Being November 2008
Advertising online: a Communicating in
Saskatchewan primer uncertain times
Whether you are an internal or
Online advertising in Canada has interactive ad formats and case
external communication professional,
more than quadrupled over the studies of online advertising
the financial crisis and economic
past five years - building from $237 campaigns.
downturn are bound to affect
million in 2003 to $1.2 billion Event details: your organization’s or client’s
in 2007 - and is quickly closing Wednesday, November 19th communication strategies. While
in on more established mediums. 11:45 a.m. - 1:15 p.m. the crisis may mean different things
Although consumers are spending
TCU Place to communicators in different
more time online, especially younger
35 - 22nd Street East, Saskatoon, SK countries and industries, the need to
demographics, most marketers are
help employees, customers and the
not yet taking advantage of the $25 for members, $35 for guests,
media understand and deal with the
exciting opportunities available $20 for students.
current economic environment is
with online advertising. Join Derek Cash and cheques only, with global. It’s the fundamental role of
Leverington, Interactive Director payment accepted at the door. communication to meet that need.
at Brown Communications Group, RSVP before noon, Friday,
to learn about changes in consumer To help its members navigate
November 14th by by emailing
media habits, information on through difficult times, IABC
has put together some resources,
including a free checklist on change
Mark your calendar: Upcoming events communication for managers,
November 5 First Wednesdays social, Boffin’s, Innovation Place Cafe2Go podcast, selected articles
November 6 Webinar: An Introduction to Twitter for Business: The from Communcation World and
Power of Micro-blogging CW Bulletin archives, web seminars,
case studies and more.
November 11 Webinar: Understanding the Financial Crisis of 2008
and What It Means to You Visit saskatoon.iabc.com and click on
‘news’ to access the complete list of
November 13 Teleseminar: Building trust from the inside out: The role resources.
of internal communication
November 19 IABC Saskatoon Learning Luncheon: Online
Advertising: An Introduction for Saskatchewan Marketers
Local event information: saskatoon.iabc.com/archives/category/events
IABC international event information: www.iabc.com/education/
Free! MEMBER BENEFIT
Past IABC teleseminars IABC Saskatoon online job bank
are waiting for you. Looking for a new career Companies that posted jobs in
challenge? Looking to hire the the job bank in the past 90 days
As a new member benefit, IABC
best communications talent in include:
is pleased to offer complimentary
Saskatoon? • Saskatchewan Research
recordings of select IABC
teleseminars. Take advantage Take advantage of IABC Council
of the latest member benefit Saskatoon’s job bank at • AECOM
and gain practical, how-to tips saskatoon.iabc.com. IABC
Saskatoon members can view all • The Marketing Den
and best practices from top
communication practitioners. of the job postings by logging on • Saskatchewan Tourism
to the website using their IABC Does your not-for-profit organization
membership number. IABC need a communications volunteer?
• Building credibility in a members can post jobs for free by Post the opportunity for free in our
rocky landscape: How to emailing firstname.lastname@example.org. job bank.
adjust deep-seated public Non-members can post positions
misperceptions for $50.
Presented by John Deveney, ABC, APR
• Ten vital components of a
Presented by Paul Matalucci, ABC
IABC Saskatoon welcomes new and
• Corporate social returning members.
responsibility: From buzzword
to conversation Recent renewals
Presented by Meryl David, ABC Val Nicholson - Saskatchewan Environment
• Putting social media to work: Jeanette Krayetski - Saskatchewan Environment
Seven practical ideas for
taking your intranet to the
Ken Juba - Creative Fire
next level Lisa Hryciw - West Wind Aviation
Presented by Jerry Stevenson
Wendy Mcleod - City of Saskatoon
Teleseminars can be downloaded
Being Heard is a monthly publication of IABC Saskatoon.
1st Wednesdays are back Our goal is to share news and information about the business
Communications and marketing communications profession in Saskatoon, while highlighting
professionals - it’s time for cocktails IABC member benefits. Please share this newsletter with your
and face time. On the first colleagues.
Wednesday of each month, mingle
Comments, ideas, and questions, as well as advertising inquiries,
with greatness in a great setting at
IABC Saskatoon’s 1st Wednesdays, are welcome and can be sent directly to the managing editor.
hosted at Boffins at Innovation Place. Managing Editor/Designer: Kerilyn Voigt, email@example.com
The next event is on Wednesday,
November 5, starting at 4 p.m.
Guests and colleagues are welcome! The 3 Questions monthly feature will return next month.
IABC Saskatoon page 2