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Reaching The New Generation Of Employees Trends in Technology and What it Means for Recruiting December 2, 2008 Ed Granger-Happ, Global CIO SC/US & UK Chairman, NetHope & GTRB Where I Spent My Sabbatical 2 Cell Phones on the Green I was walking across the green in the center of the Dartmouth campus one afternoon, and noticed two coeds approaching each other talking on cell phones. It became obvious as they got closer that they were talking to each other. As they came face-to- face they kept talking. To each other! Then they smiled and walked on in opposite directions, still talking to each other. I stopped, put down my bag and thought about what I just saw. The cell phone was not a convenience or an add-on for these students. The phone was the conversation! That’s a mind shift even business people addicted to their Blackberries. Are we ready for that in the workplace? 3 The Speed of Information In a class at Tuck, the professor and guest advisor were giving the teams tips on who to contact. During the tech team presentation, I was watching what the students were doing on their laptops. The advisor recommended the team contact a major foundation, who had a technology-related funding program. As he was making his comments, one of the students browsed to the foundation web site and found the relevant program page. Before he finished, she had sent the link via email to the rest of the team, who in turn were clicking to the site. The entire flow of verbal and electronic information happened real-time. 4 Doonesbury Gets It! Students care about social initiatives • 50% of incoming students ask about the school's Allwin Initiative for corporate social responsibility as part of their decision process for attending the school. • 30 of 240 incoming students, volunteer to work on nonprofit boards for the school year. 6 That’s good news for NGOs Last year during a NetHope collaboration summit of nonprofit and for-profit technology leaders, the head of corporate affairs for a leading software company leaned over to me and said, “Guess what the number three question applicants are asking us now?” Building the suspense, she cited the obvious number one and two questions about salary and career path. “What’s your corporate social responsibility program,” she delivered word-by-word after a pause, “It wasn’t even on the radar screen three years ago.” 7 However, there’s an impending war for global talent • Millennials: 13-24 (born 1983-94) • Generation X: 25-41 (born 1966-82) • Baby Boomers: 42-60 (born 1947-65) • Matures: 61-75 (born 1932-46) 8 …and there’s a serious “communications” gap Top three Cell Phone Applications % frequently/occasionally 0 20 40 60 80 100 Millennials Xers Boomers Matures Text messaging Digital Camera (still pictures) Games 9 We were wrong about cell phones… “Think about what translates from your business to these problems,” she said. One example: cellphones. Of the 6.6 billion people in the world, 3.7 billion have access to a cellphone, she said. That opens an opportunity to use mobile technology for reworking banking for the poor, she said.” –Melinda Gates, at the D Conference of Tech leaders, May 29, 2008 10 …and the Internet is improving faster than we think 11 Video and the Rise of the Personal Broadcaster • 32% of consumers consider themselves to be a “broadcaster” of their own media • 45% are creating personal content for others to see • 54% (69% of Millennials and 62% of Xers) are increasingly creating their own entertainment • 69% are watching/listening to content created by others 12 Who are you spending time with? “If you’re a CIO, you need to spend a lot of time out on the fringes of the Web because that’s where the innovation’s taking place. You need to spend a lot of time with people under 25 years old.” –Gary Hamel, strategy professor 13 Who is Your Leading Indicator? 14 Consider this… “YouTube didn’t exist before 2005, yet it already is responsible for 10 percent of all traffic on the Internet.” --Stan Schatt, ABI Research Analyst 15 What is the other side seeing? 16 “Did You Know?” presentation, Arapahoe High School in Centennial, Colorado, United States. 17 Current University Students • I asked Dartmouth Graduate students: – So what do you use to communicate more, IM or Texting? • Answer: Neither • Neither? • We do everything in Facebook 18 Do you have a Facebook account? 19 Five things a recruiter should be doing today 1. Hanging out with under 25 year-olds Watch kids and ask them how they communicate Engage local university students in creating what we need; partner with professors 2. Getting an account on MySpace and Facebook, not just LinkedIn Meet young recruits where they are 3. Go viral with cell phones “Cell a friend” about an SC job Set cell phone alerts: when type of job available 4. Video, video, video Making recruitment videos (e.g. working at SC) Request applicant videos Virtual tour of a program or field office 5. Partner with corporations on the leading edge of recruitment technology Ask leaders to volunteer to create all of the above 20 Advice from a Hockey Legend “I skate to where the puck is going to be, not where it has been.” --Wayne Gretzky 21 Further Reading (shameless plugs) • My Blog: http://granger-happ.blogspot.com/ – A shameless plug! • My Web site: http://www.fairfieldreview.org/hpmd/EGHprofile.nsf 22 Questions?
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