Inuvo Brings More Than 200 Jobs to Clearwater, Florida
Headquarters with Contact Centers of America
Monday August 02, 2010 - 07:00 AM EDT
Source: Business Wire News Releases
Author: Inuvo, Inc.
Click here to read the original story
Inuvoâ ¢, Inc. (NYSE Amex: INUV), a leading provider of performance-based online marketing services,
has selected Orlando, Florida-based Contact Centers of America (CCA) to provide outbound and inbound call
center support for BabytoBee.com at its Clearwater headquarters.
"For the past two years we have been using offshore services to support BabytoBee's online lead generation
efforts," said Carrie Maurer, senior vice president, Inuvo's Direct to Consumer businesses. "As we work to
expand many aspects of our service, we were looking to upgrade our call center support and loved the idea of
bringing jobs back to the United States, specifically to Clearwater."
Through a team of more than 200 call center representatives situated in Inuvo's Clearwater headquarters'
location, CCA will provide outbound and inbound lead nurturing and qualification services to nearly one
million BabytoBee pre- and post-natal customers each year. This upgrade to BabytoBee's call center services
is the first of many improvements Inuvo is making to its BabytoBee offering. In September Inuvo will launch
a fully revamped, content- and feature-rich website for BabytoBee.
"We wanted a world-class partner who would tightly integrate with our online lead capturing system, had the
experience to support our growing BabytoBee business and was willing to utilize the space available in our
Clearwater headquarters. CCA is that solution," said Maurer. "By working with CCA, Inuvo expects to
increase revenue and decrease the cost per lead while enhancing the customer's experience. Inuvo has a
valuable asset in the BabytoBee business. I'm hard pressed to come up with a baby products manufacturer
who wouldn't be interested in these qualified leads. CCA is going to help us increase the value of those leads."
"Through our partnership, we are creating new jobs right here in our home state of Florida, supporting both
companies' desire to create regional jobs in the high technology industry," said Joe Jacoboni, CCA CEO. "In
this role, we look forward to supporting Inuvo's standard of excellence in customer service, and helping to
drive incremental revenue. The BabytoBee offering requires call center representatives with the compassion
and astute phone skills to not only qualify a lead, but also nurture a customer during one of the most exciting
and impactful moments of their livesâ pregnancy. Our ability to screen, hire and train a top-notch group of
representatives with this unique skill set has truly set us apart."
About Inuvo, Inc.
Inuvoâ ¢, Inc. (NYSE Amex: INUV), is an online advertising technology and services company specialized
in driving clicks, leads and sales through targeting that utilizes unique data and sophisticated analytics. To
learn more about Inuvo, please visit www.inuvo.com.
About Contact Centers of America
Contact Centers of America, LLC (CCA) is a new concept in contact center services designed by an industry
pioneer, Joe Jacoboni, and staffed by industry veterans who understand the psychology of customer
satisfaction and how this psychology changes in shifting economic times.
CCA delivers customer satisfaction to companies and their customers through a consultative
solutions-oriented approach, state-of-the-art hosted on-demand technologies and a strategic workforce
management model, which uses abundant "natural human resources" available in the United States â
students, special needs individuals, retirees, stay-at-home parents and veterans, to bring jobs back to America.
For more information about CCA visit www.contactcentersofamerica.com.
Melissa Witt, Director of Marketing, 727-324-0211 x2171
Genesis Select Corporation
Budd Zuckerman, President, 303-415-0200Â ext 106
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