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									F.D. Studio                                              7/28/2009




                        F.D. Studio Business Plan
                      (Fun Design Studio for Web Site Design)
              GS 604-02:Professional Practices and Communication

                                           Instructor: Perkins, Shel

                                                     July 24, 2009

                                      Computer Art/ New Media

                                           Hui Chi Hsieh (Sophie)




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F.D. Studio                                                                           7/28/2009




Introduction of Fun Design studio


“Fun Design Studio,” which is located in San Francisco, is a full-service visual communication


design company focused on serving Web site design, multimedia, branding and identity


design. F.D. Studio was established in February 2009 and approved by the U.S. government


to set up a legitimate company for clients expecting a high-quality service. We offer a


professional service to make clients’ projects and products perfect for achieving their purpose


and requirement. Also, we are devoted to assisting customers and successfully promoting the


sales of each manufacture. F.D. Studio has processed the most efficient methods for


supporting high-quality service results and building stable relationship with our clients.




Goals and business targets


Combination of intellectual and aesthetics design for delivering high-quality results is the


main purpose of F.D Studio for our clients. F.D. Studio offers various insightful suggestions


and information for helping customers to analyze the marketing demand of the industry. We


support bridging the gap from different kinds of experiences and concepts between the client


and companies. Our target clients are from different commercial and non-profit organizations


that are located throughout the U.S. The business targets of F.D. Studio are as below:


      The revenues of $250,000 in the end of year one.


      The growth rate of 18% in year one and 30% in year two.


      The profitability of 15% in year one, and adding 5% of each year.


      F.D. Studio will hire 8 people in year one, and depends on various quantities of cases



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F.D. Studio                                                                          7/28/2009




       to add one or two or more designers or engineers each year.




Business services offered


At F.D. Studio, the primary service is for Web site design and development. Surfing the


Internet has become an indispensable part of people’s lives, for the new technology makes it


easy and convenient to find a variety of information. It is a tendency that commercial


companies and non-profit organizations need Web sites to introduce their features and


products for their customers. We emphasize user testing, interactive function, information


architecture and interface design. User experience testing helps the designer and client to


obtain the balance and integration of concept, navigation and interactive function. We will


create a friendly, useful and successful Web site that is based on observing and identifying


users’ needs and potential through user testing. In addition, the Web site is interesting and


useful and includes interactive function and high-quality design.


Our secondary service is visual commercial artwork that includes graphic design, multimedia


design, branding and identity design. This is a creative and professional service helps clients


to produce and improve their products and corporate image. F.D. Studio definitely identifies


customers’ needs in order to perfect an implementation for our clients to be satisfied with the


results.


The creative service of F.D. Studio as below:


      Web Site Design


      Web Site Development and Planning



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F.D. Studio                                                                             7/28/2009




      Web Site Maintenance and Review


      Web Site Redesign


      Web Hosting/ Web space offering


      Information Architecture


      Corporate Identity System Design


      Graphic Design (Poster, Advertisement, Brochure, etc.)


      Multimedia Design and Development




Structure of F.D. studio


F.D. Studio is a professional team that includes qualified members from a variety of industry


fields. We will hire members who have strong and different kinds of working experiences and


industry skills to create a successful working environment for our clients. The following is a list


of F.D. Studio team members:


      Developer


      Accountant


      Project Manager


      Usability Experience Specialist


      Marketing specialist


      Senior Designer


      3-D Animation Designer


      Computer Science and Information Engineer



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F.D. Studio                                                                            7/28/2009




Business market trends


People obtain a variety of knowledge from a network searches. This is a market trend


associated with new media material and new technology on the Web site. That lets users


connect anything around the world, as well as invisible intercommunication without being


there in person. This is a powerful development for the user experience that integrates a


variety of multi-media technology and software in a Web site. We have developed a useful site


to allow users easy and convenient use. Also, it will bring the higher efficiency to people's


work and lives.


Design studios in general always focus on engaging in visual design. Their services do not


include Web site updates, maintenance platforms and marketing planning analysis. At F.D.


Studio, we do not only emphasize the creation of a successful and useful Web site with


high-quality results, but also maintenance and updating of the site. In addition, we provide a


full range of services for the visual design of print ads, as well as marketing planning analysis


to our clients.




Customer profile


Our primary target customer focuses on small and medium-sized consulting and structural


engineers companies and non-profit organizations throughout the U.S. Some enterprises do


not hire designers to construct professional Web sites and graphic designs for improving their


corporate image. A Web site is necessary for improving their corporate image and to help


develop the sale of products. In this field, they need the 3-D designs to display the structure



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F.D. Studio                                                                            7/28/2009




designs of their projects. We provide the service that combines 3-D animation, multimedia,


and Web techniques to make their each project in high-quality result.




Competition


There are similarities in services of other competing design studios that provide both graphic


design and Web site design. The different features are professional marketing research and


plan, client service for maintenance and reviewing of site, and varied structure design of Web


site. At F.D. Studio, we have additional services that is user testing to help create a friendly


site for users. We use paper prototype and digital testing to obtain feedback from different


people, and this will help us to know what the users needs for Web site development.


We choose three design studios to be the competition. One is Munson Design, second is


Person, and the other is LightMix Design Studio.




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F.D. Studio                                                                      7/28/2009




                           Competitive analysis 1: Munson Design




Pros:
- Having professional and clear interface design
- Offering Visual Communications and different design service (Web Site Design, Graphic
Design, Interactive Design, Packaging Design, etc.)
- Providing Product Planning and Brand Strategy & Development
Cons:
- Do not provide Web space for their clients
- Do not apply user testing for their clients




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F.D. Studio                                                                      7/28/2009




                                 Competitive analysis 2: PERSON




Pros:
- Having professional and clear Web Site Design
- Offering Visual Communications Design (Web Site Design, Graphic Design, Print, and
Branding & Logos Illustration)
- Providing Animation Audio
Cons:
- Do not provide Web space for their clients
- Do not provide Web space, domain, search engine for their clients
- Do not apply user testing for their clients




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F.D. Studio                                                                      7/28/2009




                       Competitive analysis 3: LightMix Design Studio




Pros:
- Having professional and clear Web Site Design
- Offering Visual Communications Design (Web Site Design, Graphic Design, Print, and
Branding & Logos Illustration)
- Providing Animation Audio
Cons:
- Do not provide Web space for their clients
- Do not provide Web space, domain, search engine for their clients
- Do not apply user testing for their clients




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F.D. Studio                                                                            7/28/2009




Advantage and potential


During the design process, we attach the experience of user testing as the qualifications and


reference for creating a custom site. We will follow user testing, marketing planning, and


strategic planning to do the most accurate and effective market analysis and site assessment


for our clients. A Web site establishment, which promptly communicates each kind of


information to users, is an important development. As we know, people like to browse many


interesting Web sites, which use interactive animations in various ways. F.D. Studio makes


use of multimedia, 3-D animation diversity of design, and integration of multi-functional


combination of the site to attract users attention.




Pricing plan


F.D. Studio will assess the needs of clients and projects to measure the required quote. The


price of each design item below is not including a tax fee that will be charged an extra 9.5% in


California. We list 4 different kinds of design work prices as below:


   A. Basic Web Site Design and Redesign: the price of creating a Web site starts at


       $4,200 for a corporate logo and a 10-page Web site built with ad copy assistance,


       interface design, search engine submissions as needed in the project.

        Item                                                                 Price
        One Page Web                                                                 $130
        Two Page Web                                                                 $220
        4-Page Web Package                                                           $380
        6-Page Web Package                                                           $600
        10-Page Web Package                                                     $1,100




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F.D. Studio                                                                            7/28/2009




        Additional Pages each                                                      $100
        Above prices are representing without Flash. The price of adding Flash page is
        extra fee 50 dollars each page.




   B. Web Site Updates and Maintenances/ Web space offering:

       The price depends upon the requirements of the project.


   C. Corporate Identity System Design:

       The price depends upon the requirements of the project.


   D. Graphic Design:

       The price depends upon the requirements of the project.




Marketing and promotions


The professional, high-quality work, and providing full-service for clients is our main strategy.


That includes free consultation and review, free user testing, and free planning. Web site


Usability experience is an important process to obtain what users needs before the completed


project. We have a Usability Experience Specialist to help designers and clients get more


feedback from users, and to improve their sites and products. Also, the Marketing Specialist


will help clients to analyze and work for the strategic planning in their industry market. F.D.


Studio will put in different ways for advertising our products and corporate image as listing in


the below.


- Business Web Site Launching


- Newspaper



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F.D. Studio                                                                           7/28/2009




- Poster


- Magazines




Operations plan


Building a Web Site involves a lot of work. In order to ensure all project goals are met, our


team follows a methodical, consistent, and flexible development process that involves our


client throughout the project life cycle. Breaking up the various phases of the project can help


us make sure that all the components are contributing to the project goals.


Methodology:


- Phase 1: Research


- Phase 2: Planning


- Phase 3: Design


- Phase 4: User testing


- Phase 5: Launching




Financial plan


      Start-Up Costs


       According to “MyNewPlace” Web Site, renting a studio in San Francisco downtown


       costs from $1,200 to $3,100. F.D. Studio will rent a studio that the price will be


       $1,650/per month.




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F.D. Studio                                                                           7/28/2009




       Equipments                                         Num.   Rate        Price
       Desks                                              10      $119.00     $1,190.00
       Chairs                                             10       $39.00            $390
       iMac 24”                                            7     $1,499.00   $10,493.00
       PC (Desktop)                                        3     $1,700.00    $5,100.00
       WACOM(Intuos4 Medium)                               4      $349.00     $1,396.00
       Color Printer (Epson PHOTO 1400)                    4      $249.99       $999.96
       Web Server                                          2     $1,440.00     $2880.00
       Scanner                                             2      $148.00       $296.00
       Digital Camera                                      2      $540.00     $1,080.00
       Phone                                               6       $25.00       $150.00
       Phone Line installation                             2       $75.00       $150.00
       Office Supplies (diskettes, pens, stabler, etc.)    1      $100.00       $100.00
       Licenses/ Permits                                   1       $35.00        $35.00
       Software
       Adobe Creative Suite 4 Master Collection            2      $899.00     $1,798.00
       Microsoft Office                                    2      $149.95       $299.90
       Total                                                                 $26,357.86

   




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