Business Planning Advisor

Document Sample
Business Planning Advisor Powered By Docstoc
					                  Business Planning-Vision The Future

Instructor: Dr James V. Dupree

Office: HAL 371

Mail Box: #2670


Office Phone:724-458-3354

Home: 724-458-4674

Office Hours: M through F 8:30 a.m.-9:55 a.m.

Welcome to business planning, visioning the future and to the life of an
entrepreneur/small business owner. Over the next few weeks you will have
the opportunity to bring together your dreams, your current knowledge of
the business or non-profit, and the resources of this seminar in order to
create a realistic, viable, and ―fire‖-tempered business plan. You will have
begun to identify the necessary resources for your startup, and determined
whether or not you wish to begin this adventure.

In our seminar I play the roles of professor, small business advisor, member
of your board of advisors, and lead investor. Because this business planning
seminar involves less traditional lecture, more discussion, and a great deal
of individual work, you bear a greater responsibility for self-management
than in other G.C.C. course. It is my expectation that you will carefully read
and follow this syllabus where procedures are established. Where they are
not, show initiative.

Course Objectives

1. To germinate and clarify your idea for a business or non-profit to the
   point of being explainable in a paragraph.
2. To write a complete formal plan for a viable business.

3. To develop your small business research skills and develop a database of
   human and other resources necessary to begin your business.

4. To learn how to effectively present your business idea to your peers and
   potential investors.

5. To identify areas of strength and weakness in the skills and knowledge to
   run your business or non-profit and develop strategies to exploit the
   strengths and compensate for the weaknesses.

6. To begin the development of your entrepreneurship network.

7. To decide if you really want to invest yourself in this business or
   nonprofit dream.

8. To have fun while increasing your confidence in decision making, in
   communication skills, in interpersonal skills, and in realizing you have
   what it takes to start your own business.

My Expectations

1. Required texts

    Alpha Teach Yourself Business Plans in 24 hours, by Michael Miller

2. Personal Responsibility

    You will manage your time and assignments in order to meet all due

    You have read and understand the G.C.C. Honesty in Learning Policy
     and our new Plagiarism policy.

    You bear great personal responsibility for self-management. This
     syllabus is your contract for the course. However, where procedures
     are not established use your own initiative.
   This class will be conducted as a seminar, which means the
    exchange of information and informed opinion--be prepared.

   You will ask questions in person or via e-mail when you have them.

   You will choose to be honest and conduct yourself in an honorable and
    ethical manner and if you have firsthand knowledge that another
    student is not, you will inform me so that I may take appropriate

3. Working with your Entrepreneur Advisor

   You may have the opportunity to seek the advice and guidance of an
    entrepreneur advisor.

   As I am able, I seek someone who has started and is or has run the
    type of business or non-profit you are planning for.

   You may choose to have an advisor or not.

      These individuals have volunteered their time out of a desire to
       help you.

      Do not ask for an advisor unless your really want one.

      If you choose to work with a entrepreneur advisor you are
       expected to have weekly contact with them, use them as a
       resource, a sounding board, and guide.

      They will offer their advice. Ask questions, discuss and evaluate it
       and then use it as it makes sense to you.

      Please remember to conduct yourself as a representative of Grove
       City College in all of your interactions and communications with this

      Report any concerns immediately to me, not being able to reach
       them, etc.

      If you submit your plan for the plan competition this advisor will be
       your one outside G.C.C. representative permitted on your team.
4. Using Blackboard

   We will be using Blackboard for handouts, communication, testing,
    etc., in this class. Your assignments will be submitted via Blackboard.
    Please log on ASAP.

   Check your e-mail a minimum of twice a week; any new messages
    will be posted by 5 p.m. each day.

5. Attendance

   You will have more freedom in this class than in any other due to our
    one day a week meeting, therefore being present is critically

   As an entrepreneur you need to effectively manage your time as this
    class will be very demanding on your schedule.

      As this class only meets once per week, missing one class equals a
       week of normal class. Therefore you only have one free class
       absence, after which your (final grade) will be reduced $5000 or ½
       grade for each additional unexcused absence.

      Also, lateness to class constitutes 1/2 of a miss. By lateness I
       mean not seated when class begins. If you have a problem, call me.
       I’m in my office until class starts.

      Excused absence means either an excuse from Zerbe Health Center
       for illness or an excuse from Student Affairs or the Dean's office for
       college-approved functions. If I don't have documentation, the
       absence is not excused.

      While there are legitimate excuses to miss class, there are no
       make-ups for missed assignments. All work must be
       completed/turned in as scheduled, even if you aren't present.

      I am no longer accepting excuses for job interviews unless they are
       out of town. You need to schedule job interviews around class.

6. Personal Integrity
   Essentially the only thing we ―own‖ is our reputation, our personal

   Please don’t damage yours over something as insignificant in life as a

   Please do NOT fall into any of the following behaviors:

      Plagiarism is a serious violation of moral and academic principles.
       It involves claiming as one’s own original work the ideas, phrasing,
       or creative work of another person. As such, plagiarism is a direct
       violation of the biblical commandments against stealing, bearing
       false witness, and covetousness; thus, the Grove City College
       policy. We encourage our students to think seriously about the
       demands of their Christian faith in regard to this issue.

      Having someone else advise or guide you through suggesting
       decisions for you on the simulation, case studies, or exams.
       Decisions on the simulation, case studies, etc., must be by you.

   I subscribe to the Honesty policy as recorded in the Cri mson.

7. Learning Disabilities

   Some of us, I am one, have a learning impairment, something that
    makes it more difficult for us to learn than for others. [Difficulty
    getting up in the morning doesn’t qualify .]

   If you believe you have such a condition please see Ms. Betty Tallerico
    in the Provost’s office as soon as possible.

   Once this condition is verified I will accommodate your needs as best I
    can, but I must have formal verification from the College before I can
    do so.

   I note this policy both to encourage you to explore this possibility if
    you feel you have the need and to establish a policy for fair treatment
    of all students.

1. The Written Business Plan

  This is the primary assignment and focus of this seminar. At semester’s
  end you will have a complete, professional, bound plan to be presented,
  in written and oral form, to a review team of ―potential investors‖ in a one
  hour meeting.

   All students will complete and submit an entry form for the G.C.C.
    business plan competition.

      If you are selected as a finalist you will receive an automatic
       maximum score for your plan.

      If your plan is selected you will have to present your plan during
       Parent’s Weekend.

   You may create your business plan individually or in a team.

      All team members do NOT have to attend this class.

      No more than one non-Grove City College full-time student may be
       on your team.

      I reserve the right to limit the size of your team.

   You may be matched with an entrepreneur advisor.

   You will submit segments of this plan in draft form as we proceed
    through the semester.

      Please note the submission schedule on the seminar calendar
       which follows.

   Each segment is graded on completeness and thoroughness and with
    the understanding there may need to be additions, modifications, etc.

      These are graded as A-C, or I for incomplete. Two ―I‖s lowers your
       final plan grade.

   The final form of your plan will be somewhere between 20-40 pages in
    length depending on the type of business, the financials, and the
    necessary detail—equipment lists, store/resturaunt layouts, startup
    inventory lists, etc.
   Unique to the class nature of the seminar your plan will include a 2-3
    page, single-space personal reflection on what you learned from this

      This document will be a separate stapled paper with a cover sheet.

      It should be inserted inside the front cover of one of the bound

      It will also be submitted electronically in a Word file.

   You will submit three (3) bound print copies and one electronic copy
    your plan.

      Ideally your electronic submission will be one file combining text
       and financials.

      However, the text of your plan may be in one Word file and the
       financials in a separate Excel file.

2. Presentation of the Business Plan

   Your written plan will be reviewed by Dr. Dupree, Mr. Joe Cicero, and
    an entrepreneur in your field of business.

   You will prepare a PowerPoint-based professional presentation as your
    final exam.

   This presentation will either be to your class during the final exam
    period, or if selected as a finalist, to the G.C.C. panel of Parent’

   Regardless of when you present you must be present for the
    presentations and complete a critique of each presentation.

3. Participation and discussion

  Attendance at the G.C.C. Business Plan Competition Finalist
   All students will be expected to attend these presentations on Parent’s

   You will complete a critique on each presentation, including non-class

   The quality and thoroughness of your peer critiques of these
    presentations is part of your participation and discussion grade.

  Discussion and Peer Critiques of Business Plans

   It is important that you do the reading and prepare the portion of the
    plan due for discussion for each class.

   There will be significant discussion in this class, please be prepared to
    take part.

   You will observe the final plan presentations, participate in questioning
    the student entreprenreurs, and complete a short written ―peer‖
    critique of each plan.

  Attendance at Presentation by Ms. Patricia Lee on March 17 th.

   Ms. Lee won Entrepreneur of the Year award and is coming to campus
    to speak.

   She will be addressing some classes, small groups, and offering a
    speech in a large public forum.

   As part of your participation grade you must attend one of her

      You must turn in a 3x5 card to me or my representative.

   You must write a 1-2 page review of the presentation or discussion
    highlighting the topic or topics, Ms. Lee’s position, and your response.

      This will be due March 25th, you have one week after her
       presentation to submit your paper.

4. Midterm and Final Exam
   The midterm will be 40 objective questions and 2 essays from a pool
    of 5.

   The final will be comprehensive and be 50-60 questions and 3 essays
    from a pool of 6.

   I post a pool of essay questions each Friday afternoon on Blackboard.
    This pool will grow, averaging 1-3 questions per seminar.

   I will take the 5-6 essays that will appear on your exam from this
    pool. You will answer either 2 or 3 depending on the exam.

   Studying and preparing answers to these questions will prepare you
    for the essay portion of the exams.

   If you miss an exam you may NOT be able to make it up.

Compensation (Grading)

1. Your "salary" (grade) during the semester is approximately
   $100,000. Because your "salary" is merit-based, you get "paid" based
   on your effort. Everyone can earn an A and everyone can fail. There is
   no curve.

2. General criteria

   Following of instructions, quality of work.

   Quality of writing; spelling, grammar, syntax, etc.

   Oral expression; correct usage, absence of slang, etc.

   Timeliness to class, of all assignments.

3. Grade appeals – The grades are yours, you earn them. You may, of
   course, discuss and question any grade, based on the following ground

   All questions must be raised within one academic week of the
    return of the assignment.

   You may ask for clarification or explanation of any grade.

   It is best if you e-mail me your concern, your rationale for a grade
    change and let me research the details prior to meeting. Remember
    I’m grading hundreds of student assignments and may need to refresh
    my memory. 

   Grades are only changed if:

         there is a mistake in mathematics.

         something was missed or overlooked by me when grading.

         there is an error in the key for a quiz or something similar to that.

   You may appeal your final grade for the class to the Dean if you are
    not satisfied with the results of any discussion we have. The Dean only
    reviews the circumstances of the course grade, not individual

4. Grade Scale – Your compensation (grade) is built on personal effort. The
   points to grade scale is:

     A        $93000 or      C+          $78000 or
                93%                        78%
     A-                      C
              $90000 or                  $74000 or
     B+         90%          C-            74%

     B        $88000 or      D+          $70000 or 70%
     B-                      D           $68000 or 68%
              $84000 or
              84%         D-             $64000 or 64%

            $80000 or     F              $60000 or 60%
                                         $59990 and

5. Specific criteria

  Track your own income (grade) using the following table:

   Business Plan (written)                (30%)_________/$30,000 =

   Business Plan presentation (oral)      (20%)_________/$20,000 =

   Midterm exam                          (15%)_________/$15,000 =

   Final exam                            (20%)_________/$20,000 =

   Discussion/participation/critiques     (15%)_________/$15,000 =

   Absence from Business Plan Competition _________/-$ 5,000 =

(Deduct - Adjustments/Penalties)                  -
_________       =     _________

   Total                                    _________/$100,000 =

Each excess absence results in a deduction of $5,000 (or ½ grade) per
additional absence from your final participation grade.
                           Semester Calendar

This schedule is subject to change. It may be adjusted due to circumstances
beyond our control.

           All assignments are due prior to class via Blackboard

 Date            Content                  Reading        Assignments Due
Wk 1
 1/21/03 Welcome to the seminar,       Syllabus, Log     Syllabus, BP
         review of expectations,       onto Blackboard   contract
         Basic business lecture.
Wk 2
 1/28/03 Preparing to Plan             Hours 1-3         BP contract. Plan
                                                         registration form.
Wk 3
 2/04/03 Plan Analysis                 Hours 4-6
Wk 4
 2/11/03 Planning the plan             Hours 7-9
Wk 5
 2/18/03 Planning to write             Hours 10-11       Executive
                                                         Summary &
Wk 6
 2/25/03 Planning to write             Hours 12-13       Market Opportunity
         (continued)                                     & Market Strategy
 2/27/03 Spring Recess – 2/26/03 –
Wk 7
 3/04/03 Planning to write             1-hour exam,      Midterm Exam,
         (continued)                   Hours 1-13.       laptops required.
                                       Class on Hour     Business Strategy
           Midterm exam for first      14
Wk 8
 3/11/03 Planning to write             Hours 15-16       Organization &
         (continued)                                     Management
Wk 9
 3/18/03 Planning to write             Hour 17           Core Competencies
Wk 10
 3/25/03 Planning to write             Hour 18           Financials
Wk 11
 4/01/03 Plan the Package              Hours 19-21       List of Appendices,
                                                         TOC, and index
Wk 12
 4/08/03 Plan for Success, Using       Hours 22-23       Laptops required
Wk 13
 4/15/03 Easter Break –
         4/12/03 - 4/21/03
Wk 14
 4/22/03 Presenting Your Plan          Hour 24           Final Plan due by 1
Wk 15
 4/29/03 Final Plan Presentations      Review critique   Ppt slides due by 1
                                       forms             p.m.
 5/03/08 G.C.C. Business Plan          Review critique   Complete critiques
         Competition                   forms
Wk 16
 5/06/08 Final Plan Presentations      Review critique   Complete critiques
  5/0x/08 A possible additional        T.B.S.            Complete critiques
          presentation evening
  5/08/08 Study Day – No Class
5/12/03, Final Exam – HAL 377          Comprehensive- Laptops required
7 p.m.                                 text, lectures, &

Mechanics of Plan Submission and Presentation

Business Plan Format

1. Will use the standard format outlined in Appendix C, pages 371-374, of
   your text.

   This means you will need to export your plan from Business Plan Pro
    and edit for format.

2. Conclude your plan with a 2-3 page reflection on the process and your
   personal learnings from writing the plan.
3. Final bound copies of the business plans are due as scheduled in the
   course calendar.

   Copies – three (3): one for me, one Mr. Cicero, one for your

   Also, one electronic copy to me, via Blackboard.

   I suggest that you make a good bound copy for yourself. The service
    center will spiral bind these for you for a small charge.

4. Business Plan Presentations

   We will draw for presentation day and order in our April 22 nd class.

   All PowerPoint slides are due by April 28 th, 5 p.m., regardless of
    presentation day.

   Please wear business attire and be ready to go at least 15 minutes
    before your time.

LOCATION: T.B.A. – An auditorium in HAL or TLC, to be scheduled.


Your presentation will be for a maximum of 40 minutes. Anticipate 20
minutes to present and 20 minutes of Q & A. It is also probable that you will
be interrupted and questioned during your time. In your presentation you
are selling your business idea, your plan; confidence leads to success. Act
confident, and your feelings will follow.


Tuesday – April 29th

6:00 p.m.                   ________________________________

6:45 p.m.                   ________________________________
7:30 p.m.                     ________________________________

8:15 p.m.                     ________________________________

Friday – May 2rd (if selected as a finalist)

4:00 p.m.                     ________________________________

4:45 p.m.                     ________________________________

5:30 p.m.                     ________________________________

6:15 p.m.                     ________________________________

Possible additional presentation evening XXXday – xxth

6:00 p.m.                     ________________________________

6:45 p.m.                     ________________________________

7:30 p.m.                     ________________________________

8:15 p.m.                     ________________________________

Tuesday – May 6th

6:00 p.m.                     ________________________________

6:45 p.m.                     ________________________________

7:30 p.m.                     ________________________________

8:15 p.m.                     ________________________________

Grading Criteria for Written Plan and Presentation

Business Plan Grading Criteria

Gene ral criteria

A critique form will be completed by each reviewer and returned to you with
your plan. The form is available on Blackboard for your reviewing
1.   Thoroughness

     a)   Are all relevant questions addressed?

     b)   Are explanations complete but succinct?

     c)   Any material, sections, data left out? Any padding?

2.   Clarity

     a)   Is it easy to understand?

     b)   Clear objectives and course of action to attain them?

     c)   Does the entrepreneur understand what he/she is writing?

3.   Accuracy

     a)   Are there significant factual errors?

     b)   Is it realistic?

     c)   Typographical errors.

4.   Presentation/Discussion

     a)   Command of facts?

     b)   Clear explanations, direct responses to questions.

     c)   Desire to make the business work?

     d)   Admits when doesn’t know. Learning attitude.

5.   Appearance

     a)   Cover, logo, overall appearance, font, paper, etc.

     b)   Sections easy to find, in proper order.

     c)   Tabs, organization of material within each section.

Specific Business Plan Questions
1.   All appropriate content areas developed?

2.   Feasible and Marketable?

3.   Risk assessment?

4.   Reasonable, supportable, and accurate financials

5.   Appropriate appendices

6.   Clear, articulate personal reflection

Criteria for Peer Critiques of Plan Presentations

A form will be provided to you prior to each plan presentation. Conceptually
the criteria are:

1.   Evaluation of concept.

2.   The firm’s competitive advantage or lack thereof.

3.   Evaluation of the opportunity.

4.   Evaluation of resources and capabilities.

5.   Your decision to invest or not and rationale supporting it.

6.   The major challenges this entrepreneur faces in implementation.

          Please print this page, sign, and submit in our next class.

                         Business Planning Contract

Sometimes in the pressure of the beginning of the semester we neglect to
read the syllabus, pick up the textbook, or plan for the semester and
asignments. Your signature below is just a reminder to assist you in taking
the time to read, and then to keep track of these documents. The course
syllabus serves the same purpose as an employment contract in your work
life. It is as important to your academic life as a job contract is to your work
life. Read and keep track of this syllabus.

I understand your expectations regarding my exercise of personal
responsibility. I will manage my time in order to meet all due dates and
attendance expectations. That because this class is conducted as a seminar I
need to be prepared for class discussion of reading and case studies every
week. I will ask questions in person or via e-mail whenever I have them.
And I will always make the choice to be honest and conduct myself in an
honorable and ethical manner, if I have firsthand knowledge that another
student is not, I will inform you in a timely manner.

I have read and understand the G.C.C. policies on Honesty in Learning and

I realize I’m about to embark on a great adventure. This class could result in
the next eBay and therefore I am taking it as a very serious and fun
opportunity to reshape the entire rest of my mortal life. [No pressure in this


    Sign Your Name

   Type Your Name



     Please print this last page, sign, and submit in class. Thank you.

Description: Business Planning Advisor document sample