicated. I have



                                 RICA
                                        read the media kit and agree to abide by the policies and procedures as
                                        stipulated and agree to pay all monies due in full.
         NTO


                 E
                                        Signature__________________________________________ Date _________________

    Journals Ad Cost                    Title ____________________________________________________________________
    Worksheet
    You will need to refer to the       Journal of Economic Entomology:
    rate sheet for each individual
                                        Ad Size:  Cover           Full  Half  Quarter
    publication to compute your rate.
    Recognized agencies receive a 15%   # of Insertions/year:      1x    2-3x  4-5x  6x
    discount from display ad rates.
                                        Environmental Entomology:
    JEE Ad(s): ___________________      Ad Size:                 Cover      Full         Half          Quarter
    x months: __________________        # of Insertions/year:    1x         2-3x         4-5x          6x
    Less Discount: _______________
                                        Annals of the ESA:
    JME Ad(s): __________________       Ad Size:                 Cover      Full         Half          Quarter
                                        # of Insertions/year:    1x         2-3x         4-5x          6x
    x months: __________________
    Less Discount: _______________      Journal of Medical Entomology:
                                        Ad Size:                 Cover      Full         Half          Quarter
    ANN Ad(s):__________________        # of Insertions/year:    1x         2-3x         4-5x          6x
    x months: __________________
    Less Discount: _______________
                                        Contact Information:
    EE Ad(s): ___________________       Contact Name ____________________________________________________________
    x months: __________________        E-mail __________________________________________________________________
    Less Discount: _______________      Business Name ___________________________________________________________
                                        Address _________________________________________________________________
    Total Due:__________________        City__________________________ State/Prov _________________________________
    Remitted w/I.O.: _____________      Postal Code__________________Country _____________________________________
                                        Phone__________________________ Fax_____________________________________
    Balance Due: _______________
                                        Advertising Agency Contact Name ___________________________________________
                                        E-mail __________________________________________________________________
                                        Agency Name ____________________________________________________________
    Ad placement:
                                        Address _________________________________________________________________
    ESA Advertising Sales
                                        City__________________________ State/Prov _________________________________
    Attn: Alexander Barton
                                        Postal Code__________________Country _____________________________________
    National Sales Manager, ESA
    847-698-5069                        Phone__________________________ Fax_____________________________________
    alexander@bartonchicago.com
                                        Ad Details
    Ad artwork:                         File Name _______________________________________________________________
    ESA Graphics Department             Headline ________________________________________________________________
    Elizabeth Caesar                    Special Handling Request __________________________________________________
    301-731-4535, x3012                 ________________________________________________________________________
    ecaesar@entsoc.org


                                                                                                  2011 ESA Rate Card

				
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posted:11/24/2010
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Description: What kind of person to do sales? What kind of person can grow as a TOP SALES? Some people will throw you a bunch of: articulate, good wind blows, flattering Italian song, would order, to drink, to sing and dance, to play cards. I will ask: This is the sale or courtesan it? The effort is closer to the people from some of the trickery. I most despise mysterious salesman, said: "I give ** rebates, will be able to pull advertising." To the rebate is too easy a thing. If you give people ten thousand, people give you thirty, who do not do this business? Rebate as above, only one operation. Not constitute the core competitiveness.