The 2 Best-Kept Secrets Of The Internet by cmlang


									by: Mike Cheney

It's a difficult creating a website that brings you business. It's full-time job where things seem
easy at first but as soon as you start to explore the possibilities and appreciate the complexity of
the task at hand it can soon start taking up ever increasing amounts of your time. There is a
plethora of people out there offering you conflicting advice and it's often difficult to know what
to focus on.

This article cuts through all that and reveals to you the two most important things you need to
know about creating a website that brings more profit to your business..

Secret Number 1 - Information

Yes - that's all it is - information. Just think about this for a minute - what is the sole reason
anyone surfing any website anywhere across the world is looking for? Every single one of them
is looking for just one thing - information. The information might take the form of text, an
image, a sound file or whatever but at the end of the day it is information. This is the first biggest
and best-kept secret of success on the internet and now you know it!

What do you mean 'So what?'. The sole purpose of your website is to provide its visitors with
information - think about this the next time some combat-trousered graphic designer tells you a
big Flash graphic would be a good thing to have instead of a homepage.. People are looking for
information - don't put anything in the way of them getting this. Make sure the information you
have on your site is easy to find, worthwhile reading and ideally easy for your visitors to
disseminate onto their friends and colleagues.

Information is also essential if you are going to gain any influence with the search engines. They
might only be computer programs but those search engine critters can be quite clever at
discerning a website that contains nothing of any use and one that has useful information
relevant to its target audience. Lots and lots of high quality relevant content on your website will
do more for your website's overall success than a fancy graphic or rotating picture of your head
on the homepage.

Secret Number 2 - Interaction

Goto your website. Just look at it. Go through a few pages. Imagine that you had hit 'Print' on
each of those pages. Would the experience of reading the pages in hardcopy be exactly the same
as reading them on the screen? If it would you don't own a website - you own an expensive
brochure. Interaction is why the internet was born - it is the one attribute and opportunity that
sets the medium apart from print and anything else. Your website need s to be littered with things
that enable interaction between you and your visitors. Feedback forms, downloads, bookmarking
tools, contact options, newsletters etc.

Information and interaction - together these are the only things that matter when it comes to the
internet. Now go back, look at your site and appraise it honestly in terms of how well it addresses
each of the two facets. Is it full of interactive features that enable people to get closer to your
business and control their browsing experience? Does it provide lots of valuable information that
is easy to find? Armed with these two secrets you can start to truly harness the real power of the
internet. Good luck!

Mike Cheney,

Mike Cheney is making over $19,000 a month just from AdSense and his videos show you how
he does it:

This article was posted on March 31, 2004

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