Business Etiquettes - PowerPoint

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					  CULTURAL
ENVIRONMENT
    Week 7
  WHAT IS CULTURE?
THE WAY OF LIFE OF A PEOPLE
           IT IS:
        LEARNED
  SHARED WITHIN A GROUP
DIFFERENT BETWEEN GROUPS
WHAT DO YOU NEED TO
      KNOW?

  BUSINESS ETIQUETTES
 MANAGEMENT ATTITUDES
 CONSUMPTION CULTURE
   STARTING POINT!
     DON’T STEREOTYPE
   DON’T BE ETHNOCENTRIC
BE WILLING TO ACCOMMODATE
         DIFFERENCES
               Stereotypes
• 1630s, Maximilien, Duke of Sully:
  The English take their pleasures sadly.
• 1786, French aristocrat Count Honoré de
  Mirabeau;
  English generosity! They calculate
  everything, even talent and friendships...
• 1815, Italian sculptor Antonio Canova:
  Englishmen see with their ears.
         Ethnocentrism

A belief that my home country’s
 culture is superior to that of any
           other country.
 CULTURAL KNOWLEDGE
• FACTUAL KNOWLEDGE
 FACTS THAT ARE OBVIOUS AND
 MUST BE LEARNED
• INTERPRETIVE KNOWLEDGE
 THE NUANCES THAT ARE
 DIFFICULT TO UNRAVEL
 Communication and Language
      MEDIUM WE USE TO:

CONVEY FEELINGS AND THOUGHTS
 INTERPRET THE ENVIRONMENT
  ASSIGN MEENING TO EVENTS
    You Say You Speak English!
FIRST FLOOR IS GROUND FLOOR AND 2nd FLOOR IS
  FIRST.
AN APARTMENT IS A FLAT
TRUNK OF A CAR IS A BOOT AND HOOD IS A BONNET
GARTERS ARE SUSPENDERS, AND SUSPENDERS ARE
  BRACES
TO CALL (PHONE) SOMEONE IS TO RING UP
A BUSY PHONE LINE IS ENGAGED
“TABLE” SOMETHING MEANS YOU WANT TO DISCUSS
  IT NOT POSTPONE IT AS IN THE U.S.
BILLION IS A MILLION MILLION NOT A THOUSAND
  MILLION
SILENT LANGUAGE
   BODY GESTURES
     GRIMACES
     POSTURES
  PERSONAL SPACES
      COLORS
  BUSINESS RITUALS
  CONCEPT OF TIME
HOFSTEDE’S CULTURAL
    DIMENSIONS

  UNCERTAINTY AVOIDANCE
      POWER DISTANCE
INDIVIDUALITY/COLLECTIVITY
  MASCULINITY/FEMININITY
UNCERTAINTY AVOIDANCE

The extent to which the members of
  a society are uncomfortable with
       unclear, ambiguous, or
       unstructured situations.
   Uncertainty Avoidance
     HIGH           LOW
   Denmark         Greece
    Sweden         Portugal
    Ireland         Japan
United Kingdom    Argentina
 United States    Belgium
    Canada           Italy
   Australia     South Korea
Three ways to reduce
    uncertainty:
    Technology
    Social Rules
Religion and Rituals
    POWER DISTANCE

  The extent to which the less
 powerful members of a society
accept--even expect--that power
    be distributed unequally.
     Power Distance
  LOW              HIGH
 Austria         Malaysia
Denmark         Philippines
 Ireland        Venezuela
Norway            Mexico
Sweden           Indonesia
  U.K.             India
 U.S.A.            Brazil
       INDIVIDUALISM

The extent to which people prefer
 to act as individuals rather than
         group members.
        Individualism
  HIGH                LOW
  U.S.A.            Venezuela
 Australia          Singapore
   U.K.            South Korea
 Canada              Taiwan
Netherlands          Mexico
 Belgium              Brazil
  France              Japan
MASCULINITY/FEMININITY

The extent to which people prefer to
     have “male” values such as
     success, assertiveness, and
     achievement, as opposed to
   “female” values like solidarity,
     nurture, and quality of life.
         Masculinity
   HIGH               LOW
   Japan            Sweden
  Austria           Norway
 Germany           Netherlands
    Italy           Denmark
 Mexico             Finland
Switzerland           Chile
  Ireland           Thailand

				
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