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									Being                                                           November 2008

Advertising online: a                                                         Communicating in
 Saskatchewan primer                                                          uncertain times
                                                                              Whether you are an internal or
Online advertising in Canada has       interactive ad formats and case
                                                                              external communication professional,
more than quadrupled over the          studies of online advertising
                                                                              the financial crisis and economic
past five years - building from $237   campaigns.
                                                                              downturn are bound to affect
million in 2003 to $1.2 billion        Event details:                         your organization’s or client’s
in 2007 - and is quickly closing       Wednesday, November 19th               communication strategies. While
in on more established mediums.        11:45 a.m. - 1:15 p.m.                 the crisis may mean different things
Although consumers are spending
                                       TCU Place                              to communicators in different
more time online, especially younger
                                       35 - 22nd Street East, Saskatoon, SK   countries and industries, the need to
demographics, most marketers are
                                                                              help employees, customers and the
not yet taking advantage of the        $25 for members, $35 for guests,
                                                                              media understand and deal with the
exciting opportunities available       $20 for students.
                                                                              current economic environment is
with online advertising. Join Derek    Cash and cheques only, with            global. It’s the fundamental role of
Leverington, Interactive Director      payment accepted at the door.          communication to meet that need.
at Brown Communications Group,         RSVP before noon, Friday,
to learn about changes in consumer                                            To help its members navigate
                                       November 14th by by emailing
media habits, information on                                                  through difficult times, IABC
                                                                              has put together some resources,
                                                                              including a free checklist on change
Mark your calendar: Upcoming events                                           communication for managers,
November 5 First Wednesdays social, Boffin’s, Innovation Place                Cafe2Go podcast, selected articles
November 6 Webinar: An Introduction to Twitter for Business: The              from Communcation World and
Power of Micro-blogging                                                       CW Bulletin archives, web seminars,
                                                                              case studies and more.
November 11 Webinar: Understanding the Financial Crisis of 2008
and What It Means to You                                                      Visit and click on
                                                                              ‘news’ to access the complete list of
November 13 Teleseminar: Building trust from the inside out: The role         resources.
of internal communication
November 19 IABC Saskatoon Learning Luncheon: Online
Advertising: An Introduction for Saskatchewan Marketers
Local event information:
IABC international event information:
Free!                                                                                     MEMBER BENEFIT
Past IABC teleseminars                    IABC Saskatoon online job bank
are waiting for you.                      Looking for a new career               Companies that posted jobs in
                                          challenge? Looking to hire the         the job bank in the past 90 days
As a new member benefit, IABC
                                          best communications talent in          include:
is pleased to offer complimentary
                                          Saskatoon?                             •   Saskatchewan Research
recordings of select IABC
teleseminars. Take advantage              Take advantage of IABC                     Council
of the latest member benefit              Saskatoon’s job bank at                •   AECOM
and gain practical, how-to tips  IABC
                                          Saskatoon members can view all         •   The Marketing Den
and best practices from top
communication practitioners.              of the job postings by logging on      •   Saskatchewan Tourism
                                          to the website using their IABC        Does your not-for-profit organization
Now available:
                                          membership number. IABC                need a communications volunteer?
•   Building credibility in a             members can post jobs for free by      Post the opportunity for free in our
    rocky landscape: How to               emailing      job bank.
    adjust deep-seated public             Non-members can post positions
    misperceptions                        for $50.
    Presented by John Deveney, ABC, APR
•   Ten vital components of a
    pandemic communication
    plan                                        Welcome!
    Presented by Paul Matalucci, ABC
                                                IABC Saskatoon welcomes new and
•   Corporate social                            returning members.
    responsibility: From buzzword
    to conversation                             Recent renewals
    Presented by Meryl David, ABC               Val Nicholson - Saskatchewan Environment
•   Putting social media to work:               Jeanette Krayetski - Saskatchewan Environment
    Seven practical ideas for
    taking your intranet to the
                                                Ken Juba - Creative Fire
    next level                                  Lisa Hryciw - West Wind Aviation
    Presented by Jerry Stevenson
                                                Wendy Mcleod - City of Saskatoon
Teleseminars can be downloaded
                                             Being Heard is a monthly publication of IABC Saskatoon.
1st Wednesdays are back                      Our goal is to share news and information about the business
Communications and marketing                 communications profession in Saskatoon, while highlighting
professionals - it’s time for cocktails      IABC member benefits. Please share this newsletter with your
and face time. On the first                  colleagues.
Wednesday of each month, mingle
                                             Comments, ideas, and questions, as well as advertising inquiries,
with greatness in a great setting at
IABC Saskatoon’s 1st Wednesdays,             are welcome and can be sent directly to the managing editor.
hosted at Boffins at Innovation Place.       Managing Editor/Designer: Kerilyn Voigt,
The next event is on Wednesday,
November 5, starting at 4 p.m.
Guests and colleagues are welcome!        The 3 Questions monthly feature will return next month.

IABC Saskatoon                                                                                                page 2

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